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市場調査レポート

世界のLOB(Line of Business)向けウェアラブルデバイス市場:インタラクションの場における生産性と連携の推進

The Global Market for Wearable Devices Supporting Line-of-Business Applications: Driving Productivity and Collaboration at the Point of Interaction

発行 VDC Research Group, Inc. 商品コード 323523
出版日 ページ情報 英文 33 Pages
納期: 即日から翌営業日
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世界のLOB(Line of Business)向けウェアラブルデバイス市場:インタラクションの場における生産性と連携の推進 The Global Market for Wearable Devices Supporting Line-of-Business Applications: Driving Productivity and Collaboration at the Point of Interaction
出版日: 2015年01月27日 ページ情報: 英文 33 Pages
概要

当レポートでは、企業および公共組織のLOB(Line of Business)に対応したウェアラブルデバイスの市場について調査し、収益および出荷台数の予測、産業部門および地域別の詳細分析、企業・組織による利用状況と利用計画、産業部門・業務別の機能要件、市場機会の分析、モバイル技術の動向、競合環境、主要ベンダーの市場シェアなどをまとめています。

エグゼクティブサマリー

  • 主要調査結果

世界市場の概要・予測

  • 5カ年予測
    • 図表:高耐久性ウェアラブルの5カ年収益予測
    • 図表:高耐久性ウェアラブルの5カ年出荷台数予測
    • 図表:高耐久性ウェアラブルの部門別5カ年予測
    • 図表:部門別のウェアラブルフォームファクターへの関心

地域別予測

  • 南北アメリカ
  • 欧州・中東・アフリカ
  • アジア太平洋

モバイル技術の動向

  • OS

エンドユーザー産業別予測

  • フィールドモビリティ
    • 図表:世界のフィールドモビリティ部門向け高耐久性ウェアラブルデバイスの予測
    • 図表:フィールドモビリティ分野でのウェアラブルデバイスの利用状況・利用計画
    • 図表:ウェアラブルデバイスのフィールドモビリティ部門での実装における最大の障壁
  • 医療
    • 図表:世界の医療部門向け高耐久性ウェアラブルデバイスの予測
    • 図表:医療分野でのウェアラブルデバイスの利用状況・利用計画
    • 図表:利用中または利用計画中のウェアラブルデバイスのタイプ
    • 図表:ウェアラブルデバイスの医療部門での実装における最大の障壁
  • 小売
    • 図表:世界の小売部門向け高耐久性ウェアラブルデバイスの予測
    • 図表:小売分野でのウェアラブルデバイスの利用状況・利用計画
    • 図表:利用中または利用計画中のウェアラブルデバイスのタイプ
    • 図表:ウェアラブルデバイスの小売部門での実装における最大の障壁
  • 輸送
    • 図表:世界の輸送部門向け高耐久性ウェアラブルデバイスの予測
    • 図表:輸送分野でのウェアラブルデバイスの利用状況・利用計画
    • 図表:利用中または利用計画中のウェアラブルデバイスのタイプ
    • 図表:ウェアラブルデバイスの輸送部門での実装における最大の障壁
  • 製造
    • 図表:世界の製造部門向け高耐久性ウェアラブルデバイスの予測
    • 図表:製造分野でのウェアラブルデバイスの利用状況・利用計画
    • 図表:利用中または利用計画中のウェアラブルデバイスのタイプ
    • 図表:ウェアラブルデバイスの製造部門での実装における最大の障壁
  • 倉庫・流通センター
    • 図表:世界の倉庫・流通センター部門向け高耐久性ウェアラブルデバイスの予測
    • 図表:倉庫・流通センター分野でのウェアラブルデバイスの利用状況・利用計画
    • 図表:利用中または利用計画中のウェアラブルデバイスのタイプ
    • 図表:ウェアラブルデバイスの倉庫・流通センター部門での実装における最大の障壁
  • 公衆安全
    • 図表:世界の公衆安全部門向け高耐久性ウェアラブルデバイスの予測
    • 図表:公衆安全分野でのウェアラブルデバイスの利用状況・利用計画
    • 図表:利用中または利用計画中のウェアラブルデバイスのタイプ
    • 図表:ウェアラブルデバイスの公衆安全部門での実装における最大の障壁

