世界のLOB (Line-of-Business) 用ノートブックPC市場

The Global Market for Notebooks in Line of Business Applications

発行 VDC Research Group, Inc. 商品コード 322436
出版日 ページ情報 英文 26 Pages; 16 Exhibits
納期: 即日から翌営業日
本日の銀行送金レート: 1USD=102.12円で換算しております。
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世界のLOB (Line-of-Business) 用ノートブックPC市場 The Global Market for Notebooks in Line of Business Applications
出版日: 2015年10月08日 ページ情報: 英文 26 Pages; 16 Exhibits

当レポートでは、企業および政府によるLOB用途で用いられるクラムシェル型ノートブックPCの市場について調査し、グレード (堅牢型・ビジネスグレード・消費者グレード) 、エンドユーズ産業・利用環境・流通経路・地域および主要国別の市場収益の推移と予測、競合環境と主要ベンダー、市場成長への影響因子および成長部門の分析などをまとめています


  • 主要調査結果


  • 概要
    • 表1:ノートブックPCの5カ年予測:顧客別
    • 表2:企業/政府提供ノートブックPCの5カ年予測:利用ケース別
    • 表3:企業向けノートブックPCの出荷高:オペレーティングシステム別
    • 表4:堅牢型ノートブックPCの5カ年予測
    • 表5:完全堅牢型ノートブックPCの5カ年予測
    • 表6:半堅牢型ノートブックPCの5カ年予測
    • 表7:LoBアプリケーションをサポートする企業提供ノートブックPCの5カ年予測
  • 見解・分析
    • 5カ年予測


  • 南北アメリカ
    • 概要
    • 見解・分析
  • 欧州・中東・アフリカ (EMEA)
  • アジア太平洋 (APAC)


  • 概要
    • 表11:消費者向け/業務用ノートブックPCベンダーの世界市場におけるシェア
    • 表12:堅牢型ノートブックPC、ベンダーの世界市場シェア
  • 見解・分析
    • ベンダー分析:堅牢型ノートブックPCベンダー
    • ベンダー分析:消費者向け/業務用ノートブックPCベンダー


  • 概要
    • 表13:堅牢型ノートブックPC出荷高、部門別 (米ドル)
    • 表14:堅牢型ノートブックPC出荷高、部門別 (台数)
    • 表15:消費者向け/業務用ノートブックPC出荷高、部門別 (米ドル)
    • 表16:消費者向け/業務用ノートブックPC出荷高、部門別 (台数)
  • 見解・分析



This report covers the overall market opportunity for clamshell notebooks deployed to support enterprise and government line-of-business (LoB) applications, including market sizing and forecasts for rugged, business, and consumer-grade devices. The report segments the market opportunity for devices by region, industry, and application environments. It also provides splits by level of ruggedization as well as an analysis of investment trends by target industry and applications. Finally, it includes detailed vendor analysis, including vendor shares.

What questions are addressed ?

  • What is the outlook for notebooks used for enterprise and government mobility applications?
  • What is the relative opportunity by regional market, industry, and application?
  • What is the outlook for rugged notebooks and to what extent will they be affected and potentially displaced by tablets and consumer devices?
  • How do mobile device requirements align with specific vertical markets and applications?
  • What are the primary device functionality requirements by industry?
  • Which mobile applications are end users currently supporting and/or planning to deploy?

Executive Summary

In recent years, the enterprise notebook market has undergone a considerable transformation that has led to a protracted period of soft demand, budget shifts toward alternative mobile solutions and initiatives, and a faster replacement and upgrade cycle for deployed devices. Without a meaningful upgrade catalyst-such as the XP EOL driver that affected enterprise shipments in 2013 and 2014-we expect that the market will remain soft over the next several years. While enterprises have largely ignored Windows 8, we expect that Windows 10 will perform better. Beginning in 2016, we anticipate that enterprise adoption of Windows 10 will scale and that adoption will follow a similar-and potentially steeper-curve when compared to Windows 7. For specialty LoB solutions such as rugged notebooks used in public safety, however, we expect Windows 10 adoption to lag the overall market.

Beyond Windows, opportunities for other operating systems such as Mac and Android have been increasing, particularly as both Apple and Google expand their enterprise-specific solutions. Demand MacBooks has risen significantly, and enterprise IT powerhouses such as IBM have provided greater support. While predictions of the demise of the notebook have been largely overblown, much of the market at this point remains centered on existing installed bases and refreshes. We predict that this trend will continue into the foreseeable future. Nevertheless, the form factor is far from dead and continues to evolve, particularly through two-in-one devices like Microsoft's Surface, which has garnered positive reviews and growing demand in LoB applications.

