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The Global Market for Mobilizing Enterprise Applications

発行 VDC Research Group, Inc. 商品コード 296313
出版日 ページ情報 英文 17 Pages; 48 Exhibits
納期: 即日から翌営業日
本日の銀行送金レート: 1USD=111.96円で換算しております。
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世界のエンタープライズアプリケーションモバイル化市場 The Global Market for Mobilizing Enterprise Applications
出版日: 2014年02月19日 ページ情報: 英文 17 Pages; 48 Exhibits




  • 世界市場の概要
    • 世界のソフトウェア出荷額:モバイルソフトウェアコンポーネント別
    • 世界のソフトウェア支出配分:モバイルソリューション分野別
    • 世界のソフトウェア出荷額:導入環境別
    • 世界のソフトウェア支出配分:導入環境別
  • 世界市場についての見解
    • 今後5年間の予測:大手企業がモバイルアプリケーションへの投資を拡大
    • 最近の動き
      • モバイルアプリケーション市場で注目を集める買収の動き
    • 各社の勢力図


  • 概要
    • 各地域市場の予測と今後5年間の成長率
  • 各地域市場についての見解:BYODにまつわる課題



  • モバイルアプリケーションの導入をためらわせる最大の要因は予算とセキュリティ
    • モバイルアプリケーションの導入を妨げる各種の障害
  • モバイルアプリケーションに最も期待する点は生産性の向上
    • モバイルアプリケーション開発構想の投資収益に関する重要な評価指標
  • モバイルアプリケーションの危険性に対する根強い不安
    • モバイルデバイスがもたらすリスクへの対応策に対する信頼
  • BYODにまつわる課題への対応が必要
    • 複数のモバイルプラットフォームのサポートがモバイルアプリケーションの導入に及ぼす影響




To realize the true benefits of mobility, organizations must turn their focus to mobilizing the applications that are running their business. However, developing mobile applications for even a single platform is a significant challenge due to the rapid cadence of OS and hardware iteration. BYOD trends are adding even more complexity for organizations. Companies must contend with issues such as time to market, architectural, performance, and functional considerations, both internal, customer, and competitive requirements, and deal with the risks that come with mobile enablement due security and compliance issues. Development teams typically must be capable of using multiple development environments, each having a different programming model and testing framework. This forces organizations to recruit and retain expanded development and QA teams with different skill sets (in order to support multiple platforms) and acquire multiple tools for each part of the mobile application lifecycle. Maintaining these solutions is not only a challenge but frequently consists of disjointed combinations of legacy software, which are unable to address all of the nuances and requirements of today's fast-moving mobile landscape and results in both time and cost redundancies.

Key Findings

  • The global mobile software shipments will grow to a more than $XXB market by 2017 at a compound annual growth rate in the single digits. Investments in software for mobile management, security, and communications are sizeable but are dwarfed by the sizeable budgets the organization will be spending on development tools and pre-packaged apps.
  • Many ISVs have been slow to embrace the vibrant tools ecosystem and take advantage of powerful programming languages that can help their customers integrate and develop their own custom mobile applications.
  • ISVs must open up their platforms; their customers are already using open-source and proprietary third-party software for mobile development.

Customer loyalty and trust will allow large ISVs to remain significant forces in the mobile software market, particularly for those that focused on the mobile opportunity early; exemplary vendors we have indentified include ClickSoftware, IBM, IFS, Infor, Salesforce, and SAP.

Inside this Report

While the acceptance of smartphones and tablets as viable computing platforms is increasing, many organizations continue to take a risk-averse approach to mobility; they are embracing BYOD and granting access to corporate email but are barring access to applications and collaboration platforms. But this is beginning to change as solutions to simplify mobile application development and lifecycle management processes mature. This report discusses the variety of approaches vendors offer to tackle these challenges and elaborates on the nuances between these competing methods and solutions.

What questions are addressed?

  • What is the size of the mobile applications market? How fast is this market growing?
  • How are traditional ISVs augmenting their opportunity in the enterprise?
  • Will virtualization vendors disrupt the mobile software market?
  • How are ERP vendors adjusting their solutions for the mobile enterprise?
  • Are mobile development platforms finally gaining acceptance in the enterprise?

Who should hould read this report ?

This report is for written for a diverse audience. Decision-makers across an organization can benefit from reading it. Anyone participating directly or indirectly in the development, marketing, or distribution of solutions to manage mobile deployment environments is a suitable audience.