競合環境

  • 図表:企業向けウェアラブルベンダーの市場シェア
  • 考察
    • ベンダー分析:高耐久性ウェアラブルベンダー
  • 消費者グレードのデバイス
    • ベンダー分析:消費者向けウェアラブルベンダー
目次

This report covers the overall market opportunity for wearable devices used to support mobile enterprise and public sector line-of-business applications. Target end users range from retail associates and delivery drivers to field service technicians and warehouse workers; from public safety officials and health care workers to insurance adjustors and building inspectors. The report includes market sizing and forecasts for rugged wearable wrist-mounted and belt-worn devices and breaks down market opportunity by region, industry, and application environments. In addition, the opportunity for other wearable solutions such as heads-up displays and smart watches are explored.

What questions are addressed ?

  • What is the outlook for wearable devices used for enterprise and government mobility applications?
  • What are the leading wearable form factors by application?
  • What are the leading wearable technology investment drivers and barriers?
  • What is the relative opportunity by regional market, industry, and application?
  • How do mobile device requirements align with specific vertical markets and applications?
  • What are the primary device functionality requirements by industry?
  • Which mobile applications or workflows align best with wearable solutions?
  • Which vendors are best positioned to leverage wearable solution opportunities?

Who should read this report ?

The target audiences of this report are decision-makers within mobile device manufacturers as well as enterprise and government mobility solution providers.

Executive Summary

Although the hype around wearable devices is relatively new and is influenced primarily by consumer-oriented fitness bands, smart watches, and heads-up displays, commercial adoption of wearable solutions dates back several years, if not decades. Today, commercial use of wearable devices has the highest levels of penetration in manual-oriented business applications, particularly in warehousing and distribution center applications. Organizations have benefited from advances in voice input technology, wrist-mounted computers, and ring scanners to drive significant improvements in worker productivity and operational accuracy from their “hands-free” mobile solutions. Beyond the operational improvements borne out of freeing a worker's hands, use cases in other segments such as public safety are rapidly emerging. Public safety organizations are increasingly evaluating the use of body-worn cameras to provide better digital evidence chains.

However, the high cost of today's enterprise-focused wearable solutions and their inelegant design have limited their application to very specialized workflows and niche applications, challenging overall solution scalability. That said, this segment today is very much at a crossroads. Similar to the impact of consumer smartphone and tablet technology on overall enterprise mobility adoption, advances in consumer wearable solutions will directly influence enterprise use cases. This has been aided in particular with advancements with wearable-based UIs and contextual information. Real-time video capabilities and augmented reality are proving potent selling points for the form factor, in addition to greater portability and productivity from being hands-free. In fact, VDC expects that vertical or industry specific wearable use cases will lead market adoption as the consumer segment becomes more comfortable with the social impact of wearable electronics.

While VDC anticipates moderate-to-strong growth for wearable devices, there are concerns that will need to be addressed. First and foremost will be the ability to create a device that addresses specific needs in a manner fitting the form factor. This is especially acute for the mass market, as most wearable solutions today are single purpose and lack a defining value - or ‘killer application.' For example, with wrist-worn devices like the smartwatch, there is the inherent risk that OEMs will create a miniaturized version of a smartphone, rather than address the requirements specific to a worn device. Additionally, with miniaturization comes the issues of balancing comfort, weight, and battery life; especially if hot-swapping is not an option for head-mounted displays. Additionally, there are sanitary concerns that come from worn devices, especially when shared among employees. Nevertheless, improvements in mobile OS, the growing availability of APIs, and overall interest in the form factor will provide ample opportunity for wearables to become an increasingly central element of line-of-business workflows.

[Data available in full report.]

