The Mobile Wallet in Canada
|発行||Technology Surveys International Inc.||商品コード||213209|
Mobile payment technology is surging ahead, but is it leaving the consumer behind? Does the consumer want or need a Mobile Wallet? A TSI/Hotspex survey among 1,000+ Canadian mobile phone users and smartphone intenders looks at consumer 'app-rehension' over the Mobile wallet, and what's behind it.
Previous Hotspex studies prove that smart-phones are the most emotionally driven category ever tested, on par with beer. When you layer security issues into the equation, two-thousand open-ended responses by consumers revealed a far more complex picture of what is required to gain trust. Negative emotions such as apprehension, discomfort, confusion, and pessimism were prevalent, largely driven by fraud, privacy and identity theft concerns.
In conducting this study to test the mobile wallet concept, Hotspex used its unique emotional science methodology to uncover the real drivers of acceptance amongst consumers in the Canadian marketplace. The study was designed, and results analysed, by Technology Strategies International, Canada's leading payment industry research and analysis firm.
For all players in the mobile payment ecosystem, the Mobile Wallet in Canada report offers in-depth insights into the key success criteria for this new payment technology. It comprehensively answers the following important questions: