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市場調査レポート

世界の携帯型バーコードスキャナー市場

The Global Market for Handheld Barcode Scanners

発行 VDC Research Group, Inc. 商品コード 278258
出版日 ページ情報 英文 26 Pages, 127 Exhibits
納期: 即日から翌営業日
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世界の携帯型バーコードスキャナー市場 The Global Market for Handheld Barcode Scanners
出版日: 2015年10月06日 ページ情報: 英文 26 Pages, 127 Exhibits
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概要

当レポートでは、レーザースキャナー、リニアイメージャー(CCDスキャナー)および2Dイメージャーを含めた携帯型スキャナーおよびイメージャーの主な戦略的課題、動向および市場成長促進因子について分析し、スキャンエンジンの市場規模と予測、市場分析、ベンダーの検討事項および技術タイプ・エンドユーザー産業・流通チャネル・地域別の成長機会などをまとめ、お届けします。

エグゼクティブサマリー

世界市場の概要・予測

  • 概要
    • 世界の出荷高予測:端末型バーコードスキャナーの地域別
  • 世界市場の見解・分析
    • 5カ年予測:市場リーダーは優れた業績を記録

地域別予測

  • 南北アメリカ
    • 概要
      • 出荷高予測:端末型バーコードスキャナーの製品タイプ別
    • 見解・分析
  • 欧州・中東・アフリカ(EMEA)
  • アジア太平洋地域(APAC)

スキャンエンジン、ワイヤレス接続、および将来

  • 5カ年予測

比較予測:産業市場別

  • 概要
    • 5カ年予測:世界の端末型バーコードスキャナー出荷高予測:経済部門別
  • 見解・分析

競合情勢

  • 概要
    • 世界の端末型バーコードスキャナーベンダーシェア
  • 見解・分析
    • ベンダー分析

本レポートについて

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

This research analyzes the key strategic issues, trends, and market drivers for handheld scanners and imagers, including laser scanners, linear imagers (CCD scanners), and 2D imagers. It also provides market sizing and forecasts for scan engines. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.

What questions are addressed?

  • Imager adoption is rapidly increasing across industries and regions. Will laser's light fade out? If so, how quickly will it dim and in which markets?
  • What regions and vertical markets will be the next growth centers for handheld barcode offerings?
  • Are traditional handheld barcode scanner manufacturers and their strategies being affected by the rise of consumer-grade device usage in select industries?
  • How do vendors need to alter their product and market development strategies to compete in this highly commoditized marketplace?
  • What is the impact of all the market consolidation on vendor share and competitive tactics?

Executive Summary

The global handheld scanner market grew XX% from 2013 to 2014 and will post growth of XX% in 2019, reaching $XXX. For the first half of 2015, the market is already up by low single-digits. A sharp XX-XX% increase in camera-based imager revenues made up for an identical decline in laser scanner sales in 2014. VDC expects the overall handheld scanner market to grow to $XXX by 2019, at a relatively low CAGR of XX%, driven primarily by a substantial decrease in laser shipments. Camera-based imagers will account for more than XX% of overall handheld scanning revenues by 2019, up from XX% in 2014. While Datalogic and Honeywell both saw marked (high single digit) improvement in sales performance year-over-year, Zebra Technologies' handheld scanner revenues remained unchanged from 2013. According to VDC, two key factors primarily explain this difference: integration efforts required to combine Motorola Solutions' Enterprise business unit with its legacy business following the 2014 acquisition, and sales force-related challenges in the Asia-Pacific region that contributed to a significant revenue decline in the region.

Ongoing global exchange rate fluctuations are starting to affect product pricing, especially in the European market. VDC predicts that the average selling price for handheld scanners will show a marginal increase in the region during the forecast period, with vendors like Honeywell and Zebra having have raised prices in the region to offset currency fluctuations that affected their business in the first half of 2015.

XX Commercial in Confidence.

Key Findings

  • Laser's light almost snuffed out. Investment is migrating from laser scanners to camera-based imagers much faster than expected. Laser scanners account for only XX% of overall revenues in 2015, down from XX% in 2013, while 2D imagers are at XX%, up from XX% of total.
  • Conventional product portfolios on their way out. Handheld scanner vendors that focus on setting apart their product portfolios and expanding them beyond conventional solution types and form factors will be highly successful. This extension includes sleds, sleeves, companion scanners, and wearable devices, multi-part form scan application like Zebra's SimulScan, as well as all-inclusive device management platforms for maintenance and support like Honeywell's Remote MasterMind® and Zebra's recently-launched Operational Visibility Service (OVS).
  • Exchange rate fluctuations to affect market forecasts. The strong US dollar in 2015 has prompted vendors including Honeywell and Zebra to increase their average selling prices in Europe. VDC's forecasts reflect the state of the market only in US dollar terms, which are likely very different from what vendors see in their local currencies.

About the Author

Richa Gupta is responsible for VDC's strategic research on the global markets for data capture technologies including barcode scanners and printers, and machine vision solutions among others. Data capture hardware vendors and solution providers leverage her expertise in the AIDC market for key market development initiatives, with the highly actionable data and insights helping formulate their long-term business strategies. She undertakes market opportunity sizing and forecasting, competitive landscape analysis, and strategic marketing assistance while also providing valuable thought leadership for this technology market segment. Richa holds a degree in Computer Engineering from the University of Pune, India and holds an MBA from NMIMS, Mumbai, India.

David Krebs has more than 10 years of experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies, and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far-reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development, and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking, and end user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Inside this Report

  • What questions are addressed?
  • Who should read this report?

Contents

Executive Summary

  • Key Findings

Global Market Overview and Forecast

  • At a Glance
    • Exhibit 1: Forecasted Global Shipments by Region of Handheld Barcode Scanners
    • Exhibit 2: Forecasted Global Shipments by Region of Handheld Barcode Scanners (units)
  • Global Market Ideas & Insights
    • Five-Year Forecast: Market leaders register strong performance

Regional Forecasts

  • The Americas
    • At a Glance
      • Exhibit 3: Americas Forecasted Shipments by Product Type of Handheld Barcode Scanners
    • Ideas & Insights
  • Europe, the Middle East, and Africa (EMEA)
    • At a Glance
      • Exhibit 4: EMEA Forecasted Shipments by Product Type of Handheld Barcode Scanners
    • Ideas & Insights
  • Asia-Pacific (APAC)
    • At a Glance
      • Exhibit 5: APAC Forecasted Shipments by Product Type of Handheld Barcode Scanners
    • Ideas & Insights

Scan Engines, Wireless Connectivity, and the Future

  • Five-Year Forecast

Comparative Vertical Forecast

  • At a Glance
    • Exhibit 6: Five Year Forecast: Global Shipments of Handheld Barcode Scanners by Economic Sector
  • Ideas & Insights

Competitive Landscape

  • At a Glance
    • Exhibit 7: Global Vendor Shares of Handheld Barcode Scanners
  • Ideas & Insights
    • Vendor Insights
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