Key Findings

  • The enterprise/government market for wearable belt and wrist-worn and head-mounted devices is expected to reach $XXX million in 2014 and grow to $XXX million by 2018, a X% CAGR. Shipments are projected to grow from XXX,XXX in 2014 to almost XXX,XXX by 2018.
  • Specialty rugged wearable devices are expected to remain niche solutions with adoption limited to specific workflows in warehouse distribution, public safety and military and, to a lesser extent, field mobility applications.
  • However, the upside potential for these solutions is significant. According to VDC's mobile survey, the sectors expressing greatest interest in wearable solutions include public safety, manufacturing, and retail. The opportunity and target user and use case for wearable solutions varies considerably by form factor; thus, the associated market definitions and development strategies need to adjust accordingly.
  • A challenge for the industry is to better formulate and communicate the value and ROI of wearable solutions on a broader scale for it to be widely adopted. Lack of clear ROI and budget pressures represent the two greatest wearable solution adoption barriers according to VDC's mobile decision-maker survey. The most successful solutions will need to be virtually invisible to the worker and integrate seamlessly into their workflows.
  • Much of the long-term success of wearables will hinge not only on the hardware but on the ecosystem of applications that supports these devices. Leading enterprise software vendors such as SAP and Salesforce are integrating wearable devices into their platforms to enable developers to better leverage their potential. In addition, enterprise mobility management software solutions will need to integrate wearable devices in addition to other mobile end points to provide management, security, and provisioning support. In addition, a variety of specialized solution providers - such as Augmate, Wearable Intelligence and UBiMAX - are developing industry specific solutions leveraging wearable technology.
  • Integration of voice technology - to prompt applications and as an ‘input or data collection' mode - will represent a significant value-add and an area of competitive differentiation for enterprise wearable applications. In addition, augmented reality “overlays” is nearing commercialization with early successes in warehouse/distribution and field service applications.
  • The OS for wearable solutions is hotly contested with many options available to OEMs today. From an enterprise perspective, the key requirements will be stability and lifecycle support in addition to security. Moreover, having a wearable platform that is optimized for smaller footprint devices, and its challenges around battery performance and processing power, will be critical. From a mass market perspective, the leading wearable OS platforms will likely be AndroidWear and Apple's Smart Watch OS (iOS derivative). More specialized rugged wearable solutions will continue to leverage Microsoft's Windows CE and other specialty embedded platforms. However, all are evaluating migration options throughout the next 2-3 years.
  • For wearable solutions with a display or visual element, the user experience will be equally important. Successful solutions will avoid replicating a smartphone-like user interface. Rather, leveraging the embedded intelligence of the target solutions and application design, only the relevant information will be presented to the user, providing rich, proactive situational awareness.

Global Market Overview and Forecast

The promise of wearable computing and communications devices for enterprise and government line-of-business or operational applications is immense when considering the benefits in terms of hands-free operations or providing real-time situational intelligence at the point of interaction. Research conducted by VDC has validated many of these benefits. For example, organizations deploying wearable solutions for voice-directed picking applications in warehouses are recording at least a XX% improvement in worker productivity and a XX% improvement in picking accuracy. However, the overall market has remained entrenched in niche applications supported by specialized - and often expensive - solutions. Issues as far-ranging as lack of broader application appeal, technology adoption cost, ergonomic design, worker safety, and societal acceptance have hindered true scale. This is not expected to change materially in the near term as wearable solution adoption in the enterprise will remain highly specialized or niche-focused.

While today's wearable market for enterprise applications continues to be defined more by its promise, much has changed. Chief among these changes has been the increased R&D investments by major consumer technology brands in wearable products and services- mostly in the area of fitness bands and smart watches. Although products designed for consumers are often not suitable for enterprise or government applications, many of the advances being made in consumer wearable technologies and services can be leveraged for commercial or enterprise applications and portend a boom to wearable enterprise solutions.

Although older iterations of wearable devices have existed for decades, they have been extremely industry- and task-specific; current incarnations of the form factor are still nascent in terms of fully incorporating technology in LOB applications. Many of the limiting factors to date include a relative lack of ergonomic design as well as limitations in LOB applications that are wearable-specific. Given the compact and hands-free nature of wearables, there is a much greater emphasis on speech and speed of interaction, meaning that applications for other form factors cannot simply be migrated to a wrist-mounted computer or head-mounted display. However, with recent developments in display technology and a growing wearable OS and application ecosystem, in addition to considerable buzz from consumer-grade manufacturers, wearables as a form factor are now poised to enter into a broader enterprise setting.

