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世界のオンライン食品雑貨小売業

Global Online Grocery Retail | Verdict Sector Report

発行 Verdict Retail 商品コード 346695
出版日 ページ情報 英文 59 Pages
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世界のオンライン食品雑貨小売業 Global Online Grocery Retail | Verdict Sector Report
出版日: 2014年01月13日 ページ情報: 英文 59 Pages
概要

食品雑貨小売業の成長の可能性や条件は、一国全体の社会環境や発展段階により大きく異なります。例えば、オンライン食品雑貨店舗の成功条件、社会的にも技術的にも活動的な若年層の消費者をつかめるかどうかにかかっています。一国全体の場合、人口密度が食品雑貨小売市場の成長を左右します。人口が拡散した地域と密集した地域とでは、物品の輸送コストが大きく違ってくるからです。一方、食品雑貨店にとってWebサイトは単なる決済窓口だけではなく、オンラインで自社の存在をアピールする手段でもあります。そのため、Webとソーシャルメディアの両方でショッピング客にアピールする必要も出てきます。

当レポートでは、世界24か国の2万人以上の消費者へのアンケート調査に基づいて、世界のオンライン食品雑貨小売業の現状と将来展望について分析し、各国の人口・経済動向と小売市場との関係性や、今後の食品雑貨市場の発展の可能性・方向性、新たなビジネスモデルの概要 (クリック&コレクトなど)、今後克服すべき課題などについて調査・考察しております。

第1章 概要

第2章 分析のポイント

第3章 小売業者の事業拡張計画に対する人口成長率の影響

  • 小売業者がオンラインショッピングに対する抵抗感を克服する必要性
  • 現在、オンラインショッピングの急速な成長が見られるのはどの国か?
  • 世界各国でのオンラインショッピングの発展見通し

第4章 地域ごとの人口密度の差異がもたらす、小売業者にとっての課題

  • 小売業者は自社の戦略を、各地域のニーズに合わせて調整する必要がある
  • 人口密集地域:理想的なテスト環境
  • 困難な市場で成功を収めるには、小売業者は革新的でなければならない

第5章 ピュアプレイ (ネット専業) モデルの展開

  • Morrisonsの買収により開かれる、Ocadoの事業拡大の機会
  • 有機的成長の道を選ばないOcado
  • オンライン店舗を持たない食品雑貨小売店:一つの論理的段階
  • 競争激化のさ中にある、食品雑貨以外の小売業
  • 将来性のある業者は、Ocadoの他にもある

第6章 「コレクション・ポイント」 (Collection Point:販売拠点) とは何か?

  • クリック&コレクト:今後の重要な流通チャネル

第7章 分析手法

第8章 付録

図表一覧

目次
Product Code: VR0028CH

Summary

With the UK arguably one of the most advanced online grocery sectors in the world, we take a look at where the growth will come from next. Using survey data for over 20,000 consumers in 24 countries, we proved insight and analysis from across the globe, as well as case studies and examples of successes and failures. We have identified key markets which will see growth from online grocery retail

Key Findings

  • Use our country profiling to identify markets with the most potential
  • Use in-depth analysis and insight to identify those retailers with the ability to expand globally
  • Understand the issues surrounding click and collect to uncover its potential and make your online business profitable

Synopsis

Population growth will shape retailer expansion plans over the coming years, with different countries becoming suitable for online grocery at different times. Online relies on many different criteria to be fulfilled in order to be a success, one of the key ones is socially and technologically active group of younger consumers.

Retailers will need to tailor solutions to differing population densities both on a national and international level. Low density areas will be well suited to collection points which mitigate the need for long delivery journeys, while higher density areas will have a need for fast fulfilment to prove an alternative to convenience retailing

Online is not just about having a transactional website. Those retailers without one, and without the ability to invest still need to have a significant and active online presence. This needs to be via their own websites as well as through social media. Engaging shoppers on both will be fundamental to increasing footfall

Reasons To Buy

  • Which countries will be the best for online grocery in the next 5, 10, 15 and 25 years owing to their projected population growth?
  • How can retailers adapt their models in countries where population density doesn't immediately suit itself to online grocery?
  • Which retailers will be able to expand their models internationally in order to take advantage of growing middle classes in emerging markets?
  • What impact will Amazon have on the global online grocery market and how will it be able to adapt its model to aid smaller retailers to move online?

