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859763

リアルタイム入札の世界市場: 市場分析、市場競争状況、将来予測、ならびに市場機会

Global Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce), By Device, By Region, Competition, Forecast & Opportunities, 2024

出版日: | 発行: TechSci Research | ページ情報: 英文 122 Pages | 納期: お問合せ

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リアルタイム入札の世界市場: 市場分析、市場競争状況、将来予測、ならびに市場機会
出版日: 2019年05月01日
発行: TechSci Research
ページ情報: 英文 122 Pages
納期: お問合せ
  • 全表示
  • 概要
  • 図表
  • 目次
概要

当レポートでは、リアルタイム入札の世界市場を取り上げ、市場規模、市場シェアなど現状分析と将来予測を行っています。さらに市場をオークションタイプ別、告知形式別、適用分野別、デバイス別、および地域別に分類して詳細な分析を行い、また主要企業について戦略的分析に基づく企業プロファイルを提供しています。

第1章 製品概要

第2章 調査手法

第3章 エグゼクティブ・サマリー

第4章 顧客の声

  • ベンダー選定を左右する要因
  • どのようなリアルタイム入札ソフトウェアを選ぶのか?
  • リアルタイム入札ソリューションの導入を促すミクロ要因
  • リアルタイム入札ソリューションを使用するときに直面する課題

第5章 リアルタイム入札世界市場展望

  • 市場規模および将来予測
    • 金額ベース
  • 市場シェアおよび将来予測
    • オークションタイプ別 (公開入札、招待者専用入札)
    • 告知形式別 (リアルタイム入札画像告知、リアルタイム入札動画告知)
    • 適用分野別 (メディアおよびエンタテインメント、ゲーム、E-コマース、旅行・贅沢品、モバイルアプリ、他)
    • デバイス別 (モバイルデバイス、デスクトップデバイス、他)
    • 地域市場別 (北米、アジア太平洋、欧州、南米、中東・アフリカ)
    • 企業別
  • 市場魅力度指標

第6章 北米のリアルタイム入札市場展望

  • 市場規模および将来予測
    • 金額ベース
  • 市場シェアおよび将来予測
    • オークションタイプ別
    • 告知形式別
    • 適用分野別
    • デバイス別
    • 国別
  • 北米市場: 国別分析
    • 米国のリアルタイム入札市場展望
    • カナダのリアルタイム入札市場展望
    • メキシコのリアルタイム入札市場展望

第7章 アジア太平洋地域のリアルタイム入札市場展望

  • 市場規模および将来予測
  • 市場シェアおよび将来予測
  • アジア太平洋市場: 国別分析
    • 中国
    • 日本
    • オーストラリア
    • インド
    • 韓国

第8章 欧州のリアルタイム入札市場展望

  • 市場規模および将来予測
  • 市場シェアおよび将来予測
  • 欧州市場: 国別分析
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン

第9章 南米のリアルタイム入札市場展望

  • 市場規模および将来予測
  • 市場シェアおよび将来予測
  • 南米市場: 国別分析
    • ブラジル
    • アルゼンチン
    • コロンビア

第10章 中東・アフリカ地域のリアルタイム入札市場展望

  • 市場規模および将来予測
  • 市場シェアおよび将来予測
  • 中東・アフリカ地域市場: 国別分析
    • トルコ
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第11章 市場ダイナミクス

  • 市場成長促進要因
  • 市場の課題

第12章 市場動向および市場展開

第13章 市場競争状況

  • 市場競争状況展望
  • 企業プロファイル
    • Google LLC
    • WPP PLC
    • Adobe Inc.
    • Facebook, Inc.
    • Criteo Advertising
    • Yandex N.V.
    • Rubicon Project
    • Smaato Inc.
    • Salesforce
    • PubMatic, Inc.

