市場調査レポート

女性用衛生用品のラテンアメリカ市場:産業分析、市場規模・シェア・成長率・傾向・将来予測

Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020

発行 Transparency Market Research 商品コード 324613
出版日 ページ情報 英文 90 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=104.18円で換算しております。
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女性用衛生用品のラテンアメリカ市場:産業分析、市場規模・シェア・成長率・傾向・将来予測 Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020
出版日: 2015年01月13日 ページ情報: 英文 90 Pages
概要

世界各国で衛生に関する関心が高まり、女性用衛生用品の需要が拡大しています。そして、国際化の進展と共にその影響は、ラテンアメリカ (アルゼンチン・ブラジル・チリ・ペルー) を含む様々な国に波及しています。国ごとに市場の性質も異なり、域内最大のブラジル市場では高級衛生用品の人気が高い一方、2番目のアルゼンチン市場では中価格帯に人気が集まっています。流通チャネルも多岐に渡りますが、特にスーパー/ハイパーマーケットやコンビニエンスストア、ドラッグストア・薬局、健康・美容用品店が主流のチャネルとなる見通しです。

当レポートでは、ラテンアメリカ諸国における女性用衛生用品の市場・産業について分析し、域内全体の市場構造や特性、市場規模 (金額・数量ベース) の実績値と予測値、主要国市場 (アルゼンチン・ブラジル・チリ・ペルー) における市場動向・シェアや流通構造、市場の今後の方向性などを調査・推計しております。

第1章 序文

第2章 エグゼクティブサマリー

  • ラテンアメリカの女性用衛生用品市場の概況
  • ラテンアメリカの女性用衛生用品の市場収益額 (収益ベース、今後6年間分)
  • ラテンアメリカの女性用衛生用品の市場規模 (数量ベース、今後6年間分)

第3章 ラテンアメリカ女性用衛生用品市場:国別の分析

  • アルゼンチン
    • 女性用衛生用品市場:種類別の内訳
    • 女性用衛生用品市場:ブランド別市場シェア
    • 女性用衛生用品市場:流通チャネル別の内訳
  • ブラジル
  • チリ
  • ペルー

図表一覧

目次

At present, growing concern for hygiene is increasing the demand for feminine hygiene products globally. Due to globalization and increasing awareness towards healthy living, feminine hygiene products market across Latin America is witnessing rapid changes. Thus, feminine hygiene products market is experiencing varied trends across Brazil, Argentina, Chile and Peru.

Brazil, Argentina, Chile and Peru are covered in the scope of this report. The report also presents an insight into value (USD, ARS, BRL, CLP, PEN million) and volume (UNITS-million) of feminine hygiene product usage in Latin America. The study provides the present and future market trends over the forecast period.

The scope of the Latin America feminine hygiene products market report covers five types of feminine hygiene products namely internal cleansers and sprays, pantiliners and shields, sanitary pads, tampons and women's disposable razors and blades. Changing lifestyle, spurt in the number of working women population and growing preferences for convenient products are fueling the demand for feminine hygiene products across Latin America. The report also provides an idea how the market for feminine hygiene products had witnessed rapid change over the past few years due to hygiene consciousness. Increasing consumer preference for fashion and convenience is fueling the demand for feminine hygiene products in Latin America.

Brazil dominates the feminine hygiene products market across the Latin America followed by Argentina. Brazil with its huge population has been showing strong acceptance for sanitary products. Brazilian consumers prefer premium sanitary protection products over general products such as pantiliners, shields and tampons. Keeping an eye on the market trend manufacturers are continuously making investments and launching products with added features to meet the consumers demand. The consumers in Argentina have become more rational in choosing mid range feminine hygiene products due to low purchasing power. With the ongoing market scenario, manufacturers are focusing on introducing new products at low packaging to attract consumers. Consumers in Chile show strong preference for internal cleansers and sprays due to rising concerns for health and hygiene. With changing mind set and rising disposable income, consumers are shifting towards premium feminine hygiene products.

