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市場調査レポート

インドのFMラジオ産業:将来予測と市場機会

India FM Radio Market By Type (Traditional FM Radio, Internet FM Radio), By Sector (Retail, Real Estate, Automobile, Education, Others), By Ownership (Public and Private), By Region (North, East, West, South) Forecast & Opportunities, 2011-2021

発行 TechSci Research 商品コード 310641
出版日 ページ情報 英文 167 Pages
納期: 即日から翌営業日
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インドのFMラジオ産業:将来予測と市場機会 India FM Radio Market By Type (Traditional FM Radio, Internet FM Radio), By Sector (Retail, Real Estate, Automobile, Education, Others), By Ownership (Public and Private), By Region (North, East, West, South) Forecast & Opportunities, 2011-2021
出版日: 2016年07月25日 ページ情報: 英文 167 Pages
概要

周波数変調(FM)は、放送ラジオでハイファイ音声を提供するのに用いられる放送技術です。この5〜10年の間、FMラジオは、その費用対効果と広大な地理的範囲をカバーできることでインドのメディア産業を支える強力な支柱となりました。携帯電話機の売上高の増加のおかげで、インドFMラジオ市場はここ数年間で力強い成長を遂げ、そのおかげで広告産業が成長しました。第1次および第2次の間に行われたオークションで、同産業は第1級および第2級の都市での基盤を築き、更に、もうすぐ行われる第3次オークションによって第3級の都市にまで普及する見込みです。それによって、これまでは届きにくかった小さな町や農村部の消費者にとっても、ずっと魅力的な広告の選択肢が増えることになります。また、リスナーの増加に加え、各種業界(不動産、薬剤、教育、医療など)による広告キャンペーン費の増加によって収益成長が見込まれ、、2016年から2021年まで市場規模は17%以上のCAGRで推移する見通しです。

当レポートでは、インド国内のFMラジオ放送産業について分析し、全体的な市場規模・シェアと将来予測、FM局のビジネスモデル、広告の料金・コンセプトやFM局のポジショニング分析、市場動向の変化と新たな市場機会、競争環境、関係者への戦略提言といった内容をお届けいたします。

第1章 レポート概要

第2章 インドのFMラジオ産業の進化

第3章 分析手法

第4章 アナリストの見解

第5章 世界のFMラジオ市場の概要

第6章 インドのFMラジオ市場情勢

第7章 インドのFMラジオ市場展望

  • 市場規模とその予測
    • 金額ベース
    • 聴取者数別(自宅内、交通機関内、自宅外)
  • 市場シェアとその予測
    • 種類別(従来のFMラジオ、インターネットFMラジオ)
    • 部門別(小売り、不動産、自動車、教育、政府系、その他)
    • 所有形態別(個人、公共)
    • 地域別(北部、西部、南部、東部)
    • 企業別

第8章 インドの従来のFMラジオ市場展望

  • 市場規模とその予測
    • 金額ベース
  • 市場シェアとその予測
    • 部門別
    • 地域別

第9章 インドのインターネットFMラジオ市場展望

  • 市場規模とその予測
    • 金額ベース
  • 市場シェアとその予測
    • 部門別
    • 地域別

第10章 インドのFMラジオの市場の魅力度指標

種類別 部門別 所有形態別 地域別

第11章 市場のダイナミクス

  • インパクト解析
  • 市場成長促進因子
  • 市場課題

第12章 市場動向および今後の展開

  • 成長するメディア・エンタテインメント産業
  • ライブ・イベント数の増加
  • FMラジオの技術進歩
  • 増加するインターネットラジオの選択
  • カーラジオ設置の増加

第13章 政策・規制環境

第14章 インド経済のプロファイル

第15章 競争環境

  • Prasar Bharti
  • Entertainment Network India Ltd.
  • Sun TV Network Limited
  • Reliance Broadcast Network Limited
  • Jagran Prakshan Limited
  • DB Corp Limited
  • HT Media Limited
  • Next Radio Limited
  • B.A.G. Films & Media Limited
  • Rajasthan Patrika

