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市場調査レポート

バーコードソリューション市場:ハンドヘルド型バーコードスキャナー:エンドユーザー分析

Handheld Barcode Scanners: End-User Analysis

発行 VDC Research Group, Inc. 商品コード 262285
出版日 ページ情報 英文 35 Pages, 26 Exhibits
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.95円で換算しております。
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バーコードソリューション市場:ハンドヘルド型バーコードスキャナー:エンドユーザー分析 Handheld Barcode Scanners: End-User Analysis
出版日: 2012年12月31日 ページ情報: 英文 35 Pages, 26 Exhibits
概要

企業エンドユーザーは実にさまざまな業務・用途・目的にハンドヘルド型バーコードスキャナーを利用しています。ハンドヘルド型バーコードスキャナーには業界や階層、地域などを超えた共通の要件がありますが、一方で、業界固有のニーズやニッチな市場機会も存在します。

当レポートでは、ハンドヘルド型バーコードスキャナーのエンドユーザーについて調査分析し、各種業界のエンドユーザーによる投資の見通し、製品導入の推進因子の分析、それぞれの技術・機能要件、利用用途・目的、製品の選定基準、ベンダーへの提言などをまとめ、概略下記の構成でお届けいたします。

重要ポイント

  • 特定用途の要件を満たせる高耐久性で信頼性の高いハンドヘルド型スキャナーを求めるエンドユーザー
  • 企業によるさまざまな特殊用途に向けて企業がバーコードを活用することから、堅調な成長の見通し

ベンダーへの提言

  • さまざまな既存用途および新しい用途をサポートするために、ハンドヘルド型バーコードスキャナーに投資するエンドユーザー
  • エンドユーザーによるさまざまな既存用途および新しい用途のためのハンドヘルド型バーコードスキャナーへの投資は今後も継続する見通し

エンドユーザーに関する戦略的課題・動向・推進因子

  • ハンドヘルド型バーコードスキャナー:すべての階層レベルで重要なソリューションコンポーネントへの投資と認識されている
  • ハンドヘルド型スキャナー:業界を超えてミッションクリティカルなコンポーネントだが、特に製造・小売で顕著
  • 高耐久性スキャナーの市場シェアが拡大する見通し
  • 無線コネクティビティ:さまざまな持ち運び用途で普及しつつあるが、テザリングが依然としてリード
  • レーザースキャナーが依然主流だが、幾つかの要因からイメージャが急速に成長
  • 利用度の低い遠隔スキャナー管理:ベンダーはそのメリットについてエンドユーザーを教育する必要がある
  • 業務の改善・コスト削減・コンプライアンスの達成がカギ
  • トラック&トレース・コンプライアンス・高精度&高信頼性のデータキャプチャ要件が投資を推進
  • 小売での投資はミッションクリティカルな用途により推進される・医療部門では業界固有の用途のために導入拡大
  • 商業サービス・政府部門:さまざまな顧客対応用途・従業員による操作用途でハンドヘルド型スキャナーを活用
  • コネクティビティ:ハンドヘルドの主要な検討因子だが、TCOおよび価格の役割も比較的大きい
  • 主な検討因子:集中型デバイス制御・アクセスおよび利用の可視性の確立
  • ハンドヘルド型スキャナーの選定基準

図表

目次

End users looking for durable, reliable handheld scanners to seive specific application requirements.


Enterprise end users deploy handheld scanners across all facets of their operations, internal and customer-facing, for a diverse range of applications and use cases. While common requirements exist across verticals, tiers, and regions, unique needs and niche opportunities exist.

Use environments and target applications also heavily influence handheld scanner selection in regards to:

  • Scanning technology preferences - Retailers, merchants, and other B2C operators prefer 2D imagers to read barcode displayed on customers' smartphone screens, while certain industrial/manufacturing enterprises remain loyal to laser-based scanners.
  • Ruggedization - Enterprises that deploy handheld scanners in adverse operating environments or in applications in which drops and shocks are common, such as industrial and manufacturing or travel and leisure (T&L) prefer ruggedized devices purpose-built to withstand hard use.
  • Connectivity - End users expect handheld scanners to support multiple connectivity and communication protocols. Preferences for specific types are dictated by application, operating environment, and mobility requirements.

