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市場調査レポート

企業&政府部門向けモビリティソリューション: MEAP市場

Mobile Application Software, Middleware & Mobile Enterprise Applications Platforms (MEAP)

発行 VDC Research Group, Inc. 商品コード 231075
出版日 ページ情報 英文 74 Pages, 22 Exhibits
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
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企業&政府部門向けモビリティソリューション: MEAP市場 Mobile Application Software, Middleware & Mobile Enterprise Applications Platforms (MEAP)
出版日: 2011年11月30日 ページ情報: 英文 74 Pages, 22 Exhibits
概要

今後4年間における世界のMEAP(モバイルエンタープライズアプリケーションプラットフォーム)市場は大幅な成長を遂げると予測されています。同市場の総収益は2011年の5億500万ドルから2015年には8億7,400万ドルに成長すると予測されています。

当レポートでは、世界のMEAP(モバイルエンタープライズアプリケーションプラットフォーム)市場の動向について調査分析し、MEAPソフトウェアの出荷数(地域・コンポーネント・導入環境別)、モバイルソフトウェア開発における課題、MEAPの市場機会、MEAPベンダーの競合分析、プロファイルなどをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

調査範囲・調査手法

MEAP区分の測定

  • エンタープライズモビリティのバリューチェーン:アプリケーション開発の重要性
  • 現在のモバイルブーム
  • 世界のMEAP市場:2015年には8億7,400万ドルの規模に達する見通し(CAGR:14.7%)
  • 米国が中心のMEAP市場
  • 医療:最速成長の市場(CAGR:16.1%)

モバイルソフトウェア開発における課題

  • ネイティブアプリケーションの開発:さまざまな言語とツール
  • モバイル戦略の構築と企業の多くの検討事項
  • HTML5:モバイルウェブにますます多く現れる
  • ディベロッパー:タブレット用アプリケーションの開発に熱心
  • クロスプラットフォームモバイルアプリケーション開発の特長
  • モバイルウェブ&ウェブ対応開発ツール
  • HTML5の良い点・悪い点
  • ディベロッパーにとって貴重な時間・主な障壁としての開発コスト
  • ソフトウェア開発活動:幅広い領域で焦点となる
  • モバイルアプリケーション:企業向けアプリケーションのバックエンドとの統合が必要
  • ディベロッパーのタスクの配分

MEAPの市場機会

  • MEAP市場の成熟:販売経路がますます重要に
  • 「ロングテイル」:モビリティソリューションの経路における豊富な市場機会
  • MEAP区分の成熟と差異化の困難さ
  • モバイルソフトウェアディベロッパーとその流通販売経路
  • モバイルアプリケーション開発戦略
  • 補完的なモビリティソリューション:ベンダーが顧客を共有するシナリオを創出
  • 経路内でのコーペティション

競合分析

  • MEAPベンダー:販売経路の提携パートナーを教育すべき
  • Antenna Software/ Pyxis Mobile
  • SAP - Sybase/ Syclo

所見/提言:サマリー

図表

ベンダープロファイル

  • ANTENNA SOFTWARE
  • APPCELERATOR
  • COMMONTIME
  • KAPOW SOFTWARE
  • KONY SOLUTIONS
  • METISMO
  • MINCOM PTY LTD.
  • MOTOROLA SOLUTIONS
  • NITOBI SOFTWARE
  • PYXIS MOBILE
  • RHOMOBILE
  • SE NC HA
  • SK C&C
  • SKY TECHNOLOGIES
  • SPRING WIRELESS
  • STROBE INC.
  • SYBASE
  • SYCLO
目次

MEAP Defined: Mobile Enterprise Application Platforms are a diverse segment in the mobile ecosystem