From a rugged standpoint, the market is dynamic and largely mixed. Performance by market leader Panasonic was especially weak in the first half of 2015, particularly in North America. Stronger performances by Dell and Getac have compensated for some of this lag. Nonetheless, while VDC initially expected 2015 to be flat compared to 2014, we now believe that the market will contract by X to X%. In part, we attribute this softness to the rise in adoption of tablets for applications that were previously supported by rugged notebooks. Moreover, budget pressures in target government sectors also contribute to the weaker-than-expected demand.

Key Findings

  • VDC estimates that enterprise notebook shipments grew to 80.6 million units in 2014 and forecasts that shipments will contract to XX million in 2015. Through 2019, VDC expects that the enterprise notebook market will perform modestly, driven mostly by replacement sales, upgrades, and Windows 10 adoption. We estimate annual shipment growth at XX%. Of the 2014 enterprise notebook shipments, approximately XX%-or XX million units-were deployed to support mobile LoB applications.
  • We expect that the rugged notebook market (including fully and semi-rugged devices) will contract by XX% in 2015 and that market leader Panasonic's struggles in North America will significantly affect performance. Although we expect the market to rebound modestly with annual unit growth of XX% through 2019, we believe that this market segment has significant downside risk and the potential for additional contraction.
  • While tablets have affected notebook opportunities for LoB applications, that effect has been far from uniform across industry verticals. Deployments among field workers and sales of mobile CRM applications have gained the greatest traction from tablets. Deployments in areas that center on asset and client-facing applications have also grown due to decreased emphasis on data entry and lower costs. Migrating legacy applications to a non-keyboard interface, however, remains a considerable obstacle for many organizations. The migration challenge, coupled with a lack of application modernization, leads to underperformance among tablets and favors notebooks.
  • Despite the prevalence of Windows in the enterprise, Apple has made considerable gains in the past year, particularly though strategic partnerships with IBM and its MobileFirst solutions. Despite those gains, though, Dell, HP, and Lenovo remain the leading brands in the commercial/enterprise sector.
  • In the rugged market, Panasonic remains the clear leader, although its share has begun to slip noticeably in favor of Getac and Dell. Getac has benefitted by shifting away from government-centric organizations (especially federal/military) and toward commercial customers, especially in the automotive and utility sectors. Dell, taking advantage of an updated portfolio and its recently released tablet, experienced a boost to its business in the first half of 2015 following a weaker-than-expected 2014.

XX Commercial in Confidence.

About the Author

David Krebs has more than 10 years of experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies, and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far-reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development, and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking, and end user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Inside this Report

  • What questions are addressed?
  • Who should read this report?


Executive Summary

  • Key Findings

Global Market Overview and Forecast: Notebooks in Line-of-Business Applications

  • At a Glance
    • Exhibit 1: Five-Year Notebook Forecast by Customer
    • Exhibit 2: Five-Year Enterprise/Government-Issued Notebook Forecast by Use Case
    • Exhibit 3: Enterprise Notebook Shipments by Operating System
    • Exhibit 4: Five-Year Forecast for Rugged Notebooks
    • Exhibit 5: Five-Year Forecast for Fully-Rugged Notebooks
    • Exhibit 6: Five-Year Forecast for Semi-Rugged Notebooks
    • Exhibit 7: Five-Year Global Forecast for Enterprise-Issued Notebooks Supporting LoB Applications
  • Ideas & Insights
    • Five-Year Forecast:
    • Making the Most of Brown Field Opportunities

Regional Forecasts: Notebooks in Line-of-Business Applications

  • The Americas
    • At a Glance
      • Exhibit 8: Five-Year Americas Forecast for Enterprise-Issued Notebooks Supporting LoB Applications
    • Ideas & Insights
  • Europe, the Middle East, and Africa (EMEA)
    • At a Glance
      • Exhibit 9: Five-Year EMEA Forecast for Enterprise-Issued Notebooks Supporting LoB Applications
    • Ideas & Insights
  • Asia-Pacific (APAC)
    • At a Glance
      • Exhibit10: Five-Year Asia-Pacific Forecast for Enterprise-Issued Notebooks Supporting LoB Applications
    • Ideas & Insights

Competitive Landscape: Rugged and Enterprise-Issued Notebooks

  • At a Glance
    • Exhibit 11: Consumer/Commercial Notebooks Vendor Global Market Share, 2014
    • Exhibit 12: Rugged Notebooks: Vendor Global Market Share, 2014
  • Competitive Landscape Ideas & Insights
    • Vendor Insights: Rugged Notebook Vendors
    • Vendor Insights: Commercial/Consumer Notebook Vendors

Forecasts by Vertical

  • At a Glance:
    • Exhibit 13: Rugged Notebook Shipments by Sector (USD Millions)
    • Exhibit 14: Rugged Notebook Shipments by Sector (units)
    • Exhibit 15: Consumer/Commercial Notebook Shipments by Sector (USD Millions)
    • Exhibit 16: Consumer/Commercial Notebook Shipments by Sector (units)
  • Ideas & Insights:
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