第16章 付録

  • インド各地のFMラジオ局のポジショニング分析
    • デリー首都圏
    • ムンバイ
    • バンガロール
    • チェンナイ
    • コルカタ
    • ハイデラバード
    • プネー
    • パトナ
    • チャンディーガル
    • アーメダバード
    • シムラー
    • ティルヴァナンタプラム
    • ジャンムー・カシミール州
    • ジャイプール
    • ラクナウ
    • ポンディシェリ
    • ブバネーシュワル
    • シロン
    • アイザウル
    • ボパール
    • ライプール
    • イーターナガル
  • インドのFMラジオ産業の広告料金およびコンセプト
  • インドのFMラジオのコスト構造モデル

第17章 戦略提言

図表一覧

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目次
Product Code: 9654

Frequency modulation is a broadcasting technology used to provide high fidelity sound over broadcast radio. Over the last 5-10 years, FM radio has emerged as a powerful pillar in India's media industry on account of its cost effectiveness and vast geographical reach. India FM radio market witnessed robust growth over the past few years, owing to increasing sales of mobile handsets, growing advertisement industry. The auctions during Phase I & II have helped industry expand its footprint in tier 1 & 2 cities, however with upcoming Phase III auctions the penetration would further expand to even tier 3 cities making it much more attractive advertisement option for hard to reach consumers in small towns or rural India. Increasing number of FM radio listeners coupled with the rising expenditure on advertisement campaigns by real-estate, pharmaceutical, education and healthcare sectors is expected to expand revenue growth in the country's FM radio market over the next five years.

According to “India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021” , FM radio market in the country is projected to grow at a CAGR over 17% during 2016 - 2021. Growing adoption of radios in cars, growing media & entertainment industry, coupled with technological advancements in FM radio are anticipated to further drive FM Radio market in the country. India FM Radio market is highly fragmented market, with several leading players such as Prasar Bharati, Entertainment Network (India) Limited, Sun TV Network Limited, Reliance Broadcast Network Limited, and D.B Corp Ltd. operating across the value chain.

“India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021” discusses the following aspects of the FM Radio market in India:

  • India FM Radio Market Size, Share& Forecast
  • Segmental Analysis - By Type (Traditional FM Radio, Internet FM Radio), By Sector (Retail, Real Estate, Automobile, Education & Others), By Ownership (Public and Private)
  • Policy and Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of India FM Radio Market
  • To identify the on-going trends, and anticipated growth over the next five years
  • To help industry consultants, FM Radio providers and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with FM radio broadcasters and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Table of Contents

1. Product Overview

2. India FM Radio Industry Evolution

3. Research Methodology

4. Analyst View

5. Global FM Radio Market Overview

6. India FM Radio Market Landscape

7. India FM Radio Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1.By Value
    • 7.1.2.By Number of Audience (Home, Transit, Out of Home)
  • 7.2. Market Share & Forecast
    • 7.2.1.By Type (Traditional FM Radio, Internet FM Radio)
    • 7.2.2.By Sector (Retail, Real Estate, Automotive, Education, Government, Others)
    • 7.2.3.By Ownership (Private, Public)
    • 7.2.4.By Region (North, West, South, East)
    • 7.2.5.By Company

8. India Traditional FM Radio Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1.By Value
  • 8.2. Market Share & Forecast
    • 8.2.1.By Sector
    • 8.2.2.By Region

9. India Internet FM Radio Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1.By Value
  • 9.2. Market Share & Forecast
    • 9.2.1.By Sector
    • 9.2.2.By Region

10. India FM Radio Market Attractiveness Index

  • 10.1. By Type
  • 10.2. By Sector
  • 10.3. By Ownership
  • 10.4. By Region

11. Market Dynamics

  • 11.1. Impact Analysis
  • 11.2. Drivers
  • 11.3. Challenges

12. Market Trends & Developments

  • 12.1. Growing Media & Entertainment Industry
  • 12.2. Increasing Number of Live Events
  • 12.3. Technology Advancements in FM Radio
  • 12.4. Rising Adoption of Internet Radio
  • 12.5. Growing Adoption of Radio in Cars

