無料レポート プレゼントキャンペーン 実施中 : メールサービスに新規登録いただいた方にご用意した無料レポートをご提供

株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

インドの映画館広告市場 - 競合予測・市場機会の分析

India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013 - 2023

発行 TechSci Research 商品コード 746123
出版日 ページ情報 英文 67 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.47円で換算しております。

こちらのレポートには、数時間(ご購入金額の10%)分のアナリストへの質問/追加調査サービスが含まれております。

Back to Top
インドの映画館広告市場 - 競合予測・市場機会の分析 India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013 - 2023
出版日: 2018年11月16日 ページ情報: 英文 67 Pages
概要

当レポートでは、インドの映画館広告の市場を調査し、市場概要、顧客の声・顧客行動の分析、世界の映画館広告市場の概要、インドの広告市場の展望、インドの映画館広告市場の市場規模・市場シェアの推移と予測、市場成長への各種影響因子の分析、関連政策・法規制、インド経済プロファイル、主要企業のプロファイルなどをまとめています。

第1章 映画館広告:イントロダクション

第2章 調査手法

第3章 アナリストの見解

第4章 顧客の声・顧客行動の分析

  • 映画館広告への広告予算の割合
  • 映画館ホール/劇場チェーンの選択への影響因子

第5章 世界の映画館広告市場:市場概要

第6章 インドの広告市場の展望

  • 市場規模・予測
  • 市場シェア・予測
    • タイプ別
      • 映画館
      • 雑誌
      • ラジオ
      • OOH (Out of Home)

第7章 インドの映画館広告市場の展望

  • 市場規模・予測
  • 市場シェア・予測
    • 放送時間別
      • 30秒未満
      • 30-60秒
      • 60-90秒
      • 90秒超
    • 地域別
    • 企業別
  • 市場魅力度指標

第8章 市場力学

  • 成長推進因子
  • 課題

第9章 市場動向・市場展開

第10章 政策・法規制環境

第11章 インド経済プロファイル

第12章 競合環境

  • 競合の展望
  • 企業プロファイル
    • PVR Limited
    • INOX Leisure Ltd.
    • Cinepolis India Private Limited
    • Miraj Entertainment Limited
    • Carnival Films Private Limited
    • Mukta Arts Limited
    • Asian Cinema & Multiplexes Private Limited
    • Wave Digital Cinemas Private Limited
    • Movie Times Cineplex Private Limited
    • Gold Digitech Theaters Pvt Ltd

第13章 戦略的提言

図表

List of Figures

  • Figure 1: Proportion of Ad Budget Allocated to Cinema Advertising, By Value, 2017 (N=100)
  • Figure 2: Factors Influencing Choice of Cinema Hall/Cinema Chain, 2017 (N=100)
  • Figure 3: Global Cinema Advertising Market Size, By Value (USD Million), 2013-2017
  • Figure 4: Global GDP per Capita (current US$), 2012-2016 (USD)
  • Figure 5: India Advertising Market Size, By Value (USD Million), 2013-2023F
  • Figure 6: India GDP per Capita, PPP, 2013-2017 (USD)
  • Figure 7: India Advertising Market Share, By Type, By Value, 2013-2023F
  • Figure 8: Y-O-Y Growth in Real GDP vs Y-O-Y Growth of Advertising Revenue in M&E Industry, 2013-2017
  • Figure 9: India Urban Population Share (as a %age of the Total Population), 2013-2017
  • Figure 10: India Cinema Advertising Market Size, By Value (USD Million), 2013 - 2023F
  • Figure 11: Screens Per Million of Population, By Country, 2017
  • Figure 12: India Cinema Advertising Market Share, By Running Time, By Value, 2013-2023F
  • Figure 13: India Cinema Advertising Market Share, By Region, By Value, 2017 & 2023F
  • Figure 14: India Cinema Advertising Market Share, By Region, By Value, 2013-2023F
  • Figure 15: India Cinema Advertising Market Share, By Company, By Value, 2013-2023F
  • Figure 16: Number of Screens for Top 4 Multiplex Chains, 2017
  • Figure 17: Number of Hindi Films Crossing USD15 Million in their Domestic Box Office Collection
  • Figure 18: India per Capita Household and NPISHs (Non-profit institutions serving households) Final Consumption Expenditure, 2013-2017 (USD)
  • Figure 19: India Cinema Advertising Market Attractiveness Index, By Running Time, By Value, 2018E-2023F
  • Figure 20: India Cinema Advertising Market Attractiveness Index, By Region, By Value, 2018E-2023F
目次
Product Code: 10520

According to “India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” cinema advertising market is projected to grow at a CAGR of more than 25% by 2023, predominantly on the back of growing number of multiplexes across India. Multiplexes are increasingly helping advertisers to reach a larger audience across the country. Moreover, Indian film industry is witnessing a significant growth with rising number of films being produced each year, thereby further increasing scope for cinema advertising. Additionally, technological developments such as use of VFX is anticipated to aid the growth of India cinema advertising market in the coming years. India cinema advertising market is controlled by these major players, namely PVR Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj Entertainment Limited, Carnival Films Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold Digitech Theaters Pvt Ltd.

“India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” discusses the following aspects of cinema advertising market in India:

  • Cinema Advertising Market Size, Share & Forecast
  • Segmental Analysis - By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of cinema advertising market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, cinema advertising distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology:

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with cinema advertising distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Cinema Advertising: An Introduction

2. Research Methodology

3. Analyst View

4. Voice of Customer/Customer Behavior Analysis

  • 4.1. Proportion of Ad Budget Allocated to Cinema Advertising
  • 4.2. Factors Influencing Choice of Cinema Hall/Cinema Chain

5. Global Cinema Advertising Market Overview

6. India Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type (Cinema, Magazines, Radio, Out of Home, etc.)

7. India Cinema Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Running Time (Under 30 sec, 30 sec-90 sec, 60 sec-90 sec, and Above 90 sec)
    • 7.2.2. By Region
    • 7.2.3. By Company
  • 7.3. Market Attractiveness Index
    • 7.3.1. By Running Time
    • 7.3.2. By Region

8. Market Dynamics

  • 8.1. Drivers
  • 8.2. Challenges

9. Market Trends & Developments

10. Policy & Regulatory Landscape

11. India Economic Profile

12. Competitive Landscape

  • 12.1. Competition Outlook
  • 12.2. Company Profiles
    • 12.2.1. PVR Limited
    • 12.2.2. INOX Leisure Ltd.
    • 12.2.3. Cinepolis India Private Limited
    • 12.2.4. Miraj Entertainment Limited
    • 12.2.5. Carnival Films Private Limited
    • 12.2.6. Mukta Arts Limited
    • 12.2.7. Asian Cinema & Multiplexes Private Limited
    • 12.2.8. Wave Digital Cinemas Private Limited
    • 12.2.9. Movie Times Cineplex Private Limited
    • 12.2.10. Gold Digitech Theaters Pvt Ltd

13. Strategic Recommendations

Back to Top