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市場調査レポート

世界のバーコード産業:南北アメリカ地域

Americas: Demand-Side Analysis, AutoID & Transaction Automation Market

発行 VDC Research Group, Inc. 商品コード 231049
出版日 ページ情報 英文 43 Pages, 75 Exhibits
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.02円で換算しております。
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世界のバーコード産業:南北アメリカ地域 Americas: Demand-Side Analysis, AutoID & Transaction Automation Market
出版日: 2011年12月31日 ページ情報: 英文 43 Pages, 75 Exhibits
概要

南北アメリカ地域の事業者へのバーコードソリューションの売上は54億ドルを記録し、このうちの大部分は米国およびカナダの製造・輸送・小売事業者に向けたものとなりました。今後はメキシコ、ブラジルなどのラテンアメリカ地域の新興国市場が大幅な成長を見せると予測されており、経済成長やインフラ開発への投資拡大などの影響から、2015年には世界収益の約20%を占める規模に成長すると推計されています。

当レポートでは、南北アメリカ地域のバーコード産業の動向について調査分析し、バーコードソリューションのエンドユーザーのプロファイル、エンドユーザーによる投資の見通し、年間予算、製品利用動向、技術選定基準などをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

調査範囲・調査手法

市場の定義・区分

サプライサイド分析:南北アメリカ地域

  • 予測の前提因子・検討事項
  • 南北アメリカ地域のバーコードソリューション市場の出荷モデル

エンドユーザーの構成・投資分析

  • 調査手法
  • 南北アメリカ地域:年間収益区分
  • 産業部門別市場
  • AIDC技術の導入
  • 投資の動機
  • 南北アメリカ地域:予算配分

バーコード技術の選定基準

  • バーコード&定置型スキャナー
  • ハンドヘルド型スキャナー:選定基準
  • 定置型スキャナー:選定基準
  • モバイルバーコードプリンター
  • 定置型バーコードプリンター
  • モバイルバーコードプリンター:選定基準
  • 定置型バーコードプリンター:選定基準
  • 南北アメリカ地域のバーコードエンドユーザー分析:プリンター関連消耗品

観察・見通し:サマリー

付録

図表

目次

Barcode technology migration taking place; From scanners to imagers, thermal transfer to direct thermal printing

Suppliers derived more than $5.4 billion from sales of barcode solutions to enterprises in the Americas, with the vast majority coming from manufacturing, transportation and retail organizations in US and Canada. Emerging country markets in Latin America, such as Mexico and Brazil, are expected to register high growth, representing approximately 20% of global revenues by 2015, as a result of growing economies and increasing investments in infrastructure development, while adhering to global standards.

While emerging country markets within Latin America are increasingly investing in Linear Imagers, there is a gradual yet persistent migration from laser scanners and linear imagers to 2D imagers taking place in US and Canada, across a diverse array of market segments and use environments.

Reasons behind this migration include:

  • Increased requirements to encode more information.
  • Rising demand to embed scanning functionality into other devices.
  • The desire to extend data capture platforms and their value propositions.
  • A need to support both linear and 2D codes, as a means to have a more robust solution and enable a future-proofed system without a significant overhaul.
  • While increased adoption of PDF417 in logistics operations and GS1 Data Bar at the grocery POS and health care, for example, will continue to spur demand for linear imagers in the near-term, VDC expects to see customers increasingly turning to 2D imagers for their image capture capability and native support for more barcode symbologies.
  • Emerging applications driving 2D Imager adoption include mobile couponing, ticketing, auto-forms population, age verification, track and trace, etc.

VDC also expects to see a migration in thermal printing technology from thermal transfer to direct thermal.

This shift is taking place for reasons including:

  • Thermal Transfer Ribbon Shortage - due to limited raw material (PET film) supply resulting from a number of factors including:
    • Recent earthquake in Japan
    • Capacity and utilization issues
    • High demand from competing industries (like Electronics Manufacturing)for flat panel displays, solar markets, etc.
  • Cost Effectiveness in Direct Thermal Printing - relatively low consumables expenses.
  • Application Overlap - VDC estimates that approximately 40% of the thermal transfer market does not require printing and labeling for ‘harsh environment’ applications. Likely targets for conversion to Direct Thermal printing technology include labels printed for warranty returns, reverse logistics, markdowns, price labeling, order fulfillment, etc.

