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市場調査レポート

世界のバーコード産業:欧州・中東・アフリカ地域

EMEA: Demand-Side Analysis, AutoID & Transaction Automation Market

発行 VDC Research Group, Inc. 商品コード 231048
出版日 ページ情報 英文 43 Pages, 75 Exhibits
納期: 即日から翌営業日
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世界のバーコード産業:欧州・中東・アフリカ地域 EMEA: Demand-Side Analysis, AutoID & Transaction Automation Market
出版日: 2011年12月31日 ページ情報: 英文 43 Pages, 75 Exhibits
概要

欧州・中東・アフリカ地域の事業者へのバーコードソリューション(スキャナー・ソリューション)の売上は35億ドル超を記録し、このうちの大部分は西欧地域の事業者に向けたものとなりました。製造・輸送/物流部門のエンドユーザーが収益全体の3分の2を占め、予測期間中はこの傾向が持続すると予測されています。

当レポートでは、欧州・中東・アフリカ地域のバーコード産業の動向について調査分析し、バーコードソリューションのエンドユーザーのプロファイル、エンドユーザーによる投資の見通し、年間予算、製品利用動向、技術選定基準などをまとめ、概略下記の構成でお届けいたします。

エグゼクティブサマリー

調査範囲・調査手法

市場の定義・区分

  • ソリューションの市場機会と要件:市場区分により大きく異なる

サプライサイド分析:欧州・中東・アフリカ地域

  • 予測の前提因子・検討事項
  • 先進国市場ではプラットフォームの拡張が成長を推進・新興国市場ではインフラ開発とスケーリングが成長を推進

エンドユーザーの構成・投資分析

  • 調査手法
  • ベンダー:Tier 3/4の組織のための低コスト・高パフォーマンスのソリューションを開発
  • 欧州・中東・アフリカ地域のエンドユーザー回答者:産業区分・経済区分別
  • 今後12-24ヶ月におけるモバイルバーコードデバイスへの投資の拡大の見通し:低価格化・アプリケーション開発の強化から
  • バーコードソリューションへの投資の増加:コンプライアンス規定とオペレーションの効率推進のため
  • プラットフォームの拡張といっそうの統合化のためのソフトウェアへの予算配分の拡大

バーコード技術の選定基準

  • 2Dイメージャーとリモートデバイス管理ソリューション:投資拡大の検討増加
  • ハンドヘルド型スキャナー:選定基準
  • 定置型スキャナー:選定基準
  • モバイルプリンター:ベンダーがマルチアプリケーションサポートを実現したことから投資拡大の検討が増加
  • モバイルバーコードプリンター:選定基準
  • 定置型バーコードプリンター:選定基準

観察・見通し:サマリー

  • 2012年の予算拡大の見通し:作業コンプライアンスとオペレーションの改善へのニーズから

付録

図表

目次

Abstract

Market Overview

Infrastructure development driving growth in emerging country markets in Eastern Europe, Middle East and Africa

Suppliers derived more than $3.5 billion form sales of barcode solutions (scanners and printers) to the enterprise end-user segment in EMEA, with a significant majority coming from organizations in Western Europe. End-users from the Manufacturing and Transportation/Logistics vertical markets accounted for over two-thirds of overall revenues in EMEA - a trend expected to continue throughout the forecast period.

Although a vast majority of global barcode solutions expenditures are expected to be derived from European countries (roughly 88% in 2009), emerging country markets in Middle East and Africa are expected to register high growth, accounting for over 15% of barcode technology revenues by 2015. This can be attributed to increasing investments in infrastructure development, the need to 'support' globalization and growing exports, while adhering to global (compliance) standards.

While emerging country markets within Eastern Europe are increasingly investing in laser scanners and linear imagers, there is a gradual yet persistent migration from these technologies to 2D imagers taking place in developed economies in Western Europe, across a diverse array of market segments and use environments. Reasons behind this migration include:

  • Increased requirements to encode more information
  • Rising demand to embed scanning functionality into other devices.
  • The desire to extend data capture platforms and their value propositions.
  • A need to support both linear and 2D codes, as a means to have a more robust solution and enable a future-proofed system without a significant overhaul.
  • While increased adoption of PDF 417 in logistics operations and GS1 DataBar at the grocery POS and health care, for example, will continue to spur demand for linear imagers in the near-term, VDC expects to see customers increasingly turning to 2D imagers for their image capture capability and native support for more barcode symbologies.
  • Emerging applications driving 2DImager adoption include mobile couponing, ticketing, auto-forms population, age verification, track and trace, etc.

