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市場調査レポート

陸上移動無線(LMR)システム、ソフトウェア無線(SDR)と将来のミッションクリテイカルな無線システム:世界市場の需要分析 - アジア太平洋地域のLMRエッジデバイス

Land Mobile Radio Systems: 2010 Global Market Demand Analysis (Volume 3 - APAC)

発行 VDC Research Group, Inc. 商品コード 196088
出版日 ページ情報 英文 96 Pages, 60 Exhibits
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=115.27円で換算しております。
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陸上移動無線(LMR)システム、ソフトウェア無線(SDR)と将来のミッションクリテイカルな無線システム:世界市場の需要分析 - アジア太平洋地域のLMRエッジデバイス Land Mobile Radio Systems: 2010 Global Market Demand Analysis (Volume 3 - APAC)
出版日: 2011年05月27日 ページ情報: 英文 96 Pages, 60 Exhibits
概要

当レポートでは、 アジア太平洋地域の陸上移動無線(LMR)市場の動向と見通しについて調査分析し、LMR無線の出荷台数、ASP、インストールベースなどの予測、市場シェア、エンドユーザーへの調査(導入状況・選定基準・ベンダーの好みなど)、流通経路の分析、主要ベンダーのプロファイルなどをまとめ、概略下記の構成にてお届けいたします。

当レポートは、「Land mobile radio (LMR) systems, Software-defined radio (SDR) & the future of mission-critical wireless」シリーズの一部となります。

調査内容

  • 主な調査結果
  • 調査手法
  • LMR産業の動向
  • デジタルシステムへの移行
  • キラーアプリケーションとしてとどまる音声
  • LMRシステム利用の特徴
  • ネットワークアクセスと帯域
  • 世界のLMR市場の見通し
  • アジア太平洋地域のLMR市場の見通し
  • アジア太平洋地域のLMR市場の動向
  • アジア太平洋地域のLMR無線の出荷台数・価格
  • アジア太平洋地域のLMR無線のインストールベース
  • アジア太平洋地域のLMR無線のインストールベース:タイプ別
  • トランクシステムの動向
  • 競合するトランク無線規格
  • データアプリケーション vs TETRAベアラ
  • アジア太平洋地域のトランキング規格の動向
  • アジア太平洋地域のLMR:部門別動向
  • アジア太平洋地域のLMR:公共部門
  • アジア太平洋地域のLMR:商業部門
  • エンドユーザー回答者の人口構成
  • アジア太平洋地域のエンドユーザーのLMRシステム仕様
  • アジア太平洋地域の地域のPSSを推進するTETRA属性
  • TETRA 1でのモバイルコンピューティング
  • TETRA 2でのモバイルコンピューティング
  • TETRA 2の推進因子
  • LMRシステム利用の特徴
  • LMR無線の選択:影響因子
  • LMR無線の要件
  • LMRシステム利用の特徴
  • データサービスの動向
  • ベンダーが導入しているLMR無線
  • ベンダーが導入しているLMRインフラ
  • LMR経路の動向
  • LMR経路の見通し
  • LMRベンダー
  • LMRパートナーの選定基準
  • LMRソリューションのマージン
  • 競合分析
  • アジア太平洋地域のLMRシステムのシェア
  • アジア太平洋地域のLMRポータブル無線のシェア
  • アジア太平洋地域のLMRモバイル無線のシェア
  • アジア太平洋地域のLMRインフラのシェア
  • サマリー

図表

ベンダープロファイル

  • C4I
  • CATALYST COMMUNICATIONS TECHNOLOGIES
  • CISCO SYSTEMS,INC.
  • DALMAN TECHNICAL SERVICES
  • DANIELS ELECTRONICS LTD.
  • DATRON WORLD COMMUNICATIONS
  • EADS N.V.
  • HARRIS CORPORATION
  • HYT AMERICA INC.
  • ICOM AMERICA INC.
  • MOTOROLA
  • POWERTRUNKINC.
  • PCTEL
  • PLANT CML
  • RELM WIRELESS CORP.
  • SELEX COMMUNICATIONS
  • SEPURA LIMITED
  • SYTECH CORP.
  • TAIT ELECTRONICS LTD.
  • THALES GROUP
  • TWISTED PAIR SOLUTIONS, INC.
目次

