Product Code: 9932
India digital signage market stood at $328.79 million in 2016, and is forecast to exhibit a CAGR of 18.60% in value terms to reach $906.65 million by the end of 2022, on the back of growing use of digital signage for outdoor advertising to make marketing more effective and appealing to customers and for use by the government and transportation sectors to display information through digital media which also boost the Digital India initiative of the government. Surge in demand for Out-of-Home (OOH) digital signage, growing number of events such as the Indian Premier League, Lakme Fashion Week, international music festivals such as Sunburn and Supersonic are some other factors driving the demand for digital signage in India.
Years considered for this report:
- Historical Years: 2012-2015
- Base Year: 2016
- Estimated Year: 2017
- Forecast Period: 2017-2022
Objective of the Study:
- To define, classify and forecast the India Digital Signage market on the basis of component type, application, end use sector, company, and regional distribution.
- To analyze and forecast India Digital Signage market size, in terms of value.
- To scrutinize the detailed market segmentation and forecast the market size, in terms of value, and on the basis of end use sector by segmenting India digital signage market into four regions, namely North, East, West, and South.
- To identify the tailwinds and headwinds for India digital signage market.
- To analyze and forecast the market size, in terms of value, for India digital signage market with respect to key end use sector such as Retail, Government and Transportation, Banks & Financial Institutions, Media & Entertainment, Commercial buildings and others.
- To strategically profile leading players in the market which are involved in supplying of digital signage in India.
India digital signage market is controlled by these major players, namely- Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Panasonic India Pvt. Ltd. followed by Others which includes, Xtreme Media Pvt. Ltd, NEC India Pvt. Ltd, Sharp Business Systems India Pvt Ltd, TruKnox Technologies Pvt. Ltd., TPV Technologies Pvt. Ltd, Nusyn Digital Solutions Private Limited, LaneSquare Technology Pvt. Ltd.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of digital signage manufacturers and suppliers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also asked about their competitors. Through this technique, TechSci Research was able to include manufacturers which could not be identified due to limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and regional presence of major digital signage suppliers across India.
TechSci Research calculated the market size for India digital signage using a bottom-up approach, where data for different components for standard application (Retail, Government & Transportation, Banks & Financial Institutions etc.) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical data of digital signage components to arrive at the overall market size. Various secondary sources such as secondary company websites, annual reports, World Bank website, government websites, press releases, International Monetary Fund, white papers, investor presentations and financial reports were also used by TechSci Research.
Key Target Audience:
- Digital Signage display, software, media player manufacturers and distributors/suppliers.
- Content generation and management companies
- Digital Signage Solution Providers
- End users of digital signage solutions such as Retail, Government & Transportation, Banks & Financial Institutions, Media & Entertainment and others
- Research & Development organizations and consulting companies
- Associations, organizations, forums and alliances related to digital signage
- Government bodies such as regulating authorities and policy makers
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as digital signage solution providers, component manufacturers, distributors and dealers, customers and policy makers, about the targeted market segments in coming years (next two to five years) in order to strategize investments and capitalize on the growth of market segment.
Report Scope:
In this report, Digital Signage market has been segmented into the following categories in addition to the industry trends which have also been detailed below:
- Market, by Component:
- Display Screen
- Software
- Content
- Media Player
- Market, by End Users:
- Retail
- Government & Transportation
- Banks & Financial Institutions
- Media & Entertainment
- Commercial buildings
- Others
Competitive Landscape
- Competition Benchmarking: Benchmarking of leading 10 players on the basis of component.
- Company Profiles: Detailed analysis of the major companies present in the digital signage market.
Available Customizations:
With the given market data, TechSci Research offers customizations according the company's specific needs.
Table of Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Digital Signage Market Overview
5. India Digital Signage Market Landscape
6. India Digital Signage Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1.By Value
- 6.1.2.By Volume
- 6.2. Market Share & Forecast
- 6.2.1.By Component Type (Display Screen, Media Player, Software & Content)
- 6.2.2.By Application (Indoor& Outdoor)
- 6.2.3.By Region
- 6.2.4.By End User (Government& Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment & Others)
- 6.2.5.By Company
7. India Digital Signage Display Screen Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1.By Value
- 7.1.2.By Volume
- 7.2. Market Share & Forecast
- 7.2.1.By Display Screen Technology (LCD, LED, OLED, QLED)
- 7.3. Pricing Analysis
8. India Digital Signage Software Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1.By Value
- 8.1.2.By Volume
- 8.2. Market Share & Forecast
- 8.2.1.By Type (Content Management/Distribution Software, Media Player Management Software, Content Creation Software & Device Management Software )
- 8.3. Pricing Analysis
9. India Digital Signage Content Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1.By Type (Image, Video, PowerPoint, HTML & Others)
10. India Digital Signage Media Player Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.1.2. By Volume
- 10.2. Market Share & Forecast
- 10.2.1. By Type (Windows Based & Non Windows Based)
- 10.3. Pricing Analysis
11. Market Dynamics
- 11.1. Impact Analysis
- 11.2. Drivers
- 11.3. Challenges
12. Market Trends & Developments
- 12.1. Increasing Investments in Infrastructure
- 12.2. Surge in Demand for Interactive Kiosks
- 12.3. Rising Demand for Out-of-Home (OOH) Digital Signage
- 12.4. Growing Number of Events in India
- 12.5. Rising Deployment of Technology in Hospitality, Transportation and Education Sectors
13. Policy & Regulatory Landscape
14. Value Chain Analysis
15. India Economic Profile
16. Competitive Landscape
- 16.1. Competitive Benchmarking
- 16.2. Company Profiles
- 16.2.1. Samsung India Electronics Pvt. Ltd
- 16.2.2. LG Electronics India Pvt. Ltd.
