The Global Market for Rugged Handheld Computers and Smartphones for Line-of-Business Applications
|発行||VDC Research Group, Inc.||商品コード||315369|
|出版日||ページ情報||英文 32 Pages; 66 Exhibits
|事業部門向け堅牢型ハンドヘルドコンピューターとスマートフォンの世界市場 The Global Market for Rugged Handheld Computers and Smartphones for Line-of-Business Applications|
|出版日: 2016年10月28日||ページ情報: 英文 32 Pages; 66 Exhibits||
堅牢型ハンドヘルドコンピューター市場は、過去2年間急激な拡大と縮小を経験しており、その背景には、アップグレードサイクルの長期化、消費者向けの製品に比べて価格の高い堅牢型デバイスの価値に対する疑問、Windows Handheld EmbeddedをはじめとするOSの将来性といった事情があります。また、BYOD（私物デバイスの業務利用）がさまざまな業種に広がっていることや、消費者向けのデバイスを業務用に改造可能なアクセサリー製品のエコシステムが拡大しているといった動きも見逃せません。このため、市場の先行きは依然として不透明ですが、特定の分野を中心にゆっくりと回復していく可能性は高いと思われます。市場を再び成長軌道に乗せるうえで重要になるのは、既存の保守的なユーザーをつなぎとめることと、従来のシステムの呪縛を受けない新たなユーザーにアピールすることです。メーカー各社も、堅牢性や各種の企業向け機能、ライフサイクル管理といった中核的な価値は維持しつつ、ユーザーインタフェース、ディスプレイ、エルゴノミクスなどの部分で消費者向けデバイスの感覚を取り入れようとしています。
This report covers the overall market opportunity for rugged handheld devices and smartphones used to support enterprise line-of-business applications. It includes market sizing and forecasts for rugged and consumer-grade mobile devices. It breaks down the market opportunity for rugged mobile computing devices by region, industry, and application environments. It also provides splits by level of ruggedization. The report discusses current trends driving investment in enterprise mobility as well as what the future entails for mobile hardware vendors
VDC estimates that X.X million rugged handheld devices and XX.X million smartphones were deployed to support line-of-business (LOB) applications in 2014; we estimate that 2015 shipment figures will be X.X million and XX.X million units, respectively. By 2019, we expect shipments to scale to X.X million rugged handheld computers and XX million smartphones. The rugged handheld market is slowly emerging from a period of considerable correction and contraction that lasted for nearly two years. The primary factors at play included uncertainty regarding operating systems (OS) and the evaluation of lower cost consumer devices for many use cases, which contributed to a slowdown in the upgrade cycle of existing solutions. While bring-your-own-device (BYOD) has failed to gain the momentum anticipated in LOB applications, it nevertheless represents an increasingly viable option for smaller business, particularly when used in conjunction with a growing accessory and peripheral ecosystem.
In light of these developments and the desire of OEMs to provide devices that deliver a user experience (UX) similar to that of consumer grade devices, we believe that the performance of the rugged market remains to be seen as end-user requirements evolve. VDC believes that the rugged market will continue to grow, albeit at a more muted pace than its consumer-grade counterpart. The opportunity for rugged handheld computers has consolidated to applications that generally are more scan-intensive. These devices thus benefit from the industrial grade integrated scanners that are now available. Rugged manufacturers are working to deliver devices that cater to the more consumer-oriented tastes of user interface (UI), display, and overall user experience (UX), while still providing the core enterprise values to ruggedness and data collection capabilities. These efforts create a new conundrum for the market: how to make a rugged device that appeals to consumer grade tastes but still appears rugged enough to showcase its value proposition. Fundamentally, rugged handheld incumbents will need to do more from a product design and development perspective to appeal to first-time enterprise mobility end users while continuing to support their legacy “brick-styled” data collection terminal customers.
Consumer-grade smartphones have exceeded 2013's historic milestone-more than one billion units shipped-and shipped nearly X.X billion units in 2014. Yet only X percent of these devices were enterprise-deployed to support LOB applications. While large-scale deployments remain primarily supported by enterprise-issued devices, companies' desire to “find a way to make BYOD work” for frontline workers continues to grow, despite security concerns and the complications that can arise from supporting not only multiple operating systems but also multiple versions of a single operating system. As a result, a growing number of enterprises are considering offering corporate-owned, personally enabled (COPE)-styled solutions to minimize the fragmentation.
An emerging segment of the market has been rugged smartphones. To a certain extent, this market bridges the gap between consumer smartphones and rugged handheld computers. For LOB applications, leading OEMs in this category include both existing rugged handheld vendors such as Zebra and Honeywell and vendors such as Sonim and Kyocera, which focus on specialized use cases, such as targeting applications with Push to Talk (PTT) requirements. In addition to these enterprise-focused solutions, Samsung offers a line of ruggedized Galaxy Active smartphones that is becoming more popular. These devices, however, are designed with the “active consumer” in mind, so they do not represent an enterprise-first solution. The rugged smartphone category is expected to reach X million units in 2015 and grow by XX percent annually through 2019.
We expect the mobile OS landscape to become more dynamic. In the rugged handheld segment, legacy Windows Mobile 6.x will reach its end-of-life (EOL) by 2020. Although Microsoft platforms dominate the rugged handheld market with a marketshare above XX percent, the lack of backward compatibility by next-generation Windows Embedded Handheld 8.1 and Microsoft's inconsistent approach to managing this transition has opened the door for alternative platforms, specifically Android. In 2014 and 2015, adoption of rugged handheld computers running Android reached critical mass, accounting for approximately XX to XX percent of shipment volume. Much of this volume, however, was concentrated among a few large customers (Home Depot, Royal Mail) with limited run-rate traction, especially in warehouse environments. Regionally, Android acceptance is strongest outside of North America, perhaps because of independent software vendors (ISVs) that have aggressively migrated toward Android for their core solutions. Although questions about rugged Android solutions remain, momentum is picking up. The real wild card will be Windows 10 and its effect on rugged handheld customers. Although migrating legacy Windows Mobile/CE applications to W10 will require recoding, pockets of the market are waiting for this platform before making migration decisions.
Although Android is the leader in overall marketshare among smartphones, iOS is more entrenched among enterprises and is considered a more stable and secure option. Apple and Google are both increasing investments and efforts to make their platforms more attractive to enterprise IT decision-makers, who are concerned with security and support requirements. Microsoft, whose single-digit market share lags significantly behind those of the market leaders, will likely try to increase its footprint with the release of Windows 10. At the same time, considerable downsizing in the second half of 2015 in its mobile hardware division of X,XXX employees will likely erode any progress made from the new operating system.
XX Commercial in Confidence.
Exhibit I: 5-year Forecast for Consumer-Grade Smartphones
Exhibit II: 5-year Forecast for Enterprise-Issued Smartphones