VDC also expects to see migration in printing technology in the region - from thermal transfer to direct thermal. This shift is taking place for reasons including:

  • Thermal transfer ribbon shortage - due to limited raw material (PET film) supply resulting from a number of factors including:
    • Recent earthquake in Japan
    • Capacity and utilization issues
    • High demand from competing industries (like Electronics Manufacturing) for flat panel displays, solar markets, etc.
  • Cost effectiveness in direct thermal printing - relatively low consumables expenses
  • Application overlap - VDC estimates that approximately 40% of the thermal transfer market does not require printing and labeling for 'harsh environment' applications. Likely targets for conversion to direct Thermal printing technology include labels printed for warranty returns, reverse logistics, markdowns, price labeling, order fulfillment, etc.

Market Segmentation, Estimates & Forecasts

Platform expansion drives growth in established markets, infrastructure development and scaling in emerging ones

image1

Demand for laser scanners and linear imagers in the EMEA region continued to scale in emerging country markets (such as Poland, Czech Republic, Russia, etc), while demand for 2D imagers increased dramatically in established country markets spurred by mobile tagging and falling prices.

While the Americas region continues to account for >40% of annual expenditures, demand for barcode printers in EMEA and APAC continues to scale, spurred by off-shoring, the establishment of two-tier distribution and the adoption of global standards.

Many barcode printer share leaders anticipate a dramatic shift in regional revenue contribution during the second half of this decade, anticipating that that more than two-thirds of global revenues will be derived from EMEA and APAC by 2020 - due to market maturity and saturation in developed economies, as vendors move their manufacturing base to emerging country markets to leverage low labor costs and higher adoption rates.

The barcode printer (and consumables) market in EMEA will be challenged in the near-term by less homogenous standards, fewer Tier I enterprises capable of driving demand, and a less robust Tier II distribution channel, but strong growth is expected throughout Eastern Europe, the Middle East and Africa. In fact, the 2010 year over year growth rate for barcode printers in the Middle East and Africa was nearly four times the year over year growth rate in Europe.

Strategic Issues, Trends & Market Drivers

AIDC budgets increasingly allocated toward next-generation solutions

image2

Infrastructure development in emerging country markets in the region coupled with the need to adopt global standards in driving demand in the region, particularly in the Manufacturing and Transportation vertical market segments - organizations are looking to leverage these solutions to generate operational efficiencies, in addition to meeting government and industry mandates.

Te market has experienced measured growth over the past 12 months, particularly in applications with mature infrastructure, considerably impacted by economic volatility and pushing back of refresh cycles. Growth in this market is expected to come from refresh/upgrades of existing accounts, increased adoption among lower tier enterprises and continued convergence with other AutoID solutions such as RFID, RTLS and NFC.

A growing number of end users pushed off technology refreshes and extended duty cycles within EMEA, especially with considerable economic volatility in the region through much of 2010 and 2011. End-users from the region expect to increase their investments in AIDC technologies in 2012 as they look to achieve alignment with industry compliance regulations and enhanced operational efficiencies, pending the resolution of key economic issues in Western Europe in the near term.

VDC expects strategic supplier partnerships with the Independent Software Vendor (ISV) community to become a key competitive differentiator in the global market for barcode solutions, especially ad they promote and support application development on their device platforms tom meet increasing end-user demand for technology convergence and integration.

Table of Contents

Executive Summary

  • Page 8 Infrastructure development driving growth in emerging country markets in Eastern Europe, Middle East and Africa

Scope & Methodology

  • page 10 Four tracks focusing on technical segments, vertical markets and distribution channels
  • page 11 Original, direct-contact primary research is the keystone of our data collection process
  • page 12 Secondary research provides the foundation that informs our primary research objectives

Market Definition & Segmentation

  • page 14 Solution opportunities and requirements vary widely along a number of segment definitions

EMEA Supply-Side Analysis

  • page 16 Forecast Assumptions & Considerations
  • page 17 Platform expansion drives growth in established markets, infrastructure development and scaling in emerging ones

End-User Demographics & Investment Analysis

  • page 19 Survey Methodology
  • page 20 Vendors increasingly developing low cost, high performance solutions for Tier 3/4 organizations
  • page 21 EMEA end-user respondents segmented by vertical market and economic sector
  • page 22 Expect increased investment in mobile barcode devices over the next 12-24 months resulting from lower prices, intensified application development
  • page 23 Investment in barcode solutions to increase adherence to compliance regulations and drive operational efficiencies
  • Page 24 Increased budgetary allocation toward software to support platform extension and deeper integration

EMEA Barcode Technology Selection Criteria

  • page 26 2D imagers and remote device management solutions receiving increased investment consideration
  • page 27 Handheld Scanners - Selection Criteria
  • page 28 Stationary Scanners - Selection Criteria
  • page 29 Mobile printer receiving increased investment consideration especially as vendors enabling multi-application support - label and forms printing, payment capture, etc.
  • page 30 Mobile Barcode Printers - Selection Criteria
  • page 31 Stationary Barcode Printers
  • page 32 Stationary Barcode Printers - Selection Criteria
  • page 33 End-users extended duty cycles in 2010 to push back refresh cycles