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

  • 15.1. Prasar Bharti
  • 15.2. Entertainment Network India Ltd.
  • 15.3. Sun TV Network Limited
  • 15.4. Reliance Broadcast Network Limited
  • 15.5. Jagran Prakshan Limited
  • 15.6. DB Corp Limited
  • 15.7. HT Media Limited
  • 15.8. Next Radio Limited
  • 15.9. B.A.G. Films & Media Limited
  • 15.10. Rajasthan Patrika

16. Annexure

  • 16.1. FM Radio Players Positioning Analysis
    • 16.1.1. Delhi NCR
    • 16.1.2. Mumbai
    • 16.1.3. Bangalore
    • 16.1.4. Chennai
    • 16.1.5. Kolkata
    • 16.1.6. Hyderabad
    • 16.1.7. Pune
    • 16.1.8. Patna
    • 16.1.9. Chandigarh
    • 16.1.10. Ahmedabad
    • 16.1.11. Shimla
    • 16.1.12. Thiruvananthapuram
    • 16.1.13. Jammu & Kashmir
    • 16.1.14. Jaipur
    • 16.1.15. Lucknow
    • 16.1.16. Puducherry
    • 16.1.17. Bhubaneswar
    • 16.1.18. Shillong
    • 16.1.19. Aizawl
    • 16.1.20. Bhopal
    • 16.1.21. Raipur
    • 16.1.22. Itanagar
  • 16.2. India FM Radio Industry Advertisement Tariffs & Concept
  • 16.3. India FM Radio Cost Structure Model

17. Strategic Recommendations

List of Figures

  • Figure 1: India FM Radio Market Size, By Value, 2011-2021F (USD Million)
  • Figure 2: India Population, 2011-2021F (Million)
  • Figure 3: India FM Radio Listener Base Market Size, By Number of Audience, 2011-2021F (Million Individuals)
  • Figure 4: India FM Radio Listener Base Market Share, By User Segment, 2011-2021F
  • Figure 5: India FM Radio Market Share, By Type, By Value, 2011-2021F
  • Figure 6: India FM Radio Market Share, By Sector, By Value, 2011-2021F
  • Figure 7: India Retail Market Size, By Value, 2010-2020F (USD Billion)
  • Figure 8: India Real Estate Market Size, By Value, 2010-2020F (USD billion)
  • Figure 9: India New Personal Cars Registrations, 2011-2015 (Million Units)
  • Figure 10: India Number of Colleges and Universities, 2011-2014
  • Figure 11: India FM Radio Market Share, By Ownership, By Value, 2011-2021F
  • Figure 12: India FM Radio Listener Base Share, By Type, 2015
  • Figure 13: India FM Radio Market Size, By Region, By Value, 2011-2015 (USD Million)
  • Figure 14: India FM Radio Market Size, By Region, By Value, 2016E-2021F (USD Million)
  • Figure 15: North Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 16: West Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 17: South Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 18: East Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 19: India FM Radio Market Share, By Company, By Value, 2011-2021F
  • Figure 20: India Traditional FM Radio Market Size, By Value, 2011-2021F (USD Million)
  • Figure 21: India Traditional FM Radio Market Share, By Sector, By Value, 2011-2021F
  • Figure 22: India Retail Penetration, By Type, 2015
  • Figure 23: India Traditional FM Radio Market Size, By Region, By Value, 2011-2015 (USD Million)
  • Figure 24: India Traditional FM Radio Market Size, By Region, By Value, 2016E-2021F (USD Million)
  • Figure 25: North Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 26: West Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 27: South Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 28: East Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 29: India Internet FM Radio Market Size, By Value, 2011-2021F (USD Million)
  • Figure 30: India Internet FM Radio Market Share, By Sector, By Value, 2011-2021F
  • Figure 31: India Internet FM Radio Market Size, By Region, By Value, 2011-2015 (USD Million)
  • Figure 32: India Internet FM Radio Market Size, By Region, By Value, 2016E-2021F (USD Million)
  • Figure 33: North Region Share in India Internet FM Radio Market, By Value, 2015 & 2021F
  • Figure 34: Share of North Region Urban Population, By State & UT, 2011
  • Figure 35: West Region Share in India Internet FM Radio Market, By Value, 2015 & 2021F
  • Figure 36: Share of West Region Urban Population, By State & UT, 2011
  • Figure 37: South Region Share in India FM Internet Radio Market, By Value, 2015 & 2021F
  • Figure 38: Share of South Region Urban Population, By State & UT, 2011
  • Figure 39: East Region Share in India FM Internet Radio Market, By Value, 2015 & 2021F
  • Figure 40: Share of East Region Urban Population, By State, 2011
  • Figure 41: India FM Radio Market Attractiveness Index, By Type, By Value, 2016E-2021F
  • Figure 42: India FM Radio Market Attractiveness Index, By Sector, By Value, 2016E-2021F
  • Figure 43: India FM Radio Market Attractiveness Index, By Ownership, By Value, 2016E-2021F
  • Figure 44: India FM Radio Market Attractiveness Index, By Region, By Value, 2016E-2021F
  • Figure 45: India Feature phone and Smart phone users Market Size, 2014-2021F (Million)
  • Figure 46: India Advertising Industry Revenue, 2012-2021F (USD Billion)
  • Figure 47: India Media & Entertainment Market Size, By Value, 2011-2021F (USD Billion)
  • Figure 48: India Internet Users Base, 2014-2021F (Million)
  • Figure 49: India Number of Radio Taxi Services Market Size, By Volume, 2011-2021F (Million)
  • Figure 50: India Weekly Advertisement Tariff for 5 Spots per Day, By Channel, By City, 2016 (USD)
  • Figure 51: Delhi Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 52: Mumbai Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 53: Bangalore Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 54: Chennai Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 55: Kolkata Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 56: Hyderabad Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 57: Ahmedabad Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 58: Jaipur Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 59: India FM Radio Company Capital Expense Components
  • Figure 60: India FM Radio Company Operating Expense Components