Table of Contents

1. Overview

2. Key Findings

  • 2.1. Shoppers need a seamless experience
    • 2.1.1. Perfecting the customer journey will align instore and online offers
  • 2.2. Retailers must overcome resistance to online
    • 2.2.1. Population growth must shape online expansion plans
  • 2.3. Retailers need to adapt strategy to meet local requirements
    • 2.3.1. Regional population density variations will provide challenges
  • 2.4. Morrisons deal opens up Ocado for global expansion
    • 2.4.1. Pureplay retailers have a significant future
  • 2.5. Click and collect must become a bigger fulfilment channel
    • 2.5.1. Retailers must use alternatives to loss-making home delivery
    • 2.5.2. Online visual merchandising remains poor
    • 2.5.3. Interactivity brings instore service online
    • 2.5.4. Customers must be able to shop between channels
  • 2.6. Online doesn't necessarily mean transactional
    • 2.6.1. Social media connects retailers and shoppers
    • 2.6.2. Shoppers would rather engage than buy
    • 2.6.3. Word of mouth speaks volumes

3. Population Growth Should Shape Retailers' Expansion Plans

  • 3.1. Retailers must overcome resistance to online shopping
    • 3.1.1. Ageing population creates more resistance to adoption of online shopping
    • 3.1.2. Retailers must identify markets where demand is not catered for
    • 3.1.3. Younger populations will drive the growth in online shopping
  • 3.2. Which countries are ready for online shopping now?
    • 3.2.1. Poland's robust economy will support online shopping
    • 3.2.2. Turkey ready for online shopping, with a growing time-poor middle class
    • 3.2.3. Significant opportunities as well as challenges await in Australia
    • 3.2.4. Not all markets will work though
  • 3.3. Which countries will be ready for online shopping in 2020?
    • 3.3.1. Arab states offer opportunities for retailers
    • 3.3.2. Restrictions on women's rights provide opportunities in Saudi Arabia
  • 3.4. Which countries will be ready for online shopping in 2025?
    • 3.4.1. Two examples of demand that is not currently catered for
    • 3.4.2. India opening up provides retailers with opportunities
    • 3.4.3. Mobile growth must be the focus in South Africa

4. Regional Density Variations Provide Challenges for Retailers

  • 4.1. Retailers must adapt their strategy to meet local requirements
    • 4.1.1. There is not a one size fits all solution
    • 4.1.2. The developed UK model might not work elsewhere
    • 4.1.3. Retailers must be prudent in their approach to expansion
    • 4.1.4. Changing traditional shopping habits will take time
    • 4.1.5. Convenience will win out
    • 4.1.6. Fresh food remains a big challenge for retailers
  • 4.2. High population densities are the ideal testing ground
    • 4.2.1. Well-connected areas provide online shopping opportunities
    • 4.2.2. Retailers must invest in efficient fulfilment methods
    • 4.2.3. Despite nationwide coverage, regional differences will still exist
    • 4.2.4. Pureplays can work in densely populated areas
    • 4.2.5. Use of own delivery fleet not a necessity
    • 4.2.6. German example highlights that success is not guaranteed
  • 4.3. Retailers must be innovative to succeed in tougher locations
    • 4.3.1. Provides a much tougher proposition for retailers
    • 4.3.2. Using separate delivery companies will ease the pressure
    • 4.3.3. Lower expectations of online shopping
    • 4.3.4. Collection points can provide convenience
    • 4.3.5. Local solutions can fill gaps in the market
    • 4.3.6. High demand for online shopping in Brazil