Executive Brief

Strong LMR growth expected in Asia-Pacific

  • State of the Market
    • When VDC Research last evaluated the LMR market in 2008, we sized it at $X.X billion globally and forecasted it to reach $X.X billion by 2010. While the market has grown, it has not grown at the originally forecasted rate of X.X% annually. Due to the negative impact of the recession on market growth, VDC estimates that the market will reach $X.X billion in 2010. Further, the global LMR market is projected to grow by X.X% annually through 2014. The impact of the recession has been felt throughout the market, especially in the Public Safety segment, which relies heavily on municipal funds for its LMR investments.
    • The Asia-Pacific market represents approximately XX% of the Global market - nearly $X.XB in 2010.
    • The Asia-Pacific LMR market is expected to grow by 13.3% annually through 2014. In 2014 the total value of LMR shipments is forecasted to reach $X.X billion.
  • Key market development drivers:
    • Greater number of viable solutions from local vendors in addition to investments by market incumbents into Asia localization
    • The impact of major global events such as the 2008 Olympics and the positive impact of the successful demonstration of next generation networks such as TETRA.
    • Access to public funds to support LMR network development.
    • Significant price erosion of digital terminals to make them a more viable investment option.

Executive Brief: Competitive Trends

Motorola remains dominant, but opportunities remain for other vendors

  • Motorola remains the dominant LMR player in APAC and the global marketplace.
    • Very few competitors have the size, resources, and market presence necessary to challenge Motorola. VDC believes that EADS and Harris have the ability to win share from Motorola, although it is highly unlikely Motorola can be displaced as the dominant provider in the LMR market.
  • The shift to open standards such as APCO 25 and TETRA has provided opportunities for smaller vendors, such as Sepura and Tait, to establish a presence in the market.
    • Still, compared to Motorola, these competitors are very small. While they have successfully established themselves within the LMR market, their size and market presence is a fraction of that of Motorola.
  • Strategic, mutually beneficial partnerships among small and mid-sized vendors are frequently used to increase competitiveness and establish greater market presence.
    • Cooperative partnership initiatives allow smaller competitors to offer complete end-to-end solutions to appeal to a wider range of potential end-users. Distribution agreements between vendors are undertaken to extend visibility and increase potential sales range.
  • Niche opportunities exist in highly specialized, underserved categories that are overlooked by major vendors.
    • Numerous smaller vendors have established successful niche businesses serving specialized LMR needs such as remote communications, low power consumption devices, HF communications and interoperability solutions.

Executive Brief: Channel Trends

Mixed expectations for growth; Changing criteria for partner selection

  • Channel organizations reported mixed expectations for near-term growth during interviews with VDC.
    • While over XX% of respondents expect the global LMR market to remain flat or contract in the near term, XX% reported expectations for growth up to XX%. The remaining responses expressed an optimistic outlook for the near term, with expectations for growth of XX% or more.
  • The most commonly represented manufacturers among channel organizations reflect the LMR industry competitive landscape.
    • Motorola is represented among XX% of channel organization respondents, with Harris and Vertex being the second most frequently represented brands at XX%. Kenwood and Icom were third at 16%.
  • Key hardware partner program selection criteria include hardware innovation, responsive technical support and trouble shooting, and hardware price.
    • Channel organizations report that decreased funding has intensified end-user focus on price. This focus on price, combined with increased competition, continues to exert downward pressure on margins.
    • XX% of channel organizations plan to add new hardware partners within 12 months, while XX% plan to drop partners.
  • As hardware technologies become increasingly mature, the opportunity to provide added value is becoming more diminished and shifting to service oriented offerings.
    • The strongest added value opportunities exist in providing hosted solutions and managed services, which allow end-users to minimize reduce upfront investment costs and system related expenditures.