  • The need for an enterprise-grade application platform or “middleware” solution to connect mobile computing devices to corporate backends (application servers etc.) became apparent as the universe of mobile operating systems expanded beyond the Windows mobile platform (Windows Mobile 6.x and Windows CE).
  • While the messaging “consumerization of IT” that is common amongst mobile ISVs is overused, it is legitimate, and has become prevalent for good reason it refers to the increasing influence that our technology experiences as consumers (both hardware and applications) are having on the technology that we expect to use at work. The bring your own device (BYOD) paradigm is driving this “conumerization&rdquo and has already impacted the enterprise. IT organizations have a significant opportunity in front of them however, managing and securing the increasingly wide variety of devices that are proliferating throughout their mobile workforce comes with challenges as well.
  • Third-parties (primarily Mobile Operators and Systems Integrators) are ramping up their mobile application capabilities and are positioning themselves to play a significant role in the channel for enterprise mobility solutions. The value chain for mobility solutions has grown in complexity SIs have the infrastructure and skilled personnel in place speed mobile application deployments and have deep experience in technology and application platforms and can help organizations with the integration challenges that come with mobilizing enterprise applications. Mobile operators are also playing a significant role, and have partnered very effectively to provide a variety of mobility solutions via a managed services model mobile operators have also begun to make meaningful investment in the cloud, and have expanded their professional services capabilities (primarily via acquisition).
  • Enter the mobile enterprise application platform providers (MEAP) vendors the class emerged approximately 10 years ago, and have since evolved and broadened their mobility solution range via partners and acquisitions. A key solution component that ability to integrate with existing technology and enterprise application platforms such as an ERP suite or supply chain management solution. MEAP vendors have been delivering a mix of solutions to the market that can alleviate much of the pain and requirements facing enterprises as they begin to create custom mobile applications and mobilize their workforces.
  • The core/primary capabilities of MEAP vendors that have been established are:
    • Rapid Application Development Tools: Drag- and-drop WYSIWYG design tools (including emulators/debuggers) with robust cross- platform/device support.
    • Management &Security: Client-side security features with enterprise-grade encryption along with management capabilities that include application deployments, updates, reporting! analytics and mobile policies.
    • Application Integration: The ability to integrate with a variety of “backends” referring to not only databases, but web services, proprietary/legacy systems and most importantly pre-packaged software and enterprise application suites such as SAP, Oracle, Microsoft etc. This capability is often summarized as “middleware”

Strategic Issues, Trends & Market Drivers

  • Accompanying the mobile device proliferation that we are currently witnessing the aforementioned BYOD trend businesses have recognized that we are past the proverbial tipping point, and have been turning to mobile device management (MDM) vendors to deal with device fragmentation
  • and for their “IT friendly” management consoles. The acceptance of fragmentation has consequences from a mobile application standpoint - enter the MEAP.
  • “Write once, run anywhere” has been the messaging from MEAP5 for some time now the capability (commonly referred to as cross- platform development) is extremely important and brings the ability to develop applications quickly and lower TOO. However, our view is that the messaging has become overused and stale and is not the leading capability feature that will be alluring to potential customers. The aforementioned capabilities (rapid application development tools, application integration, device management and security) are now table stakes for MEAP5. Similar to other mobility categories, the MEAP space is maturing rapidly - not only has consolidation begun, but channels are evolving. MEAP vendors capabilities that allow for HTML, CSS and Javascript to native development tools are powerful, but the capabilities must expand in order to remain relevant and have the ability participate in larger portions of the continually expanding enterprise mobility value chain.
  • The areas we see MEAPs quickly moving towards are as follows:
    • HTML5: As ratification inches along, trends like Webkit standardization and a burgeoning developer community that is hungry to experiment and capitalize on the mobile “web app” market opportunity that HTML5 brings are helping to move HTML5 apps forward. Our view is that HTML5 apps are elegant and service a purpose, however we don't see them usurping/replacing native applications. HTML5 apps are emerging as an important and complimentary element to MEAP vendor offerings as moving forward we see customers requiring both native and HTML5 apps and having a multi-pronged app strategy (more on this concept later) this is part of the “long tail” concept that we outlined in our research last year.
    • b2e App Stores: While businesses are still in the early stages of formulating mobile strategies, we believe that once they are fully formed, business-to-employee (B2E)
    • on mobile devices for organizations of all sizes. SAP/Sybase plans to release a significant number of native mobile applications (-3O) in the coming months and their strategy makes it clear that they see managing applications as a required element to provide to their customers along with their other platform capabilities other MEAP vendors see the opportunity as well, and have either already built b2e app store functionality into their platform, or are preparing (or looking to partner) to provide their customers with this capability.
    • Mobile Banking: Mobile commerce and banking have arrived - NFC capability will be featured every modern mobile OS by the end of 2012 - MEAPs like Kony Solutions have made significant headway and have caught up quickly to competitors like Sybase, Antenna and Pyxis who have long focused on the financial services vertical.
    • Vertical Market & Application Integration Expertise: Human capital has long been recognized as indispensible and a key differentiator to enter into specific vertical markets with cogent and credible marketing campaign. MEAPs have been hiring key personnel to spearhead specific vertical market initiatives our view is that these investments are currently and will continue to bear fruit. Integration (implementation) and application consulting expertise in areas such as SQA and web services will also be key as legacy applications will continue to be modernized as IT budgets begin to open up.