VDC sees several key takeaways for handheld scanner vendors based on the leading requirements cited in our end user survey:

  • Total Cost of Ownership (TCO) trumps price - This suggests that enterprises are more likely to invest more upfront for quality, reliable hardware than gamble on cheaper, lower-end devices that may prove more costly due to service requirements, premature failure, or both in the long run.
  • Price is still a leading consideration - Handheld scanner end users are price-conscious during the selection process in contrast to other barcode hardware categories, where price is a relatively minor factor. Accordingly, as vendors set prices and evaluate target verticals, applications and such, VDC recommends they consider end-user perspectives carefully, particularly in the context of the diminishing cost differential between laser- and imager-based units and the respective functionality/benefittradeoffs associated with each scanning technology.
  • Imaging applications are increasingly important - For uses such as reading barcodes from an electronic screen or display, adoption rates of imaging applications are increasing rapidly and, as such, are playing a more prominent role in end users' handheld scanner selection processes. VDC expects this trend to continue as an increasingly broader range of B2C enterprises deploy mobile barcode-based solutions for a variety of customer-facing, mobile-based applications.
  • Connectivity and communication is top-rated criteria - This suggests that some enterprises likely avoid deployment of wireless handheld scanners except when or where wireless connectivity is an absolute requirement, as tethered connections provide more reliable connection. However, suppliers could potentially boost wireless adoption by improving the reliability and range of wireless connections.

Other key results of VDC's Handheld Barcode Scanner end user survey are discussed in the following report. The complete findings of this study are presented in the accompanying Excel spreadsheet.

Ruggedization Preferences

Market share of ruggedized scanners expected to increase due to application trends and selection criteria.

End users indicate a slight preference for non-ruggedized handheld scanners at present.

Handheld Scanner Investment Segmented by Ruggedization

However, looking ahead to future handheld scanner investments, end users indicate that they expect to increasingly deploy ruggedized scanners. Increasing favor for ruggedized units is driven in part by trends in handheld scanner usage and key product selection criteria, including the following:

  • rowing interest in wireless handheld scanners, which are generally more susceptible to drops and falls, is increasing requirements for ruggedized units to reduce the risk of failure due to general use/abuse.
  • Increasing deployment of handheld scanners in adverse usage environments, such as manufacturing shop floors, transportation hubs/DCs and warehouses where ruggedization is a key requirement.
  • Whereas Total Cost of Ownership (TCO) is among the leading product selection criteria cited by end users, some enterprises may evaluate ruggedized models as a mean to extend scanner lifecycles and avoid potentially costly downtime due to repairs and/or replacement because of breakage. However, more rugged models have a higher associated price point and select end users may choose low-cost general purpose handheld scanners to reduce upfront investment costs.

Strategic Issues, Drivers & Trends

Leading considerations concern establishing centralized device control, access and usage visibility.

Increased visibility of device usage was the top-cited primary investment driver among end user respondents, with more than 12% of end users citing this factor as the leading issue behind their use of remote management with handheld barcode scanners.

While cable connections remain most common among handheld barcode scanner end users, wireless connectivity is increasingly common, with 802.11 a/b/g and Bluetooth being cited by more than 50% of end users combined. As usage of handheld scanners continues to grow in mobile applications, wireless connectivity will become increasingly common. (See Exhibit 8 in the attached Excel)

Whereas connectivity/communication is the top-rated product selection criteria among end users, VDC expects it is likely that some enterprises avoid deployment of wireless handheld scanners except when/where wireless connectivity is an absolute requirement, as tethered connections provide more reliable connection.

Key VendorTakeaways:

  • Focus on supporting multiple communication/connectivity protocols. Based on VDC end user data, the average enterprise supports approximately two differenttypes of connectivitywith their handheld barcode scanners.

Tethered/“wired” connections remain the most commonly used protocol type, as enterprises favor its reliabilityand ease of use.

  • Enterprises are open to investing in wireless scanners, but typically only do so when application or usage requirements dictate doing so. However, by demonstrating increased wireless reliability or developing new wireless scanner use-cases/applications, vendors may have the abilityto shift end user preferences towards wireless scanners.

About the Team


Michael Liard, Vice President, AutolD.

Richa Gupta, Analyst.

John Shuster, Analyst.

Daniel Mandell, Research Associate.