Furthermore, sanitary pads are preferred over other sanitary protection products in Peru and are expected to maintain its position in coming years. Peruvian consumers show strong preference for ultra thin sanitary pads which is invisible and convenient and also provides extra leakage protection. Manufacturers are anchoring on aggressive advertisements and campaigns for making sanitary products more attractive and accessible to lower and middle class households. Manufacturers are also focusing on small packaging format for the sanitary pads to meet the consumer demand. Fashion consciousness and demand for using easy and comfortable products is making a positive impact on the demand of feminine hygiene products. Growing hygiene consciousness and rising awareness towards cleanliness and beauty is fueling the demand for feminine hygiene products across the countries in Latin America. The report provides manufacturers, distributors and suppliers a clear idea about the present and future market scenario and helps them to formulate their business strategies accordingly. Consumer concerns towards beauty and healthy living along with increasing product availability through major distribution channels would further fuel the growth of feminine hygiene products across Latin America market.

Feminine hygiene products in Latin America are sold through various channels. Distribution of products is another area of significant value addition. Dollar stores, variety store and general merchandise retailers, cash & carries & warehouse clubs, department stores, convenience stores, hypermarkets and supermarkets (incl. discounters) and other general retailers are the key channels for the distribution of feminine hygiene products. Hypermarkets and supermarkets, convenience stores, drug stores & pharmacies and health & beauty stores have become major channels for the feminine hygiene products across the Latin America and are expected to maintain its leading position over the forecast period. With active and busy lifestyle, consumers are opting for distribution channels for purchasing their necessary goods in order to save time and money.

Table of Contents

Chapter 1 - Preface

  • 1.1. Report Description
    • 1.1.1. Market segmentation
  • 1.2. Research Methodology

Chapter 2 - Executive Summary

  • 2.1. Latin America Feminine Hygiene Products Market Snapshot, 2014 - 2020 (USD million)
  • 2.2. Latin America Feminine Hygiene Products Market, 2014 - 2020 (USD million)
  • 2.3. Latin America Feminine Hygiene Products Market, 2014 - 2020 (units million)

Chapter 3 - Latin America Feminine Hygiene Products Market - by Country, 2014- 2020

  • 3.1. Argentina
    • 3.1.1. Feminine Hygiene Products Market: By Type
    • 3.1.2. Feminine Hygiene Products Market: By Brand Share
    • 3.1.3. Feminine Hygiene Products Market: By Distribution Channels
  • 3.2. Brazil
    • 3.2.1. Feminine Hygiene Products Market: By Type
    • 3.2.2. Feminine Hygiene Products Market: By Brand Share
    • 3.2.3. Feminine Hygiene Products Market: By Distribution Channels
  • 3.3. Chile
    • 3.3.1. Feminine Hygiene Products Market: By Type
    • 3.3.2. Feminine Hygiene Products Market: By Brand Share
    • 3.3.3. Feminine Hygiene Products Market: By Distribution Channels
  • 3.4. Peru
    • 3.4.1. Feminine Hygiene Products Market: By Type
    • 3.4.2. Feminine Hygiene Products Market: By Brand Share
    • 3.4.3. Feminine Hygiene Products Market: By Distribution Channels