Traditional voice-operated systems like Vocollect's belt-worn and headset solution or wrist-mounted computers from Honeywell and Motorola are now being supplemented by an increasing number of head-mounted devices. For example, the Vuzix M100, KNAPP's KiSoft Vision, and XOEye's current prototypes integrate camera, display, and conference functionality with the eventual goal of adding augmented reality capabilities. These devices feature a larger display and greater connectivity, while some feature OSHA and ANSI-certification. The ability to have the device function as safety glasses in areas like active construction sites is also a considerable advantage to many organizations. These devices shine in industries like construction or field services, where the ability to have real-time video adds considerable value to organizations with assets in remote locations.

Even the military and government are looking into head-mounted displays, with devices like the X6 from Osterhout Design Group that augment reality through specific applications to provide relevant situational intelligence, while public safety organizations are looking into providing officers with wearable devices for evidence management and video data capture. Many of these devices are taking cues from their consumer counterparts like Google Glass and Samsung Gear in placing greater emphasis around the heads-up display and ergonomic design. While the capabilities of more traditional wearable devices are geared primarily toward warehousing and picking functionalities, the newer incarnations of the form factor could easily be expanded into other LOB applications across many industry verticals.

For consumer-grade devices, enterprise applications are still very limited, especially as the great majority of wearable devices available to the consumer market are primarily sensing/tracking devices used for health and fitness applications. However, the recent launch of smartwatches from companies like LG and Samsung (and Apple in 2015) have sparked consumer interest in the form factor that OEMs are looking to take advantage of. Samsung has been at the forefront of the trend, with devices on the market that feature both Android and its proprietary OS, Tizen. Google has thrown its hat into the ring with the announcement of Android Wear - a version of its Android OS tailored specifically to wearable devices - in March 2014. Beyond the hardware, enterprise software stalwarts such as Salesforce.com and SAP are opening up their platforms to integrate wearable interfaces for enterprise applications. SAP is pioneering development for enterprise workers in warehouse and manufacturing environments while Salesforce has launched Salesforce Wear Developer Pack, a collection of open source starter apps enabling developers to quickly design and build wearable apps that connect to the Salesforce1 Platform.

The restricting factors for growth in wearable markets revolve primarily around the issue of applicability. On the end-user side, this manifests as uncertainty of the specific value proposition that wearables provide. A recent end-user survey from VDC revealed that lack of clear ROI was named as the second-most frequent barrier to the implementation of wearable devices (budget ranked first). OEMs who are manufacturing enterprise wearables will need to overcome this large hurdle, making the connection with solution providers that much more critical. In order to gain widespread acceptance, the new generation of wearable devices will need to transcend the current consumer fad to demonstrate material improvements to an organization's workflow. Real-time communication capabilities for technically complex situations for equipment/site inspections and remote diagnostics, as well as the ability to work hands-free in labor-intensive workflows, already provide a clear and strong value proposition. Additional adoption drivers include improvements to worker safety and greater real time situational awareness. The key to higher adoption rates across target verticals will require a strong application ecosystem that is tailored to the unique requirements of a wearable device - namely, limited display and UI as well as faster interaction times to relay and input information. Companies like SAP are already working to provide a platform for wearable applications designed for enterprise use. SAP announced an expansion of its platform, launched in June 2014, which will be compatible with an extended list of devices, including Epson's Moverio smart glasses, Jawbone UP's fitness tracker, Oculus Rift's VR headset, and Vuzix's M100 Smart Glasses.

In spite of these hurdles, VDC believes that the rise of consumer wearable devices and their peripheral and application ecosystem will help pave the way for a new generation of enterprise-oriented and industry-specific devices by helping to normalize the form factor and establish a broader base for applications. Although consumer wearables currently offer limited utility within an enterprise setting, they nevertheless help to demonstrate the value proposition of the form factor and ultimately lower adoption costs. If the current attention given to smartwatches and their ilk can evolve beyond a fad and the devices gain widespread appeal, the effect on markets in the fostering of a sustainable ecosystem of OS and application development could be similar to that of the rise of smartphones and tablets in LOB settings, presenting both a wealth of opportunities and challenges to traditional OEMs.

