The Global Market for Handheld Barcode Scanners
|発行||VDC Research Group, Inc.||商品コード||278258|
|出版日||ページ情報||英文 26 Pages, 127 Exhibits
|世界の携帯型バーコードスキャナー市場 The Global Market for Handheld Barcode Scanners|
|出版日: 2015年10月06日||ページ情報: 英文 26 Pages, 127 Exhibits||
This research analyzes the key strategic issues, trends, and market drivers for handheld scanners and imagers, including laser scanners, linear imagers (CCD scanners), and 2D imagers. It also provides market sizing and forecasts for scan engines. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.
The global handheld scanner market grew XX% from 2013 to 2014 and will post growth of XX% in 2019, reaching $XXX. For the first half of 2015, the market is already up by low single-digits. A sharp XX-XX% increase in camera-based imager revenues made up for an identical decline in laser scanner sales in 2014. VDC expects the overall handheld scanner market to grow to $XXX by 2019, at a relatively low CAGR of XX%, driven primarily by a substantial decrease in laser shipments. Camera-based imagers will account for more than XX% of overall handheld scanning revenues by 2019, up from XX% in 2014. While Datalogic and Honeywell both saw marked (high single digit) improvement in sales performance year-over-year, Zebra Technologies' handheld scanner revenues remained unchanged from 2013. According to VDC, two key factors primarily explain this difference: integration efforts required to combine Motorola Solutions' Enterprise business unit with its legacy business following the 2014 acquisition, and sales force-related challenges in the Asia-Pacific region that contributed to a significant revenue decline in the region.
Ongoing global exchange rate fluctuations are starting to affect product pricing, especially in the European market. VDC predicts that the average selling price for handheld scanners will show a marginal increase in the region during the forecast period, with vendors like Honeywell and Zebra having have raised prices in the region to offset currency fluctuations that affected their business in the first half of 2015.
XX Commercial in Confidence.
Richa Gupta is responsible for VDC's strategic research on the global markets for data capture technologies including barcode scanners and printers, and machine vision solutions among others. Data capture hardware vendors and solution providers leverage her expertise in the AIDC market for key market development initiatives, with the highly actionable data and insights helping formulate their long-term business strategies. She undertakes market opportunity sizing and forecasting, competitive landscape analysis, and strategic marketing assistance while also providing valuable thought leadership for this technology market segment. Richa holds a degree in Computer Engineering from the University of Pune, India and holds an MBA from NMIMS, Mumbai, India.
David Krebs has more than 10 years of experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies, and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far-reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development, and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking, and end user requirements analysis. David is a graduate of Boston University (BSBA).