市場調査レポート

バーコードソリューション市場:定置型バーコードスキャナー

Stationary Barcode Scanners: End-User Analysis

発行 VDC Research Group, Inc. 商品コード 260465
出版日 ページ情報 英文 36 Pages, 26 Exhibits
納期: 即日から翌営業日
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バーコードソリューション市場:定置型バーコードスキャナー Stationary Barcode Scanners: End-User Analysis
出版日: 2012年12月31日 ページ情報: 英文 36 Pages, 26 Exhibits
概要

定置型スキャナーはさまざまなエンドユーザー産業で導入されていますが、このバーコードハードウェアカテゴリーの需要の大部分は、小売・産業・製造部門からもたらされています。企業ユーザーは様々な業務のためにハンドヘルドスキャナーを導入しており、エンドユーザー産業や階層、地域などを問わず共通した要件が存在する一方で、独自のニーズとニッチな市場機会も存在します。定置型スキャナーの選定には、利用環境と目的とする用途が大きく影響します。

当レポートでは、定置型バーコードスキャナー市場の現状と見通しについて調査分析し、エンドユーザーに関する課題、動向、導入推進因子、ベンダーへの提言などをまとめ、概略下記の構成でお届けいたします。

重要ポイント

  • エンドユーザー:特定の用途における要件に対応できる信頼性の高い定置型スキャナーを求めている
  • 企業による様々な特殊用途へのバーコードの活用により、安定的成長が期待される

ベンダーにとっての意義

  • エンドユーザー:様々な既存用途・新用途のため、定置型バーコードスキャナーへの投資を続ける見通し

エンドユーザーの戦略的課題・動向・推進因子

  • 重要なソリューションコンポーネントとしての定置型バーコードスキャナー:さまざまな階層で投資が見られる
  • 定置型スキャナー:あらゆる産業においてミッションクリティカルなコンポーネントだが、特に製造・小売で顕著
  • エンドユーザーの堅牢型スキャナーの好み:用途の動向と選定基準から増加する見通し
  • 定置型ではこれまで有線接続が好まれてきたが、無線を導入しているエンドユーザーも
  • レーザースキャナーが依然として主流だが、特定の用途・産業でイメージャーも成長している
  • スキャナーの遠隔管理の利用は少なく、ベンダーはユーザーを教育する必要がある
  • 操作性の改善・コスト削減・lコンプライアンスの実現が鍵
  • トラック&トレース要件・コンプライアンス・正確で高信頼性のデータキャプチャが投資を推進
  • 小売業におけるミッションクリティカルな用途が投資を推進
  • 商用サービス・政府:顧客に接する各種用途、従業員が中心の各種用途で定置型スキャナーを活用
  • 接続性と統合の容易さ:定置型スキャナーの主な検討因子だが、価格とTCOも同様に重要
  • 主な懸念材料:保守の簡便化と集中型のデバイス管理・故障修理
  • 定置型スキャナーの選定基準:重要性 vs 満足度
  • トップ5ベンダーが世界市場のシェア全体の70%を占める

図表

目次

Abstract

Market Overview

End users looking for durable, reliable stationary scanners to serve specific application requirements

While stationary scanners are deployed across verticals, the majority of demand for this barcode hardware category is in retail and industrial and manufacturing sectors.

Enterprise end users deploy handheld scanners across all facets of their operations, internal and customer-facing, for a diverse range of applications and use cases. While common requirements exist across verticals, tiers and regions, unique needs and niche opportunities exist. Use environments and target applications also heavily influence stationary scanner selection in regards to the following:

  • Scanning technology preferences - Retailers, merchants, B2C operators with high-volume scanning requirements, bioptic scanners with rapid, accurate reading capability are generally preferred. However, requirements for imaging application support, including reading barcodes displayed on customers' smartphone screens, auto form-fill, and similar, are influencing demand for stationary imagers and hybrid solutions.
  • Ruggedization - Enterprises that deploy stationary scanners in adverse operating environments or in applications in which shocks and exposure to dust, contaminants, and other harms are likely (such as industrial/manufacturing and T&L) prefer ruggedized devices purpose-built to withstand hard use.
  • Connectivity - End users generally expect stationary scanners to support multiple connectivity or communication protocols. Preferences for specific types are dictated by application, operating environment, and requirements for wireless communication.

