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通信販売のアフリカ市場:競合予測および市場機会の分析 - 専用チャンネル・インフォマーシャル

Africa Teleshopping Market By Operation Type (Dedicated Channel Vs. Infomercial), By Category (Apparel, Footwear & Accessories and Others), By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023

発行 TechSci Research 商品コード 619938
出版日 ページ情報 英文 82 Pages
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通信販売のアフリカ市場:競合予測および市場機会の分析 - 専用チャンネル・インフォマーシャル Africa Teleshopping Market By Operation Type (Dedicated Channel Vs. Infomercial), By Category (Apparel, Footwear & Accessories and Others), By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023
出版日: 2018年03月28日 ページ情報: 英文 82 Pages
概要

アフリカ地域の通信販売の市場は、テレビの普及率の拡大、ストリーミングサービスおよび衛星TVの流入、メディア&広告産業の成長などの要因から、予測期間中3.5%超のCAGR (年間複合成長率) で成長すると予測されています。

当レポートでは、アフリカ地域の通信販売の市場を調査し、市場の定義と概要、地域全体および国別の市場規模の推移と予測、オペレーションタイプ・製品カテゴリー・決済モード・オーダー元・企業など各種区分別のシェア、市場成長推進因子と課題の分析、競合環境と主要企業プロファイル、戦略的提言などをまとめています。

第1章 通信販売:イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 注文の頻度
  • 好みの決済手段
  • 支出パターン
  • ブランド認知度
  • 好みの注文時間
  • 主な情報源
  • オンライン購入への主な影響因子

第5章 世界市場の概要

第6章 アフリカ地域の通信販売市場:展望

  • 市場規模・予測
  • 市場シェア・予測
    • オペレーションタイプ別
      • 専用チャンネル
      • インフォマーシャル
    • カテゴリー別
      • アパレル
      • フットウェア&アクセサリー
      • 家具
      • 家電・電子機器
      • ハードウェア
      • ゴールドコスチュームジュエリー
      • ダイアモンドコスチュームジュエリー
      • シルバーコスチュームジュエリー
      • その他
    • 決済モード別
      • キャッシュオンデリバリー
      • デビット/クレジットカード
      • モバイルウォレット・ネットバンキング
    • オーダー元別
      • テレビ
      • インターネット
    • 企業別
    • 国別

第7章 南アフリカ市場の展望

  • 市場規模・予測
  • 市場シェア・予測
    • オペレーションタイプ別
    • カテゴリー別
    • 決済モード別
    • オーダー元別
  • 平均注文サイズの分析
  • 競合の見通し

第8章 ナイジェリア市場の展望

  • 市場規模・予測
  • 市場シェア・予測
    • オペレーションタイプ別
    • カテゴリー別
    • 決済モード別
    • オーダー元別
  • 平均注文サイズの分析
  • 競合の見通し

第9章 ケニア市場の展望

  • 市場規模・予測
  • 市場シェア・予測
    • オペレーションタイプ別
    • カテゴリー別
    • 決済モード別
    • オーダー元別
  • 平均注文サイズの分析
  • 競合の見通し

第10章 その他の地域市場の展望

第11章 市場力学

  • 成長推進因子
  • 課題

第12章 市場動向・発展状況

第13章 SWOT分析

第14章 ビジネスモデルの分析

第15章 競合環境

  • 企業プロファイル
    • Verimark Holdings Ltd.
    • Homemark (Pty) Ltd
    • Moneymart Multimedia Services Ltd.
    • Africa Shopping Network (Pty) Ltd
    • Tevo
    • Citrus TV FZ LLC
    • Gemporia Limited
    • Mulin TV Shopping