Table of Contents

Critical Takeaways

  • Page 4. End users looking for durable, reliable handheld scanners to serve specific application requirements Page 5 Robust growth expected as enterprises leverage barcode for a range of specialized applications

Implications for Vendors

  • Page 7. End users invest in handheld barcode scanners to support a range of mature and emerging applications Page 8 End users will continue to invest in handheld barcode scanners for a range of mature and emerging applications

Strategic End User Issues, Trends & Drivers

  • Page 10. Handheld Barcode Scanners a Critical Solution Component Investment Seen Across all Tier Levels
  • Page 11. Handheld scanners a mission-critical component across verticals, especially in manufacturing and retail
  • Page 12. Market share of ruggedized scanners expected to increase due to application trends and selection criteria
  • Page 13. Wireless connectivity becoming more common for a range of on-the-go applications, but tethered still leads
  • Page 14. Laser scanners remain dominant, but imagers are growing rapidly due to several key factors
  • Page 15. Weak usage of remote scanner management suggests vendors may need to educate end users about benefits
  • Page 16. Operational improvement, cost savings and achieving compliance on a number of dimensions is key
  • Page 17. Requirements for track-and-trace, compliance and accurate, reliable data capture drive investment
  • Page 18. Investment driven by mission-critical applications in retail; health care adoption growing for vertical-specific uses
  • Page 19. Commercial Services and Government leverage handheld scanners across a range of customer-facing and employee-driven applications
  • Page 20. Connectivity is the leading consideration for handheld, but TCO and price play a relatively large role too Page 21 Leading considerations concern establishing centralized device control, access and usage visibility
  • Page 22. Handheld Scanners Selection Criteria

LIST OF EXHIBITS

Handheld Scanners End User

  • Exhibit 1. Does your company use barcode technology in its operations?
  • Exhibit 2. At what stage is your company in terms of using barcode technology?
  • Exhibit 3. How, if at all, are you personally involved with Barcode Solutions at your organization?
  • Exhibit 4. What is the principal business of your organization?
  • Exhibit 5. What is your company's current instafled base (in units) for the following barcode hardware products?
  • Exhibit 6. What percent of your companys Handheld Barcode Scanners & Imagers are ruggedized? What do you expect that percentage to be in 2 years?
  • Exhibit 7. What percent of your Handheld Barcode Scanners & Imagers use the following scanning technologies and what do you expect that percentage to be in 2 years?
  • Exhibit 8. How are your organizations Handheld Barcode Scanners connected to the host computer or network? (Select all that apply)
  • Exhibit 9. Please rate the importance and your satisfaction of each of the following factors when selecting Handheld Barcode Scanners.
  • Exhibit 10. For each of the following product selection criteria, please select which Handheld Barcode Scanner supplier you perceive as having the best solution/service.
  • Exhibit 11. Do you use remote device management for your barcode scanners?
  • Exhibit 12. What percentage of your organizations Handheld Barcode Scanners are managed remotely?
  • Exhibit 13. Why did your company invest in remote device management solutions for your Handheld Scanners?
  • Exhibit 14. In addition to barcoding, which of the following imaging applications does your company support? Which do you expect to support within the next 2 years? (Select all that apply)
  • Exhibit 15. From where did you get your imaging applications?
  • Exhibit 16. Please approximate your organization's annual budget for Barcode solutions for the following years.
  • Exhibit 17. How was your organizations 2011 barcode solutions budget allocated by component category?
  • Exhibit 18. How often does your company replace the following barcode hardware solutions?
  • Exhibit 19. What was the target Return on Investment (ROl) period that you expected from your Handheld Scanners? What was the actual ROl period?
  • Exhibit 20. From which source(s) did your organization purchase your barcode hardware solutions? During the next 24 months, from which sources do you plan to purchase from?
  • Exhibit 21. What were your organizabons primary drivers for investing in Barcode technologies? (Select all that apply)
  • Exhibit 22. When evaluating Barcode Hardware vendors, what is the level of importance associated with the following vendor selection criteria?
  • Exhibit 23. Within your organization, where are decisions regarding barcode supplier selection made? (Select all that apply)
  • Exhibit 24. Please choose the title that best describes your position.
  • Exhibit 25. What were your orga.nizations 2011 annual revenues?
  • Exhibit 26. What is your current geographic location?
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