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中国Bluetoothスピーカー市場::競合情勢、予測、市場機会

China Bluetooth Speaker Market, By Type (Portable & Fixed), Distribution Channel (Store-based Retail & Non-Store based Retail), Region, Price Range (Entry - Up to USD50 Mid, High, Premium, Ultra-Premium), Competition, Forecast & Opportunities, 2025

発行 TechSci Research 商品コード 933907
出版日 ページ情報 英文 85 Pages
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中国Bluetoothスピーカー市場::競合情勢、予測、市場機会 China Bluetooth Speaker Market, By Type (Portable & Fixed), Distribution Channel (Store-based Retail & Non-Store based Retail), Region, Price Range (Entry - Up to USD50 Mid, High, Premium, Ultra-Premium), Competition, Forecast & Opportunities, 2025
出版日: 2020年05月01日 ページ情報: 英文 85 Pages
概要

中国のBluetoothスピーカー市場は、2020年から2025年の間に16%を超えるCAGRで成長すると予想されます。市場の成長は、スマートフォンの売り上げの増加と技術革新に牽引されています。さらに、中国の可処分所得の増加は、予測期間中の市場の成長にプラスの影響を与えています。また、Bluetoothスピーカーをオンラインで利用できるようになると、今後数年間で売上がさらに増えると予想されます。

当レポートは、中国のBluetooth市場をタイプ別、流通チャネル別、地域別、価格帯別で調査したもので、市場規模や市場シェアの予測、促進要因と課題、市場動向、競合情勢、企業プロファイルなどの情報を提供しています。

目次

第1章 注目製品のイントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声/顧客の洞察

  • ブランド認知度
  • 購入決定に影響を与える要因

第5章 中国Bluetoothスピーカー市場の展望

  • 市場規模と予測
  • 市場シェアと予測
    • タイプ別(ポータブルBluetoothスピーカー、および固定Bluetoothスピーカー)
    • 価格帯別(エントリー-最大USD75、ミッド(USD76-150)ハイ(USD151-300)プレミアム(USD301-500)、ウルトラプレミアム(USD 500以上)
    • 流通チャネル別(店舗ベースの小売、および非店舗ベースの小売)
    • 地域別
    • 企業別
  • 市場の魅力指数

第6章 中国のポータブルBluetoothスピーカー市場の展望

  • 市場規模と予測
  • 市場シェアと予測
    • 流通チャネル別
    • 地域別

第7章 中国の固定Bluetoothスピーカー市場の展望

  • 市場規模と予測
  • 市場シェアと予測
    • 流通チャネル別
    • 地域別

第8章 市場力学

  • 成長要因/機会
  • 課題/制限

第9章 市場動向と動向

第10章 政策と規制状況

第11章 中国の経済プロファイル

第12章 価格分析(ブランド別)

第13章 競合情勢

  • 企業プロファイル
    • Alibaba Group Holding Limited
    • Xiaomi Corporation
    • Huawei Technologies Co., Ltd.
    • Philips (China) Investment Co., Ltd.
    • Sony (China) Co., Ltd.
    • Edifier Technology Co Ltd
    • JBL (Harman (China) Investment Co., Ltd.)
    • Bose Electronics Shanghai Co. Ltd.
    • Beats by Dr. Dre
    • Bang & Olufsen (China)
    • Beijing Sonos Technology Co., Ltd.
    • Baidu

第14章 戦略的推奨事項

図表

List of Figures

  • Figure 1: Brand Awareness Level, By Company, 2019 (Base=100)
  • Figure 2: Factors Influencing Purchase Decision (Base=100)
  • Figure 3: Source of Awareness (Base=100)
  • Figure 4: China Bluetooth Speaker Market Size, By Value (USD Million), 2015-2025F
  • Figure 5: China Disposable Income, By Value, 2013-2018 (USD Thousand)
  • Figure 6: China Bluetooth Speaker Market Share, By Type, By Value, 2015-2025F
  • Figure 7: China Bluetooth Speaker Market Share, By Price Range, 2015-2025
  • Figure 8: China Bluetooth Speaker Market Share, By Distribution Channel, By Value, 2015-2025F
  • Figure 9: China Bluetooth Speaker Market Share, By Region, By Value, 2019 & 2025F
  • Figure 10: China Bluetooth Speaker Market Share, By Region, By Value, 2015-2025F
  • Figure 11: China Bluetooth Speaker Market Share, By Company, By Value, 2019
  • Figure 12: Market Attractiveness Index based on Market Size (USD Million) & Growth Rate (%)
  • Figure 13: China Portable Bluetooth Speaker Market Size, By Value (USD Million), 2015-2025F
  • Figure 14: China Smartphone Users, By Volume, 2014-2019 (Million)
  • Figure 15: China Portable Bluetooth Speaker Market Share, By Distribution Channel, By Value, 2015-2025F
  • Figure 16: China Portable Bluetooth Speaker Market Share, By Region, By Value, 2019 & 2025F
  • Figure 17: China Portable Bluetooth Speaker Market Share, By Region, By Value, 2015-2025F
  • Figure 18: China Fixed Bluetooth Speaker Market Size, By Value (USD Million), 2015-2025F
  • Figure 19: China Smart Television Sets Market Size, By Volume, 2014-2019 (Million Units)
  • Figure 20: China Fixed Bluetooth Speaker Market Share, By Distribution Channel, By Value, 2015-2025F
  • Figure 21: China Fixed Bluetooth Speaker Market Share, By Region, By Value, 2019 & 2025F
  • Figure 22: China Fixed Bluetooth Speaker Market Share, By Region, By Value, 2015-2025F
目次
Product Code: 4732

