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市場調査レポート

モバイルマネージドサービスおよびプロフェッショナルサービスの世界市場:「複雑化」がデバイス導入の拡大に対応する代替的サービスデリバリー手法の需要を推進

The Global Market for Mobile Managed and Professional Services: Complexities Continue to Drive Demand for Alternative Service Delivery Methods for Expanding Device Deployments

発行 VDC Research Group, Inc. 商品コード 324617
出版日 ページ情報 英文 41 Pages/9 Exhibits with study + 42 Exhibits with End-User Data
納期: 即日から翌営業日
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モバイルマネージドサービスおよびプロフェッショナルサービスの世界市場:「複雑化」がデバイス導入の拡大に対応する代替的サービスデリバリー手法の需要を推進 The Global Market for Mobile Managed and Professional Services: Complexities Continue to Drive Demand for Alternative Service Delivery Methods for Expanding Device Deployments
出版日: 2016年02月29日 ページ情報: 英文 41 Pages/9 Exhibits with study + 42 Exhibits with End-User Data
概要

世界のエンタープライズモビリティプロフェッショナルサービスの市場では、調査対象の産業部門のうち、2種の産業部門で2桁の成長を記録すると予測されています。医療部門が最高の12.7%のCAGR (複合年間成長率) を記録する見通しであり、また、政府部門は2015年の同サービスへの総支出額の25%を超えるシェアを記録しています。

当レポートでは、世界のモバイルマネージドサービスおよびプロフェッショナルサービスの市場を調査し、エンタープライズモビリティソリューション向けの各種プロフェッショナルサービスの収益規模の実績・予測、サービス区分・エンドユーザー産業別の内訳、産業部門別の市場機会の分析、競合環境、ベンダーによる各種戦略、エンドユーザーの意思決定への影響因子の分析などをまとめています。

エグゼクティブサマリー

  • 主要調査結果
  • 世界市場の概要
    • 図表:世界のモバイルプロフェッショナルサービスの収益予測
    • 図表:世界のエンタープライズモビリティソリューション向けプロフェッショナルサービス収益の現状と予測:サービス区分別
    • 図表:世界のエンタープライズモビリティソリューション向けプロフェッショナルサービス収益の現状と予測:産業部門別
  • モバイルITサービスの成熟産業
  • 小売部門における市場機会
  • 医療部門における市場機会
  • 政府部門における市場機会
  • 製造部門における市場機会
  • 輸送部門における市場機会
  • 地域別予測
    • 南北アメリカ
    • 欧州・中東・アフリカ
    • アジア太平洋

競合動向

  • 複雑性によって推進されるモバイルプロフェッショナルサービス
  • 最近の動き
  • ベンダークラス別の競合状況
  • Samsung
  • Apple+IBMとIBM+AT&T

エンドユーザーの動向・分析

  • BYODによる影響
  • 企業の意思決定責任者がプロフェッショナルサービスプロバイダーに求める要素

ベンダー分析

  • 侵食されるCSPの収益ストリーム
  • システムインテグレーター
  • ベンダーの分析
  • 専門ソリューションプロバイダー
  • 注目のベンダー

VDC Researchについて

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目次

This report discusses and analyzes the opportunity for organizations to outsource mobile IT services to their internal end users and external customers and partners. The desire to utilize mobile devices for an increasing range of workflows has brought to light the complexity and challenges that IT must contend with as the range of mobile solutions they support continues to expand. The increased usage of mobile devices also has IT departments reconsidering how to best deliver increasingly business-critical mobile IT services. As these trends have become more visible, enterprise mobility vendors have begun to optimize their solutions to be delivered as a managed service. Professional services firms have also seen mobility becoming a factor in most of customers' deployment environment; this has created an expanded service opportunity beyond traditional mobile hardware support and break-fix services. Mobility-oriented services to support expanding deployment environments, application and database integration, as well as security, asset management and logistics services are key areas of focus for professional services firms. Market analysis and critical considerations are offered across service categories and industry sectors. The report integrates selected findings from VDC's recent managed and professional services survey of IT decision-makers in both midmarket and enterprise organizations. (Full survey data is provided as a separate Excel spreadsheet.)

What questions are addressed?

  • What is the market size and opportunity for enterprise mobility professional services?
  • How are participating vendors expanding their enterprise mobility service offerings?
  • With which mobile solution components are vendors having the most success?
  • Which vendors are succeeding with a managed service approach to enterprise mobility?
  • How vendors are taking advantage of the cloud?

Who should read this report?

Anyone participating directly or indirectly in the development, marketing, or distribution of solutions to manage and/or support mobile deployment environments is a suitable audience. This report summarizes key market trends and important solutions we have identified through our research. Ultimately, this report is intended to educate the reader about the key participants involved in the mobile ecosystem and critically analyze prominent vendors and solutions providers.

Executive Summary

Mobile technologies continue to push the boundaries of usability, openness, and convenience. However, expanding mobile deployments continue to expose the complexity and challenges for IT organizations as they try to support mobility themselves. While most organizations have come to recognize that mobile solutions can offer differentiation options that are worthy of investment, even forward-thinking organizations are being held back due to the desire to run a lean IT organization and the inability to demonstrate the return on their mobile investments.

Mobilizing and integrating manual business processes and workflows with modern mobile platforms is not only complex but can be costly, as many legacy applications are not being abandoned and new mobile applications require a high degree of specialized skills. For this reason, VDC sees end-to-end "as a service" mobility solutions as ultimately becoming the de facto choice for enterprises going forward. Considering the early stages of true mobile enablement in the enterprise, managed mobility services from managed service providers (MSPs), communication service providers (CSPs), and systems integrators (SIs) are poised to benefit from the current mobile boom. Smaller mobile-first SIs have been successful in winning business from much larger competitors, as they have been successful in developing and delivering complex and customized mobility solutions-while smaller mobile specialists tend to not have the scale to compete with large and established SIs on a global scale (a critical capability for large multinational organizations), large SIs often fall short when it comes to the skill sets and service options customers are looking for. Incidentally, 33% of IT decision makers identified small mobile-first SIs as their ideal managed mobility solutions partner.

