世界の農薬部門におけるBASF

当レポートでは、世界の主要農薬メーカーひとつであるBASFのの競合企業情報、効率的マーケティング・R&D計画の展開と推進についての分析と洞察などを提供しており、同社の業績、能力、目標および戦略についての総合的分析とともに、概略以下の構成でお届けします。

目次

• 事業組織
• 経営陣
• 設備と従業員
• 技術ノウハウ
• 製品ポートフォリオ
• マーケティング戦術
• 売上高と利益の成長
• 研究開発費と主な計画
• 提携
• 戦略の方向性

図表

• BASFの売上と営業利益の成長
• BASFの売上：事業区分別
• BASFの売上成長：事業区分別
• BASFの営業利益と利幅：事業区分別

This strategic assessment of BASF, one of the world's leading agrochemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global agrochemical market.

SECTION I: EXECUTIVE SUMMARY
• A 3-5 page synopsis of key sections.

SECTION II: BUSINESS ORGANIZATION
• History of the company’s agrochemical business evolution, which is important to understanding
  the corporate culture, management mentality and strategies.
• Recent acquisitions, divestitures and major organizational changes.
• Current organizational structure.

SECTION III: SENIOR MANAGEMENT
• Names, titles and background of key executives.

SECTION IV: FACILITIES AND EMPLOYEES
• Administrative, manufacturing and R&D facilities in the U.S. and abroad.
• Manufacturing practices.
• New plants under construction.
• The U.S. and international work force size and distribution.

SECTION V: TECHNOLOGICAL KNOW-HOW
• Internally developed and acquired agrochemical and related capabilities.
• Proprietary technologies and patent litigation.

SECTION VI: PRODUCT PORTFOLIO
• Review of major product lines.
• Applications, advantages and weaknesses of leading products.

SECTION VII: MARKETING TACTICS
• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.

SECTION VIII: FINANCIAL ANALYSIS
• Estimated sales by division, geographic region and product line.  .
• Five-year sales and operating profit performance.

SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
• Estimated R&D budget.
• Research facilities and staff.
• New technologies, products and applications in development.

SECTION X: COLLABORATIVE ARRANGEMENTS
• Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
• Terms of collaborative agreements and specific products involved.

SECTION XI: STRATEGIC DIRECTION
• Specific business, new product development and marketing strategies.
• Anticipated acquisitions, joint ventures and divestitures.

Contains 57 pages and 10 tables

Table of Contents

SECTION I: EXECUTIVE SUMMARY
• A 3-5 page synopsis of key sections.

SECTION II: BUSINESS ORGANIZATION
• History of the company’s agrochemical business evolution, which is important to understanding
  the corporate culture, management mentality and strategies.
• Recent acquisitions, divestitures and major organizational changes.
• Current organizational structure.

SECTION III: SENIOR MANAGEMENT
• Names, titles and background of key executives.

SECTION IV: FACILITIES AND EMPLOYEES
• Administrative, manufacturing and R&D facilities in the U.S. and abroad.
• Manufacturing practices.
• New plants under construction.
• The U.S. and international work force size and distribution.

SECTION V: TECHNOLOGICAL KNOW-HOW
• Internally developed and acquired agrochemical and related capabilities.
• Proprietary technologies and patent litigation.

SECTION VI: PRODUCT PORTFOLIO
• Review of major product lines.
• Applications, advantages and weaknesses of leading products.

SECTION VII: MARKETING TACTICS
• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.

SECTION VIII: FINANCIAL ANALYSIS
• Estimated sales by division, geographic region and product line.  .
• Five-year sales and operating profit performance.

SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
• Estimated R&D budget.
• Research facilities and staff.
• New technologies, products and applications in development.

SECTION X: COLLABORATIVE ARRANGEMENTS
• Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
• Terms of collaborative agreements and specific products involved.

SECTION XI: STRATEGIC DIRECTION
• Specific business, new product development and marketing strategies.
• Anticipated acquisitions, joint ventures and divestitures.