第16章 戦略的提言

図表

List of Figures

  • Figure 1: Frequency of Ordering (Sample Size=200)
  • Figure 2: Preferred Mode of Payment (Sample Size=200)
  • Figure 3: Customer Spending Pattern, Per Order (Sample Size=200)
  • Figure 4: Brand Awareness (Sample Size=200)
  • Figure 5: Preferred Time of Ordering (Sample Size=200)
  • Figure 6: Key Sources of Awareness (Sample Size=200)
  • Figure 7: Key Factors Influencing Online Purchase of Goods (Sample Size=200)
  • Figure 8: Africa Teleshopping Gross Merchandise Value (GMV), 2013-2023F (USD Million)
  • Figure 9: Africa Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 10: Africa Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 11: Africa Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 12: Africa Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 13: Africa Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 14: Africa Teleshopping Market Share, By Company, By Value, 2016 & 2023F
  • Figure 15: Africa Teleshopping Market Share, By Country, By Value, 2013-2023F
  • Figure 16: South Africa Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 17: South Africa GDP Per Capita, PPP, 2012-2016 (USD Thousand)
  • Figure 18: South Africa Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 19: South Africa Final Household Consumption Expenditure Per Capita, 2012-2016 (USD Thousand)
  • Figure 20: South Africa Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 21: South Africa Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 22: South Africa Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 23: South Africa Number of Internet Users (Million), Internet Penetration (%), 2012-2016
  • Figure 24: South Africa Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)
  • Figure 25: Nigeria Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 26: Nigeria GDP Per Capita, PPP, 2012-2016 (USD Thousand)
  • Figure 27: Nigeria Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 28: Nigeria Final Household Consumption Expenditure Per Capita, 2012-2015 (USD Thousand)
  • Figure 29: Nigeria Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 30: Nigeria Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 31: Nigeria Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 32: Nigeria Number of Internet Users (Million), Internet Penetration (%), 2012-2016
  • Figure 33: Nigeria Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)
  • Figure 34: Kenya Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013-2023F
  • Figure 35: Kenya GDP Per Capita, PPP, 2012-2016 (USD Thousand)
  • Figure 36: Kenya Teleshopping Market Share, By Operation Type, By Value, 2013-2023F
  • Figure 37: Kenya Final Household Consumption Expenditure Per Capita, 2012-2016 (USD)
  • Figure 38: Kenya Teleshopping Market Share, By Category, By Value, 2013-2023F
  • Figure 39: Kenya Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F
  • Figure 40: Kenya Teleshopping Market Share, By Source of Order, By Value, 2013-2023F
  • Figure 41: Kenya Number of Internet Users (Million), Internet Penetration (%), 2012-2016
  • Figure 42: Kenya Teleshopping Market Average Order Size Analysis, 2013-2023F (USD)
  • Figure 43: Africa Internet Users (% of Total Population), By Select Countries, 2016

List of Tables

  • Table 1: Africa Gross Domestic Product (GDP), PPP, By Select Country, 2012-2016 (USD Billion)
  • Table 2: List of Select Hypermarket/Supermarket Chains in Africa, 2017
目次
Product Code: 10167

According to "Africa Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023", Africa teleshopping market is projected to grow at a CAGR of over 3.5% by 2023, on the back of growing television penetration, influx of streaming services and satellite TV, and growing media & advertising industry. Some of the other factors expected to aid Africa teleshopping market are increasing use of mobile wallet, attractive product demonstrations and product promotion by teleshopping companies on the social media platforms. Africa teleshopping market is controlled by these major players, namely - Verimark Holdings Ltd., Homemark (Pty) Ltd, Moneymart Multimedia Services Ltd., Africa Shopping Network (Pty) Ltd, Tevo, Citrus TV FZ LLC, Gemporia Limited, and Mulin TV Shopping, among others. "Africa Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 - 2023", discusses the following aspects of teleshopping market in Africa:

  • Teleshopping Market Size, Share & Forecast
  • Segmental Analysis - By Operation Type (Dedicated Channel Vs. Infomercial), By Category (Apparel, Footwear & Accessories and Others), By Payment Mode, By Source of Order, By Country
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of teleshopping market in Africa
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, teleshopping manufacturers, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with teleshopping manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Teleshopping: An Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Frequency of Ordering
  • 4.2. Preferred Mode of Payment
  • 4.3. Customer Spending Pattern
  • 4.4. Brand Awareness
  • 4.5. Preferred Time of Ordering
  • 4.6. Key Sources of Awareness
  • 4.7. Key Factors Influencing Online Purchase of Goods

5. Global Teleshopping Market Overview

6. Africa Teleshopping Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value & Volume (Number of Order)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Operation Type (Dedicated Channel Vs. Infomercial)
    • 6.2.2. By Category (Apparel, Footwear & Accessories, Home Furnishing & Furniture, Consumer Appliances & Electronics, Hardware, Gold Costume Jewelry, Daimond Costume Jewelry, Silver Costume Jewelry & Others)
    • 6.2.3. By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)
    • 6.2.4. By Source of Order (Television Vs. Internet)
    • 6.2.5. By Company
    • 6.2.6. By Country

7. South Africa Teleshopping Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value & Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By Operation Type
    • 7.2.2. By Category
    • 7.2.3. By Payment Mode
    • 7.2.4. By Source of Order
  • 7.3. Average Order Size Analysis
  • 7.4. Competition Outlook

8. Nigeria Teleshopping Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value & Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By Operation Type
    • 8.2.2. By Category
    • 8.2.3. By Payment Mode
    • 8.2.4. By Source of Order
  • 8.3. Average Order Size Analysis
  • 8.4. Competition Outlook

9. Kenya Teleshopping Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value & Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By Operation Type
    • 9.2.2. By Category
    • 9.2.3. By Payment Mode
    • 9.2.4. By Source of Order
  • 9.3. Average Order Size Analysis
  • 9.4. Competition Outlook

10. Other Countries Teleshopping Market Outlook

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

13. SWOT Analysis

14. Business Model Analysis

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Verimark Holdings Ltd.
    • 15.1.2. Homemark (Pty) Ltd
    • 15.1.3. Moneymart Multimedia Services Ltd.
    • 15.1.4. Africa Shopping Network (Pty) Ltd
    • 15.1.5. Tevo
    • 15.1.6. Citrus TV FZ LLC
    • 15.1.7. Gemporia Limited
    • 15.1.8. Mulin TV Shopping

16. Strategic Recommendations

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