市場調査レポート

テレマティクス・コネクティビティ戦略の分析

Telematics Connectivity Strategies Report 2013

発行 TU Automotive 商品コード 259998
出版日 ページ情報 英文 89 Pages; 31 Figures & Graphs; 24 Tables
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テレマティクス・コネクティビティ戦略の分析 Telematics Connectivity Strategies Report 2013
出版日: 2013年01月25日 ページ情報: 英文 89 Pages; 31 Figures & Graphs; 24 Tables
概要

自動車・アプリケーション・コネクテッドサービスの製品開発サイクルの不一致は、自動車メーカーや大手サプライヤー、アプリケーション開発企業にとって大きな課題だということが分かってきました。

当レポートでは、コネクテッドカー向けのコンテンツ・アプリケーションの技術・市場動向について分析し、市場の構造と促進要因、メーカー側のビジネスモデルと消費者側の傾向、技術的課題、今後の方向性などを調査・考察して、その結果を概略以下の構成でお届けします。

エグゼクティブ・サマリー

第1章 イントロダクション

  • コネクテッドカーの開発に関する課題
  • 当レポートの前提条件

第2章 市場分析

  • 市場の構成
    • ブラジル
    • 米国
    • 中国
    • 西欧
    • ロシア
  • 現在のメーカー側の解決策
  • アフターマーケットでの代替策
  • ワイヤレス通信キャリア
    • ケーススタディ:KPNのユニバーサルSIMと課金体制
    • ケーススタディ:Vodafone
  • 市場促進要因
    • スマートフォン
    • コンテンツ
    • アプリケーションによる差別化

第3章 メーカー側のビジネスモデル

  • アプリケーションからの購入の戦略的優位性
    • メーカー運営のアプリケーションストアの代替物
    • ケーススタディ:トヨタ自動車
  • サードパーティーの価値提案
  • テレマティクスの活用
    • コンテンツとアプリケーションを収益化することは可能か?
    • アプリケーションの収益化
    • 高価値のアプリケーション
    • アプリケーション・スイート購読の収益化
    • テレマティクス機能の収益化
  • テレマティクス主体型の事業利益からの間接的収益
    • 顧客関係管理(CRM)
    • ブランドに関する考察
    • コスト効率性
    • サードパーティーのデータ
  • 収益に関する合意の促進

第4章 消費者の分析

  • スマートフォンの統合に関する痛点
  • コンテンツとアプリケーション
    • キラー・アプリケーション・スイート:どのアプリケーションを含むべきか?
    • どのアプリケーションが今後の自動車販売の促進につながるのか?
      • ケーススタディ:Volvo safety

第5章 市場の傾向

  • どの種類のコネクティビティが主流となるのか?
  • 将来のクルマにはどれだけのコンテンツが搭載されるのか?
  • コンテンツの種類
    • ケーススタディ:TomTom
  • 理想的なアプリケーション・スイート
    • ラジオ
    • セーフティ・アプリケーション
    • 車体管理
    • 保険テレマティクス

第6章 技術的な課題

  • 複雑性の管理
    • ケーススタディ:MirrorLink
    • ケーススタディ:TuneIn
  • 規制と標準化
    • eCall
    • SIMRAV
    • ERA GLONASS
    • US Intellidrive
    • US Driver Distraction plan
    • オーストラリアのC-ITSに関する議論
  • ハイブリッド化とコネクテッドカー

第7章 市場の予測

  • インフラストラクチャー
    • アナログ・2G通信から4G/LTEへ
  • 今後のメーカー側戦略に対するサードパーティー側の影響要因
  • テレマティクスの環境

結論

分析手法

略語集

参考文献

図表一覧

目次

Abstract

An Analysis of the Revenue Models, Commercial Strategies & Consumer Demands that are Driving Content, Apps & Smartphone Integration

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The disparity between product development cycles of the car, apps and connected services has proved challenging for automakers, Tier ones and app developers. TU's business intelligence report explains how to ensure your products remain relevant to the connected-car customer.


Topics Essential to Telematics Connectivity Success

  • Market prospects : Discover how infrastructure and the role of wireless carriers will affect the connected car to develop a durable business model to monetize in-vehicle content
  • Top global innovators : Find out who is innovating to integrate content into the vehicle to ensure you partner with the right companies and the most suitable segments of the value chain
  • Market trend critique : Learn which services and content such as insurance, traffic and entertainment, will drive automotive sales for the next 3-5 years in order to attract the next-gen consumer
  • The connected car of the future : Get up to date with the 3 most popular apps, in order to visualize the future car and integrate that into your product development plan to lead the market
  • OEM and app developer case studies : Learn from tried and tested content integration strategies from companies such as Volvo, Toyota and Vodafone in order to differentiate your products
  • Region-specific strategies : Identify the in-vehicle content needs of North America, Europe, China, Brazil and Russia in order to tailor your products and solutions to further penetrate these markets
  • Technical challenges : Learn how the iPhone, tablet integration and smartphones will affect business models to enable you to position your products at the forefront of innovation

Leading companies who bought our previous telematics connectivity reports:

  • Mercedes Benz
  • OnStar
  • NNG
  • Geotrack
  • Qualcomm
  • Toyota
  • Shell
  • Jaguar
  • Volvo
  • Lo Jack
  • Intel Corporation
  • Neusoft
  • Hyundai
  • Volkswagen
  • John Deere

Who are Telematics Update?