Summary Observations & Expectations

  • page 35 Expect increased budgets in 2012 - driven by industry compliance, need for operational improvement

Appendix

  • page 37 Product Categories - Handheld Scanners
  • page 38 Product Categories - Stationary Scanners
  • page 40 Product Categories - Printers
  • page 41 Vertical Markets
  • page 42 Use Environments
  • page 43 Distribution Channels

LIST OF EXHIBIT

Exhibits 2011

  • Exhibit 1 Does your organization currently use or plan to install an automatic identification/data collection (AIDC) system? n=78
  • Exhibit 2 What is your current interest/involvement with AIDC systems at your organization? n=78
  • Exhibit 3 What is the principle business of your organization? n=77
  • Exhibit 4 What were your organization's 2010 annual revenues in US dollars? n=77
  • Exhibit 5 What percentage of your 2010 revenues was derived from the following regional markets? n=78
  • Exhibit 6 How many people are currently employed at your organization? n=78
  • Exhibit 7 What were your organization's initial primary drivers for investing in AIDC technologies? n=78
  • Exhibit 8 Please approximate your organization's annual budgets for AIDC technologies for the following years. n=78
  • Exhibit 9 Which of the following AIDC system components does your organization use? n=78
  • Exhibit 10 How was your company's 2010 AIDC system budget allocated by system component and what will your 2011 budget allocatio be? n=38
  • Exhibit 11 How are your company's AIDC expenditures treated from an accounting perspective? n=61
  • Exhibit 12 How would you like your company to treat its AIDC expenditures from an accounting perspective? n=61
  • Exhibit 13 How often does your company replace the following AIDC devices? (n=29, 37, 34, 37)
  • Exhibit 14 Whenn installing your last AIDC system, what was your expected return on investment (ROI) requirement for the supporting hardware components? (n=2, 36, 34, 37)
  • Exhibit 15 What return on investment (EOI) did you actually achieve? (n=28, 36, 34, 37)
  • Exhibit 16 In which environments does/will your organization use an AIDC system? n=78
  • Exhibit 17 Within the Depot/Transportation Hub environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support? n=53
  • Exhibit 18 Within the field Sates/Service environment, what are the primary AIDC applications fyour organization currently supports? What other applications does your organization plan to suport? n=64
  • Exhibit 19 Within the Hospital/Health Care Services environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support? n=43
  • Exhibit 20 Within the Hospitality environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support? n=39
  • Exhibit 21 Within the Manufacturing Shop Floor environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support? n=54
  • Exhibit 22 Within the Office environment, what are the primary AIDC applications your organization currently supports? What other applications does yoru organization plan to support? n=78
  • Exhibit 23 Within the Retail Floor environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support? n=40
  • Exhibit 24 Within the Vehicle/Fleet environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support? n=34
  • Exhibit 25 Within the Warehous/DC environment, what are the primary AIDC applications your organization currently supports? What other applications does your organization plan to support? n=54
  • Exhibit 26 What types of environmental conditions are your AIDC systems generally exposed to? n=78
  • Exhibit 27 Approximately how many different bar code symbologies does/will your organization scan/print? n=78
  • Exhibit 28 Which bar code symbologies describe those codes that are/will be in use by your organization? n=78
  • Exhibit 29 Approximately how large is your organization's current installed base (in units) for each of the following AIDC devices? (n=27, 37, 34, 37)
  • Exhibit 30 How are your organization's AIDC devices use connected to the host computer or network? (n=28, 36, 34, 37)
  • Exhibit 31 On average, approximately how many labels do your stationary printers print per day? n=36
  • Exhibit 32 On average, approximately how many labels do your mobile printers print per day? n=34
  • Exhibit 33 Who is your organization's primary supplier for each for the following types of AIDC hardware?
  • Exhibit 34 Which types of HANDHELD BARCODE SCANNING technologies does your organization currently use? Which other types of HANDHELD BARCODE SCANNING technologies is your organization considering using? (n=27, 27, 27, 26)
  • Exhibit 35 Who is your company's primary supplier for each of the HANDHELD SCANNER technologies currently used? (n=20, 10, 12, 12)
  • Exhibit 36 Please rate the level of importance of each for the following HANDHELD SCANNER selection criteria n=27
  • Exhibit 37 For each criteria listed, please rank your level of satisfaction for EACH of your primary handheld scanner suppliers. (n=20, 10, 12, 12)
  • Exhibit 38 Do you currently use a Remote Device Management Solution for your Handheld Scanning systems? n=27