Executive Brief: End-User Trends

Public safety remains largest user group; Commercial sector driving growth

  • Although Public Safety remains the largest LMR user community, commercial sector users in Utilities and Transportation are expected to provide strong growth. However, competition from cellular technologies is perhaps greatest in commercial market segments.
    • VDC estimates Public Service users represent nearly 80% of the 2010 LMR market, and expects this group to remain the dominant user throughout the study interval. However, increasing adoption among commercial sector users will be a key source of growth within the market.
  • Digital networks represent the majority of LMR systems in APAC. VDC expects that by 2014, nearly XX% of APAC networks will have shifted to digital technology, as TETRA and P25 adoption continues in the region.
    • New system deployments of P25 and TETRA networks, as well as the ongoing need for interoperable communications will be key drivers in the move to digital networks.
    • Trunking solutions are also expected to show strong growth, and are forecasted to account for over 71% of systems by 2015. TETRA and APCO 25 are both widely deployed in APAC.
  • Key end-user selection criteria includes compatibility and interoperability, ruggedness, and price.
    • However, maturing hardware technology has led to infrastructure being the top consideration in the end-user selection process. Opportunities to add value are shifting towards hosted solutions and managed services.
  • Voice communication remains the most critical LMR feature, but demand for advanced data-driven applications is growing in many user communities.
    • Growing interest in streaming video, data access, GPS/AVL, and messaging is driving demand for integrating broadband data capabilities with LMR. Specific applications vary by user group, but interest is particularly prevalent in Public Safety, Transportation, and Utilities.

APAC LMR Market Outlook

Solid growth expected near-term with strong longer-term opportunity

APAC LMR Market
(USD Millions)

  • Global growth forecast (2010-2014 CAGR) for LMR solutions:
    • LMR Mobile Radios: XX.X%
    • LMR Portable Radios: XX.X%
    • LMR Infrastructure/ Services: XX.X%
  • During the recent past, strong growth in the APAC market was fueled by the region's expanding economies as well as preparations related to the Beijing 2008 summer Olympics.
  • China continues to be a strong market for LMR solutions with annual growth projected above XX%. Although LMR solutions - including TETRA - are already widely deployed in the public safety (Beijing, Shanghai, Shenzhen, Zhuhai, Chengdu, Tianjin Police) and military (Airforce, North China Sea Fleet) market in China, opportunities are similarly strong in commercial sectors such as transportation, utilities and industrial.

X Commercial in Confidence.

Table of Contents

Executive Findings

  • Slide 2. Strong LMR growth expected in Asia-Pacific
  • Slide 3. Key LMR market drivers and barriers
  • Slide 4. Motorola remains dominant, but opportunities remain for other vendors
  • Slide 5. Mixed expectations for growth; Changing criteria for partner selection
  • Slide 6. Public safety remains largest user group; Commercial sector driving growth

VDC Research Methodologies

  • Slide 8. Setting us apart
  • Slide 9. LMR primary research scope
  • Slide 10. LMR secondary research
  • Slide 11. Forecast methodology
  • Slide 12. Enterprise mobility research scope

LMR Industry Trends

  • Slide 14. Global regulation
  • Slide 15. Trunking systems

Migration to Digital Systems

  • Slide 16. Growth of digital systems expected to continue through 2014

Voice Remains Killer Application

  • Slide 17. However, end-users demanding increased functionality from LMR solutions

LMR System Usage Characteristics

  • Slide 18. Voice remains king, however, demand for increased data application integration

Network Access & Bandwidth Driving Opportunity

  • Slide 19. Cost of network access has dropped precipitously as has the cost of baseband silicon

Increasing Diversity in LMR Data Applications

  • Slide 20. Shift away from simple messaging to video and GPS/AVL applications

However, Many Companies Have Yet to Formalize Their Mobility Strategy

  • Slide 21.