Telematics Update offers unique and incisive news and analysis for the automotive telematics space.

Our business know-how includes areas such as Insurance Telematics, Safety, Infotainment, In-Car Content, Navigation, LBS, Fleet Management and Telematics for EVs.

Our newsletter, reports and global B2B conferences unite thought-leaders from across the automotive, consumer electronics, mobile, wireless, digital and web industries to drive innovation, build relationships and bring vehicle connectivity to the masses.

Expert reviews from our previous Smartphone Integration Report:

"The Telematics connectivity strategies report provides an interesting analysis of the strategies being used to bring content and apps, as well as the integration of the smartphone into the connected car. I would recommend it to those seeking to remain relevant in the next development cycle of the connected car. It's a report that I am eager to come back to and consider more deeply."

Tom Blackie, VP Mobile, RealVNC

"The Telematics connectivity strategies report 2013 is a valuable and thought provoking analysis of the connectivity space. I agree with the ideas and conclusions made in the report, and believe that it provides an important perspective on the evolution of the connected car. I recommend this report to those seeking to improve their connectivity strategy and overall position in the industry."

Joseph Berry, Managing Partner, JBJ Advisors

"Telematics Update's Telematics connectivity strategies report 2013 is a great, comprehensive summary of the industry today. I would thoroughly recommend it to all in this domain."

Hakan Kostepen, Executive Director, Panasonic Automotive Systems America

Table of Contents

Contents & List of Figures

Take a look at the contents and list of figures below so you can see exactly what's in the report and how it can help your business.

Welcome.

Industry reviews.

Thought leadership.

About Telematics Update.

Acknowledgments.

Contents.

Index of figures and tables.

Executive summary.

1. Introduction.

  • 1.1. Challenges to developing the connected car.
  • 1.2. Premise of the report

2. Market analysis.

  • 2.1. Market composition.
    • 2.1.1. Brazil
    • 2.1.2. US.
    • 2.1.3. China.
    • 2.1.4. Western Europe.
    • 2.1.5. Russia.
  • 2.2. Current OEM solutions.
  • 2.3. The aftermarket alternative.
  • 2.4. Wireless carriers.
    • 2.4.1. Case study: KPN universal SIM and billing.
    • 2.4.2. Case study: Vodafone.
  • 2.5. Market drivers.
    • 2.5.1. Smartphone.
    • 2.5.2. Content
    • 2.5.3. Differentiation through applications.

3. OEM business models.

  • 3.1. Strategic advantage from pursuing an app store.
    • 3.1.1. The alternative to the OEM app store.
    • 3.1.2. Case study: Toyota.
  • 3.2. The third-party value proposition.
  • 3.3. Monetizing telematics.
    • 3.3.1. Can content and apps be monetized?.
    • 3.3.2. Monetizing an application.
    • 3.3.3. High-value applications.
    • 3.3.4. Monetizing subscription to a suite of applications.
    • 3.3.5. Monetizing telematics functionality.
  • 3.4. Indirect revenue from telematics-driven business benefits.
    • 3.4.1. Customer relationship management
    • 3.4.2. Brand consideration.
    • 3.4.3. Cost efficiencies.
    • 3.4.4. Third-party data.
  • 3.5. Driving a consensus on revenue.

4. Consumer analysis.

  • 4.1. Pain points of smartphone integration.
  • 4.2. Content and applications.
    • 4.2.1. The killer app suite: What apps must be included?.
    • 4.2.2. What applications will drive automotive sales in the future?.
      • 4.2.2.1. Case study: Volvo safety.

5. Market trends.

  • 5.1. Which type of connectivity will be dominant?.
  • 5.2. How much content will be in the car of the future?.
  • 5.3. Type of content
    • 5.3.1. Case study: TomTom..
  • 5.4. The ideal app suite.
    • 5.4.1. Radio.
    • 5.4.2. Safety applications.
    • 5.4.3. Vehicle management
    • 5.4.4. Insurance telematics.