XX Commercial in Confidence.

Table of Contents

Executive Summary

  • Key Findings

Global Market Overview and Forecast

  • Five-Year Forecast
    • Exhibit 1: Five-Year Forecast for Rugged Wearables by Revenue (US $M)
    • Exhibit 2: Five-Year Forecast for Rugged Wearables by Unit Shipments (units)
    • Exhibit 3: Five-Year Forecast for Rugged Wearables by Sector (US $M)
    • Exhibit 4: Interest in Wearable Form Factor by Sector

Regional Forecasts:

  • The Americas
  • Europe, the Middle East, and Africa (EMEA)
  • Asia-Pacific (APAC)

Mobile Technology Trends

  • Operating Systems

Forecasts by Vertical

  • Field Mobility
    • Exhibit 6: Global Rugged Wearable Device Forecast Supporting Field Mobility Applications
    • Exhibit 7: Does Your Organization Use/Plan to Deploy Wearable Devices for its Field Mobility Operations?
    • Exhibit 8: Greatest Barriers to Implementation of Wearable Devices for Field Mobility Applications
  • Health Care
    • Exhibit 9: Global Rugged Wearable Device Forecast Supporting Health Care Applications
    • Exhibit 10: Does Your Organization Use/Plan to Deploy Wearable Devices for its Health Care Operations?
    • Exhibit 11: Type of Wearable Device Organizations Use/Plan to Support for Health Care Applications
    • Exhibit 12: Greatest Barriers to Implementation of Wearable Devices for Health Care Applications
  • Retail
    • Exhibit 13: Global Rugged Wearable Device Forecast Supporting Retail Applications
    • Exhibit 14: Does Your Organization Use/Plan to Deploy Wearable Devices for its Retail Operations?
    • Exhibit 15: Type of Wearable Device Organizations Use/Plan to Support for Retail Applications
    • Exhibit 16: Greatest Barriers to Implementation of Wearable Devices for Retail Applications
  • Transportation
    • Exhibit 17: Global Rugged Wearable Device Forecast Supporting Transportation Applications
    • Exhibit 18: Does Your Organization Use/Plan to Deploy Wearable Devices for its Transportation Operations?
    • Exhibit 19: Type of Wearable Device Organizations Use/Plan to Support for Transportation Applications
    • Exhibit 20: Greatest Barriers to Implementation of Wearable Devices for Transportation Applications
  • Manufacturing
    • Exhibit 21: Global Rugged Wearable Device Forecast Supporting Manufacturing Applications
    • Exhibit 22: Does Your Organization Use/Plan to Deploy Wearable Devices for its Manufacturing Operations?
    • Exhibit 23: Type of Wearable Device Organizations Use/Plan to Support for Manufacturing Applications
    • Exhibit 24: Greatest Barriers to Implementation of Wearable Devices for Manufacturing Applications
  • Warehousing and Distribution Centers
    • Exhibit 25: Global Rugged Wearable Device Forecast Supporting Warehousing/Distribution Centers Applications
    • Exhibit 26: Does Your Organization Use/Plan to Deploy Wearable Devices for its Warehousing/Distribution Centers Operations?
    • Exhibit 27: Type of Wearable Device Organizations Use/Plan to Support for Warehousing/Distribution Centers Applications
    • Exhibit 28: Greatest Barriers to Implementation of Wearable Devices for Warehousing/Distribution Centers Applications
  • Public Safety
    • Exhibit 29: Global Rugged Wearable Device Forecast Supporting Public Safety Applications
    • Exhibit 30: Does Your Organization Use/Plan to Deploy Wearable Devices for its Public Safety Operations?
    • Exhibit 31: Type of Wearable Device Organizations Use/Plan to Support for Public Safety Applications
    • Exhibit 32: Greatest Barriers to Implementation of Wearable Devices for Public Safety Applications

Competitive Landscape

  • Exhibit 32: 2013 Enterprise Wearable Vendor Global Share
  • Ideas & Insights
    • Vendor Insights: Rugged Wearable Vendors
  • Consumer-Grade Devices
    • Vendor Insights: Consumer Wearable Vendors
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