Global LMR Market Outlook

  • Slide 23. Near-term softness, however, stronger long-term growth

APAC LMR Market Outlook

  • Slide 24. Solid growth expected near-term with strong longer-term opportunity

APAC Market Trends

  • Slide 25. Fastest growing regional market through 2014

APAC LMR Radio Unit Shipment & Price Trends

  • Slide 26. Strong price erosion- especially for digital terminals - making solutions more affordable

APAC LMR Radio Installed Base

  • Slide 27. Total LMR radio installed base to exceed 55 million units by 2014

APAC LMR Radio Installed Base by Type

  • Slide 28. Migration to digital and trunked radio systems continues

Trunked Systems Trends

  • Slide 29. TETRA and APCO trends
  • Slide 30. TETRA adoption expected to remain strong in APAC

Competing Trunked Radio Standards

  • Slide 31.

Data Applications vs. TETRA Bearers

  • Slide 32.

APAC Trunking Standard Trends

  • Slide 33. APCO 25 and TETRA vying for market control

APAC LMR Sector Trends

  • Slide 34. Public sector continues to lead; However, commercial sector driving growth

APAC LMR Public Sector Trends

  • Slide 35. Public safety remains leading user, but government/national agencies leading growth

APAC LMR Commercial Sector Trends

  • Slide 36. Transportation and utilities are key growth markets in APAC

End-User Respondent Demographics

  • Slide 38. Strong representation from both public and commercial sectors

APAC End-User LMR System Specifications

  • Slide 39. End-users reporting rapid migration to digital systems
  • Slide 40. Strong allocation for digital solutions including 800MHz with 600 channels, 350MHz with 560 channels

TETRA Attributes Driving Asia-Pacific PSS

  • Slide 41.

Mobile Computing in TETRA 1

  • Slide 42.

Mobile Computing with TETRA 2

  • Slide 43.

TETRA 2 Drivers

  • Slide 44.

LMR System Usage Characteristics

  • Slide 45. Substantial limitation in emergency communications persists

LMR Radio Selection Drivers

  • Slide 46. Interoperability and durability displace price as most important radio selection criteria

LMR Radio Requirements

  • Slide 47. Aside from interoperability, ruggedness becoming an increasingly critical radio purchase requirement

LMR System Usage Characteristics

  • Slide 48. Voice remains king, however, increased demand for advanced data capabilities

Data Service Trends

  • Slide 49. High expectations, mixed results

LMR Radio Vendor Deployed

  • Slide 50. Motorola leading vendor

LMR Infrastructure Vendor Deployed

  • Slide 51. Motorola leading vendor

LMR Channel Trends

  • Slide 53. Shift to infrastructure as top consideration in selection process

LMR Channel Market Outlook

  • Slide 54. LMR channel organizations report mixed expectations for near-term LMR outlook

LMR Vendor Represented

  • Slide 55. Motorola most widely represented vendor

LMR Partner Selection Criteria

  • Slide 56. Hardware innovation, technical support, and price all key considerations

LMR Solution Margins

  • Slide 57. Average margins creeping closer to ‘minimum’ target range

Competitive Analysis

  • Slide 59. Responding to Motorola' s dominance
  • Slide 60. Responding to Motorola' s dominance
  • Slide 61. M&A and noteworthy partnerships

APAC LMR System Share

  • Slide 62. Motorola leading vendor

APAC LMR Portable Radio Share

  • Slide 63. Motorola largely dominant, EADS has smaller secondary position

APAC LMR Mobile Radio Share

  • Slide 64. Strong demand for in-vehicle solutions to support data applications

APAC LMR Infrastructure Share

  • Slide 65. EADS leveraging infrastructure to challenge Motorola' s dominance

Summary Observations

  • Slide 67. Strong growth-in both public and private sectors -driving market through 2014

