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AIDC (Automatic identification and data capture) のソーシャライズ

Socializing the AIDC World

発行 VDC Research Group, Inc. 商品コード 339812
出版日 ページ情報 英文 18 Pages
納期: 即日から翌営業日
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AIDC (Automatic identification and data capture) のソーシャライズ Socializing the AIDC World
出版日: 2015年09月18日 ページ情報: 英文 18 Pages
概要

ひとつ以上のソーシャルメディアプラットフォームにおけるプレゼンスは、世界のB2B企業にとって必須条件となりつつあります。AIDC (Automatic identification and data capture) ソリューションプロバイダーも同様に、ターゲットオーディエンスのニーズに対応すべく、ソーシャルメディアとのエンゲージメントを構築・維持・管理し始めていおり、ソーシャルメディアは急速にあらゆる組織のデジタルマーケティング戦略の不可欠な部分となりつつあります。

当レポートでは、現在AIDCプラットフォームを利用している主要な/新興のAIDCベンダーおよびインテグレーターについて調査し、ROIの最大化に向けたベストプラクティスを提案しています。

エグゼクティブサマリー

状況

  • 図表1:セルフプロデュースコンテンツのインターナルリングを促進するデジタルマーケティング戦略のエクスターナルリング
  • 図表2:ソーシャルメディアのベストプラクティスの概要:プラットフォーム別

B2B 技術企業:ソーシャルメディア戦略の分析

  • 図表3:主なB2B技術企業のソーシャルメディア利用
  • 図表4:AIDCベンダー:ソーシャルメディアのプレゼンス
  • 図表5:AIDCシステムインテグレーター:ソーシャルメディアのプレゼンス

ソーシャルメディアのベストプラクティスおよびVDCの提言

  • 図表6:AIDC産業 - 平均エンゲージメント率、10社のプラットフォーム別
  • 図表7:ソーシャルメディアプラットフォームにわたるAIDC産業の加入者/フォロワー/ファン区分方法
  • 図表8:エンゲージメント率の概要、掲載コンテンツタイプ別
  • 図表9:AIDCエンゲージメント率、ソーシャルメディアプラットフォーム別
  • 図表10:エンゲージメント率は必ずしも掲載頻度の高さによって上昇しない

結論

VDC Researchについて

目次

Presence on one or more social media platforms is becoming a requirement for B2B companies across the board. AutoID and Data Capture (AIDC) solution providers are also starting to establish, maintain, and manage their social media engagements to better serve the needs of their target audiences, and social media is fast becoming an integral part of every organization's digital marketing strategy. This report explores how some of the leading and emerging AIDC vendors and integrators are currently using these platforms and provides VDC's recommendation as some of the best practices to maximize ROI.

Speed Read

  • Social media is an integral part of organizations' overall digital marketing strategy, which also includes search engine optimization, email marketing, and online banner advertising
  • Fast emerging as an opportunity for AIDC solution providers to earn customers' (and, potentially, partners') trust by being the platform-of-choice to deliver useful, highly valuable content
  • Leading vendors starting to take steps by hiring talent exclusively dedicated to managing content creation for these platforms and having targeted, specific, and measurable goals outlined for social media engagement
  • Short-term returns associated with social media activities may be limited but consistently posting the right type of content for the target audience (on each individual platform) will help generate an attractive ROI

The Situation

Over the past three years, social media has taken the B2B industry by storm. Social media strategy, which once singularly dominated the B2C marketing playground, is now relevant across all sectors. IT technicians and purchase decision-makers are increasingly influenced by a brand's market messaging on online platforms. Social media is an integral part of organizations' overall digital marketing strategies, which also include search engine optimization, email marketing, and online banner advertising. These platforms have pushed the boundaries from individual interactions to envelope business relations and now serve as an essential "external ring" of gravity on the web, drawing in engagements through different networks to an organization's "internal ring" of self-produced content, which comprises blogs, forums, webinars, and product portfolios. In return, customers have the opportunity to engage with brands and communicate based on requirements.

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Within the Auto ID space, leading vendors and brands have been using the four primary social media platforms-Twitter, Facebook, YouTube, and LinkedIn-for several months, if not years. Organizations seek to stand out from the crowd and create a notable voice online, where technical professionals spend a considerable amount of time conducting research prior to making purchase decisions. Social media is fast becoming an opportunity to earn customers' (and, potentially, partners') trust as the platform-of-choice to deliver useful, highly valuable content.

AIDC solution providers mentioned in this report

Barcoding Inc., Barcodes Inc., Cognex, Datalogic, Honeywell Scanning & Mobility (now part of Honeywell Sensing & Productivity Solutions), Lowry Solutions, SICK, System ID, Wasp Barcode Technologies, and Zebra Technologies

Table of Contents

Executive Summary

The Situation

  • Exhibit 1: External ring of digital marketing strategies promoting internal ring of self-produced content
  • Exhibit 2: Social Media Best Practices Overview - by Platform

B2B Tech Performers - Social Media Strategy Analysis

  • Exhibit 3: Top B2B Tech Performers' Social Media Usage
  • Exhibit 4: AIDC Vendors - Social Media Presence
  • Exhibit 5: AIDC Systems Integrators - Social Media Presence

Social Media Best Practices and VDC Recommendations

  • Exhibit 6: AIDC Industry-Average Engagement Rate by Platform for 10 Market Participants
  • Exhibit 7: How AIDC industry subscribers/followers/fans split across social media platforms
  • Exhibit 8: Outlining engagement rates by type of content posted
  • Exhibit 9: AIDC engagement rates by social media platform
  • Exhibit 10: Engagement rates do not necessarily increase with a higher posting frequency
  • Conclusion

VDC Research

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