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タイのオンライン小売市場のダイナミクスと消費者意識

Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020

発行 GlobalData 商品コード 363626
出版日 ページ情報 英文 78 Pages
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タイのオンライン小売市場のダイナミクスと消費者意識 Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020
出版日: 2016年07月22日 ページ情報: 英文 78 Pages
概要

当レポートでは、タイのオンライン小売市場の動向と消費者の意識・購買行動について調査し、インターネット普及率などタイのオンラインショッピング環境、小売総売上におけるオンラインチャネルのシェア、オンライン・オフライン小売売上の推移と予測、購買経路・製品カテゴリー別の売上の推移と予測、主要オンライン小売業者のケーススタディなどをまとめています。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

第4章 消費者の分析:オンライン購買客の意識と行動

  • タイのオンラインショッピング環境:概要
  • 消費者の意識と行動

第5章 オンラインチャネルのダイナミクス

  • 小売総売上におけるオンラインチャネルのシェア
    • タイ オンライン vs オフラインチャネル:予測
    • オンラインの普及:世界・地域の比較
  • チャネルダイナミクス
    • タイの小売チャネルダイナミクス:将来の展望
    • チャネルグループ別シェアの展開
    • 個別チャネルの実績
  • カテゴリー別ダイナミクス
    • オンライン・オフラインの小売売上:カテゴリーグループ別の比較
    • オンライン小売市場のダイナミクス:カテゴリー別
    • オンライン小売売上のシェア:カテゴリーグループ別
    • 食品・食料雑貨カテゴリー:市場規模・予測
    • 電気・電子機器カテゴリー:市場規模・予測
    • 音楽・ビデオ・エンターテインメントソフトウェアカテゴリー:市場規模・予測
    • アパレル・アクセサリー・鞄・レザー製品カテゴリー:市場規模・予測
    • 書籍・ニュース・文具カテゴリー:市場規模・予測
    • スポーツ・レジャー用品カテゴリー:市場規模・予測
    • 家具・敷物カテゴリー:市場規模・予測
    • ホーム&ガーデンカテゴリー:市場規模・予測
    • ヘルス&ビューティカテゴリー:市場規模・予測

第6章 ケーススタディ:タイの主要オンライン小売業者

  • WeLoveShopping
    • 事業概要
    • サイトエクスペリエンス
  • Central.co.th
    • 事業概要
    • サイトエクスペリエンス
  • 革新的なタイの小売業者
    • Lazada
    • Central Group

第7章 付録

図表

目次
Product Code: RT0301IS

Summary

Thailand follows a free-enterprise economy system and is equipped with a well-developed infrastructure. It is the second-largest economy in Southeast Asia after Indonesia. Bangkok, the county's capital, and the country's most populous city with a burgeoning e-commerce market, makes Thailand the most lucrative commercial hub of Asia.

Key Findings

  • The Internet Growing Up Stronger
  • Electrical and electronics was the largest product group, with total sales of THB28.7 billion, or 46% of total online retail sales in 2015.
  • The New E-Payment System in Thailand and Its Effects on E-Commerce

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Thailand, 2015-2020" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Thailand's online retail environment. In addition, it analyzes the key consumer trends influencing Thailand's online retail industry.

What else does this report offer?

  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy

  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Thailand, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shoppers Attitudes and Behavior

  • 4.1. Overview of Thailand's Online Shopping Environment
    • 4.1.1. The Internet Growing Up Stronger
    • 4.1.2. Fixed Broadband Is Not Fully Developed Yet In Thailand
    • 4.1.3. High smartphone penetration set to boost m-commerce
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. The New E-Payment System in Thailand and Its Effects on E-Commerce
    • 4.2.2. The Dynamics of Social Commerce in Thailand's E-Commerce Market

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Thailand online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Thailand retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2015
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Food and Grocery Categories: market size and forecasts
    • 5.3.5. Electrical and Electronics categories: market size and forecasts
    • 5.3.6. Music, Video, and Entertainment Software categories: market size and forecasts
    • 5.3.7. Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
    • 5.3.8. Books, News, and Stationery categories: Market Size and Forecasts
    • 5.3.9. Sports and Leisure Equipment categories: market size and forecasts
    • 5.3.10. Furniture and Floor Coverings categories: market size and forecasts
    • 5.3.11. Home and Garden categories: market size and forecasts
    • 5.3.12. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Thailand

  • 6.1. Retailer 1: WeLoveShopping
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: Central.co.th
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Innovative Retailers in Thailand
    • 6.3.1. Lazada and Its Target Outranking Share Bid Strategy
    • 6.3.2. Central Group and Its New E-Payment Service to Bolster Its Sales