List of figure

  • FIG. 1: Latin America Feminine Hygiene Products Market, 2014 - 2020 (USD million)
  • FIG. 2: Latin America Feminine Hygiene Products Market, 2014 - 2020 (units million)
  • FIG. 3: Argentina feminine hygiene products market, Value Vs Volume, market size , 2014- 2020 (USD million)
  • FIG. 4: Brand Share of Pantiliners & Shields, 2012 - 2014 (Value %)
  • FIG. 5: Brand Share of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 6: Brand Share of Tampons, 2012 - 2014 (Value %)
  • FIG. 7: Brand Share of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)
  • FIG. 8: Distribution channel of Internal Cleansers and Sprays, 2012 - 2014 (Value %)
  • FIG. 9: Distribution channel of Pantiliners and Shields, 2012 - 2014 (Value %)
  • FIG. 10: Distribution channel of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 11: Distribution channel of Tampons, 2012 - 2014 (Value %)
  • FIG. 12: Distribution channel of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)
  • FIG. 13: Brazil feminine hygiene products market, Value Vs Volume, market size , 2014- 2020 (USD million)
  • FIG. 14: Brand Share of Internal Cleansers and Sprays, 2012 - 2014 (Value %)
  • FIG. 15: Brand Share of Pantiliners and Shields, 2012 - 2014 (Value %)
  • FIG. 16: Brand Share of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 17: Brand Share of Tampons, 2012 - 2014 (Value %)
  • FIG. 18: Brand Share of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)
  • FIG. 19: Distribution channel of Internal Cleansers and Sprays, 2012 - 2014 (Value %)
  • FIG. 20: Distribution channel of Pantiliners and Shields, 2012 - 2014 (Value %)
  • FIG. 21: Distribution channel of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 22: Distribution channel of Tampons, 2012 - 2014 (Value %)
  • FIG. 23: Distribution channel of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)
  • FIG. 24: Chile feminine hygiene products market, Value Vs Volume market size , 2014- 2020 (USD million)
  • FIG. 25: Brand Share of Internal Cleansers and Sprays, 2012 - 2014 (Value %)
  • FIG. 26: Brand Share of Pantiliners and Shields, 2012 - 2014 (Value %)
  • FIG. 27: Brand Share of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 28: Brand Share of Tampons, 2012 - 2014 (Value %)
  • FIG. 29: Brand Share of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)
  • FIG. 30: Distribution channel of Internal Cleansers and Sprays, 2012 - 2014 (Value %)
  • FIG. 31: Distribution channel of Pantiliners and Shields, 2012 - 2014 (Value %)
  • FIG. 32: Distribution channel of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 33: Distribution channel of Tampons, 2012 - 2014 (Value %)
  • FIG. 34: Distribution channel of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)
  • FIG. 35: Peru feminine hygiene products market, Value Vs Volume market size , 2014- 2020 (USD million)
  • FIG. 36: Brand Share of Internal Cleansers and Sprays, 2012 - 2014 (Value %)
  • FIG. 37: Brand Share of Pantiliners and Shields, 2012 - 2014 (Value %)
  • FIG. 38: Brand Share of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 39: Brand Share of Tampons, 2012 - 2014 (Value %)
  • FIG. 40: Brand Share of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)
  • FIG. 41: Distribution channel of Internal Cleansers and Sprays, 2012 - 2014 (Value %)
  • FIG. 42: Distribution channel of Pantiliners and Shields, 2012 - 2014 (Value %)
  • FIG. 43: Distribution channel of Sanitary Pads, 2012 - 2014 (Value %)
  • FIG. 44: Distribution channel of Tampons, 2012 - 2014 (Value %)
  • FIG. 45: Distribution channel of Women's Disposable Razors & Blades, 2012 - 2014 (Value %)

