AIDC (Automatic identification and data capture) のソーシャライズ
Socializing the AIDC World
|発行||VDC Research Group, Inc.||商品コード||339812|
|出版日||ページ情報||英文 18 Pages
|AIDC (Automatic identification and data capture) のソーシャライズ Socializing the AIDC World|
|出版日: 2015年09月18日||ページ情報: 英文 18 Pages||
ひとつ以上のソーシャルメディアプラットフォームにおけるプレゼンスは、世界のB2B企業にとって必須条件となりつつあります。AIDC (Automatic identification and data capture) ソリューションプロバイダーも同様に、ターゲットオーディエンスのニーズに対応すべく、ソーシャルメディアとのエンゲージメントを構築・維持・管理し始めていおり、ソーシャルメディアは急速にあらゆる組織のデジタルマーケティング戦略の不可欠な部分となりつつあります。
Presence on one or more social media platforms is becoming a requirement for B2B companies across the board. AutoID and Data Capture (AIDC) solution providers are also starting to establish, maintain, and manage their social media engagements to better serve the needs of their target audiences, and social media is fast becoming an integral part of every organization's digital marketing strategy. This report explores how some of the leading and emerging AIDC vendors and integrators are currently using these platforms and provides VDC's recommendation as some of the best practices to maximize ROI.
Over the past three years, social media has taken the B2B industry by storm. Social media strategy, which once singularly dominated the B2C marketing playground, is now relevant across all sectors. IT technicians and purchase decision-makers are increasingly influenced by a brand's market messaging on online platforms. Social media is an integral part of organizations' overall digital marketing strategies, which also include search engine optimization, email marketing, and online banner advertising. These platforms have pushed the boundaries from individual interactions to envelope business relations and now serve as an essential "external ring" of gravity on the web, drawing in engagements through different networks to an organization's "internal ring" of self-produced content, which comprises blogs, forums, webinars, and product portfolios. In return, customers have the opportunity to engage with brands and communicate based on requirements.
Within the Auto ID space, leading vendors and brands have been using the four primary social media platforms-Twitter, Facebook, YouTube, and LinkedIn-for several months, if not years. Organizations seek to stand out from the crowd and create a notable voice online, where technical professionals spend a considerable amount of time conducting research prior to making purchase decisions. Social media is fast becoming an opportunity to earn customers' (and, potentially, partners') trust as the platform-of-choice to deliver useful, highly valuable content.
Barcoding Inc., Barcodes Inc., Cognex, Datalogic, Honeywell Scanning & Mobility (now part of Honeywell Sensing & Productivity Solutions), Lowry Solutions, SICK, System ID, Wasp Barcode Technologies, and Zebra Technologies