第14章 戦略的提言

図表

List of Figures

  • Figure 1: Global Real-time Bidding Respondents by Factors Influencing Vendor Selection Decision (N=125)
  • Figure 2: Global Real-time Bidding Respondents by Which Real time bidding software would you like to choose
  • Figure 3: Global Real-time Bidding Respondents by Micro factors driving the adoption of Real time Bidding solution
  • Figure 4: Global Real-time Bidding Respondents by Challenges faced while using RTB solution
  • Figure 5. Global Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 6. Global Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 7. Global Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 8. Global Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 9. Global Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 10. Global Real-time Bidding Market Share, By Device, By Value, 2014-2024F
  • Figure 11. Global Real-time Bidding Market Share, By Region, By Value, 2018 & 2024F
  • Figure 12. Global Real-time Bidding Market Share, By Company, By Value, 2018
  • Figure 13. Global Real-time Bidding Market Attractiveness Index, By Auction Type, By Value, 2019E-2024F
  • Figure 14. Global Real-time Bidding Market Attractiveness Index, By AD Format, By Value, 2019E-2024F
  • Figure 15. Global Real-time Bidding Market Attractiveness Index, By Application, By Value, 2019E-2024F
  • Figure 16. Global Real-time Bidding Market Attractiveness Index, By Device, By Value, 2019E-2024F
  • Figure 17. Global Real-time Bidding Market Attractiveness Index, By Region, By Value, 2019E-2024F
  • Figure 18. North America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 19. North America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 20. North America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 21. North America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 22. North America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 23. North America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 24. United States' Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 25. United States Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 26. United States Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 27. Canada's Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 28. Canada Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 29. Canada Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 30. Mexico's Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 31. Mexico Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 32. Mexico Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 33. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 34. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 35. Asia-Pacific Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 36. Asia-Pacific Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 37. Asia-Pacific Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 38. Asia-Pacific Real-time Bidding Market Share, By Country, By Value 2014-2024F
  • Figure 39. China's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 40. China Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 41. China Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 42. Japan's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 43. Japan Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 44. Japan Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 45. Australia's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 46. Australia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 47. Australia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 48. India's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 49. India Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 50. India Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 51. South Korea's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 52. South Korea Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 53. South Korea Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 54. Europe Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 55. Europe Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 56. Europe Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 57. Europe Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 58. Europe Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 59. Europe Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 60. United Kingdom's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 61. United Kingdom Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 62. United Kingdom Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 63. Germany's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 64. Germany Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 65. Germany Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 66. France's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 67. France Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 68. France Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 69. Italy's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 70. Italy Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 71. Italy Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 72. Spain's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 73. Spain Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 74. Spain Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 75. South America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 76. South America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 77. South America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 78. South America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 79. South America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 80. South America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 81. Brazil's Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 82. Brazil Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 83. Brazil Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 84. Argentina's Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 85. Argentina Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 86. Argentina Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 87. Colombia's Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 88. Colombia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 89. Colombia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 90. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 91. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 92. Middle East & Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 93. Middle East & Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 94. Middle East & Africa Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 95. Middle East & Africa Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 96. Turkey's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 97. Turkey Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 98. Turkey Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 99. Saudi Arabia's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 100. Saudi Arabia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 101. Saudi Arabia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 102. South Africa's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 103. South Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 104. South Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 105. UAE's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 106. UAE Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 107. UAE Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F

List of Tables

  • Table 1: United States Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 2: Canada Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 3: Mexico Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 4: China Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 5: Japan Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 6: Australia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 7: India Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 8: South Korea Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 9: United Kingdom Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 10: Germany Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 11: France Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 12: Italy Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 13: Spain Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 14: Brazil Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 15: Argentina Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 16: Colombia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 17: Turkey Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 18: Saudi Arabia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 19: South Africa Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 20: UAE Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
目次
Product Code: 3950

Title:
Global Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce and Others), By Device, By Region, Competition, Forecast & Opportunities, 2024.

Global real-time bidding market is projected to exhibit a CAGR of 31.67% during the forecast period, growing from $ 5.79 billion in 2018 to $ 28.69 billion by 2024, on account of increasing proliferation of smartphones and high return on investments. Real-time bidding allows advertising inventory to be sold and bought on an effective per impression basis through auctions. More and more media, retail and e-commerce companies are investing in marketing solutions, thereby aiding the market. Companies are opting for digital marketing campaigns, as these companies can reach the targeted audience in short time. Moreover, marketing strategies such as real-time bidding allows monitoring of the effectiveness of the campaign without additional investment. However, issue of data leakage can inhibit market growth.

