世界のLOB（Line of Business）向けウェアラブルデバイス市場：インタラクションの場における生産性と連携の推進
The Global Market for Wearable Devices Supporting Line-of-Business Applications: Driving Productivity and Collaboration at the Point of Interaction
|発行||VDC Research Group, Inc.||商品コード||323523|
|出版日||ページ情報||英文 33 Pages
|世界のLOB（Line of Business）向けウェアラブルデバイス市場：インタラクションの場における生産性と連携の推進 The Global Market for Wearable Devices Supporting Line-of-Business Applications: Driving Productivity and Collaboration at the Point of Interaction|
|出版日: 2015年01月27日||ページ情報: 英文 33 Pages||
当レポートでは、企業および公共組織のLOB（Line of Business）に対応したウェアラブルデバイスの市場について調査し、収益および出荷台数の予測、産業部門および地域別の詳細分析、企業・組織による利用状況と利用計画、産業部門・業務別の機能要件、市場機会の分析、モバイル技術の動向、競合環境、主要ベンダーの市場シェアなどをまとめています。
This report covers the overall market opportunity for wearable devices used to support mobile enterprise and public sector line-of-business applications. Target end users range from retail associates and delivery drivers to field service technicians and warehouse workers; from public safety officials and health care workers to insurance adjustors and building inspectors. The report includes market sizing and forecasts for rugged wearable wrist-mounted and belt-worn devices and breaks down market opportunity by region, industry, and application environments. In addition, the opportunity for other wearable solutions such as heads-up displays and smart watches are explored.
The target audiences of this report are decision-makers within mobile device manufacturers as well as enterprise and government mobility solution providers.
Although the hype around wearable devices is relatively new and is influenced primarily by consumer-oriented fitness bands, smart watches, and heads-up displays, commercial adoption of wearable solutions dates back several years, if not decades. Today, commercial use of wearable devices has the highest levels of penetration in manual-oriented business applications, particularly in warehousing and distribution center applications. Organizations have benefited from advances in voice input technology, wrist-mounted computers, and ring scanners to drive significant improvements in worker productivity and operational accuracy from their “hands-free” mobile solutions. Beyond the operational improvements borne out of freeing a worker's hands, use cases in other segments such as public safety are rapidly emerging. Public safety organizations are increasingly evaluating the use of body-worn cameras to provide better digital evidence chains.
However, the high cost of today's enterprise-focused wearable solutions and their inelegant design have limited their application to very specialized workflows and niche applications, challenging overall solution scalability. That said, this segment today is very much at a crossroads. Similar to the impact of consumer smartphone and tablet technology on overall enterprise mobility adoption, advances in consumer wearable solutions will directly influence enterprise use cases. This has been aided in particular with advancements with wearable-based UIs and contextual information. Real-time video capabilities and augmented reality are proving potent selling points for the form factor, in addition to greater portability and productivity from being hands-free. In fact, VDC expects that vertical or industry specific wearable use cases will lead market adoption as the consumer segment becomes more comfortable with the social impact of wearable electronics.
While VDC anticipates moderate-to-strong growth for wearable devices, there are concerns that will need to be addressed. First and foremost will be the ability to create a device that addresses specific needs in a manner fitting the form factor. This is especially acute for the mass market, as most wearable solutions today are single purpose and lack a defining value - or ‘killer application.' For example, with wrist-worn devices like the smartwatch, there is the inherent risk that OEMs will create a miniaturized version of a smartphone, rather than address the requirements specific to a worn device. Additionally, with miniaturization comes the issues of balancing comfort, weight, and battery life; especially if hot-swapping is not an option for head-mounted displays. Additionally, there are sanitary concerns that come from worn devices, especially when shared among employees. Nevertheless, improvements in mobile OS, the growing availability of APIs, and overall interest in the form factor will provide ample opportunity for wearables to become an increasingly central element of line-of-business workflows.
[Data available in full report.]
The promise of wearable computing and communications devices for enterprise and government line-of-business or operational applications is immense when considering the benefits in terms of hands-free operations or providing real-time situational intelligence at the point of interaction. Research conducted by VDC has validated many of these benefits. For example, organizations deploying wearable solutions for voice-directed picking applications in warehouses are recording at least a XX% improvement in worker productivity and a XX% improvement in picking accuracy. However, the overall market has remained entrenched in niche applications supported by specialized - and often expensive - solutions. Issues as far-ranging as lack of broader application appeal, technology adoption cost, ergonomic design, worker safety, and societal acceptance have hindered true scale. This is not expected to change materially in the near term as wearable solution adoption in the enterprise will remain highly specialized or niche-focused.
While today's wearable market for enterprise applications continues to be defined more by its promise, much has changed. Chief among these changes has been the increased R&D investments by major consumer technology brands in wearable products and services- mostly in the area of fitness bands and smart watches. Although products designed for consumers are often not suitable for enterprise or government applications, many of the advances being made in consumer wearable technologies and services can be leveraged for commercial or enterprise applications and portend a boom to wearable enterprise solutions.