- 16.2.3. Panasonic India Pvt. Ltd.
- 16.2.4. Xtreme Media Pvt. Ltd.
- 16.2.5. NEC India Pvt. Ltd.
- 16.2.6. Sharp Business Systems India Pvt Ltd
- 16.2.7. Truknox Technologies Pvt Ltd
- 16.2.8. TPV Technology India Pvt Ltd
- 16.2.9. Nusyn Digital Solutions Private Limited
- 16.2.10. LaneSquare Technology Pvt. Ltd.
17. Strategic Recommendations
List of Figures
- Figure 1: India Digital Signage Market Size, By Value (USD Million), By Volume (Thousand Unit), 2012-2022F
- Figure 2: India Digital Signage Market Share, By Component Type, By Value, 2012-2022F
- Figure 3: India Digital Signage Market Share, By Application, By Value, 2012-2022F
- Figure 4: India Digital Signage Market Share, By Region, By Value, 2016 & 2022F
- Figure 5: India Digital Signage Market Share, By Region, By Value, 2012-2022F
- Figure 6: Southern Region's Share in India Digital Signage Market, By Value, 2016 & 2022F
- Figure 7: Western Region's Share in India Digital Signage Market, By Value, 2016 & 2022F
- Figure 8: Northern Region's Share in India Digital Signage Market, By Value, 2016 & 2022F
- Figure 9: Eastern Region's Share in India Digital Signage Market, By Value, 2016 & 2022F
- Figure 10: India Digital Signage Market Share, By End User, By Value, 2012-2022F
- Figure 11: India Digital Signage Market Share, By Company, By Value, 2012-2022F
- Figure 12: India Digital Signage Display Screen Market Size, By Value, 2012-2022F (USD Million)
- Figure 13: India Digital Signage Display Screen Market Size, By Volume, 2012-2022F (Thousand Unit)
- Figure 14: India Digital Signage Display Screen Market Share, By Display Screen Technology, By Value, 2012-2022F
- Figure 15: India Digital Signage Display Screen Average Selling Price, 2012-2022F (USD)
- Figure 16: India Digital Signage Software Market Size, By Value, 2012-2022F (USD Million)
- Figure 17: India Digital Signage Software Market Size, By Volume, 2012-2022F (Thousand Unit)
- Figure 18: India Digital Signage Software Market Share, By Type, By Value, 2012-2022F
- Figure 19: India Digital Signage Software Average Selling Price, 2012-2022F (USD)
- Figure 20: India Digital Signage Content Market Size, By Value, 2012-2022F (USD Million)
- Figure 21: India Digital Signage Content Market Share, By Type, By Value, 2012-2022F
- Figure 22: India Digital Signage Media Player Market Size, By Value, 2012-2022F (USD Million)
- Figure 23: India Digital Signage Media Player Market Size, By Volume, 2012-2022F (Thousand Unit)
- Figure 24: India Digital Signage Media Player Market Share, By Type, By Value, 2012-2022F
- Figure 25: India Digital Signage Media Player Average Selling Price, 2012-2022F (USD)
List of Tables
- Table 1: India Digital Signage Market Size, By Component Type, By Value, 2012-2016 (USD Million)
- Table 2: India Digital Signage Market Size, By Component Type, By Value, 2017E-2022F (USD Million)
- Table 3: India Digital Signage Market Size, By Application, By Value, 2012-2016 (USD Million)
- Table 4: India Digital Signage Market Size, By Application, By Value, 2017E-2022F (USD Million)
- Table 5: Southern India Digital Signage Market Size, By Value, 2012-2022F (USD Million)
- Table 6: Western India Digital Signage Market Size, By Value, 2012-2022F (USD Million)
- Table 7: Northern India Digital Signage Market Size, By Value, 2012-2022F (USD Million)
- Table 8: Eastern India Digital Signage Market Size, By Value, 2012-2022F (USD Million)
- Table 9: India Digital Signage Market Size, By End User, By Value, 2012-2016 (USD Million)
- Table 10: India Digital Signage Market Size, By End User, By Value, 2017E-2022F (USD Million)
- Table 11: India Digital Signage Display Screen Market Size, By Display Screen Technology, By Value, 2012-2016 (USD Million)
- Table 12: India Digital Signage Display Screen Market Size, By Display Screen Technology, By Value, 2017E-2022F (USD Million)
- Table 13: India Digital Signage Software Market Size, By Type, By Value, 2012-2016 (USD Million)
- Table 14: India Digital Signage Software Market Share, By Type, By Value, 2017E-2022F (USD Million)
- Table 15: India Digital Signage Content Market Size, By Type, 2012-2016 (USD Million)
- Table 16: India Digital Signage Content Market Size, By Type, 2017E-2022F (USD Million)
- Table 17: India Digital Signage Media Player Market Size, By Type, By Value, 2011-2016 (USD Million)
- Table 18: India Digital Signage Media Player Market Size, By Type, By Value, 2017E-2022F (USD Million)
- Table 19: List of Upcoming Airport Projects in India
