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世界のTelco (通信事業者) による付加価値サービス (VAS) の展望 2016-2020年:VAS製品およびベンダーエコシステムにおける変化の分析

Global Telco Value Added Services Outlook 2016-2020: Analyzing Changes in the VAS Product and Vendor Ecosystem

発行 WiseStrokes - Wireless Industry Research Consulting 商品コード 431665
出版日 ページ情報 英文 130 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=111.43円で換算しております。
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世界のTelco (通信事業者) による付加価値サービス (VAS) の展望 2016-2020年:VAS製品およびベンダーエコシステムにおける変化の分析 Global Telco Value Added Services Outlook 2016-2020: Analyzing Changes in the VAS Product and Vendor Ecosystem
出版日: 2017年02月02日 ページ情報: 英文 130 Pages
概要

当レポートでは、世界のTelco (通信事業者) による付加価値サービス (VAS) 市場について調査し、成長コンテンツ、競合状況、VASベンダー情勢とベンダーの比較分析、Telco VAS 情勢とTelcoの比較分析、および主な提言などをまとめています。

イントロダクション

VAS:その結果

  • サマリー
  • SMS VAS:最初のVASフロンティア
  • IVRおよびデータライトVAS

VAS:デジタルの進化

  • SMSからストリーミングへと向かう旅
  • Telco VASにおける基礎の変化
  • Telcoのディスラプションへの反応

コンテンツサービス

  • VASコンテンツにおいて成長する垂直産業
  • ミュージックVAS
  • インフォテインメントVAS
  • ゲーミングVAS
  • ビデオVAS

競合状況

  • サマリー
  • 高VASの促進因子
  • OTTサービスのTelcoへの影響
  • VASにとっての将来のTelcoビジネスモデル
  • 収益下落を回復するためのTelco戦略
  • OTTをTelco VASに組み込む
  • OTT - Telco VASの収益化
  • TelcoはOTT VASに用心すべき

VASベンダー情勢

  • Onmobile
  • One97
  • Netsize
  • SAP mobile
  • ZED
  • Comviva
  • HERE
  • Spice Digital
  • Hungama
  • Kirusa
  • Gupshup
  • Tanla
  • ChannelVAS
  • Spice Africa
  • IMImobile
  • Docomo Digital
  • Altruist Group
  • Aricent
  • Velti
  • Solutions Infini
  • Mondia Media

比較分析:ベンダー

  • VASにおけるベンダーイニシアチブの比較
  • 地域の違い
  • VASにおける新技術

Telco VAS 情勢

  • SK Telecom
  • KDDI
  • Singtel
  • Bharti Airtel
  • Verizon
  • Telenor
  • TIM
  • KT
  • AT&T
  • Viettel

比較分析:Telco

提言

図表リスト

目次

This report provides an in-depth analysis of the changing nature of the telco value added service industry. It analyzes the decline in telco value added services due to fundamental changes in the telecoms industry and the subsequent rise of more sophisticated value added services. The report looks at VAS across music, gaming, video and infotainment and highlights the best road ahead for telcos. The most important part of the report is that not only does it look at the main VAS vendors operating across various markets, but also plots them on a graph based on their geographical reach and market competencies. It provides a unique competitive landscape for the vendors in the VAS industry. Similarly, the report also looks at case studies of top telco services and their product portfolio and ranks them on how well they have been able to adapt to the changes in the VAS eco-system. Along with this, there are numerous insights on the OTT market and its impact across different VAS content verticals. The report contains market sizing data around total telco revenues along with an understand of how the revenue is split between voice and data services. The report summarizes the main trends in VAS and also looks at the way forward for telcos and vendors alike.

Key Features:

  • 1. Overview of the current VAS market - Highlights the current state of the VAS market and puts it in context of other service streams like voice, messaging and data access. The report also provides global total telco revenue data forecasts. This sets the scene to understanding the circumstances needed for the growth of VAS as opposed to those that currently prevail.
  • 2. Vendor competitive analysis - Analyzes the various case studies of vendors active in the space and the various service that they provide in their markets. The vendors are then graphed on competencies index.
  • 3. OTT disruption of VAS- Provides insights into how OTT players have transformed the manner in which VAS is served up to customers and how telcos need to adapt to fit in this new world.
  • 4. Telco Competitive Analysis - Ranks the top telcos that have adjusted well to this disruption in VAS by OTT players and also analyzes some of the top telco VAS solutions.
  • 5. Changing role of the telco- Details the way telcos are quickly adapting to provide VAS solutions to their customers, either through partnerships or creating their own services.
  • 6. Drivers for the adoption of VAS- Looks at what is causing telcos and consumers to move towards IoT services or High value added services (VAS) and what other non-telco players are doing.
  • 7. Revenue forecast- The report provides forecasts on the growth of total revenue till 2020