Market Segmentation, Estimates & Forecasts

While the MEAP market emerged in North America, EMEA and APAC regions will outpace North American growth ...

Global Software Shipments by MEAP Solution Component
(US$ in Millions)

  • We expect the worldwide MEAP market will experience very robust growth over the next 4 years. We anticipate that total worldwide revenue in the MEAP market will grow from $505 million in 2011 to $874 million exiting 2015.
  • The rapid and robust MEAP market growth we anticipate is due in part to strong customer adoption in large enterprises, and momentum down market (primarily in mid-market firms), as well as MEAP vendors progress/intent in expanding in both the European and Asia Pacific regions.
    • MEAP platforms enable organizations who have decided to mobilize their workforce with the ability to alleviate pain points and costs associated mobile application development, testing, integration and deployment.
    • MEAP solutions are enterprise-grade and can satisfy the needs of large organizations supporting multiple mobile platforms and thousands of users.
    • Revenue sharing, white label, and co-marketing scenarios are very common amongst MEAP vendors while MEAP vendors have had success with direct sales, the channel is increasingly important in our view.

Companies Mentioned in Full Report

*Indicates company was included in vendor profile section
*Antenna Software* Motorola Solutions
* AppceleratorThe Mozilla Foundation
Apple* Nitobi Software (PhoneGap)
AT&TOpera Software
AppleOracle
ClickSoftware* Pyxis Mobile
* CommonTimeResearch in Motion
Google* Rhomobile
IBM* Sencha
Google* SK C&C
*Kapow Software* Sky Technologies
*Antenna Software* Spring Wireless
* Appcelerator* Strobe Inc. (SproutCore)
AppleSybase (an SAP Company)
AT&T*Syclo
* MetismoWorld Wide Web Consortium (W3C)
MicroStrategyVerizon
* Mincom 

About the Team

David Krebs, Practice Director

Eric Klein, Senior Analyst

Balca Korkut, Analyst

Table of Contents

Executive Summary

  • Page 8. MEAP Del1ned: Mobile Enterprise Application Platforms are a diverse segment in the mobile ecosystem
  • Page 9. MEAPs have adopted Sun Microsystems “Write Once, Run Anywhere” mantra from the 1990's
  • Page 10. The rapid growth and change occurring in the mobile ecosystem has created the need for MEAP solutions

Scope & Methodology

  • Page 12. Scope & Methodology
  • Page 13. Research Methodology
  • Page 14. Respondent Demographics
  • Page 15. Respondent Demographics (Mobile Application Developer Survey, N1 06)
  • Page 16. Respondent Demographics (Mobile Application Developer Survey, N106)
  • Page 17. Definitions
  • Page 18. Definitions
  • Page 19. Definitions
  • Page 20. Definitions

Measuring the MEAP Segment

  • Page 22. The Enterprise Mobility Value Chain - Application Development is Critical
  • Page 23. Why the Current Mobile Boom is Different
  • Page 24. The Global MEAP Market Will Reach $874M in 2015 & is Growing at a CAGR of 14.7%
  • Page 25. The MEAP Market is US Centric
  • Page 26. Health Care I Fastest Growing Market for MEAP Solutions - Growing at a CAGR of 16.1%

