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定置型感熱式バーコードプリンターの世界市場:成熟技術部門だが製品イノベーションが成長を推進する見通し

The Global Market for Stationary Thermal Barcode Printers: Product Innovation to Promote Growth in a Mature Technology Segment

発行 VDC Research Group, Inc. 商品コード 317511
出版日 ページ情報 英文 24 Pages; 113 Exhibits
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=114.71円で換算しております。
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定置型感熱式バーコードプリンターの世界市場:成熟技術部門だが製品イノベーションが成長を推進する見通し The Global Market for Stationary Thermal Barcode Printers: Product Innovation to Promote Growth in a Mature Technology Segment
出版日: 2016年08月31日 ページ情報: 英文 24 Pages; 113 Exhibits
概要

2014年から2015年にかけて5.2%の成長率で推移した世界の定置型感熱式バーコードプリンターの市場ですが、2015年から2016年の成長率は2.3%となる見込みです。しかし2020年にかけてのCAGR (年間複合成長率) は4.3%となる見通しであり、2020年の市場規模は16億ドルに達すると推計されています。

当レポートでは、世界の定置型感熱式バーコードプリンターの市場を調査し、世界および地域別の出荷台数の予測、スキャン技術・フォームファクターなど各種区分別の内訳、市場影響因子の分析、競合環境と主要ベンダーの市場シェアなどをまとめています。

目次

  • 本書について
  • エグゼクティブサマリー
  • 世界市場の概要・予測
  • 地域市場予測
  • 産業別の予測・比較
  • 競合環境
  • ベンダーの考察
  • VDC Researchについて

図表

  • 世界の定置型感熱式バーコードプリンター出荷台数の予測:スキャン技術別
  • 南北アメリカ市場における出荷台数の予測:フォームファクター別
  • 欧州・中東・アフリカ市場における出荷台数の予測:フォームファクター別
  • アジア太平洋市場における出荷台数の予測:フォームファクター別
  • 世界市場の5カ年予測:産業部門別
  • 世界のベンダーシェア

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目次

Inside This Report

This research analyzes the key strategic issues, trends, and market drivers for stationary thermal barcode printers. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.

What questions are addressed?

  • What are the next growth centers for barcode printers in terms of regions and verticals?
  • Is the relative lack of innovation in this market hampering leading vendors' growth potential?
  • What are the key considerations for channel success in this market?
  • How are vendors altering their product, market, and channel development strategies to make their products available and the solution-of-choice in this fragmented, competitive, and relatively commoditized marketplace?

Who should read this report?

  • This annual research program has been carefully designed for senior decision-makers at barcode technology and solution provider companies, including those individuals with the following roles:
  • CEO and other C-level executives
  • Corporate development and M&A teams
  • Marketing executives
  • Business development and sales leaders
  • Product development and product strategy leaders
  • Channel management and channel strategy leaders

Vendors Mentioned in this Report

  • Godex International
  • Honeywell
  • SATO
  • Shandong New Beiyang
  • Toshiba TEC
  • TSC Printers
  • Zebra Technologies

executive summary

The global stationary thermal barcode printer market will grow 2.3% from 2015 to 2016, as compared to 5.2% from 2014 to 2015, and is expected to post a CAGR of 4.3% through 2020, reaching $1.6B. First quarter 2016 results indicate that barcode printer revenues dropped 4.4% compared to the year-ago period, which can be largely attributed to global macroeconomic challenges currently facing hardware vendors in this market. Relative hardware commoditization, intensified competition, and rapidly declining prices will prompt hardware vendors to alter their product development and go-to-market strategies. This will be especially true as the product mix shifts from industrial printers to lower cost desktop printers. They can no longer rely on brand name recognition and product quality alone to achieve their profitability targets. Competition is especially acute in high-growth economies like China, Germany, South Korea, and the United States. Vendors' product and market development strategies will need to evolve to meet compliance legislation, pricing, and application-specific requirements of leading end-user markets-from both a regional and industry standpoint. key findings