Global Market Overview and Forecast


Global Market Idea and Insights

Five-Year Forecast : Large Co Large Co Large Cos. Drive Mobile App Investment

Our forecast shows that the global mobile software shipments will reach US$XXB in 2013, and grow to a $XXB market by 2017, a compound annual growth rate (CAGR) of XX%. Investments in software for mobile management, security and communications are sizeable, but are dwarfed by the sizeable budgets organizations will be spending on development tools and pre-packaged apps.

This growth will come as the mobile experience permeates further into the enterprise. Most of us have had a positive experience using our personal mobile devices to facilitate our everyday personal affairs. Now organizations are investing to create a similar productive experience for employees using mobile devices to facilitate their work.

continues to fade but is retaining its footprint in federal markets; Microsoft is continuing to invest heavily in its mobile aspirations as evidenced by its recent acquisition of Nokia's handset business). Much of the investment activity in mobile software to date is occurring within large corporations that began investing in enterprise mobility solutions designed primarily for industrial environments (such as ruggedized mobile hardware) to optimize their supply chains.

While these organizations continue to maintain their ruggedized hardware deployments, they have also been early adaptors of consumer-oriented smartphones and tablets. As a result, an opportunity has risen to enhance productivity by taking advantage of these mobile device platforms' abilities to run powerful applications. However, the mobile opportunity has expanded well beyond large enterprises with device proliferation and liberal BYOD policies, leading to significant opportunities for mobile enablement across organizations of all sizes. These deployments are a driving force behind our market forecast as millions of businesses begin to equip their employees with mobile applications.

Mobile software investments within government sectors (such as in state, local, federal, military, and non-military environments) will account for the largest of all of vertical markets in our forecast with XX% of global spending in 2013. Field service and field sales deployment environments are sizeable market segments for mobile deployments and continue to be main areas of focus. Combined, they account for XX% of mobile software shipments and were early areas for mobile enablement. Organizations with sizable remote workforces realized productivity gains from their investments by providing their employees with mobile devices that allowed them to capture relevant business data at any time or place. Mobile applications in these settings have had a notable impact and have helped to eliminate administrative backlogs, improve order delivery processes, and have a positive impact reducing sales cycles and improving customer service and loyalty.

With mobile becoming business-critical and more strategic across all industry segments, investments in mobile applications that allow employees to be equally productive, whether they are at their desks or mobile, are inevitable. This can be evidenced by wide variance of mobile enablement occurring across a variety of roles that range from field technicians and maintenance engineers to warehouse staff and retail associates who are benefitting from the ability to gain access to data quickly (and easily) as well as capture data while on the go. Our forecast indicates that the allocation of mobile software spending within the health care (XX% CAGR) and retail (XX% CAGR) segments are growing the fastest due to their being targets of hardware OEMs that have released specialized hardware for these deployment environments and ISVs that are creating innovation applications for these verticals.

The primary driver behind these forecasted investments are the ROI benefits that are being derived from mobile enablement. Mobile solutions are helping organizations to capture ROI due to the ability to gain operational efficiencies and improve customer satisfaction.

Table of Contents

Global Market Overview and Forecast

  • Global Market at a Glance
    • Global Software Shipments, by Mobile Software Component ($US M)
    • Global Software Spend Allocation, by Mobile Solution Area
    • Global Software Shipments, by Deployment Environment ($US B)
    • Global Software Spend Allocation, by Deployment Environment
  • Global Market Ideas & Insights
    • Five-Year Forecast: Large Cos. Drive Mobile App Investment
    • Recent Developments
      • Notable acquisitions in the mobile application market
    • Competitive Landscape

Regional Forecast

  • At a Glance
    • Regional forecasts and five-year growth rates (US $B)
  • Ideas & Insights: With BYOD comes complexity

Channel Insights

End-User Trends and Insights

  • Budgets and security hinder mobile enablement most
    • Most challenging barriers to mobile enablement (percentage of respondents)
  • Productivity tops benefits expected from mobilization
    • Most important measurements of ROI from mobile initiatives (percentage of respondents)
  • Fear mobile apps put network at risk is still high
    • Organization confidence in addressing risks mobile devices pose to corporate networks
  • Complexity BYOD instills must be addressed
    • Q: How does supporting multiple mobile platforms impact mobile deployment? (Percentage of respondents)
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