Real-time bidding market, globally, can be segmented based on auction type, AD format, application, device and region. On the basis of auction type, the market can be bifurcated into open auction and invitation-only auction. Open auctions allow buyers to access the available inventories and bid accordingly. As more and more companies are opting for digital segment, publishers can get the best price for their inventory through open auction, contributing to the dominant share of the open auction type. Image AD and Video AD Are the two AD formats being used in the market. Consumers are spending more time on watching online videos, which is aiding the video AD segment. Real-time bidding finds application in media & entertainment, E-commerce, games, travel & luxury, mobile application, and others. Media & entertainment and E-commerce companies are using real-time bidding in order to display personalized ads to individual users based on their activity, thereby further fueling the market.

Global real-time bidding market is gaining traction and expanding to various regions including North America, Asia-Pacific, Europe, South America and the Middle East & Africa. Owing to huge smartphone user base, North America is expected to dominate global real-time bidding market during the forecast period.

Major players operating in global real-time bidding market include Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Adobe has introduced new updates to its Marketing Cloud solution, which allows the integration of adobe dynamic creative optimization feature into the cloud market solution.

Years considered for this report:

  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast global real-time bidding market size.
  • To classify and forecast global real-time bidding market based on auction type, AD format, application, device and regional distribution.
  • To identify drivers and challenges for global real-time bidding market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global real-time bidding market.
  • To identify and analyze the profile of leading players operating in global real-time bidding market.

Some of the leading players in global real-time bidding market include Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated global real-time bidding market size by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • E-commerce companies
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to real-time bidding market

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global real-time bidding market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Auction Type:
    • Open Auction
    • Invitation-only Auction
  • Market, by AD Format:
    • RTB Image AD
    • RTB Video AD
  • Market, by Application:
    • Media & Entertainment
    • E-commerce
    • Games
    • Travel & Luxury
    • Mobile Applications
    • Others
  • Market, by Device:
    • Mobile
    • Desktop
    • Others
  • Market, by Region:
  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • India
    • South Korea
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • South Africa
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global real-time bidding market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Factors Influencing Vendor Selection Decision (N=125)
  • 4.2. Which Real time bidding software would you like to choose?
  • 4.3. Micro factors driving the adoption of Real time Bidding solution
  • 4.4. Challenges face while using RTB solution

5. Global Real-Time Bidding Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Auction Type (Open Auction and Invitation-only Auction)
    • 5.2.2. By AD Format (RTB Image AD and RTB Video AD)
    • 5.2.3. By Application (Media & Entertainment, Games, E-commerce, Travel & Luxury, Mobile Applications and Others)
    • 5.2.4. By Device (Mobile, Desktop and Others)
    • 5.2.5. By Region (North America; Asia Pacific; Europe; South America and Middle East & Africa)
    • 5.2.6. By Company (2018)
  • 5.3. Market Attractiveness Index

6. North America Real-Time Bidding Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Auction Type
    • 6.2.2. By AD Format
    • 6.2.3. By Application
    • 6.2.4. By Device
    • 6.2.5. By Country (United States; Canada; Mexico)
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Real-Time Bidding Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Auction Type
        • 6.3.1.2.2. By AD Format
        • 6.3.1.2.3. By Device
    • 6.3.2. Canada Real-Time Bidding Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Auction Type
        • 6.3.2.2.2. By AD Format
        • 6.3.2.2.3. By Device
    • 6.3.3. Mexico Real-Time Bidding Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Auction Type
        • 6.3.3.2.2. By AD Format
        • 6.3.3.2.3. By Device

