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市場調査レポート
商品コード
816970
ゲーミフィケーションの世界市場：ソリューション（企業主導型、消費者主導型）、導入タイプ（オンプレミス、クラウド）、組織規模（中小企業、大企業）、用途、エンドユーザー産業、地域別Global Gamification Market By Solution(Enterprise Driven & Consumer Driven), By Deployment(On-premise & Cloud), Organization Size(SME/Large Enterprise), Application, End-User Vertical, Region, Competition, Forecast & Opportunities, 2024 |
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| ゲーミフィケーションの世界市場：ソリューション（企業主導型、消費者主導型）、導入タイプ（オンプレミス、クラウド）、組織規模（中小企業、大企業）、用途、エンドユーザー産業、地域別 |
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出版日: 2019年03月19日
発行: TechSci Research
ページ情報: 英文 120 Pages
納期: お問合せ
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当レポートでは、世界のゲーミフィケーション市場について調査し、市場の概要、ソリューション・導入タイプ・組織規模・用途・エンドユーザー産業・地域別の市場規模の推移と予測、市場の成長要因および阻害要因の分析、市場機会、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。
Figure 1. Global Gamification, by Preferred mode of Deployment
Figure 2. Do you believe you will be more productive in a more game-like work culture
Figure 3. Employees Attitude towards Gamification
Figure 4. Frequency of Game vs Gamification Attitude
Figure 5. Age of Respondents vs Gamification Attitude
Figure 6. Specific game element that employees find most motivating (where 1 is highest ranking 3 is neutral and 5 is lowest ranking)
Figure 7. Global Gamification Market Size, By Value (USD Million), 2014-2018
Figure 8. Global Gamification Market Size, By Value (USD Million), 2019E-2024F
Figure 9. Global Gamification Market Share, By Solution, By Value, 2014-2024F
Figure 10. Global Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 11. Global Gamification Market Share, By Application, By Value, 2014-2024F
Figure 12. Global Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 13. Global Gamification Market Share, By Region, By Value, 2018
Figure 14. Global Gamification Market Share, By Company, By Value, 2018 & 2024F
Figure 15. Global Gamification Market Attractiveness Index, By Solution, By Value, 2019E-2024F
Figure 16. Global Gamification Market Attractiveness Index, By Deployment, By Value, 2019E-2024F
Figure 17. Global Gamification Market Attractiveness Index, By Organization Size, By Value, 2019E-2024F
Figure 18. Global Gamification Market Attractiveness Index, By Application, By Value, 2019E-2024F
Figure 19. Global Gamification Market Attractiveness Index, By End-User Vertical, By Value, 2019E-2024F
Figure 20. Global Gamification Market Attractiveness Index, By Region, By Value, 2019E-2024F
Figure 21. North America Gamification Market Size, By Value (USD Million), 2014-2018
Figure 22. North America Gamification Market Size, By Value (USD Million), 2019E-2024F
Figure 23. North America Gamification Market Share, By Solution, By Value, 2014-2024F
Figure 24. North America Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 25. North America Gamification Market Share, By Application, By Value, 2014-2024F
Figure 26. North America Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 27. North America Gamification Market Share, By Country, By Value, 2014-2024F
Figure 28. United States' Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 29. United States Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 30. United States Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 31. Canada's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 32. Canada Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 33. Canada Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 34. Mexico's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 35. Mexico Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 36. Mexico Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 37. Europe Gamification Market Size, By Value (USD Million), 2014-2018
Figure 38. Europe Gamification Market Size, By Value (USD Million), 2019E-2024F
Figure 39. Europe Gamification Market Share, By Application, By Value, 2014-2024F
Figure 40. Europe Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 41. Europe Gamification Market Share, By Country, By Value, 2014-2024F
Figure 42. United Kingdom's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 43. United Kingdom Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 44. United Kingdom Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 45. Germany's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 46. Germany Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 47. Germany Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 48. Netherlands' Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 49. Netherlands Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 50. Netherlands Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 51. Spain's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 52. Spain Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 53. Spain Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 54. France's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 55. France Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 56. France Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 57. Asia-Pacific Gamification Market Size, By Value (USD Million), 2014-2018
Figure 58. Asia-Pacific Gamification Market Size, By Value (USD Million), 2019E-2024F
Figure 59. Asia-Pacific Gamification Market Share, By Application, By Value, 2014-2024F
Figure 60. Asia-Pacific Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 61. Asia-Pacific Gamification Market Share, By Country, By Value, 2014-2024F
Figure 62. India's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 63. India Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 64. India Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 65. China's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 66. China Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 67. China Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 68. Malaysia's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 69. Malaysia Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 70. Malaysia Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 71. Japan's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 72. Japan Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 73. Japan Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 74. Australia's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 75. Australia Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 76. Australia Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 77. South America Gamification Market Size, By Value (USD Million), 2014-2018
Figure 78. South America Gamification Market Size, By Value (USD Million), 2019E-2024F
Figure 79. South America Gamification Market Share, By Application, By Value, 2014-2024F
Figure 80. South America Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 81. South America Gamification Market Share, By Country, By Value, 2014-2024F
