市場調査レポート

世界のA2P SMS市場(プッシュ型コンテンツサービス、CRMサービス、販促キャンペーン、インタラクティブサービス、その他のアプリケーション):産業分析、市場シェア、成長率、市場動向、将来予測

A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

発行 Transparency Market Research 商品コード 318425
出版日 ページ情報 英文 101 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=105.69円で換算しております。
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世界のA2P SMS市場(プッシュ型コンテンツサービス、CRMサービス、販促キャンペーン、インタラクティブサービス、その他のアプリケーション):産業分析、市場シェア、成長率、市場動向、将来予測 A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020
出版日: 2014年10月14日 ページ情報: 英文 101 Pages
概要

A2P(アプリケーション・個人間)式SMSとは、アプリケーション(特にWebアプリケーション)からモバイル通信加入者へと情報が配信される形のSMS(ショートメッセージング・サービス)サービスのことを指します。反対に、加入者個人からアプリケーションへと送信する形式のサービス(P2A)も存在します。P2A SMSの一般的な用途は、通知や警告、マーケティング用メッセージ、搭乗案内などですが、金融サービスや観光業、eコマース、医療、エンタテインメントなどでも利用されています。A2P SMSには数々の利点(どこへでも送信可能、集中的管理が可能、など)があるため、様々なコンテンツの配信手段として幅広く活用されています。

当レポートでは、全世界のA2P SMS市場の最新動向と将来展望について分析し、2020年までの市場規模の動向見通し(金額ベース)を初め、アプリケーション別・地域別の詳細動向、市場の全体的な構造や競争力(SWOT分析)、促進・阻害要因、今後の技術開発・市場成長の方向性、主要企業の概要と市場シェアなどを調査・推計しております

第1章 序論

第2章 エグゼクティブ・サマリー

第3章 世界のA2P SMS市場の概要

  • イントロダクション
  • 市場のダイナミクス
    • 市場促進要因
      • モバイル通信加入者ベースの拡大
        • 過去4年間の動向
        • 地域別の状況
      • マーケティング担当者・アプリ開発者による、モバイルマーケティング活動の活発化
        • モバイル広告支出額(全世界)
      • モバイルバンキング・モバイルペイメント・モバイル医療サービスの急成長
      • 促進要因の影響度の分析
    • 市場抑制要因
      • 技術的欠陥による、SMS大量送信の隠蔽
      • 非合法ルートによる、通信オペレーターの収益の侵食
      • スパムメール・フィッシング・マルウェアの増加
      • 抑制要因の影響度の分析
    • 市場機会
      • 企業・OTTアプリケーションプロバイダーと顧客とを結びつけるための、メッセージングエクスチェンジ・プロバイダーの活用
      • SMSとIPメッセージングソリューションおよびeメールとの一体化
  • 市場動向と将来展望
    • 従来型のSMSハブではなくSS7ネットワークでSMSを送信する、革新的なゲートウェイ
    • より高性能のルートの模索と、メッセージング・エクスチェンジサービス・プロバイダーとの提携
    • ハイブリッド式クラウドベース・メッセージング・プラットフォームによる、複数の技術の統合
  • バリューチェーン分析
  • ポーターのファイブフォース分析
    • サプライヤーの交渉力
    • バイヤーの交渉力
    • 代替製品の脅威
    • 新規参入企業の脅威
    • 業界内部の競争
  • 世界のA2P SMS市場の誘因性の分析:アプリケーション別
  • マーケター/リセラーがSMSベンダーを選択する際の主な選択基準
    • 料金設定
    • 専門能力とソリューション
    • 産業経験(Industry experience)
    • 世界全体/各国内部の活動地域
    • マルチチャネル対応能力
    • コンプライアンス
  • 競争動向
    • 主要企業の概要
    • 主要企業の市場シェア
    • 主要企業の競争戦略
      • ベンチャーキャピタル投資を通じた資金調達
      • 展示会・会議での販売促進・ビジネス機会追求
      • 戦略的な取り組み
      • 技術進歩によるイノベーション・技術更新

第4章 アプリケーション別の市場収益動向

  • 概要
    • 市場規模の予測値:アプリケーション別(通算9年間分)
    • 市場規模の比較分析(最新値と7年後の予測値)
  • プッシュ型コンテンツ配信サービス
  • CRM(顧客関係管理)サービス
  • 販促キャンペーン
  • インタラクティブ・サービス
  • その他の(問い合わせ/調査関連)サービス

第5章 地域別の市場収益額

  • 概要
  • 北米市場
  • 欧州市場
  • アジア太平洋地域市場
  • 他の国々(ROW)の市場

第6章 企業プロファイル

  • Syniverse Technologies, LLC
    • 企業概要
    • 財務概要
    • 事業戦略
    • 近年の主な動向
  • AMD Telecom S.A.
  • Fortytwo Telecom AB
  • mBlox Inc.
  • Ogangi Corporation
  • Silverstreet BV
  • Tanla Solutions Ltd.
  • Symsoft AB
  • Angkor Data Communication Group Co., Ltd
  • Optimizer International Group Inc.