Market Segmentation, Estimates & Forecasts

Emerging country markets in Latin America expected to drive barcode solutions adoption

Many barcode printer share leaders anticipate a dramatic shift in regional revenue contribution during the second half of this decade, anticipating that more than two-thirds of global revenues will be derived from EMEA and APAC by 2020, with APAC edging out the Americas. This can be attributed to market maturity and saturation in the region, especially as vendors increasingly move their manufacturing operations base to emerging country markets.

Demand for barcode printers in the Americas grew by ~12% in North America, while Latin America grew by ~19%. Emerging country markets in the region offering the best combination of size and scale are the manufacturing, transportation and retail sectors in Brazil and Mexico.

Barcode printer consumables providers are addressing demands from a vast and growing North American installed base with refresh requirements and emerging applications. The past 18-24 months has also seen an increased adoption of printing in service based sectors in the Americas, including: health care, government, and commercial services.

Increased investment consideration from emerging country markets throughout Latin America, most notably Brazil and Mexico, is also driving consumables market growth in the region.

Americas Barcode Solutions Revenues
Segmented by Product Type
CAGR 2010-2015: 49%

In the Americas, suppliers attribute a swift recovery in stationary and handheld scanner segments largely to distributors restocking depleted inventories and extended refresh cycles becoming exhausted. This replacement business is being complemented by application extensions in mature markets and compliance driven demand from emerging markets.

Strategic Issues, Trends & Market Drivers

AIDC budgets increasingly allocated toward next-generation solutions

The market has experienced measured growth over the past 12 months, particularly in applications with mature infrastructure that have been considerably impacted by economic volatility and are extending refresh cycles, such as in US and Canada; however, end user budgeting indicates that additional growth will also be driven by increased adoption in the SMB markets and continued convergence with emerging technologies such as RFID, RTLS and NFC.

Enterprises in developed countries including the US and Canada are investing more in AIDC solutions to streamline workflows and enhance operational efficiencies; however, in Latin America, where significant infrastructure is being deployed in the manufacturing, transportation and retail sectors, adoption is being driven by compliance to government, industry and customer mandates.

Americas End-Users Annual AIDC Budget
(‘000s of Dollars)

Mobile devices (printers and scanners) have also been receiving increased investment consideration with end-users across revenue tiers. These are being leveraged to support multiple applications across economic sectors including scheduling, routing, asset management, shelf-edge labeling, queue busting, QA/QC and more.

VDC expects vendors to continue building relationships with the ISV community. These cooperative partnerships allow hardware domain expertise in order to offer complete, end-to-end AIDC solutions supporting convergence, integration, platform extension, and application development and support. This also enables suppliers to offer highly customized application sets to enterprises integrating AIDC solutions into their installation environments, an issue of particular concern given the wide variety of existing development platforms. As adoption of barcode solutions for business/process improvement scales, development of applications with varying degrees of configuration and control seem to be a very distinct possibility.

About the Team

Andrew Nathanson, Vice President.

Richa Gupta, Analyst.

Table of Contents

Executive Summary

  • Page 8. Executive Summary

Scope & Methodology

  • Page 10. Scope of the 2011 Barcode Planning Service
  • Page 11. Key Methodology Components
  • Page 12. Secondary Research

Market Definition & Segmentation

  • Page 14. Market Definition & Segmentation

Americas Supply-Side Analysis

  • Page 16. Forecast Assumptions & Considerations
  • Page 17. Americas Barcode Solutions Market Shipment Model

End-User Demographics & Investment Analysis

  • Page 19. Survey Methodology
  • Page 20. Americas - Annual Revenue Segmentation
  • Page 21. Vertical Market Representation
  • Page 22. Deployments of AIDC Technologies
  • Page 23. Investment Drivers
  • Page 24. Americas - Budgetary Allocation