List of Tables

  • Table 1: India FM Radio Industry Total Channel Auctions, By City, 1999 & 2005
  • Table 2: India FM Radio Phase-III Policy Financial Eligibility Criteria, By City Category, 2016
  • Table 3: India FM Radio Listener Base Market Size, By User Segment, 2011-2015
  • Table 4: India FM Radio Listener Base Market Size, By User Segment, 2016E-2021F (Million)
  • Table 5: India FM Radio Market Size, By Type, 2011-2015 (USD Million)
  • Table 6: India FM Radio Market Size, By Type, 2016E-2021F (USD Million)
  • Table 7: India Online Radio Stations
  • Table 8: India FM Radio Market Size, By Sector, 2011-2015 (USD Million)
  • Table 9: India FM Radio Market Size, By Sector, 2016E-2021F (USD Million)
  • Table 10: India FM Radio Market Size, By Ownership, 2011-2015 (USD Million)
  • Table 11: India FM Radio Market Size, By Ownership, 2016E-2021F (USD Million)
  • Table 12: List of FM Radio Stations Presence in India, By Number of Cities
  • Table 13: Prasar Bharti Existing AIR Stations Presence in India, By State, By Number of cities
  • Table 14: Major FM Radio Channels in Delhi NCR, By Frequency
  • Table 15: Major FM Radio Channels in Haryana, By Frequency
  • Table 16: Major FM Radio Channels in Gujarat, By Frequency
  • Table 17: Major FM Radio Channels in Maharashtra, By Frequency
  • Table 18: Major FM Radio Channels in Tamil Nadu, By Frequency
  • Table 19: Major FM Radio Channels in West Bengal, By Frequency
  • Table 20: India Traditional FM Radio Market Size, By Sector, 2011-2015 (USD Million)
  • Table 21: India Traditional FM Radio Market Size, By Sector, 2016E-2021F (USD Million)
  • Table 22: List of Cities, By North India State and Number of FM Radio Channels for Auction
  • Table 23: List of Cities, By West India State and Number of FM Radio Channels for Auction
  • Table 24: List of Cities, By South India State and Number of FM Radio Channels for Auction
  • Table 25: List of Cities, By North India State and Number of FM Radio Channels for Auction
  • Table 26: India Internet FM Radio Market Size, By Sector, 2011-2015 (USD Million)
  • Table 27: India Internet FM Radio Market Size, By Sector, 2016E-2021F (USD Million)
  • Table 28: India Major Retail Players & Number of Stores, 2014
  • Table 29: Number of Certificates Issued by Censor Board, By Film Type, 2013-2015
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