List of Exhibits

I - Market Forecasts

  • Exhibit I-1. Global LMR Solutions Market (in USD millions)
  • Exhibit I-2. Asia LMR Solutions Market (in USD millions)
  • Exhibit I-3. Asia LMR Radios: Unit Shipments (in units)
  • Exhibit I-4. Asia LMR Radios: ASP (in USD)
  • Exhibit I-5. Asia LMR Solutions Market by Industry (in USD millions)
  • Exhibit I-6. Asia LMR Radio Installed Base (in units)
  • Exhibit I-7. Asia LMR Radio Installed Base: Radio Type (in units)
  • Exhibit I-8. Asia LMR Radio Installed Base: Radio Type (in units)
  • Exhibit I-9. Asia LMR Radio Installed Base: Trunking Standard (in units)

II-Competitive Analysis

  • Exhibit II-1. Asia LMR Solutions Market Share (in USD millions)
  • Exhibit II-2. Asia LMR Portable Radio Market Share (in USD millions)
  • Exhibit II-3. Asia LMR Mobile Radio Market Share (in USD millions)
  • Exhibit II-4. Asia LMR Infrastructure and Services Market Share (in USD millions)

III - End User Analysis

  • Exhibit III-1. Is your organization or company using or planning to deploya LMR system? (Percent of Respondents)
  • Exhibit III-2. In terms of your organization' s evaluation and/or deployment of LMR solutions, which of the following are you involved in? (Percent of Respondents)
  • Exhibit III-3. At what organizational level are IT purchasing decisions made?(Percent of Respondents)
  • Exhibit III4. What is your organization' s principal industry sector/business? (Percent of Respondents)
  • Exhibit III-5. How many total employees at your location?
  • Exhibit III-6. Please select the locations of your organization' s headquarters (Percent of Respondents)
  • Exhibit III-7. What were your organization' s approximate 2007 revenues (please convert to US dollars)?(Percent of Respondents)
  • Exhibit III-8. Does your organization operate multiple LMR systems? (Percent of Respondents)
  • Exhibit III-9. Which of the following best describes your LMR system? (Percent of Respondents)
  • Exhibit III-10. Which of the following best describes the coverage area of your LMR system? (Percent of Respondents)
  • Exhibit III-11. Where is your organization' s LMR System(s) located? (Percent of Respondents)
  • Exhibit III-12. Which of the following best describes how the infrastructure of your LMR system carries traffic? (Percent of Respondents)
  • Exhibit III-13. Do your current LMR Systems make extensive use of voice and data encryption? (Percent of Respondents)
  • Exhibit III-14. What is your organization' s current installed base of the following LMR equipment? (Average number of devices per organization)
  • Exhibit III-15. What is the average replacement cycle of your organization' s LMR equipment? (Years)
  • Exhibit III-16. How many years has it been since your organization' s last major upgrade to the LMR infrastructure?
  • Exhibit III-17. What is your organization' s average annual budget for LMR products ($ US)? (Percent of Respondents)
  • Exhibit III-18. In your opinion, what are the top three characteristics to consider when evaluating LMR radios (mobile and/ or portable)? (Select only three)
  • Exhibit III-19. Please rate the importance of the following rugged mobile device selection criteria (1 =Unimportant, 5=Extremely Important)
  • Exhibit III-20. What type of communication is currently supported by your LMR system? What type of communication do you plan to support by 2015? (Percent of Respondents)
  • Exhibit III-21. How does your organization' s current installed base of radios break down by type? How do you expect that to change by 2015? (average percent of units)
  • Exhibit III-22. How does your organization' s current installed base of radios break down by type? How do you expect that to change by 2015? (average percent of units)
  • Exhibit III-23. Which of the following trunking standards are used in your current LMR system? In 2015? (Percent of Respondents)
  • Exhibit III-24. Which of the following LMR frequency band(s) does your organization currently use? Expected in 2015? (Percent of Respondents)
  • Exhibit III-25. In what order did you evaluate/purchase your most recent or currently planned LMR System? (Percent of Respondents)
  • Exhibit III-26. Please select the top three closest advisors in the evaluation of your company' s most recent or currently planned mobile computing solution deployment? (Percent of Respondents)
  • Exhibit III-27. Which of the following vendors is your organization' s preferred supplier of LMR radios? (Percent of Respondents)
  • Exhibit III-28. Radio Vendor Ratings (1=Poor, 5=Excellent)
  • Exhibit III-29. Which of the following vendors is your organization' s preferred supplier of LMR infrastructure? (Percent of Respondents)
  • Exhibit III-30. Please rate LMR INFRASTRUCTURE VENDOR A on the following criteria - (1=Poor, 5=Excellent)