Product innovation returning to the forefront. VDC sees the emergence of a strong focus on new product development and introduction in this highly competitive and fragmented marketplace. There are specific user requirements that are not currently addressed by existing options, which represent ample opportunity for incumbents and newer entrants. Recent launches-like the Godex RT860i, Honeywell PC42t, and Zebra ZD420-indicate growing emphasis on new product development and innovation, crucial for prompting enterprise investments, especially when faced with prolonged printer duty cycles. These features include ink ribbon cartridges for desktop thermal transfer printers, high resolution printing capabilities on desktop printers, and inline verification in industrial printers. Retailer performance affecting technology infrastructure investments, especially in North America. In-store retail sales growth, for instance, lags behind e-commerce with retailers including Macy's, Nordstrom, and Target reporting lower brick-and-mortar retail sales. Amazon is now the second largest apparel retailer (behind Walmart) in the US, once dominated by these department stores, according to Morgan Stanley. Such a shift in consumer shopping trends will have a direct impact on retailers' technology investments, prompting them to direct more of their budgets towards setting up technology infrastructure in warehouses and distribution centers in support of e-commerce sales. Printer hardware vendors see this as a massive opportunity and are proactively positioning their industrial printer portfolios at retailers' order fulfillment application environments like warehouses and distribution centers. 2016 off to a slow start for hardware vendors. VDC's estimates for the first half of 2016 indicate that the market is off to a relatively slower start as compared to the same time last year. Zebra Technologies has seen year-over-year revenue declines within this category so far in 2016 following a phenomenal all-round performance in 2015 when it saw 15% growth compared to the prior year driven by exceptionally strong revenue increases in the Americas and Asia-Pacific. This is due to a difficult comparison and a massive retail order in 2015 that will not be immediately repeatable. Ongoing global exchange rate fluctuations, macroeconomic pressures, and geopolitical risks are also affecting overall sales. 4

key findings

Product innovation returning to the forefront. VDC sees the emergence of a strong focus on new product development and introduction in this highly competitive and fragmented marketplace. There are specific user requirements that are not currently addressed by existing options, which represent ample opportunity for incumbents and newer entrants. Recent launches-like the Godex RT860i, Honeywell PC42t, and Zebra ZD420-indicate growing emphasis on new product development and innovation, crucial for prompting enterprise investments, especially when faced with prolonged printer duty cycles. These features include ink ribbon cartridges for desktop thermal transfer printers, high resolution printing capabilities on desktop printers, and inline verification in industrial printers.

Retailer performance affecting technology infrastructure investments, especially in North America. In-store retail sales growth, for instance, lags behind e-commerce with retailers including Macy's, Nordstrom, and Target reporting lower brick-and-mortar retail sales. Amazon is now the second largest apparel retailer (behind Walmart) in the US, once dominated by these department stores, according to Morgan Stanley. Such a shift in consumer shopping trends will have a direct impact on retailers' technology investments, prompting them to direct more of their budgets towards setting up technology infrastructure in warehouses and distribution centers in support of e-commerce sales. Printer hardware vendors see this as a massive opportunity and are proactively positioning their industrial printer portfolios at retailers' order fulfillment application environments like warehouses and distribution centers.

2016 off to a slow start for hardware vendors. VDC's estimates for the first half of 2016 indicate that the market is off to a relatively slower start as compared to the same time last year. Zebra Technologies has seen year-over-year revenue declines within this category so far in 2016 following a phenomenal all-round performance in 2015 when it saw 15% growth compared to the prior year driven by exceptionally strong revenue increases in the Americas and Asia-Pacific. This is due to a difficult comparison and a massive retail order in 2015 that will not be immediately repeatable. Ongoing global exchange rate fluctuations, macroeconomic pressures, and geopolitical risks are also affecting overall sales.

Global Market Overview and Forecast

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Table of Contents

  • Inside This Report
  • Executive Summary
  • Global Market Overview and Forecast
  • Regional Forecasts
  • Comparative Vertical Forecast
  • Competitive Landscape
  • Vendor Insights
  • About VDC Research

list of exhibits

  • Exhibit 1: Forecasted Global Shipments by Scanning Technology of Stationary Thermal Barcode Printers
  • Exhibit 2: Forecasted Global Shipments by Scanning Technology of Stationary Thermal Barcode Printers
  • Exhibit 3: Americas Forecasted Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 4: EMEA Forecasted Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 5: APAC Forecasted Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 6: Five-Year Forecast: Global Shipments of Stationary Thermal Barcode Printers by Economic Sector
  • Exhibit 7: Global Vendor Shares of Stationary Thermal Barcode Printers
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