Based on the leading requirements cited in our end-user survey, VDC sees several key takeaways for stationary scanner vendors:

  • Price leads in importance, but do not ignore ownership cost/TCO - Price only ranks slightly higher in importance relative to TCO among end users surveyed, indicating both factor heavily into stationary scanner selection. The fact that TCO ranks closely behind price suggests that enterprises are more likely to invest more upfront for quality, reliable hardware than gamble on cheaper, lower-end hardware that ultimately may be more costly due to service requirements, premature failure, or both.
  • Price is still a highly important consideration - Stationary scanner end users are price-conscious during the selection process particularly in contrast to certain barcode hardware categories in which price is a relatively minor factor. Accordingly, as vendors set prices and evaluate target verticals, applications, and such, VDC recommends they consider end-user perspectives carefully, particularly in the context of the diminishing cost differential between laser- and imager-based units and the respective functionality/benefit tradeoffs associated with each scanning technology.
  • Imaging applications adoption is on the rise - For users such as reading barcodes from an electronic screen or display, imaging applications are seeing rapidly growing adoption rates, particularly in retail. This is becoming an important factor in end users' stationary scanner selection processes. VDC expects this trend to continue as an increasingly broader range of B2C enterprises deploy mobile barcode-based solutions for a variety of customer-facing, mobile-based applications.

Other key results of VDC's Stationary Barcode Scanner end user survey are discussed in the following report. The complete findings of this study are presented in the accompanying Excel spreadsheet.

Stationary Scanner Ruggedization Preferences

End user preference for ruggedized scanners expected to increase due to application trends and selection criteria

image2

Enterprise end users surveyed by VDC indicate a general preference for non-ruggedized stationary scanners at present.

However, looking ahead to future stationary scanner investments, end users indicate that they expect to increasingly deploy ruggedized scanners. Increasing favor for ruggedized units is driven in part by trends in stationary scanner usage and key product selection criteria, including the following:


  • Increasing deployment of stationary scanners in adverse usage environments, such as manufacturing shop floors, transportation hubs/DCs and warehouse where ruggedization is a key requirement.
  • Whereas Total Cost of Ownership (TCO) is among the leading product selection criteria cited by end users, some enterprises may evaluate ruggedized models as a means to extend scanner lifecycles and avoid potentially costly downtime due to repairs and/or replacement because of breakage. However, more rugged models have a higher associated price point and select end users may choose low-cost general purpose handheld scanners to reduce upfront investment costs.

Connectivity Preferences

Tethered connectivity is preferred choice with stationary - but some end users are adopting wireless

image3

100% of end user respondents indicate their stationary scanners are connected to a host computer/network via a direct-wired connection - either a serial/USB or Ethernet cable - which suggests that while wireless is increasing gaining consideration, tethered connection remains a viable option for its reliability, simplicity and value.

While cable connections remain by far the most common among stationary barcode scanner end users, wireless connectivity is increasingly common, with 802.11 a/b/g and Bluetooth being cited by more than 50% of end users combined. As availability and deployment of wireless networks becomes more common in key stationary scanner use environments, wireless connectivity is expected to become even more pervasive.


Whereas connectivity/communication is one of the top-rated product selection criteria among end users (tied with ease of integration). VDC expects it is likely that most enterprises will favor direct, wired connection except when/where wireless connectivity is an absolute requirements, as tethered connections provide greater reliability.

Key Vendor Takeaways:

  • Focus on supporting multiple communication/connectivity protocols. Based on VDC end user data, the average enterprise supports approximately two different types of connectivity with their stationary barcode scanners.
  • Tethered/direct-wired connections remain by far the most commonly used protocol type, as enterprises favor its reliability and ease of use.
  • Enterprises are open to investing in wireless-enabled stationary scanners, but typically only when application or usage requirements dictate doing so. However, by demonstrating increased wireless reliability or developing new wireless scanner use-cases/applications, vendors may have the ability to shift end user preferences towards wireless scanners.