5. Leasing the Pureplay Model

  • 5.1. Morrisons deal opens up Ocado for expansion
    • 5.1.1. Ocado is no longer a retailer
    • 5.1.2. UK model provides template in two ways
    • 5.1.3. Morrisons online model shows partnership potential
  • 5.2. Ocado unlikely to enter organically
    • 5.2.1. Not profitable without store based offer
    • 5.2.2. Product sourcing and competition challenges
  • 5.3. Grocery retailers with no online offer is the logical step
    • 5.3.1. Ocado model provides a quick route to market
    • 5.3.2. Investment in fulfilment centres
    • 5.3.3. Fast and scalable expansion for the retailer
    • 5.3.4. Fast and scalable expansion for Ocado
    • 5.3.5. Managing shopper expectations from the start
  • 5.4. Non-grocery retailers with growing competition
    • 5.4.1. Simple entry to grocery market
    • 5.4.2. Technical excellence gives edge over established grocers
    • 5.4.3. Product sourcing will be an issue
  • 5.5. Ocado not the only provider with potential
    • 5.5.1. Others can develop similar systems…
    • 5.5.2. …But high levels of investment are required
    • 5.5.3. Amazon offer has potential
    • 5.5.4. Teaming up with smaller retailers essential
    • 5.5.5. Model is replicable

6. What's the Collection Point?

  • 6.1. Click and collect must become a significant fulfilment channel
    • 6.1.1. Retailers must make it easier to click and collect
    • 6.1.2. Same day collection encourages widespread use

7. Methodology

  • 7.1. Verdict e-retail data

8. Appendix

  • 8.1. About Verdict Retail
  • 8.2. Disclaimer

List of Tables

  • Table 1: Rankings for the extent to which online shopping currently happens and how appealing it would be, 2013

List of Figures

  • Figure 1: Sainsbury's multiples of spend by channel, 2013
  • Figure 2: Boneless pork on Carrefour.fr, 2013
  • Figure 3: Morrisons interactive online butcher, 2013
  • Figure 4: Aldi UK, Kroger and Conad Centro Nord twitter feed, 2013
  • Figure 5: UN population forecasts and growth rates to 2050 based on median fertility
  • Figure 6: Frisco.pl transactional website, 2013
  • Figure 7: Migros promoting its online delivery service
  • Figure 8: Australian supermarket Coles encouraging online shopping
  • Figure 9: Carrefour operates in Saudi Arabia through franchise partner Majid Al Futtaim
  • Figure 10: Farm2Kitchen, India's first organic only food and grocery retailer
  • Figure 11: Pick n Pay promoting its non-transactional mobile app
  • Figure 12: Comparison of Australia, the UK and South Korea, 2013
  • Figure 13: Extension of Tesco virtual stores at a bus stop in South Korea, 2012
  • Figure 14: Woolworths in Australia advertising extended regional coverage for home delivery
  • Figure 15: Webvan's revived website after Amazon buyout, 2013
  • Figure 16: redmart.com transactional website in Singapore, 2013
  • Figure 17: Website of supermarkt.de after going out of business, 2013
  • Figure 18: Asda's standalone collection point at Green Park business hub in Reading, UK, 2013
  • Figure 19: South Devon butcher Gribble's website, 2013
  • Figure 20: Igluu promotional video on vimeo, 2013
  • Figure 21: Possible routes to market for Ocado, 2013
  • Figure 22: Analysis of global online grocery demand by country, 2013
  • Figure 23: AmazonFresh, 2014
  • Figure 24: AmazonFresh Seattle Spotlight, 2013
  • Figure 25: Food and grocery shoppers' most frequent online shopping method (%), 2013
  • Figure 26: Preferred method of fulfilment for existing home delivery users (%), 2013
  • Figure 27: Peapod Pick-up location in the US, 2013
  • Figure 28: Carrefour drive click and collect location in France, 2013
  • Figure 29: Asda's standalone collection point at Green Park business hub in Reading, UK, 2013
  • Figure 30: Carrefour drive locations in France, 2013
  • Figure 31: Tesco.com promoting free click and collect promotion, 2013
  • Figure 32: Amazon lockers
  • Figure 33: Tesco virtual store at a South Korean subway station
  • Figure 34: Majestic Wine website allows you to check product availability by store
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