China Bluetooth speaker market is expected to grow at an impressive CAGR of over 16% during 2020-2025. China Bluetooth speaker market is driven by increasing smartphone sales and technology innovations. Moreover, rising disposable income in China is positively impacting the growth of market during the forecast period. Also, availability of Bluetooth speakers online is further expected to bolster the sales over the next few years.

China Bluetooth speaker market is segmented based on type, price range, distribution channel and region. Based on type, the market can be categorized into portable Bluetooth speaker and fixed Bluetooth speaker, out of which, the portable Bluetooth speaker segment dominated the market until 2019 and is expected to maintain its leading position in the market during the forecast period as well. This can be ascribed to portability of devices coupled with their novel designs and advancements in audio technology. Increasing portability is enabling the consumers to take their speakers wherever they want, which will be positively influencing the growth of segment over the coming years.

Major players operating in Bluetooth speaker market include Xiaomi Corporation, Huawei Technologies Co., Ltd., Philips (China) Investment Co., Ltd., Sony (China) Co., Ltd., Edifier Technology Co Ltd, JBL (Harman (China) Investment Co., Ltd.), Bose Electronics Shanghai Co. Ltd., Beats by Dr. Dre, Bang & Olufsen, and Sansui Electric Co. Ltd., among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies to expand geographic reach and customer base include mergers & acquisitions and partnerships.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study

  • To analyze and estimate the market size of China Bluetooth speaker market from 2015 to 2018.
  • To estimate and forecast the market size of China Bluetooth speaker market from 2019 to 2025.
  • To classify and forecast China Bluetooth speaker market based on type, price range, distribution channel, and regional distribution.
  • To identify dominant region or segment in the China Bluetooth speaker market.
  • To identify drivers and challenges for China Bluetooth speaker market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in China Bluetooth speaker market.
  • To conduct pricing analysis for China Bluetooth speaker market.
  • To identify and analyze the profile of leading players operating in China Bluetooth speaker market.
  • To identify key sustainable strategies adopted by market players in China Bluetooth speaker market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across China. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of China Bluetooth speaker market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience

  • Bluetooth speaker manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to Bluetooth speaker
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope

In this report, China Bluetooth speaker market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type:

Portable Bluetooth Speaker

Fixed Bluetooth Speaker

  • Market, By Distribution Channel:

Store-based Retail

Non-Store based Retail

  • Market, By Region:

North

North East

East

North West

South West

South Central

  • Market, By Price Range:

Entry - Up to USD50

Mid (USD51-99)

High (USD100-199)

Premium (USD200-499)

Ultra-Premium (Above USD 500)

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in China Bluetooth speaker market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product of Interest Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customers/Customer Insights

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase decision
  • 4.3. Source of Awareness

5. China Bluetooth Speaker Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Portable Bluetooth Speaker and fixed Bluetooth Speaker)
    • 5.2.2. By Price Range (Entry - Up to USD75, Mid (USD76-150) High (USD151-300) Premium (USD301-500), Ultra-Premium (Above USD 500)
    • 5.2.3. By Distribution Channel (Store-based Retail and Non-Store based Retail)
    • 5.2.4. By Region
    • 5.2.5. By Company
  • 5.3. Market Attractiveness Index

6. China Portable Bluetooth Speaker Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Distribution Channel
    • 6.2.2. By Region

7. China Fixed Bluetooth Speaker Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Distribution Channel
    • 7.2.2. By Region

8. Market Dynamics

  • 8.1. Drivers/Opportunities
  • 8.2. Challenges/Restraints

9. Market Trends & Developments

10. Policy & Regulatory Landscape

11. China Economic Profile

12. Pricing Analysis (By Brand)

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. Alibaba Group Holding Limited
    • 13.1.2. Xiaomi Corporation
    • 13.1.3. Huawei Technologies Co., Ltd.
    • 13.1.4. Philips (China) Investment Co., Ltd.
    • 13.1.5. Sony (China) Co., Ltd.
    • 13.1.6. Edifier Technology Co Ltd
    • 13.1.7. JBL (Harman (China) Investment Co., Ltd.)
    • 13.1.8. Bose Electronics Shanghai Co. Ltd.
    • 13.1.9. Beats by Dr. Dre
    • 13.1.10. Bang & Olufsen (China)
    • 13.1.11. Beijing Sonos Technology Co., Ltd.
    • 13.1.12. Baidu

14. Strategic Recommendations