IV - Distribution Analysis

  • Exhibit IV-1. Which of the following best classifies the role of your organization in LMR delivery? (Select one only) (Percent of Respondents)
  • Exhibit IV-2. How many employees work at your organization? (Percent of Respondents)
  • Exhibit IV-3. What were your organization' s 2009 revenues and what you' re your estimated 2010 revenues? (Percent of Respondents)
  • Exhibit IV-4. What percent of total revenues are currently made up by LMR products/solutions? (Percent of Respondents)
  • Exhibit IV-5. What annual growth rate do you project for your organization' s LMR products/solutions through 2010? (Percent of Respondents)
  • Exhibit IV-6. In which of the following regional markets do you have material LMR business? (Percent of Respondents)
  • Exhibit IV-7. Which of the following best describes your position within your organization? (Percent of Respondents)
  • Exhibit IV-8. Which of the following LMR manufacturers does your organization represent? (Percent of Respondents)
  • Exhibit IV-9. Rank on a scale from 1 (extremely unimportant) to 5 (extremely important) the following criteria as they pertain to selection of hardware
  • Exhibit IV-10. Which is the single most important criteria when selecting LMR hardware partners? (Select one only) (Percent of Respondents)
  • Exhibit lV-11. Rate on a scale of 1 (extremely dissatisfied) to 5 (extremely satisfied) your level of satisfaction with [SELECT PARTNER FROM HW1] in the following criteria
  • Exhibit IV-12. Is your organization looking to add LMR hardware partners or drop existing partners over the next 12 months? (Percent of Respondents)
  • Exhibit IV-13. Which of the following does your organization offer/support with respect to your LMR hardware/solutions? (Select all that apply) (Percent of Respondents)
  • Exhibit IV-14. Which of the following LMR products does your organization currently offer? (Percent of Respondents)
  • Exhibit IV-15. What is your firms target, minimum and average gross margins on the LMR hardware/solutions you currently offer? (Percent of Respondents)
  • Exhibit IV-16. What types of LMR systems does your organization ser¥/ice or sell? (Percent of Respondents)
  • Exhibit IV-17. How do your organization' s LMR revenues break down by target user segment? (Total to equal 100%) (Percent of Respondents)

Vendor Profiles

  • C4I
  • CATALYST COMMUNICATIONS TECHNOLOGIES
  • CISCO SYSTEMS,INC.
  • DALMAN TECHNICAL SERVICES
  • DANIELS ELECTRONICS LTD.
  • DATRON WORLD COMMUNICATIONS
  • EADS N.V.
  • HARRIS CORPORATION
  • HYT AMERICA INC.
  • ICOM AMERICA INC.
  • MOTOROLA
  • POWERTRUNKINC.
  • PCTEL
  • PLANT CML
  • RELM WIRELESS CORP.
  • SELEX COMMUNICATIONS
  • SEPURA LIMITED
  • SYTECH CORP.
  • TAIT ELECTRONICS LTD.
  • THALES GROUP
  • TWISTED PAIR SOLUTIONS, INC.
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