Table of Contents

Introduction

  • Summary
  • The evolution of telco VAS
  • Strategic shifts in VAS
  • Telco Troubles: Declining VAS & flat total revenues
  • The need to push a new VAS frontier

VAS: Then

  • Summary
  • SMS VAS: First VAS Frontier
  • IVR and Data Light VAS

VAS: The digital evolution

  • The journey from SMS to streaming
  • Fundamental changes in Telco VAS
  • Telco reaction to disruption

Content Services

  • Growth Verticals in VAS content
  • Music VAS
  • Infotainment VAS
  • Gaming VAS
  • Video VAS

Competitive Landscape

  • Summary
  • Drivers for High VAS
  • Impact of OTT services on telcos
  • Future Telco Business models for VAS
  • Telco strategies to renew falling revenue
  • Subsuming OTT in Telco VAS
  • OTT - Telco VAS monetization
  • Telcos must be cautious with OTT VAS

VAS Vendor Landscape

  • Onmobile
  • One97
  • Netsize
  • SAP mobile
  • ZED
  • Comviva
  • HERE
  • Spice Digital
  • Hungama
  • Kirusa
  • Gupshup
  • Tanla
  • ChannelVAS
  • Spice Africa
  • IMImobile
  • Docomo Digital
  • Altruist Group
  • Aricent
  • Velti
  • Solutions Infini
  • Mondia Media

Comparative Analysis: Vendors

  • Comparison of vendor initiatives in VAS
  • Geographical differences
  • New technologies in VAS

Telco VAS Landscape

  • SK Telecom
  • KDDI
  • Singtel
  • Bharti Airtel
  • Verizon
  • Telenor
  • TIM
  • KT
  • AT&T
  • Viettel

Comparative Analysis: Telcos

  • Comparison of telcos initiatives in VAS
  • Future Outlook

Recommendations

List of Charts

  • Chart 1: Total Global Telco Revenue: Story so far
  • Chart 2: Total Global Telco Revenue: Expected Changes
  • Chart 3: 2015 - 2016 signaled digital transformation
  • Chart 4: Data revenue boom still in play
  • Chart 5: The earlier nature of VAS
  • Chart 6: Three Pillars of Change
  • Chart 7: Telco VAS by category
  • Chart 8: Telco OTT Alliances
  • Chart 9: Vendor Comparison Graph
  • Chart 10: VAS Geographical differences
  • Chart 11: Telco Comparison Graph

List of Tables

  • Table 1: OTT - telco partners for VAS
  • Table 2: Telco VAS Rankings
  • Table 3: OTT VAS disruptions
  • Table 4: Telcos play to their strengths
  • Table 5: Summary of OTT Revenue Models
  • Table 6: Outlook of OTT VAS Revenue

Players mentioned in the Report:

  • 3 Hong Kong
  • AIS
  • Altruist Group
  • Amazon
  • Apple
  • Aricent
  • AsiaSoft
  • AT&T
  • Bharti Airtel
  • BuzzCity
  • Cellcom
  • ChannelVAS
  • China Mobile
  • Comcast
  • Deezer
  • Deutsche Telekom
  • Digi
  • DoCoMo Digital
  • Etisalat
  • Facebook
  • Fon
  • Globe Telecom
  • Google
  • GupShup
  • HERE
  • Hungama
  • IMImobile
  • Indosat Ooredoo
  • Instagram
  • KDDI
  • Kirusa
  • KT
  • Line
  • LinkedIn
  • Mahindra Comviva
  • Millicom
  • Mondia Media
  • MTN
  • Netflix
  • Netsize
  • Nintendo
  • Nissan
  • NTT Docomo
  • One97
  • OnMobile
  • PayPal
  • Peach
  • Periscope
  • Qivikon
  • RockeTalk
  • SAP Mobile
  • Singtel
  • SK Telecom
  • Skype
  • SnapChat
  • Solutions Infini
  • Spice Africa
  • Spice Digital
  • Spotify
  • Tanla
  • Telecom Italia
  • Telefonica
  • Telegram
  • Telekomsel
  • Telenor
  • Telia Sonera
  • TIM
  • Tuenti
  • Twitter
  • Uber
  • Velti
  • Verizon
  • Viettel
  • Vimpelcom
  • Vodacom
  • Vodafone
  • WeChat
  • WhatsApp
  • YouTube
  • ZED
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