Table of Contents

Critical Takeaways

  • Page 4 End users looking for curable, reliable stationary scanners to serve specific application requirements
  • Page 5 Steady growth expected as enterprises leverage barcode for a range of specialized applications

Implications for Vendors

  • Page 7 End users will continue to invest in stationary barcode scanners for a range of mature and emerging applications
  • Page 8 End users will continue to invest in stationary barcode scanners to support a range of mature and emerging applications

Strategic End User Issues, Trends & Drivers

  • Page 10 Stationary Barcode Scanners a Cirtical Solution Component - Imvestment Seen Across all Tier Levels
  • Page 11 Stationary Scanners a mission-critical component across verticals, especially in Manufacturing & Retail
  • Page 12 End user preference for ruggedized scanners expected to increase due to application trends and selection criteria
  • Page 13 Tethered connectivity is by far the preferred choice with stationary - but some end users are adopting wireless
  • Page 14 Laser scanners remain dominant, but imagers are growing in certain applications and verticals
  • Page 15 Weak usage of remote scanner management suggests vendors may need to educate endu users
  • Page 16 Operational improvement, cost savings and achieving compliance on a number of dimensions is key
  • Page 17 Requirements for track-and-trace, compliance and accurate, reliable data capture drive investment
  • Page 18 Investment driven by mission-critical applications in retail; health care adoptiongrowing for vertical-specific uses
  • Page 19 Commercial Services and Government leverage stationary scanners across a range of customer-facing and employee-driven applications
  • Page 20 Connectivity and Integration Ease are leading consideratins for stationary scanners - but Price and TCO are top-of-mind as well
  • Page 21 Leading considerations concern simplifying maintenance and establishing centralized device control/troubleshooting
  • Page 22 Stationary Scanners Selection Criteria: Importance vs. Satisfaction
  • Page 23 The top 5 vendors accounted for over 70% of the overall global market for stationary barcode scanners in 2011

LIST OF EXHIBITS

  • Exhibit 1 Does your company use barcode technology in its operations?
  • Exhibit 2 At what stage is your company in terms of using barcode technology?
  • Exhibit 3 How, if at all, are you personally involved with Barcode Solutions at your organization?
  • Exhibit 4 What is the principal business of your organization?
  • Exhibit 5 What is your company's current installed base (in units) for the following barcode hardware products?
  • Exhibit 6 What percent of your company's Stationary Barcode Scanners & Imagers are ruggedized? What do you expect that percentage to be in 2 years?
  • Exhibit 7 What percent of your Stationary Barcode Scanners use the following scanning technolgoies? What do you expect that percentage to be in 2 years?
  • Exhibit 8 How are your Stationary Point-of-Sale Barcode Scanner deployments distributed by scanning technology? What do you expect that percentage to be in 2 years?
  • Exhibit 9 How are your organizatin's Stationary Barcode Scanners connected to the host computer or network? (Select all that apply)
  • Exhibit 10 Please rate the importance and your statisfaction of each of the following factors when selecting Stationary Barcode Scanners.
  • Exhibit 11 Do you use remote device management for your barcode scanners?
  • Exhibit 12 Wat percentage of your organizations Stationary Barcode Scanners are managed remotely?
  • Exhibit 13 What percentage of your organizations Stationary Barcode Scanners are managed remotely?
  • Exhibit 14 In addition to barcoding, which of the following imaging applications does your company suport? Which do you expect to support within the next 2 years? (Select all that apply)
  • Exhibit 15 From where did you get your imaging applications?
  • Exhibit 16 Please approximate your organization's annual budget for Barcode solutions fo rthe following years.
  • Exhibit 17 How was your organization's 2011 barcode solutions budget allocated by component category?
  • Exhibit 18 How oftern does your company replace the following barcode hardware solutions?
  • Exhibit 19 What was the target Return on Invesstment (ROI) period that you expected fdrom your Stationary Scanners? What was the actual ROI period?
  • Exhibit 20 From which source(s) did your organizatin purchase your barcode hardware dolutions? During the next 21 months, from which sources fo you palan to purchase from?
  • Exhibit 21 What were your organization's primary drivers for investing in Barcode technologies? (Select all that apply)
  • Exhibit 22 When evaluating Barcode Hardware vendors, what is the level of importance associated with the following vendor selection criteria?
  • Exhibit 23 Within your organization, where are decisions regarding barcode supplier selectioin made? (Select all that apply)
  • Exhibit 24 Please choose the title that best describes your position
  • Exhibit 25 What were your organization's 2011 annual renenures?
  • Exhibit 26 What is your current geographic loacation?
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