Barcode Technology Selection Criteria

  • Page 26. Handheld & Stationary Scanners
  • Page 27. Handheld Scanners - Product Selection Criteria
  • Page 28. Stationary Scanners - Product Selection Criteria
  • Page 29. Mobile Barcode Printers
  • Page 30. Stationary Barcode Printers
  • Page 31. Mobile Barcode Printers - Product Selection Criteria
  • Page 32. Stationary Barcode Printers - Product Selection Criteria
  • Page 33. Americas Barcode End-User Analysis - Printer Consumables

Summary Observations & Expectations

  • Page 35. Summary Observations & Expectations

Appendix

  • Page 37. Product Categories - Handheld Scanners
  • Page 38. Product Categories - Stationary Scanners
  • Page 40. Product Categories - Printers
  • Page 41. Vertical Markets
  • Page 42. Use Environments
  • Page 43. Distribution Channels

LIST OF EXHIBITS

Americas End-User Exhibits 2011

  • Exhibit 1. Does your organization currently use or plan to install an automatic identification/data collection (AIDC) system?
  • Exhibit 2. What is your current interest/involvement with AIDC systems at your organization?
  • Exhibit 3. What is the principle business of your organization?
  • Exhibit 4. What were your organization's 2010 annual revenues in US dollars?
  • Exhibit 5. What percentage of your 2010 revenues was derived from the following regional markets?
  • Exhibit 6. How many people are currently employed at your organization?
  • Exhibit 7. What were your organization's initial primary drivers for investing in AIDC technologies?
  • Exhibit 8. Please approximate your organization's annual budgets for AIDC technologies for the following years.
  • Exhibit 9. Which of the following AIDC system components does your organization use?
  • Exhibit 10. How was your company's 2010 Al DC system budget allocated by system component and what will your 2011 budget allocation be?
  • Exhibit 11. How are your company's AIDC expenditures treated from an accounting perspective?
  • Exhibit 12. How would you like your company to treat its Al DC expenditures from an accounting perspective?
  • Exhibit 13. How often does your company replace the following AIDC devices?
  • Exhibit 14. When installing your last Al DC system, what was your expected return on investment (ROI) requirement for the supporting hardware components?
  • Exhibit 15. What return on investment (ROI) did you actually achieve?
  • Exhibit 16. In which environments does/will your organization use an AIDC system?
  • Exhibit 17. Within the Depot/Transportation Hub environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 18. Within the Field Sales/Service environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 19. Within the Hospital/Health Care Services environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 20. Within the Hospitality environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 21. Within the Manufacturing Shop Floor environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 22. Within the Office environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 23. Within the Retail Floor environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 24. Within the Vehicle/Fleet environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?)
  • Exhibit 25. Within the Warehouse/DC environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support?
  • Exhibit 26. What types of environmental conditions are your AIDC systems generally exposed to?
  • Exhibit 27. Approximately how many different bar code symbologies does/will your organization scan/print?
  • Exhibit 28. Which bar code symbologies describe those codes that are/will be in use by your organization?
  • Exhibit 29. Approximately how large is your organization's current installed base (in units) for each of the following AIDC devices?
  • Exhibit 30. How are your organization's AIDC devices use connected to the host computer or network?
  • Exhibit 31. On average, approximately how many labels do your stationary printers print per day?
  • Exhibit 32. On average, approximately how many labels do your mobile printers print per day?
  • Exhibit 33. Who is your organization's primary supplier for each for the following types of AIDC hardware?
  • Exhibit 34. Which types of HANDHELD BARCODE SCANNING technologies does your organization currently use? Which other types of HANDHELD BARCODE SCANNING technologies is your organization considering using?
  • Exhibit 35. Who is your company's primary supplier for each of the HANDHELD SCANNER technologies currently used?
  • Exhibit 36. Please rate the level of importance of each for the following HANDHELD SCANNER selection criteria.
  • Exhibit 37. For each criteria listed, please rank your level of satisfaction for EACH of your primary handheld scanner suppliers.
  • Exhibit 38. Do you currently use a Remote Device Management Solution for your Handheld Scanning systems?