図表一覧

目次

Application-to-person (A2P) SMS is a service in which an SMS is sent from an application, especially a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications as well, known as person-to-application (P2A) messaging. The common uses of A2P SMS are notifications, alerts, marketing messages and flight alerts. A2P SMS applications are widely used in banking and financial services institutions, tourism, ecommerce, healthcare, entertainment, and so on. A2P SMS is preferred over other content delivery mediums as it offers multiple advantages. The SMS can reach any network globally, it is centrally invoiced.

The research report on the A2P SMS market provides a detailed analysis of applications of A2P SMS and helps in understanding driving forces behind the popularity of this service across different end-user industries. The report includes extensive analysis of the industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on application and end-use industries across different geographies, such as North America, Europe, Asia Pacific and RoW (Rest of the World).

The market share analysis of the leading players of the global A2P SMS market mentioned in the report provides detailed understanding of the market shares of the companies profiled in the report. The report includes a detailed analysis of the prevalent market situation, company profiles and industry trends for A2P SMS used across various end-use industries such as banking and financial services institutions, tourism, ecommerce, healthcare and entertainment.

The market research study analyzes the A2P SMS market on a global level, and provides estimates in terms of revenue (USD billion) for years 2012 and 2013, along with market forecast for the period 2014 to 2020. The application segment includes in-depth analysis and forecast of applications across the different geographies. The detailed value chain and Porter's five forces analysis helps market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed keeping in mind different factors including but not limited to technological, economical, social, environmental and legal factors. The market attractiveness tool estimates the attractiveness of this technology across end-use industries, where they are benchmarked based on their market scope, and growth rate.

The report provides company market share analysis of the various messaging platform providers and gateway providers. Key players have also been profiled on the basis of company overview, financial overview, business strategies, and recent developments in the A2P SMS market. Major messaging platform providers and gateway solutions providers profiled in this report include Syniverse Technologies, LLC, AMD Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Angkor Data Communications Group Co. Ltd., and Optimizer International Group, Inc.

The applications considered within the scope of the report are - pushed interactive services, customer relationship management services, promotional campaigns and interactive services. Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors responsible for growth of the A2P SMS market. SMS is one of the most attractive and easy to use forms of mobile communication as most users are familiar with it. Moreover, it is supported by all mobile handsets across all operating systems and mobile networks. A2P SMS market growth is driven by factors such as increase in mobile subscribers, growth in mobile payments and mobile banking, increasing mobile marketing activities, technological and product developments, and other macro-economic factors. However, the market still faces challenges from factors such as mobile messaging spam and IP based messaging which in turn results in decrease in profitability of telecom operators. However, with increase in transactional activities, facilities such as post transaction notifications and one-time password are expected to continue propelling the market growth in the long term.

Table of Contents

Chapter 1 Preface

  • 1.1 Report Description
  • 1.2 Market Segmentation
  • 1.3 Research Methodology
    • 1.3.1 Sources
      • 1.3.1.1 Secondary research
      • 1.3.1.2 Primary Research

Chapter 2 Executive Summary

  • 2.1 Market Snapshot: Global A2P SMS Market (2013 & 2020)
  • 2.2 Global A2P SMS Market Revenue, 2012 - 2020 (USD Billion) and Y-o-Y Growth (%)
  • 2.3 Global A2P SMS Market, by Application, 2013 (USD Billion)
  • 2.4 Global A2P SMS Market, by Geography, 2013, (USD Billion)