List of tables

  • TABLE 1: Latin America Feminine Hygiene Products Market Snapshot (2014- 2020):
  • TABLE 2: Internal Cleansers and Sprays, market analysis (2014 - 2020)
  • TABLE 3: Pantiliners & Shields market analysis (2014 - 2020)
  • TABLE 4: Sanitary Pads market analysis (2014 - 2020)
  • TABLE 5: Tampons market analysis (2014 - 2020)
  • TABLE 6: Women's Disposable Razors and Blades market analysis (2014 - 2020)
  • TABLE 7: Argentina Brand Share of Pantiliners and Shields, 2012 - 2014
  • TABLE 8: Argentina Brand Share of Sanitary Pads, 2012 - 2014
  • TABLE 9: Argentina Brand Share of Tampons, 2012 - 2014
  • TABLE 10: Argentina Brand Share of Women's Disposable Razors & Blades, 2012 - 2014
  • TABLE 11: Argentina Distribution Channels of Internal Cleansers and Sprays, 2012 - 2014
  • TABLE 12: Argentina Distribution Channels of Pantiliners and Shields, 2014 - 2014
  • TABLE 13: Argentina Distribution Channels of Sanitary Pads, 2012 - 2014
  • TABLE 14: Argentina Distribution Channels of Tampons, 2012 - 2014
  • TABLE 15: Argentina Distribution Channels of Women's Disposable Razors & Blades, 2012 - 2014
  • TABLE 16: Brazil Internal Cleansers and Sprays, market analysis, 2014 - 2020
  • TABLE 17: Brazil Pantiliners & Shields market analysis, 2014 - 2020
  • TABLE 18: Brazil Sanitary Pads market analysis, 2014 - 2020
  • TABLE 19: Brazil Tampons market analysis, 2014 - 2020
  • TABLE 20: Brazil Women's Disposable Razors and Blades market analysis, 2014 - 2020
  • TABLE 21: Brazil Brand Share of Internal Cleansers and Sprays, 2012 - 2014
  • TABLE 22: Brazil Brand Share of Pantiliners and Shields, 2012 - 2014
  • TABLE 23: Brazil Brand Share of Sanitary Pads, 2012 - 2014
  • TABLE 24: Brazil Brand Share of Tampons, 2012 - 2014
  • TABLE 25: Brazil Brand Share of Women's Disposable Razors & Blades, 2012 - 2014
  • TABLE 26: Brazil Distribution Channels of Internal Cleansers and Sprays, 2012 - 2014
  • TABLE 27: Brazil Distribution Channels of Pantiliners and Shields, 2012 - 2014
  • TABLE 28: Brazil Distribution Channels of Sanitary Pads, 2012 - 2014
  • TABLE 29: Brazil Distribution Channels of Tampons, 2012 - 2014
  • TABLE 30: Brazil Distribution Channels of Women's Disposable Razors & Blades, 2012 - 2014
  • TABLE 31: Chile Internal Cleansers and Sprays, market analysis, 2014 - 2020
  • TABLE 32: Chile Pantiliners & Shields market analysis, 2014 - 2020
  • TABLE 33: Chile Sanitary Pads market analysis, 2014 - 2020
  • TABLE 34: Chile Tampons market analysis, 2014 - 2020
  • TABLE 35: Chile Women's Disposable Razors and Blades market analysis, 2014 - 2020
  • TABLE 36: Chile Brand Share of Internal Cleansers and Sprays, 2012 - 2014
  • TABLE 37: Chile Brand Share of Pantiliners and Shields, 2012 - 2014
  • TABLE 38: Chile Brand Share of Sanitary Pads, 2012 - 2014
  • TABLE 39: Chile Brand Share of Tampons, 2012 - 2014
  • TABLE 40: Chile Brand Share of Women's Disposable Razors & Blades, 2012 - 2014
  • TABLE 41: Chile Distribution Channels of Internal Cleansers and Sprays, 2012 - 2014
  • TABLE 42: Chile Distribution Channels of Pantiliners and Shields, 2012 - 2014
  • TABLE 43: Chile Distribution Channels of Sanitary Pads, 2012 - 2014
  • TABLE 44: Chile Distribution Channels of Tampons, 2012 - 2014
  • TABLE 45: Chile Distribution Channels of Women's Disposable Razors & Blades, 2012 - 2014
  • TABLE 46: Peru Internal Cleansers and Sprays, market analysis, 2014 - 2020
  • TABLE 47: Peru Pantiliners & Shields market analysis, 2014 - 2020
  • TABLE 48: Peru Sanitary Pads market analysis, 2014 - 2020
  • TABLE 49: Peru Tampons market analysis, 2014 - 2020
  • TABLE 50: Peru Women's Disposable Razors and Blades market analysis, 2014 - 2020
  • TABLE 52: Peru Brand Share of Internal Cleansers and Sprays, 2012 - 2014
  • TABLE 53: Peru Brand Share of Pantiliners and Shields, 2012 - 2014
  • TABLE 54: Peru Brand Share of Sanitary Pads, 2012 - 2014
  • TABLE 55: Peru Brand Share of Tampons, 2012 - 2014
  • TABLE 56: Peru Brand Share of Women's Disposable Razors & Blades, 2012 - 2014
  • TABLE 57: Peru Distribution Channels of Internal Cleansers and Sprays, 2012 - 2014
  • TABLE 58: Peru Distribution Channels of Pantiliners and Shields, 2012 - 2014
  • TABLE 59: Peru Distribution Channels of Sanitary Pads, 2012 - 2014
  • TABLE 60: Peru Distribution Channels of Tampons, 2012 - 2014
  • TABLE 61: Peru Distribution Channels of Women's Disposable Razors & Blades, 2012 - 2014
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