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市場調査レポート

欧州における自動車保有パターンの変化

Changing Patterns of European Car Ownership

発行 Verdict Retail 商品コード 346729
出版日 ページ情報 英文 41 Pages
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欧州における自動車保有パターンの変化 Changing Patterns of European Car Ownership
出版日: 2014年08月01日 ページ情報: 英文 41 Pages
概要

経済危機以降の不況に伴い、欧州の自動車市場も近年大きく変化してきました。新車需要は回復してきましたが、購入者は高年齢・高所得の人々が中心になってきています。また、購入理由の違いを反映して、中古車の買い替え頻度は新車よりも低くなっています。他方、自動車需要にも地域ごとの差があり、スペイン・イタリアでは新車の方が需要が多くなっています。

当レポートでは、欧州9か国の消費者9000名へのアンケート調査に基づき、欧州諸国における自動車の購入・保有パターンの変化について分析し、現在の自動車の購入理由やその促進要因、車種別・地域別の詳細動向、今後の変化の方向性、関係者がとるべき対応策などについて調査・考察しております。

第1章 概要

第2章 市場の見通し

第3章 サマリー

  • 短期的
  • 長期的

第4章 魅力的な自動車ローンによる市場の形成

  • 欧州各地での新車販売台数の増加
  • 新車需要は順調に伸びているが、高級行動も変化してきている
  • 自動車ローン需要は今でも根強い
  • 金融・リース市場の主要企業
  • 車両購入パターン:地域別の違い
  • 従来型の車両購入モデルは終焉しつつある
  • 様々な車両購入計画のとその利点

第5章 車両保有状況:概略

  • 西欧:超小型車・ファミリー向け小型車が独占
  • 北欧:SUVやステーションワゴンが一般的
  • スペイン・イタリア:新車需要が根強い
  • 強力な新車市場が、中古車市場の活性化にもつながる
  • 新車買い替え頻度の増加
  • 購入者の年齢・所得のプロファイル
    • 平均世帯所得

第6章 車両所有パターンの変化

  • 市場の機会と課題
  • 自動車の新たな利用パターン:自動車メーカーが新たな収益源を発見・開拓する必要性
    • 新車売り上げは安価なローンで拡大するも、長期的にはまた伸び悩む
    • 地域ごとの市場促進・阻害要因
    • 市場の飽和化:今でも大きな課題
    • カーシェアリング
    • 自動車ローン拡充の必要性
    • マルチモード走行ソリューションの普及
    • 壊れるまで自動車を保有する態度
    • 追加的・代替的サービスの提供

第7章 結論と提言

  • 短期的な提言

第8章 付録

図表一覧

目次
Product Code: VR0032TR

Summary

Economic pressures have shaped the European car market for the past six years: motorists are deferring replacement of their vehicles and purchasing habits are changing across the continent, with the turnover of new vehicles becoming more frequent. This report draws on Verdict's unique aftermarket and survey data to explore the factors shaping consumer trends in the European vehicle market.

Synopsis

During and immediately after the European financial crisis, sales of new cars fell significantly. Now, although new car sales are beginning to recover, with the UK recording 28 consecutive months of growth and Europe registering nine, it remains the older, and typically more wealthy population that is fuelling the rise in sales.

The average frequency of vehicle replacement varies between the different countries covered by Verdict's Motorist Survey, but also varies between new and used vehicle purchasing habits. In the majority of markets, used vehicles are replaced less frequently than new vehicles, reflecting the way in which they are purchased.

Although superminis and small cars dominate the European vehicle parc, there are considerable differences in purchasing habits when it comes to new and used vehicles. Data from Verdict's Motorist Survey, with over 9,000 respondents across nine European markets, show that Spanish and Italian motorists show a clear preference for new vehicles.

Reasons To Buy

  • Understand how consumer trends influence how motorists buy their vehicles.
  • Target which markets are most and least likely to purchase new or second hand vehicles.
  • See how motorists are moving away from ownership of a car to use of a car - and understand the impact that this will have on the future market.

Your key questions answered

  • How are changing attitudes to ownership shaping the future of the car market?
  • Which countries demonstrate a preference for purchasing new vehicles and what opportunities does this present for retailers?
  • What opportunities exist for manufacturers to maximise their potential share of a changed car market?

Table of Contents

1. Overview

2. Outlook

  • 2.1. Rising new car sales
  • 2.2. Flexible finance products support new and used vehicle sales
  • 2.3. Enhanced financial solutions key
  • 2.4. Whole life ownership of product
  • 2.5. Conclusions

3. Summary

  • 3.1. Short term
  • 3.2. Longer term

4. Attractive Vehicle Finance Shapes the Market

  • 4.1. Growing new vehicle sales across Europe
  • 4.2. Healthy demand for new cars, but customer purchasing habits are evolving
  • 4.3. Demand for motor finance remains strong
  • 4.4. Key players in the finance and leasing market
  • 4.5. Geographical variations influence how people buy cars
  • 4.6. Traditional models of vehicle purchase are now being supplanted
  • 4.7. Benefits of different car purchasing plans

5. Profile of Vehicle Ownership

  • 5.1. Super-minis and small family cars dominate in densely populated Western markets
  • 5.2. SUVs and estate cars are more common in Scandinavian markets
  • 5.3. Motorists much more likely to purchase new vehicles in Spain and Italy
  • 5.4. A strong new car market supports a vibrant used car market
  • 5.5. Turnover of new vehicles becoming more frequent
  • 5.6. Age and salary profiles
    • 5.6.1. Average household income

6. Changing Patterns of Ownership

  • 6.1. Opportunities and Challenges
  • 6.2. New car use patterns require manufacturers to identify and exploit new revenue streams
    • 6.2.1. Cheap finance supports new car sales now, but may falter over the longer term
    • 6.2.2. Local demand poses local challenges
    • 6.2.3. Market saturation remains a challenge
    • 6.2.4. Car-sharing
    • 6.2.5. Enhanced financial packages required
    • 6.2.6. Multi-mode travel solutions will become more prominent
    • 6.2.7. Whole life ownership of product
    • 6.2.8. Providing additional and alternative services

7. Conclusions and Recommendations

  • 7.1. Short-term recommendations
    • 7.1.1. Respond to localised ownership patterns
    • 7.1.2. Enhanced financial packages required
    • 7.1.3. Whole life ownership of the vehicle is an opportunity for manufacturers
    • 7.1.4. Capitalising on the shift from ownership to use
    • 7.1.5. Respond to the changing attitudes of young people
    • 7.1.6. Invest in building relationships with customers

8. Appendix

  • 8.1. About Verdict Retail
  • 8.2. Disclaimer

List of Tables

  • Table 1: Cars bought on finance by consumers through dealerships
  • Table 2: Automotive finance and leasing market players
  • Table 3: Benefits of motor finance

List of Figures

  • Figure 1: Models of vehicle purchase
  • Figure 2: Most popular vehicles in the European vehicle parc by category (%), 2013
  • Figure 3: Percentage of respondents who purchased a new car
  • Figure 4: Percentage of respondents who purchased a used car
  • Figure 5: Frequency of vehicle replacement
  • Figure 6: Frequency of vehicle replacement - new or used
  • Figure 7: Motorists' age profile - Germany
  • Figure 8: Motorists' age profile - Poland
  • Figure 9: Motorists' income profile - France
  • Figure 10: Motorists' income profile - Poland
  • Figure 11: The shift from car ownership to car usage
  • Figure 12: An example of a car-sharing scheme vehicle
  • Figure 13: Potential revenue increases of repeat PCP
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