6. Technical challenges.

  • 6.1. Managing complexity.
    • 6.1.1. Case study: MirrorLink.
    • 6.1.2. Case study: TuneIn.
  • 6.2. Regulation and standardization.
    • 6.2.1. eCall
    • 6.2.2. SIMRAV.
    • 6.2.3. ERA GLONASS.
    • 6.2.4. US Intellidrive.
    • 6.2.5. US Driver Distraction plan.
    • 6.2.6. Australian C-ITS discussion.
  • 6.3. Hybridization of the connected car.

7. Market forecast

  • 7.1. Infrastructure.
    • 7.1.1. Analogue and 2G to a 4G/LTE future.
  • 7.2. Third-party influencers on OEM strategy in the future.
  • 7.3. The telematics landscape.

Industry learning.

Methodology.

Abbreviations.

References.

Index of Figure and Tables

List of Figures:

  • Figure 1: Breakdown of current telematics user bases of selected brands, 2012. 22
  • Figure 2: Markets coming online. 22
  • Figure 3 Installed telematics base in Brazil 23
  • Figure 4: Attractiveness of telematics in Russia. 25
  • Figure 5: Major telematics solutions & key markets worldwide 2012. 26
  • Figure 6: Top 3 vehicles featuring GM OnStar FMV aftermarket telematics solution. 26
  • Figure 7: Total wireless data traffic. 28
  • Figure 8: Growth in social networking usage: Facebook, Asia. 32
  • Figure 9: Level of social engagement by country, 2012. 32
  • Figure 10: The importance of connected services in driving OEM revenue. 32
  • Figure 11: The customer value delivered by connected services. 34
  • Figure 12: Telematics cost/revenue ecosystem.. 41
  • Figure 13: Industry forecast: Dominant consumer charging model 42
  • Figure 14: The challenges of app monetisation. 42
  • Figure 15: Future of the connected car: dominant charging method. 45
  • Figure 16: Telematics systems: pricing and features. China. 46
  • Figure 18: Privacy vs. discount trade-off 50
  • Figure 19: Who will be controlling the in-vehicle connectivity revenue streams in 2018?. 51
  • Figure 20: App suite selection process. 53
  • Figure 21: Future of the connected car: Dominant connectivity type. 60
  • Figure 22: Map content creation cycle. 62
  • Figure 23: Analogue switch-off timetable. 64
  • Figure 24: Consumer perceptions of reliability of voice and data connectivity, 2011. 80
  • Figure 25: Market forecast - timeline for 90% of vehicles having a connectivity solution. 82
  • Figure 26: Market forecast - timeline for when all new vehicles will offer a connectivity solution. 82
  • Figure 27: Market forecast - timeline for when (if at all) the embedded black box will disappear. 83
  • Figure 28: Breakdown of companies responding to TU survey, December 2012. 87
  • Figure 29: Breakdown of primary job functions of TU infotainment survey respondents, December 2012. 88
  • Figure 30: The information gap - the most sought-after information on the future of the connected car, December 2012 88
  • Figure 31: The information gap - the most sought-after connected car market data, November 2012. 88
  • You can download the complimentary report extract here.

List of Tables

  • Table 1: Breakdown of selected brands' current telematics user bases 2012. 19
  • Table 2: Markets coming online. 19
  • Table 3: Major telematics solutions & key markets worldwide, 2012. 23
  • Table 4: Typical data usage from habitual smartphone actions. 25
  • Table 5: Typical data plan allowances in the US and UK. 25
  • Table 6: Most influential Chinese social networks*. 29
  • Table 7: Automotive OEM's connected services strategy. 42
  • Table 8: Deriving value from data. 46
  • Table 9: Top 5 iPhone navigation applications UK, US, Russia, Germany & China. 50
  • Table 10: Top 5 iPhone music applications UK, US, Russia, Germany & China. 50
  • Table 11: Top 5 iPhone social applications UK, US, Russia, Germany & China. 50
  • Table 12: Top 5 iPhone overall applications UK, US, Russia, Germany & China. 50
  • Table 13: Top 5 Google Play transport applications UK, US, Russia, Germany & China. 50
  • Table 14: Top 5 Google Play music applications UK, US, Russia, Germany & China. 50
  • Table 15: Top 5 Google Play social applications UK, US, Russia, Germany & China. 51
  • Table 16: Top 5 Google play overall applications UK, US, Russia, Germany & China. 51
  • Table 17: Safety concerns in the US. 52
  • Table 18: Volvo safety benefits. 52
  • Table 19: Existing app suite landscape, 2012. 59
  • Table 20: Cell phone and texting restrictions, US. 67
  • Table 21: European cell phone, texting round-up. 67
  • Table 22: Example of C-ITS applications. 70
  • Table 23: Regulatory landscape to 2020: EU, Brazil, Australia, US, Russia. 72
  • Table 24: Future of the connected car: which will be the dominant connectivity type?. 73
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