企業レポート

世界の塗料・塗装部門におけるHenkel

Henkel in the Global Paint and Coatings Sector

発行 Venture Planning Group 商品コード 261388
出版日 ページ情報 英文 60 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.71円で換算しております。

Local License: 同一事業所内

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世界の塗料・塗装部門におけるHenkel Henkel in the Global Paint and Coatings Sector
出版日: ページ情報: 英文 60 Pages
概要

当レポートでは、世界的な大手塗料・塗装企業であるHenkelの企業情報や技術動向、マーケティング戦略、R&D計画などを分析しており、売上規模のデータなどとともに、概略以下の構成でお届けします。

第1章 エグゼクティブサマリー

第2章 事業組織

  • 企業の塗料・塗装事業発展の歴史:企業文化・経営気質・戦略の理解に重要
  • 近年の買収、子会社売却、大きな組織的変化
  • 現在の組織構造

第3章 経営陣

  • 主要役員の名前・肩書き・背景

第4章 施設と従業員

  • 米国・外国における管理・製造・R&D施設
  • 製造
  • 建設中の新規プラント
  • 米国・国際的な労働者の規模・分布

第5章 技術ノウハウ

  • 自社で開発・獲得した塗料・塗装と関連機能
  • 独占技術・特許訴訟

第6章 製品ポートフォリオ

  • 主要製品ラインのレビュー
  • 主要製品のアプリケーション・利点・弱み

第7章 マーケティング戦術

  • プロモーション戦術
  • 販売アプローチ
  • 製品サービス・サポート
  • 顧客関係

第8章 財務分析

  • 売上予測:部署・地域・製品ライン別
  • 5ヵ年の売上・営業利益実績

第9章 研究開発費と主な計画

  • R&D予算予測
  • 研究施設・スタッフ
  • 開発中の新技術・製品・アプリケーション

第10章 提携

  • 産業界・学会におけるジョイントベンチャー・販売・OEM・ライセンシングパートナー
  • 協力合意契約・関連製品

第11章 戦略の方向性

  • 特定の事業・新製品開発・マーケティング戦略
  • 買収・ジョイントベンチャー・子会社売却の予測

図表

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目次
Product Code: VPPC19894

This strategic assessment of Henkel, one of the world's leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch.com presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global paints and coatings market.

SECTION I: EXECUTIVE SUMMARY
 - A 3-5 page synopsis of key sections.

SECTION II: BUSINESS ORGANIZATION
 - History of the company’s paint and coatings business evolution, which is important 
   to understanding the corporate culture, management mentality and strategies.
 - Recent acquisitions, divestitures and major organizational changes.
 - Current organizational structure.

SECTION III: SENIOR MANAGEMENT
 - Names, titles and background of key executives.

SECTION IV: FACILITIES AND EMPLOYEES
 - Administrative, manufacturing and R&D facilities in the U.S. and abroad.
 - Manufacturing practices.
 - New plants under construction.
 - The U.S. and international work force size and distribution.

SECTION V: TECHNOLOGICAL KNOW-HOW
 - Internally developed and acquired paint and coatings and related capabilities.
 - Proprietary technologies and patent litigation.

SECTION VI: PRODUCT PORTFOLIO
 - Review of major product lines.
 - Applications, advantages and weaknesses of leading products.

SECTION VII: MARKETING TACTICS
 - Promotional tactics.
 - Distribution approaches.
 - Product service and support.
 - Customer relations.

SECTION VIII: FINANCIAL ANALYSIS
 - Estimated sales by division, geographic region and product line. .
 - Five-year sales and operating profit performance.

SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
 - Estimated R&D budget.
 - Research facilities and staff.
 - New technologies, products and applications in development.

SECTION X: COLLABORATIVE ARRANGEMENTS
 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
 - Terms of collaborative agreements and specific products involved.

SECTION XI: STRATEGIC DIRECTION
 - Specific business, new product development and marketing strategies.
 - Strengths and weaknesses, e.g., managerial, organizational, marketing and product 
   development.
 - Anticipated acquisitions, joint ventures and divestitures.

Contains 60 pages and 7 tables

Table of Contents

SECTION I: EXECUTIVE SUMMARY
 - A 3-5 page synopsis of key sections.

SECTION II: BUSINESS ORGANIZATION
 - History of the company’s paint and coatings business evolution, which is important 
   to understanding the corporate culture, management mentality and strategies.
 - Recent acquisitions, divestitures and major organizational changes.
 - Current organizational structure.

SECTION III: SENIOR MANAGEMENT
 - Names, titles and background of key executives.

SECTION IV: FACILITIES AND EMPLOYEES
 - Administrative, manufacturing and R&D facilities in the U.S. and abroad.
 - Manufacturing practices.
 - New plants under construction.
 - The U.S. and international work force size and distribution.

SECTION V: TECHNOLOGICAL KNOW-HOW
 - Internally developed and acquired paint and coatings and related capabilities.
 - Proprietary technologies and patent litigation.

SECTION VI: PRODUCT PORTFOLIO
 - Review of major product lines.
 - Applications, advantages and weaknesses of leading products.

SECTION VII: MARKETING TACTICS
 - Promotional tactics.
 - Distribution approaches.
 - Product service and support.
 - Customer relations.

SECTION VIII: FINANCIAL ANALYSIS
 - Estimated sales by division, geographic region and product line. .
 - Five-year sales and operating profit performance.

SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
 - Estimated R&D budget.
 - Research facilities and staff.
 - New technologies, products and applications in development.

SECTION X: COLLABORATIVE ARRANGEMENTS
 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
 - Terms of collaborative agreements and specific products involved.

SECTION XI: STRATEGIC DIRECTION
 - Specific business, new product development and marketing strategies.
 - Strengths and weaknesses, e.g., managerial, organizational, marketing and product 
   development.
 - Anticipated acquisitions, joint ventures and divestitures.

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