Mobile Software Development Challenges

  • Page 28. Native Application Development: Different Languages I Tools Required
  • Page 29. As Mobile Strategies are Formulated, Enterprises Have Many Considerations...
  • Page 30. HTML5 is Increasingly Appearing on the Mobile Web
  • Page 31. Developers are Eager to Create Applications for Tablets
  • Page 32. Cross Platform Mobile App Development Features
  • Page 33. Mobile Web & Web Enabled Development Tools Common
  • Page 34. The “Good” & The “Bad” of HTML5
  • Page 35. Time is Precious to Developers & Development Costs are a Barrier
  • Page 36. Software Development Activities are Focused on a Wide Variety of Areas
  • Page 37. Mobile Applications Require Integration with Enterprise Application Backends
  • Page 38. Developer Task Allocation

The MEAP Opportunity

  • Page 40. The MEAP Market has Matured - The Channel is Increasingly Important
  • Page 41. The “Long Tail” - A Plethora of Opportunities in the Channel for Mobility Solutions
  • Page 42. Bringing it all Together
  • Page 43. With the MEAP Segments Maturation Comes Increasingly Difficult Differentiation
  • Page 44. Mobile Software Developers & The Channel
  • Page 45. Mobile Application Development Strategies - When Does a MEAP Make Sense?
  • Page 46. We've Come a Long Way in a Relatively Short Time - Application Expansion is Coming
  • Page 47. Complementary Mobility Solutions Create Scenarios Where Vendors Share Customers
  • Page 48. Co-Opetition within the Channel for Enterprise Mobility Solutions

Competitive Analysis of MEAP Vendors

  • Page 50. MEAP Vendors Must Educate their Channel Partners
  • Page 51. Antenna Software (Private) / Pyxis Mobile (Private)
  • Page 52. SAP - Sybase / Syclo (Private)

Summary Observations & Recommendations

  • Page 54. Summary Observations & Recommendations

LIST OF EXHIBITS

EMOB SW Volume 1

  • Exhibit I-1. Geographic location
  • Exhibit 1-2. Primary mobile OS
  • Exhibit 1-3. Years of experience in traditional application or web development
  • Exhibit 1-4. Years of experience in mobile application development
  • Exhibit 1-5. Number of mobile applications developed to date
  • Exhibit 1-6. Focus on mobile application development
  • Exhibit 1-7. Developer classification
  • Exhibit 1-8. Primary audience developing mobile applications for
  • Exhibit 1-9. Global MEAP Software Shipments by MEAP Solution Component (USD in millions)
  • Exhibit 1-10. Americas MEAP Software Shipments by MEAP Solution Component (USD in millions)
  • Exhibit I-11. EMEA MEAP Software Shipments by MEAP Solution Component (USD in millions)
  • Exhibit 1-12. APAC MEAP Software Shipments by MEAP Solution Component (USD in millions)
  • Exhibit 1-13. Global MEAP Software Shipments by Deployment Environment (USD in millions)
  • Exhibit 1-14. Americas MEAP Software Shipments by Deployment Environment (USD in millions)
  • Exhibit 1-15. EMEA MEAP Software Shipments by Deployment Environment (USD in millions)
  • Exhibit 1-16. Asia-Pacific MEAP Software Shipments by Deployment Environment (USD in millions)
  • Exhibit 1-17. Developer activities expecting to be involved in (next 12-18 months)
  • Exhibit 1-18. Most significant barriers in quickly and efficiently developing mobile
  • Exhibit 1-19. Types of mobile software solutions currently developing
  • Exhibit 1-20. Style of mobile applications currently developing
  • Exhibit 1-21. Activities typically encounted in developing mobile applications
  • Exhibit 1-22. Allocation of time for software development related tasks

VENDOR PROFILES

  • ANTENNA SOFTWARE
  • APPCELERATOR
  • COMMONTIME
  • KAPOW SOFTWARE
  • KONY SOLUTIONS
  • METISMO
  • MINCOM PTY LTD.
  • MOTOROLA SOLUTIONS
  • NITOBI SOFTWARE
  • PYXIS MOBILE
  • RHOMOBILE
  • SE NC HA
  • SK C&C
  • SKY TECHNOLOGIES
  • SPRING WIRELESS
  • STROBE INC.
  • SYBASE
  • SYCLO
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