The Global Market for Stationary Thermal Barcode Printers
|発行||VDC Research Group, Inc.||商品コード||317511|
|出版日||ページ情報||英文 25 Pages; 113 Exhibits
|世界の定置型感熱式バーコードプリンター市場 The Global Market for Stationary Thermal Barcode Printers|
|出版日: 2015年11月13日||ページ情報: 英文 25 Pages; 113 Exhibits||
This research analyzes the key strategic issues, trends, and market drivers for stationary thermal barcode printers. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.
The global stationary thermal barcode printer market will grow to $XX by 2019, at a 5-year CAGR of XX%. For the first half of 2015, the market is at $XX. Relative hardware commoditization, intensified competition, and rapidly declining prices will prompt hardware vendors to alter their product development and go-to-market strategies. They can no longer rely on brand name recognition and product quality alone to achieve their profitability targets. Competition is especially acute in high-growth economies like Brazil, China, Germany, and South Korea. Vendors including cab Produkttechnik, Godex International, Shandong New Beiyang, and TSC Printers offer stiff competition with their price-competitive and/or high performance core printer product lines. Vendors' product and market development strategies will need to evolve to meet compliance legislation, pricing, and application-specific requirements of leading end-user markets - from both a regional and industry standpoint. VDC believes that rising interest in and demand for color labeling solutions, in-line verification capabilities, and more comprehensive service offerings will prompt printer vendors to reconsider their R&D investments.
Ongoing global exchange rate fluctuations are starting to affect product pricing, especially in the European market. VDC predicts that the average selling price for stationary barcode printers will increase marginally in the region during the forecast period, since vendors like Honeywell and Zebra have raised prices in the region to offset currency fluctuations in the first half of 2015.
Forecasted Global Shipments by Form Factor of
Stationary Thermal Barcode Printers (revenues)
XX Commercial in Confidence.
Richa Gupta is responsible for VDC's strategic research on the global markets for data capture technologies, including barcode scanners and printers and machine vision solutions, among others. Data capture hardware vendors and solution providers rely on her expertise in the AIDC market for key market development initiatives, and her highly actionable data and insights help them formulate their long-term business strategies. She undertakes market opportunity sizing and forecasting, competitive landscape analysis, and strategic marketing assistance while also providing valuable thought leadership for this technology market segment. Richa holds a degree in Computer Engineering from University of Pune and an MBA from NMIMS in India.
David Krebs has more than 10 years of experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies, and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development, and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking, and end-user requirements analysis. David is a graduate of Boston University (BSBA).