Chapter 3 Global A2P SMS Market Overview

  • 3.1 Introduction
  • 3.2 Market Dynamics
    • 3.2.1 Drivers
      • 3.2.1.1 Increase in mobile subscriber base
        • 3.2.1.1.1 Mobile Subscribers Worldwide: 2011 - 2014
        • 3.2.1.1.2 Mobile Subscribers Worldwide, by Geography: 2014
      • 3.2.1.2 Growth in mobile marketing activities by marketers and application developers
        • 3.2.1.2.1 Global Mobile Ad Spend
      • 3.2.1.3 Proliferation in mobile banking, mobile payments and mobile health services
      • 3.2.1.4 Impact analysis of drivers
    • 3.2.2 Restraints
      • 3.2.2.1 Technical anomalies overshadowing bulk SMS
      • 3.2.2.2 Illegitimate (grey) routes denting telecom operators revenue
      • 3.2.2.3 Increasing mobile messaging spam, phishing and malware
      • 3.2.2.4 Impact analysis for restraints
    • 3.2.1 Opportunities
      • 3.2.1.1 Leveraging messaging exchange providers to connect enterprises and OTTs application providers with customers
      • 3.2.1.2 Convergence of SMS with IP messaging solutions and emails
  • 3.3 Market Trends and Future Outlook
    • 3.3.1 Innovative gateways that send SMS on the SS7 network than on traditional SMS hubs
    • 3.3.2 Seeking higher-quality routes and partnering with messaging exchange providers
    • 3.3.3 Integration of multiple technologies through hybrid cloud-based messaging platforms
  • 3.4 Value Chain Analysis: Global A2P SMS Market
  • 3.5 Porter's Five Forces Analysis: Global A2P SMS Market
    • 3.5.1 Bargaining Power of Suppliers
    • 3.5.2 Bargaining Power of Buyers
    • 3.5.3 Threat of New Entrants
    • 3.5.4 Threat of Substitutes
    • 3.5.5 Degree of Competition
  • 3.6 Market Attractiveness Analysis: Global A2P SMS Market, by Applications
  • 3.7 Key criteria by marketers/resellers for selecting SMS vendors
    • 3.7.1 Pricing
    • 3.7.2 Expertise and solutions
    • 3.7.3 Industry experience
    • 3.7.4 Global and regional reach
    • 3.7.5 Multi channel capability
    • 3.7.6 Compliance
  • 3.8 Competitive Landscape
    • 3.8.1 Leading players, A2P SMS Market (2013)
    • 3.8.2 Market Share Analysis, by Key Players, 2013 (Value %)
    • 3.8.3 Competitive Strategies Adopted by Major Players
      • 3.8.3.1 Focus on raising funds though venture capital investors
      • 3.8.3.2 Promoting sales and exploring business opportunities through exhibitions and conferences
      • 3.8.3.3 Strategic initiatives
      • 3.8.3.4 Innovation and upgrades through technological advances

Chapter 4 Global A2P SMS Market Revenue, by Application

  • 4.1 Overview
    • 4.1.1 Global A2P SMS Market Revenue, by Application, 2012 - 2020 (USD Billion)
    • 4.1.2 Comparative Analysis: Global A2P SMS Market Revenue, by Application, 2013 & 2020 (Value %)
  • 4.2 Pushed Content Services
    • 4.2.1 Global A2P SMS Pushed Content Services Market Revenue, 2012 - 2020 (USD Billion)
  • 4.3 Customer Relationship Management (CRM) Services
    • 4.3.1 Global A2P SMS Customer Relationship Management (CRM) Services Market Revenue, 2012 - 2020 (USD Billion)
  • 4.4 Promotional Campaigns
    • 4.4.1 Global A2P SMS Promotional Campaign Market Revenue, 2012 - 2020 (USD Billion)
  • 4.5 Interactive Services
    • 4.5.1 Global A2P SMS Interactive Services Market Revenue, 2012 - 2020 (USD Billion)
  • 4.6 Other (Inquiry Related and Search Related) Services
    • 4.6.1 Global Other A2P SMS Services Market Revenue, 2012 - 2020 (USD Billion)

Chapter 5 Global A2P SMS Market Revenue, by Geography

  • 5.1 Overview
    • 5.1.1 Global A2P SMS Market Revenue, by Geography, 2012 - 2020 (USD Billion)
    • 5.1.2 Comparative Analysis: Global A2P SMS Market Revenue, by Geography, 2013 & 2020 (Value %)
  • 5.2 North America
    • 5.2.1 North America A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
    • 5.2.2 North America A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD Billion)
  • 5.3 Europe
    • 5.3.1 Europe A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
    • 5.3.2 Europe A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD Billion)
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Mobile Market, By Number of Mobile and 3G/4G Subscriptions, 2013
    • 5.4.2 Asia Pacific B2C ecommerce sales growth 2012 - 2017 (% change)
    • 5.4.3 Asia Pacific A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
    • 5.4.4 Asia Pacific A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD Billion)
  • 5.5 Rest of the World (RoW)
    • 5.5.1 Rest of the World A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
    • 5.5.1 Rest of the World A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD Billion)

