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市場調査レポート

世界の定置型感熱式バーコードプリンター市場

The Global Market for Stationary Thermal Barcode Printers

発行 VDC Research Group, Inc. 商品コード 317511
出版日 ページ情報 英文 25 Pages; 113 Exhibits
納期: 即日から翌営業日
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世界の定置型感熱式バーコードプリンター市場 The Global Market for Stationary Thermal Barcode Printers
出版日: 2015年11月13日 ページ情報: 英文 25 Pages; 113 Exhibits
概要

当レポートは、世界の定置型感熱式バーコードプリンターの市場について調査し、世界および地域別の収益規模・出荷台数の予測、市場影響因子の分析、競合環境と主要ベンダーのシェア、技術・産業・流通経路・地域面からの成長機会の分析などをまとめています。

エグゼクティブサマリー

主な調査結果

世界市場の概要と予測

  • 概要
    • 図表:世界の出荷予測:収益
    • 図表:世界の出荷予測:台数
  • 世界市場についての見解・考察
    • 5カ年予測:為替相場の成長への影響

地域予測

  • 南北アメリカ
    • 概要
      • 図表:出荷予測 (収益)
    • 見解・考察
  • 欧州・中東・アフリカ
    • 概要
      • 図表:出荷予測 (収益)
    • 見解・考察
  • アジア太平洋地域
    • 概要
      • 図表:出荷予測 (収益)
    • 見解・考察

製品開発の動向

産業別市場の比較予測

  • 概要
    • 5カ年予測:世界の出荷予測:経済部門別
  • 見解・洞察

競合情勢

  • 概要
    • 図表:世界市場におけるベンダーシェア
  • 見解・洞察
    • ベンダー分析

VDC Researchについて

本調査について

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目次

This research analyzes the key strategic issues, trends, and market drivers for stationary thermal barcode printers. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.

What questions are addressed?

  • What are the next growth centers for barcode printers in terms of regions and verticals?
  • Is the relative lack of innovation in this market hampering leading vendors' growth potential?
  • What are the key considerations for channel success in this market?
  • How are vendors altering their product, market, and channel development strategies to make their products available and the solution-of-choice in this fragmented, competitive, and relatively commoditized marketplace?

Executive Summary

The global stationary thermal barcode printer market will grow to $XX by 2019, at a 5-year CAGR of XX%. For the first half of 2015, the market is at $XX. Relative hardware commoditization, intensified competition, and rapidly declining prices will prompt hardware vendors to alter their product development and go-to-market strategies. They can no longer rely on brand name recognition and product quality alone to achieve their profitability targets. Competition is especially acute in high-growth economies like Brazil, China, Germany, and South Korea. Vendors including cab Produkttechnik, Godex International, Shandong New Beiyang, and TSC Printers offer stiff competition with their price-competitive and/or high performance core printer product lines. Vendors' product and market development strategies will need to evolve to meet compliance legislation, pricing, and application-specific requirements of leading end-user markets - from both a regional and industry standpoint. VDC believes that rising interest in and demand for color labeling solutions, in-line verification capabilities, and more comprehensive service offerings will prompt printer vendors to reconsider their R&D investments.

Ongoing global exchange rate fluctuations are starting to affect product pricing, especially in the European market. VDC predicts that the average selling price for stationary barcode printers will increase marginally in the region during the forecast period, since vendors like Honeywell and Zebra have raised prices in the region to offset currency fluctuations in the first half of 2015.

Key Findings

  • Product innovation must return to the forefront. From VDC's perspective, certain (relatively) unmet user demands offer potential for future product development and enhancements. These include on-demand color label printing and in-line inspection, validation, and verification, as well as managed print services (MPS).
  • Strategic alliances are critical to success. Value-driven channel relationships will allow vendors to tap into segments with high growth potential while also helping them capitalize on software, services, and other value-added capabilities. VDC believes that vendors must be more hands-on with these organizations, which can uniquely address the diverse application requirements of deploying enterprises.
  • Exchange rate fluctuations will affect market forecasts. The strong US dollar in 2015 has prompted vendors, including Honeywell and Zebra, to increase their average selling prices in Europe. VDC's forecasts reflect the state of the market only in US dollar terms, so they are likely very different from what vendors see in local currencies.

Global Market Overview and Forecast

At a Glance

Exhibit 1:
Forecasted Global Shipments by Form Factor of
Stationary Thermal Barcode Printers (revenues)

XX Commercial in Confidence.

About the Authors

Richa Gupta is responsible for VDC's strategic research on the global markets for data capture technologies, including barcode scanners and printers and machine vision solutions, among others. Data capture hardware vendors and solution providers rely on her expertise in the AIDC market for key market development initiatives, and her highly actionable data and insights help them formulate their long-term business strategies. She undertakes market opportunity sizing and forecasting, competitive landscape analysis, and strategic marketing assistance while also providing valuable thought leadership for this technology market segment. Richa holds a degree in Computer Engineering from University of Pune and an MBA from NMIMS in India.

David Krebs has more than 10 years of experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies, and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development, and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking, and end-user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Inside this Report

  • What questions are addressed?
  • Who should read this report?

Contents

Executive Summary

Key Findings

Global Market Overview and Forecast

  • At a Glance
    • Exhibit 1: Forecasted Global Shipments by Form Factor of Stationary Thermal Barcode Printers (revenues)
    • Exhibit 2: Forecasted Global Shipments by Form Factor of Stationary Thermal Barcode Printers (units)
  • Global Market Ideas & Insights
    • Five-Year Forecast: Currency fluctuations to affect growth

Regional Forecasts

  • The Americas
    • At a Glance
      • Exhibit 3: Forecasted Global Shipments by Form Factor of Stationary Thermal Barcode Printers (revenues)
    • Ideas & Insights
  • Europe, the Middle East, and Africa (EMEA)
    • At a Glance
      • Exhibit 4: EMEA Forecasted Global Shipments by Form Factor of Stationary Thermal Barcode Printers (revenues)
    • Ideas & Insights
  • Asia-Pacific (APAC)
    • At a Glance
      • Exhibit 5: APAC Forecasted Global Shipments by Form Factor of Stationary Thermal Barcode Printers (revenues)
    • Ideas & Insights

Product Development Trends

Comparative Vertical Forecast

  • At a Glance
    • Exhibit 6: Five-Year Forecast: Global Shipments of Stationary Thermal Barcode Printers by Economic Sector
  • Ideas & Insights

Competitive Landscape

  • At a Glance
    • Exhibit 7: Global Market Shares of Stationary Thermal Barcode Printer Vendors
  • Ideas & Insights
    • Vendor Insights

VDC Research

  • About the Author
  • About VDC Research

About this Report

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