7. Asia-Pacific Real-Time Bidding Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Auction Type
    • 7.2.2. By AD Format
    • 7.2.3. By Application
    • 7.2.4. By Device
    • 7.2.5. By Country (China; Japan; Australia; India; South Korea; and Rest of Asia Pacific)
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Real-Time Bidding Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Auction Type
        • 7.3.1.2.2. By AD Format
        • 7.3.1.2.3. By Device
    • 7.3.2. Japan Real-Time Bidding Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Auction Type
        • 7.3.2.2.2. By AD Format
        • 7.3.2.2.3. By Device
    • 7.3.3. Australia Real-Time Bidding Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Auction Type
        • 7.3.3.2.2. By AD Format
        • 7.3.3.2.3. By Device
    • 7.3.4. India Real-Time Bidding Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Auction Type
        • 7.3.4.2.2. By AD Format
        • 7.3.4.2.3. By Device
    • 7.3.5. South Korea Real-Time Bidding Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Auction Type
        • 7.3.5.2.2. By AD Format
        • 7.3.5.2.3. By Device

8. Europe Real-Time Bidding Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Auction Type
    • 8.2.2. By AD Format
    • 8.2.3. By Application
    • 8.2.4. By Device
    • 8.2.5. By Country (United Kingdom; Germany; France; Italy, Spain and Rest of Europe)
  • 8.3. Europe: Country Analysis
    • 8.3.1. United Kingdom Real-Time Bidding Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Auction Type
        • 8.3.1.2.2. By AD Format
        • 8.3.1.2.3. By Device
    • 8.3.2. Germany Real-Time Bidding Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Auction Type
        • 8.3.2.2.2. By AD Format
        • 8.3.2.2.3. By Device
    • 8.3.3. France Real-Time Bidding Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Auction Type
        • 8.3.3.2.2. By AD Format
        • 8.3.3.2.3. By Device
    • 8.3.4. Italy Real-Time Bidding Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Auction Type
        • 8.3.4.2.2. By AD Format
        • 8.3.4.2.3. By Device
    • 8.3.5. Spain Real-Time Bidding Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Auction Type
        • 8.3.5.2.2. By AD Format
        • 8.3.5.2.3. By Device

9. South America Real-Time Bidding Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Auction Type
    • 9.2.2. By AD Format
    • 9.2.3. By Application
    • 9.2.4. By Device
    • 9.2.5. By Country (Brazil; Argentina; Colombia; and Rest of South America)
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Real-Time Bidding Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Auction Type
        • 9.3.1.2.2. By AD Format
        • 9.3.1.2.3. By Device
    • 9.3.2. Argentina Real-Time Bidding Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Auction Type
        • 9.3.2.2.2. By AD Format
        • 9.3.2.2.3. By Device
    • 9.3.3. Colombia Real-Time Bidding Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Auction Type
        • 9.3.3.2.2. By AD Format
        • 9.3.3.2.3. By Device

10. Middle East & Africa Real-time Bidding Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Auction Type
    • 10.2.2. By AD Format
    • 10.2.3. By Application
    • 10.2.4. By Device
    • 10.2.5. By Country (Turkey; Saudi Arabia; South Africa; UAE; and Rest of Middle East & Africa)
  • 10.3. MEA: Country Analysis
    • 10.3.1. Turkey Real-Time Bidding Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Auction Type
        • 10.3.1.2.2. By AD Format
        • 10.3.1.2.3. By Device
    • 10.3.2. Saudi Arabia Real-Time Bidding Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Auction Type
        • 10.3.2.2.2. By AD Format
        • 10.3.2.2.3. By Device
    • 10.3.3. South Africa Real-Time Bidding Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Auction Type
        • 10.3.3.2.2. By AD Format
        • 10.3.3.2.3. By Device
    • 10.3.4. UAE Real-Time Bidding Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Auction Type
        • 10.3.4.2.2. By AD Format
        • 10.3.4.2.3. By Device

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

13. Competitive Landscape

  • 13.1. Competition Outlook
  • 13.2. Company Profiles
    • 13.2.1. Google LLC
    • 13.2.2. WPP PLC
    • 13.2.3. Adobe Inc.
    • 13.2.4. Facebook, Inc.
    • 13.2.5. Criteo Advertising
    • 13.2.6. Yandex N.V.
    • 13.2.7. Rubicon Project
    • 13.2.8. Smaato Inc.
    • 13.2.9. Salesforce
    • 13.2.10. PubMatic, Inc.

14. Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

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