  • Exhibit 39 If no, based on the definition provided, would you firm find value in a Remote Device Management solution for your Handheld Scanning systems? n=15
  • Exhibit 40 Please rank the following devices - in order of importance - that your firm would support with a Remote Device Management solution. n=14
  • Exhibit 41 For your Handheld Scanning solutions, please rank the following remote device management capabilities in terms of their relative importance n=13
  • Exhibit 42 What are the top reasons your firm deployed, or is considering deployment of, a remote device management solution for your Handheld Scanning solutions? n=12
  • Exhibit 43 Which types of STATIONARY SCANNING technologies does your organizatio currently use? Which other types of STATIONARY SCANNING technologies is your organizatio considering using? n=37
  • Exhibit 44 Which types of STATIONARY POS BARCODE SCANNING technologies are/will be in use by your organization? n=48
  • Exhibit 45 Please rate the level of importance of each for the following STATIONARY SCANNER selection criteria. n=34
  • Exhibit 46 For each of the following product selectio criteria, please select which STATIONARY BARCODE SCANNER supplier you perceive as having the best solution/service. n=36
  • Exhibit 47 Do you currently use a Remote Device Management Solution for your Stationary Scanning systems? n=36
  • Exhibit 48 If no, based on the definition provided, would your firm find value in a Remote Device Management solution for your Stationary Scanning systems? n=23
  • Exhibit 49 For Staionary Scanning Systems Please rank the following devices - in order of importance - that your firm would support with a Remote Device Management solution?
  • Exhibit 50 For your Stationary Scanning solutions, please rank the following remote device management capabilities in terms of their relative importance. n=13
  • Exhibit 51 What are the top reasons our firm deployed, or is considering deployment of, a remote device management solutionfor your Stationary Scanning solutions? n=13
  • Exhibit 52 Which types of MOBILE BARCODE LABEL/RECEIPT PRINTERS does your organization currently use? Which other types of MOBILE BARCODE LABEL/RECEIPT PRINTERS is your organizatio considering using? n=34
  • Exhibit 53 What aare the system requirements/features for your organizatin's MOBILE BARCODE LABEL/RECEIPT PRINTER solutions?
  • Exhibit 54 What are the maximum print widths, for the MOBILE BARCODE LABEL/RECEIPT PRINTERS your organization currently uses? n=37
  • Exhibit 55 What operating system(s) do your MOBILE BARCODE LABEL/RECEIPT PRINTERS currently support? n=63
  • Exhibit 56 What barcode printing software package do you currently use for MOBILE BARCODE LABEL/RECEIPT PRINTING? n=33
  • Exhibit 57 Please rate the level of importance of each for the following MOBILE BARCODE LABEL/RECEIPT PRINTER selection criteria. n=31
  • Exhibit 58 For each of the following product selection criteria, please select which MOBILE BARCODE LABEL/RECEIPT PRINTER supplier you perceive as having the best solution/service. n=34
  • Exhibit 59 Which types of STATONARY PRINTERS does your organization currently use? Which other types of STATIONARY PRINTERS is your organization considering using? n=36
  • Exhibit 60 What are the system requirements/features for your organization's STATIONARY PRINTING solutions?
  • Exhibit 61 What are the maximum print widths, for the STATIONARY PRINTERS your organization currently uses? n=41
  • Exhibit 62 What operating system(s) do your STATONARY PRINTERS currently support? n=50
  • Exhibit 63 What barcode printing software package do you currently use for STATIONARY PRINTERS? n=36
  • Exhibit 64 Please rate the level of importance of each for the following STATIONARY PRINTER selection criteria n=35
  • Exhibit 65 For each of the following product selection criteria, please select which STATONARY PRINTER supplier you perceive as having the best solution/service. n=35
  • Exhibit 66 Which types of PRINTER CONSUMABLES does your organization currently use? Which other types of PRINTER CONSUMABLES is your organization considering using? n=29
  • Exhibit 67 What types of bar code labels does your organization use?
  • Exhibit 68 What types of printer ribbons does your organization use? n=23
  • Exhibit 69 What types of printheads does your organization use? n=28
  • Exhibit 70 Over the past 12 months, from which sources did you purchase your PRINTER CONSUMABLES? n=59
  • Exhibit 71 What are the THREE most important purchase criteria when evaluating bar code printer consumables? n=78
  • Exhibit 72 For each criteria indicated, are your requirements being met? n=28
  • Exhibit 73 What source of assistance was most essential to your AIDC investment decisions? n=74
  • Exhibit 74 From which source(s) did you purchase your current AIDC hardware? n=78
  • Exhibit 75 Within your organization, where are decisions regardign AIDC supplier selection made? n=78
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