  • Exhibit 39. If no, based on the definition provided, would your firm find value in a Remote Device Management solution for your Handheld Scanning systems?
  • Exhibit 40. Please rank the following devices - in order of importance - that your firm would support with a Remote Device Management solution.
  • Exhibit 41. For your Handheld Scanning solutions, please rank the following remote device management capabilities in terms of their relative importance.
  • Exhibit 42. What are the top reasons your firm deployed, or is considering deployment of, a remote device management solution for your Handheld Scanning solutions?
  • Exhibit 43. Which types of STATIONARY SCANNING technologies does your organization currently use? Which other types of STATIONARY SCANNING technologies is your organization considering using?
  • Exhibit 44. Which types of STATIONARY POS BARCODE SCANNING technologies are/will be in use by your organization?
  • Exhibit 45. Please rate the level of importance of each for the following STATIONARY SCANNER selection criteria.
  • Exhibit 46. For each of the following product selection criteria, please select which STATIONARY BARCODE SCANNER supplier you perceive as having the best solution/service.
  • Exhibit 47. Do you currently use a Remote Device Management Solution for your Stationary Scanning systems?
  • Exhibit 48. If no, based on the definition provided, would your firm find value in a Remote Device Management solution for your Stationary Scanning systems?
  • Exhibit 49. Please rank the following devices - in order of importance - that your firm would support with a Remote Device Management solution?
  • Exhibit 50. For your Stationary Scanning solutions, please rank the following remote device management capabilities in terms of their relative importance.
  • Exhibit 51. What are the top reasons your firm deployed, or is considering deployment of, a remote device management solution for your Stationary Scanning solutions?
  • Exhibit 52. Which types of MOBILE BARCODE LABEL/RECEIPT PRINTERS does your organization currently use? Which other types of MOBILE BARCODE LABEL/RECEIPT PRINTERS is your organization considering using?
  • Exhibit 53. What are the system requirements/features for your organization's MOBILE BARCODE LABEL/RECEIPT PRINTER solutions?
  • Exhibit 54. What are the maximum print widths, for the MOBILE BARCODE LABEL/RECEIPT PRINTERS your organization currently uses?
  • Exhibit 55. What operating system(s) do your MOBILE BARCODE LABEL/RECEIPT PRINTERS currently support?
  • Exhibit 56. What barcode printing software package do you currently use for MOBILE BARCODE LABEL/RECEIPT PRINTING?
  • Exhibit 57. Please rate the level of importance of each for the following MOBILE BARCODE LABEL/RECEIPT PRINTER selection criteria
  • Exhibit 58. For each of the following product selection criteria, please select which MOBILE BARCODE LABEL/RECEIPT PRINTER Supplier you perceive as having the best solution/service.
  • Exhibit 59. Which types of STATIONARY PRINTERS does your organization currently use? Which other types of STATIONARY PRINTERS is your organization considering using?
  • Exhibit 60. What are the system requirements/features for your organization's STATIONARY PRINTING solutions?
  • Exhibit 61. What are the maximum print widths, for the STATIONARY PRINTERS your organization currently uses?
  • Exhibit 62. What operating system(s) do your STATIONARY PRINTERS currently support?
  • Exhibit 63. What barcode printing software package do you currently use for STATIONARY PRINTERS?
  • Exhibit 64. Please rate the level of importance of each for the following STATIONARY PRINTER selection criteria
  • Exhibit 65. For each of the following product selection criteria, please select which STATIONARY PRINTER supplier you perceive as having the best solution/service.
  • Exhibit 66. Which types of PRINTER CONSUMABLES does your organization currently use? Which other types of PRINTER CONSUMABLES is your organization considering using?
  • Exhibit 67. What types of bar code labels does your organization use?
  • Exhibit 68. What types of printer ribbons does your organization use?
  • Exhibit 69. What types of printheads does your organization use?
  • Exhibit 70. Over the past 12 months, from which sources did you purchase your PRINTER CONSUMABLES?
  • Exhibit 71. What are the THREE most important purchase criteria when evaluating bar code printer consumables?
  • Exhibit 72. For each criteria indicated, are your requirements being met?
  • Exhibit 73. What source of assistance was most essential to your AIDC investment decisions?
  • Exhibit 74. From which source(s) did you purchase your current AIDC hardware?
  • Exhibit 75. Within your organization, where are decisions regarding AIDC supplier selection made?)
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