Figure 82. Brazil's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 83. Brazil Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 84. Brazil Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 85. Argentina's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 86. Argentina Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 87. Argentina Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 88. Colombia's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 89. Colombia Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 90. Colombia Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Middle East & Africa Gamification Market Size, By Value (USD Million), 2014-2018
Figure 91. Middle East & Africa Gamification Market Size, By Value (USD Million), 2019E-2024F
Figure 92. Middle East & Africa Gamification Market Share, By Application, By Value, 2014-2024F
Figure 93. Middle East & Africa Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 94. Middle East & Africa Gamification Market Share, By Country, By Value, 2014-2024F
Figure 95. Egypt's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 96. Egypt Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 97. Egypt Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 98. South Africa's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 99. South Africa Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 100. South Africa Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 101. Saudi Arabia's Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 102. Saudi Arabia Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 103. Saudi Arabia Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Figure 104. Nigeria' Share in North America Gamification Market, By Value, 2018 & 2024F
Figure 105. Nigeria Gamification Market Share, By Deployment, By Value, 2014-2024F
Figure 106. Nigeria Gamification Market Share, By End-User Vertical, By Value, 2014-2024F
Table 1. United States Gamification Market Size, By Value (USD Million), 2014-2024F
Table 2. Canada Gamification Market Size, By Value (USD Million), 2014-2024F
Table 3. Mexico Gamification Market Size, By Value (USD Million), 2014-2024F
Table 4. United Kingdom Gamification Market Size, By Value (USD Million), 2014-2024F
Table 5. Germany Gamification Market Size, By Value (USD Million), 2014-2024F
Table 6. Netherlands Gamification Market Size, By Value (USD Million), 2014-2024F
Table 7. Spain Gamification Market Size, By Value (USD Million), 2014-2024F
Table 8. France Gamification Market Size, By Value (USD Million), 2014-2024F
Table 9. India Gamification Market Size, By Value (USD Million), 2014-2024F
Table 10. China Gamification Market Size, By Value (USD Million), 2014-2024F
Table 11. Malaysia Gamification Market Size, By Value (USD Million), 2014-2024F
Table 12. Japan Gamification Market Size, By Value (USD Million), 2014-2024F
Table 13. Australia Gamification Market Size, By Value (USD Million), 2014-2024F
Table 14. Brazil Gamification Market Size, By Value (USD Million), 2014-2024F
Table 15. Argentina Gamification Market Size, By Value (USD Million), 2014-2024F
Table 16. Colombia Gamification Market Size, By Value (USD Million), 2014-2024F
Table 17. Egypt Gamification Market Size, By Value (USD Million), 2014-2024F
Table 18. South Africa Gamification Market Size, By Value (USD Million), 2014-2024F
Table 19. Saudi Arabia Gamification Market Size, By Value (USD Million), 2014-2024F
Table 20. Nigeria Gamification Market Size, By Value (USD Million), 2014-2024F
Title:
Global Gamification Market By Solution (Enterprise Driven & Consumer Driven), By Deployment (On-premise & Cloud), By Organization Size (SME & Large Enterprise), By Application (Human Resource, Marketing, Sales & Others), By End-User Vertical (Retail, Banking & Others), By Region, Competition, Forecast & Opportunities, 2024.
Global gamification market was valued at $ 6.8 billion in 2018 and is projected to grow at an impressive CAGR of 32% to reach $ 40 billion by 2024 on account of growing demand for customer experience enrichment and improved engagement of employees. In business context, gamification refers to the integration of game mechanics into an internal business process, website, or marketing campaign so as to encourage the participation of target audience. Increasing number of smartphones and mobile devices is positively influencing the growth of the market. Moreover, social media platforms are further contributing to the growth of gamification market as they allow users to share their experiences with friends and co-workers, thereby elevating the effectiveness of the platform.
Global gamification market can be categorized based on the solution, deployment, organization size, application, end-user vertical and regional analysis. In terms of solution, the market for gamification can be bifurcated into enterprise driven and consumer driven. The demand for consumer driven solution is increasing as companies catering to various field are introducing various gamification techniques such as discounts and loyalty point in order to retain consumers, due to which the segment is expected to witness fastest growth during forecast period. Based on the deployment, cloud segment is expected to grow at the fastest pace as it allows small and medium enterprises to implement gamification without incurring extra cost.
The market for gamification is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. North America and Europe are the leaders in global gamification market owing to early adoption by economies such as US and UK to enrich their marketing activities with better customer interaction and advertising.
Major players operating in global gamification market include Microsoft Corporation, SAP SE, Salesforce.com, Inc. Leveleleven LLC and Bunchball Inc., among others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. For instance, Microsoft launched Microsoft Dynamics 365 that enables employees to participate in individual and team-based competitions that motivate them to achieve certain pre-defined KPIs (Key Performance Indicators) by offering prizes, awards, privileges, and recognition. Other competitive strategies include mergers & acquisitions and new product developments.
Years considered for this report:
Some of the leading players in the global gamification market are: Microsoft Corporation, SAP SE, Salesforce.com, Inc. Leveleleven LLC and Bunchball Inc.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.
TechSci Research calculated the market size of global gamification market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
In this report, global gamification market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in global gamification market.
With the given market data, TechSci Research offers customizations according the company's specific needs. The following customization options are available for the report:
(Note: The companies list can be customized based on the client requirements.)
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