Although older iterations of wearable devices have existed for decades, they have been extremely industry- and task-specific; current incarnations of the form factor are still nascent in terms of fully incorporating technology in LOB applications. Many of the limiting factors to date include a relative lack of ergonomic design as well as limitations in LOB applications that are wearable-specific. Given the compact and hands-free nature of wearables, there is a much greater emphasis on speech and speed of interaction, meaning that applications for other form factors cannot simply be migrated to a wrist-mounted computer or head-mounted display. However, with recent developments in display technology and a growing wearable OS and application ecosystem, in addition to considerable buzz from consumer-grade manufacturers, wearables as a form factor are now poised to enter into a broader enterprise setting.
Traditional voice-operated systems like Vocollect's belt-worn and headset solution or wrist-mounted computers from Honeywell and Motorola are now being supplemented by an increasing number of head-mounted devices. For example, the Vuzix M100, KNAPP's KiSoft Vision, and XOEye's current prototypes integrate camera, display, and conference functionality with the eventual goal of adding augmented reality capabilities. These devices feature a larger display and greater connectivity, while some feature OSHA and ANSI-certification. The ability to have the device function as safety glasses in areas like active construction sites is also a considerable advantage to many organizations. These devices shine in industries like construction or field services, where the ability to have real-time video adds considerable value to organizations with assets in remote locations.
Even the military and government are looking into head-mounted displays, with devices like the X6 from Osterhout Design Group that augment reality through specific applications to provide relevant situational intelligence, while public safety organizations are looking into providing officers with wearable devices for evidence management and video data capture. Many of these devices are taking cues from their consumer counterparts like Google Glass and Samsung Gear in placing greater emphasis around the heads-up display and ergonomic design. While the capabilities of more traditional wearable devices are geared primarily toward warehousing and picking functionalities, the newer incarnations of the form factor could easily be expanded into other LOB applications across many industry verticals.
For consumer-grade devices, enterprise applications are still very limited, especially as the great majority of wearable devices available to the consumer market are primarily sensing/tracking devices used for health and fitness applications. However, the recent launch of smartwatches from companies like LG and Samsung (and Apple in 2015) have sparked consumer interest in the form factor that OEMs are looking to take advantage of. Samsung has been at the forefront of the trend, with devices on the market that feature both Android and its proprietary OS, Tizen. Google has thrown its hat into the ring with the announcement of Android Wear - a version of its Android OS tailored specifically to wearable devices - in March 2014. Beyond the hardware, enterprise software stalwarts such as Salesforce.com and SAP are opening up their platforms to integrate wearable interfaces for enterprise applications. SAP is pioneering development for enterprise workers in warehouse and manufacturing environments while Salesforce has launched Salesforce Wear Developer Pack, a collection of open source starter apps enabling developers to quickly design and build wearable apps that connect to the Salesforce1 Platform.
The restricting factors for growth in wearable markets revolve primarily around the issue of applicability. On the end-user side, this manifests as uncertainty of the specific value proposition that wearables provide. A recent end-user survey from VDC revealed that lack of clear ROI was named as the second-most frequent barrier to the implementation of wearable devices (budget ranked first). OEMs who are manufacturing enterprise wearables will need to overcome this large hurdle, making the connection with solution providers that much more critical. In order to gain widespread acceptance, the new generation of wearable devices will need to transcend the current consumer fad to demonstrate material improvements to an organization's workflow. Real-time communication capabilities for technically complex situations for equipment/site inspections and remote diagnostics, as well as the ability to work hands-free in labor-intensive workflows, already provide a clear and strong value proposition. Additional adoption drivers include improvements to worker safety and greater real time situational awareness. The key to higher adoption rates across target verticals will require a strong application ecosystem that is tailored to the unique requirements of a wearable device - namely, limited display and UI as well as faster interaction times to relay and input information. Companies like SAP are already working to provide a platform for wearable applications designed for enterprise use. SAP announced an expansion of its platform, launched in June 2014, which will be compatible with an extended list of devices, including Epson's Moverio smart glasses, Jawbone UP's fitness tracker, Oculus Rift's VR headset, and Vuzix's M100 Smart Glasses.
In spite of these hurdles, VDC believes that the rise of consumer wearable devices and their peripheral and application ecosystem will help pave the way for a new generation of enterprise-oriented and industry-specific devices by helping to normalize the form factor and establish a broader base for applications. Although consumer wearables currently offer limited utility within an enterprise setting, they nevertheless help to demonstrate the value proposition of the form factor and ultimately lower adoption costs. If the current attention given to smartwatches and their ilk can evolve beyond a fad and the devices gain widespread appeal, the effect on markets in the fostering of a sustainable ecosystem of OS and application development could be similar to that of the rise of smartphones and tablets in LOB settings, presenting both a wealth of opportunities and challenges to traditional OEMs.
XX Commercial in Confidence.