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2015 actual sales; while forecasts are provided for 2016-2020
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Verdict Retail
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Thailand, 2015 and 2020
  • Table 2: Thailand Online vs. Offline Retail Sales and Forecast (THB billion), 2010-2020
  • Table 3: Thailand Online vs. Offline Retail Sales and Forecast (US$ billion), 2010-2020
  • Table 4: Thailand Online vs. Offline Retail Sales and Forecast (% Share), 2010-2020
  • Table 5: Thailand Online Sales vs. Global Average, 2010, 2015, and 2020
  • Table 6: Thailand Online Sales vs. Asia-Pacific, 2010, 2015, and 2020
  • Table 7: Thailand Overall Retail Segmentation (THB billion) by Channel Group, 2010-2020
  • Table 8: Thailand Channel Retail Sales and Forecast (THB billion) by Channel Group, 2010-2020
  • Table 9: Thailand Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
  • Table 10: Thailand Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
  • Table 11: Thailand Channel Retail Sales and Forecast (THB billion) by Channel, 2010-2020
  • Table 12: Thailand Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
  • Table 13: Thailand Retail Sales Split (THB million), Online vs. Offline, 2015
  • Table 14: Thailand Retail Sales Split (US$ million), Online vs. Offline, 2015
  • Table 15: Thailand Online Retailers Market Dynamics by Category Group, 2010-2020
  • Table 16: Thailand Online Retail Sales and Forecast (THB million) by Category Group, 2010-2020
  • Table 17: Thailand Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
  • Table 18: Thailand Total and Online Retail Sales in Food and Grocery Categories (THB million), 2010-2020
  • Table 19: Thailand Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
  • Table 20: Thailand Total and Online Retail Sales in Electrical and Electronics Categories (THB million), 2010-2020
  • Table 21: Thailand Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
  • Table 22: Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (THB million), 2010-2020
  • Table 23: Thailand Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
  • Table 24: Thailand Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (THB million), 2010-2020
  • Table 25: Thailand Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
  • Table 26: Thailand Total and Online Retail Sales in Books, News and Stationery Categories (THB million), 2010-2020
  • Table 27: Thailand Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
  • Table 28: Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (THB million), 2010-2020
  • Table 29: Thailand Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
  • Table 30: Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (THB million), 2010-2020
  • Table 31: Thailand Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
  • Table 32: Thailand Total and Online Retail Sales in Home and Garden Products Categories (THB million), 2010-2020
  • Table 33: Thailand Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
  • Table 34: Thailand Total and Online Retail Sales in Health and beauty Categories (THB million), 2010-2020
  • Table 35: Thailand Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Table 36: Thailand Exchange Rate THB-US$ (Annual Average), 2010-2015
  • Table 37: Thailand Exchange Rate THB-US$ (Annual Average), 2016-2020 Forecasts
  • Table 38: Verdict Retail Channel Definitions
  • Table 39: Verdict Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020
  • Figure 2: GDP Value and Growth (THB billion, %), 2010-2015
  • Figure 3: Thailand GDP Growth Rate, 2015-2020
  • Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015
  • Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
  • Figure 6: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
  • Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: Thailand Online and Offline Retail Sales and Forecast (THB billion), 2010-2020
  • Figure 10: Thailand Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020
  • Figure 11: Thailand Online Sales vs. Asia-Pacific (% of Total Retail)
  • Figure 12: Overall Retail Market Dynamics by Channel Group, 2010-2020
  • Figure 13: Thailand Retail Sales and Forecast (THB billion) by Channel Group, 2010-2020
  • Figure 14: Thailand Retail Sales, Online vs. Offline, 2015
  • Figure 15: Thailand Online Retailers Market Dynamics by Category Group, 2010-2020
  • Figure 16: Thailand Online Retail Sales and Forecast (THB million) by Category Group, 2010-2020
  • Figure 17: weloveshopping.com: Approach to using online space
  • Figure 18: weloveshopping.com: Organization and Layout
  • Figure 19: weloveshopping.com: Promotions and coupons and encouraging frequency of touch
  • Figure 20: promotions.co.th: Coupons, promotions, and deals on a s-commerce website
  • Figure 21: weloveshopping.com: Payment options
  • Figure 22: weloveshopping.com: Customer reviews
  • Figure 23: weloveshopping.com: M-commerce
  • Figure 24: central.co.th: Approach to using online space
  • Figure 25: central.co.th: Organization and Layout
  • Figure 26: central.co.th: Promotions page
  • Figure 27: promotions.co.th: Coupons, promotions and deals on a s-commerce website
  • Figure 28: central.co.th: Promotions page sorted based on the category
  • Figure 29: central.co.th: Types of payment options
  • Figure 30: lazada.com.my: High Speed Delivery Page
  • Figure 31: The Triangulated Market Sizing Methodology
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