The Global Market for Mobile Transaction Printers

発行 VDC Research Group, Inc. 商品コード 290586
出版日 ページ情報 英文 26 Pages, 20 Exhibits
納期: 即日から翌営業日
本日の銀行送金レート: 1USD=102.18円で換算しております。
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世界のモバイルトランザクションプリンター市場 The Global Market for Mobile Transaction Printers
出版日: 2013年12月03日 ページ情報: 英文 26 Pages, 20 Exhibits




  • 新しいアプリケーションによってモバイルプリンターの成長率は定置型プリンターの成長率を上回る。米国の小売り・物流管理市場におけるエンドユーザーはモバイルプリンターに多額の投資を実行。
  • 新規参入企業との競合が激化。比較的低い市場参入障壁および市場機会の拡大が、主にアジア太平洋地域から新規サプライヤーの流入を招く。
  • モバイルデバイス接続の不可知論は製品成功に不可欠。Wi-FiまたはBluetooth対応だけではなく、オンプレミス利用における広範なモバイルデバイスの統合を可能にするポータブルソリューションの需要が増加。
  • 将来はオールインワン型、多目的型デバイス。エンドユーザーはプリンター投資に伴うマルチアプリケーションサポートの重要性にますます言及。

This research analyzes the key strategic issues, trends, and market drivers for portable printers. These printers serve an expanding range of applications, but are most used to print receipts, tickets, and barcode labels. Granular segmentation and analysis by region and features and functions (such as print width and connectivity) are presented in our analysis. Market analysis, vendor considerations, and growth opportunities are discussed across the following dimensions: end-user industries, application environments, distribution channels, and geographies. In addition to an analysis of vendor strategies, market shares, and performance, this report also includes survey-based end-user feedback on mobile printer product requirements, spend levels, and adoption drivers. What questions

What questions are addressed?

  • What are the new, now, and next growth areas for portable printers by region, application, or vertical and which features, functionality, and form factors are needed to capitalize upon projected growth?
  • What is being done to seamlessly integrate portable printers with mobile computers and consumer-grade mobile devices, such as smartphones in customer-facing environments and in those verticals in which BYOD strategies are expanding?
  • Will thermal technology further erode the market for competing print technologies such as impact and inkjet? If so, how quickly and in which markets?
  • How are payment-related and communication technologies influencing vendors' mobile transaction printer strategies and solution offerings?

Who should read this report?

This research program has been carefully designed for senior decision-makers at mobile printer technology and solution provider companies, including those individuals in the following roles:

  • CEO and other C-level positions
  • Corporate development and M&A
  • Marketing
  • Business development and sales
  • Product development, management, and strategy
  • Channel development, management, and strategy

Executive Brief


The global portable printer market see high single-digit compounded annual growth rates (CAGR) through 2017 from a base of $260 million in 2012. Portable printers will remain key growth markets for vendors and their channel partners, as end-users ride the enterprise mobility wave. Workforce mobilization and related requirements will spur current and anticipated product development enhancements, requiring support for various mobile operating systems and near field communications (NFC). Increased adoption of mobile printing solutions will be widespread and not concentrated in any one vertical market. In fact, the mobile transaction printer industry is faced with equal parts growth opportunity and challenges due to highly-fragmented usage environments, customer types, and device configurations. The ongoing introduction of consumer-grade devices into the enterprise will present added challenges and opportunities. In order to align market and product development strategies with evolving user requirements and preferences, increased investments in R&D, distribution channels, and solution partnering are critical to capitalize on the significant opportunities that lie ahead.


Key Findings

  • Emerging applications will push mobile printer growth rate ahead of growth of stationary printers. End users from the retail and logistics verticals in the US made significant mobile printer investments in 2012. Increasing demand for print-as-you-go functionality, interconnectivity of mobile devices, and printer payment processing and acceptance will be the anchors for market growth and expansion the next five years.
  • Competition from new entrants is intensifying. Relatively low barriers to entry and expanding market opportunity have led to an influx of new suppliers, largely from Asia-Pacific. These low-cost vendors will continue to offer customers an attractive trade-off between price and functionality, and be a formidable threat to established vendors from the American and Europe.
  • Mobile device connectivity agnosticism is critical to product success. Demand is rising for portable solutions that are not only Wi-Fi or Bluetooth-enabled but can also be integrated with the wide range of mobile devices in use on-premise and in the field. As the diversity of consumer (and non-consumer) devices increases within the enterprise, the need for mobile printers to be platform and OS independent will rise. This software-driven trend is already underway, with many printer vendors announcing support for leading mobile device OSes including Google Android and Apple iOS.
  • All-in-one, multi-purpose devices are the future. End-users increasingly cite the importance of multi-application support with their printer investments. Looking ahead, the ability to print labels, tags, receipts, invoices, small forms, and documents with a single device, while also being able to include add-ons like barcode scanners and payment sleds, will be an important part of the product strategy for leading portable printer vendors.

Table of Contents

Executive Brief

  • Summary
  • Key Findings

Global Market Overview and Forecast

  • Forecasted shipments, by region, of mobile printers (US $M)
  • Ideas & Insights
    • Five-year forecast: Mobilized workforce driving demand
    • Recent Developments

Regional Forecasts

  • The Americas
    • Forecasted Americas shipments, by print width, of mobile printers (US $M)
    • Ideas & Insights: Portable Printers Thrive With Mobilization
  • Europe, the Middle East, and Africa (EMEA)
    • Forecasted EMEA shipments, by print width, of mobile printers (US $M)
    • Ideas & Insights: Strong Forecast despite Ongoing Recovery
  • Asia-Pacific (APAC)
    • Forecasted APAC shipments, by print width, of mobile printers (US $M)
    • Ideas & Insights: Low-Cost Providers Heighten Competition

Comparative Forecast by Vertical Markets

  • Vertical Market Overview
    • Forecasted shipments, by vertical, of mobile printers (US $M)
    • Ideas & Insights: Growth Will Accelerate Across Verticals
  • Retail
    • Ideas & Insights: Retailers Bringing Checkout to the Customer
  • Transportation & Logistics (T&L)
    • Ideas & Insights: Mobility a Critical Operational Requirement
  • Commercial Services
    • Ideas & Insights: Americas Lead but Demand in APAC Growing

Competitive Landscape

  • Global vendor shares, in 2012, of mobile printers (percent of dollars)
  • Ideas & Insights
    • Market Overview: Integration with Consumer Devices Vital
    • Vendor Insights
      • Avery Dennison
      • Datamax-O'Neil
      • Intermec
      • Zebra Technologies
      • Brother Mobile Solutions
      • Epson
      • Star Micronics

Channel Insights

  • Forecasted shipments, by channel, of mobile printers (US $M)
  • Ideas & Insights: Channel Development Programs to Intensify

End User Insights

  • Mobile/portable printer key market statistics
  • Investment Drivers
    • Primary investment drivers for mobile printers
  • Mobile/Portable Printer Selection Criteria
    • Portable barcode printer selection criteria: Importance versus satisfaction

Additional Ideas & Insights

  • How can vendors counter product and brand obsolescence?
  • The Fortune at the Bottom of the Pyramid
    • Smaller deals may support more revenue at bottom of pyramid
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