Chapter 6 Company Profiles

  • 6.1 Syniverse Technologies, LLC
    • 6.1.1 Company Overview
    • 6.1.2 Financial Overview
    • 6.1.3 Business Strategies
    • 6.1.4 Recent Developments
  • 6.2 AMD Telecom S.A.
    • 6.2.1 Company Overview
    • 6.2.2 Financial Overview
    • 6.2.3 Business Strategies
    • 6.2.4 Recent Developments
  • 6.3 Fortytwo Telecom AB
    • 6.3.1 Company Overview
    • 6.3.2 Financial Overview
    • 6.3.3 Business Strategies
    • 6.3.4 Recent Developments
  • 6.4 mBlox Inc.
    • 6.4.1 Company Overview
    • 6.4.2 Financial Overview
    • 6.4.3 Business Strategies
    • 6.4.4 Recent Developments
  • 6.5 Ogangi Corporation
    • 6.5.1 Company Overview
    • 6.5.2 Financial Overview
    • 6.5.3 Business Strategies
    • 6.5.4 Recent Developments
  • 6.6 Silverstreet BV
    • 6.6.1 Company Overview
    • 6.6.2 Financial Overview
    • 6.6.3 Business Strategies
    • 6.6.4 Recent Developments
  • 6.7 Tanla Solutions Ltd.
    • 6.7.1 Company Overview
    • 6.7.2 Financial Overview
    • 6.7.3 Business Strategies
    • 6.7.4 Recent Developments
  • 6.8 Symsoft AB
    • 6.8.1 Company Overview
    • 6.8.2 Financial Overview
    • 6.8.3 Business Strategies
    • 6.8.4 Recent Developments
  • 6.9 Angkor Data Communication Group Co., Ltd
    • 6.9.1 Company Overview
    • 6.9.2 Financial Overview
    • 6.9.3 Business Strategies
    • 6.9.4 Recent Developments
  • 6.10 Optimizer International Group Inc.
    • 6.10.1 Company Overview
    • 6.10.2 Financial Overview
    • 6.10.3 Business Strategies
    • 6.10.4 Recent Developments

List of Figures

  • FIG. 1 A2P SMS: Market Segmentation
  • FIG. 2 Global A2P SMS Market Revenue, 2012 - 2020 (USD Billion) and Y-o-Y Growth (%)
  • FIG. 3 Global A2P SMS Market, by Application, 2013 (USD Billion)
  • FIG. 4 Global A2P SMS Market, by Geography, 2013 (USD Billion)
  • FIG. 5 Value Chain Analysis: Global A2P SMS Market
  • FIG. 6 Porter's Five Forces Analysis: Global A2P SMS Market
  • FIG. 7 Market Attractiveness Analysis: Global A2P SMS Market, by Applications
  • FIG. 8 Market Share Analysis, by Key Players, 2013 (Value %)
  • FIG. 9 Comparative Analysis: Global A2P SMS Market Revenue, by Application, 2013 & 2020 (Value %)
  • FIG. 10 Global A2P SMS Pushed Content Services Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 11 Global A2P SMS Customer Relationship Management (CRM) Services Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 12 Global A2P SMS Promotional Campaign Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 13 Global A2P SMS Interactive Services Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 14 Global Other A2P SMS Services Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 15 Comparative Analysis: Global A2P SMS Market Revenue, by Geography, 2013 & 2020 (Value %)
  • FIG. 16 North America Global A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 17 Europe A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 18 Asia Pacific A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 19 Rest of the World A2P SMS Market Revenue, 2012 - 2020 (USD Billion)
  • FIG. 20 The Syniverse Holdings, Inc.: Annual Revenue, 2011 - 2013, (USD Million)
  • FIG. 21 Fortytwo Telecom AB.: Annual Revenue, 2011 - 2013, (USD Million)
  • FIG. 22 Tanla Solutions Ltd.: Annual Revenue, 2012 - 2014, (USD Million)

List of Tables

  • TABLE 1 Market Snapshot: Global A2P SMS Market (2013 & 2020)
  • TABLE 2 Mobile Subscribers Worldwide: 2011 - 2014
  • TABLE 3 Mobile Subscribers Worldwide: 2014
  • TABLE 4 Global Mobile Ad Spend, 2011 (USD Million)
  • TABLE 5 Impact Analysis of Drivers
  • TABLE 6 Impact Analysis for Restraints
  • TABLE 7 Leading players, A2P SMS Market (2013)
  • TABLE 8 Global A2P SMS Market Revenue, by Application, 2012 - 2020 (USD Billion)
  • TABLE 9 Global A2P SMS Market Revenue, by Geography, 2012 - 2020 (USD Billion)
  • TABLE 10 North America A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD billion)
  • TABLE 11 Europe A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD billion)
  • TABLE 12 Asia Pacific Mobile Market, By Number of Mobile and 3G/4G Subscriptions, 2013
  • TABLE 13 Asia Pacific B2C ecommerce sales growth, 2012 - 2017 (% change)
  • TABLE 14 Asia Pacific A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD Billion)
  • TABLE 15 Rest of the World A2P SMS market revenue and forecast, by application, 2012 - 2020 (USD Billion)
  • TABLE 16 Distribution of Revenue from Operations of Tanla Solutions Limited 2012 - 2014 (USD Million)
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