Due to limited mobile IT support capabilities, organizations are expected to expand their relationships with third-party solution providers that specialize in mobile solution support and integration. A broad range of service providers has proved their ability to deliver key mobility services-specifically, the acquisition, provisioning, and support of mobile devices as well as the strategic planning that can deliver business impact to their customers, not just operating cost reductions.

Key Findings

  • VDC forecasts a double-digit CAGR for global enterprise mobility professional services for two of the five key vertical markets tracked, with health care growing the fastest (12.7% CAGR). Government sector spending accounted for more than 25% of the enterprise mobility professional services market opportunity in 2015.
  • Systems integration and deployment and system maintenance and break/fix services were the largest mobile professional services categories in 2015, accounting for 30.8% and 30.2% respectively. Mobile managed services (MMS) accounted for 7.4% of professional services revenues in 2015. VDC expects to see an uptick in deployments of low cost devices in 2016-a trend which will be a welcomed by vendors specializing in break/fix services.
  • The increasing reliance on connected endpoints and cloud-based applications has made offering secure and predictable IT services to customers, business partners, employees on a 24x7 basis a requirement in the business world and has made IT infrastructure investments for next-generation endpoint management a priority for CIOs, CISOs, and IT leaders. Mobile continues to be more strategic, with two-thirds of organizations indicating the support requirements for their frontline mobile workers are similar to those of their knowledge workers.
  • Outsourcing BYOD management continues to gain traction as these types of services are streamlining new user activations and device provisioning and complement established help desk and depot services as new devices are deployed.
  • Implementing a mobile strategy is complex. Determining the appropriate policies and tools for the use of mobile devices and applications within an organization requires significant expertise, flexibility, time, and capital. Organizations are demonstrating a willingness to invest in mobility management but increasingly prefer to outsource these efforts, particularly as the ranks of mobile users they are supporting increases.
  • Service providers should experiment with outcomes-based business models in cases where revenue might be tied to the efficiencies delivered by specific mobility solutions and/or applications. Incorporating solution architects experienced in large scale mobility implementations into sales organizations will position vendors to actively participate in developing models for setting and achieving business outcomes.
  • VDC estimates that between 10 and 15 million mobile devices are actively being managed in enterprise environments. This has led to expanded managed mobility services across the IT landscape and throughout the channel (e.g., network infrastructure providers, SIs, and CSPs). Telecom expense management (TEM) remains as a key starting point for organizations as they adopt mobile managed services due to the tangible ROI it can deliver. We expect to see a shift to more sophisticated managed services in 2016 with security, application, and content management becoming more prevalent.

Table of Contents

Inside This Report

  • What questions are addressed?
  • Who should read this report?

Table of Contents

Executive Summary

  • Key Findings
  • Global Market Overview
    • Exhibit 1: Global Mobile Professional Services Revenues, 2014-2019 (Millions of Dollars)
    • Exhibit 2: Current and Forecast Global Enterprise Mobility Solutions Professional Services Revenues by Service Offering (Millions of Dollars)
    • Exhibit 3: Current and Forecast Global Enterprise Mobility Solutions Professional Services Revenues by Vertical Market (Millions of Dollars)
  • Mature Industries for Mobile IT Services
  • The Retail Opportunity
    • Exhibit 4: Technology Usage in Retail Organizations
  • The Healthcare Opportunity
    • Exhibit 5: Market Pressure Driving Technology Investments in the Healthcare Industry
  • The Government Opportunity
    • Exhibit 6: Desired Capabilities to Reduce the Cost Structure and Complexity of Managing Mobile Deployments
  • The Manufacturing Opportunity
    • Exhibit 7: Market Pressure Driving Technology Investments in the Manufacturing Industry
  • The Transportation Opportunity
    • Exhibit 8: Market Pressure Driving Technology Investments in the Transportation Industry
  • Regional Forecasts
    • Exhibit 9: Global Mobile Professional Services Revenues by Regional Market (Millions of Dollars)
  • Americas
  • EMEA
  • APAC

Competitive Trends

  • Complexity Drives Mobile Professional Services
    • Exhibit 10: Greatest Barriers to Enterprise Mobility Initiatives?
    • Exhibit 11: Core Enterprise Mobility Managed and Professional Services Opportunities
  • Recent Developments
  • Competitive Landscape by Vendor Class
    • Exhibit 12: Organizations Classified as "Best-in-Class" Relating to Enterprise Mobility Services:
  • Samsung's Bold Services Move
  • Apple + IBM, and IBM + AT&T

End-User Trends and Insights

  • Exhibit 13: Ideal Partners for Implementing, Maintaining, Supporting Mobility Deployments
  • BYOD Still Matters
    • Exhibit 14: Rationale for Using Third-Party Services in Support of Mobile Deployments
  • What Decision-Makers Look for From Prof. Services Partners
    • Exhibit 15: Evaluation Criteria Used to Select an Enterprise Mobility Service Provider
    • Exhibit 16: Primary Drivers in the Selection of a Mobile Integration Partner

Vendor Insights

  • Revenue Streams Eroding for CSPs
  • Systems Integrators
  • Vendor Insights
  • Specialty Solution Providers
  • Vendor Spotlights

VDC Research

  • About the Author
  • About VDC Research
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