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市場調査レポート

ウェアラブルペイメント - スマートウォッチ、フィットネス・トラッカー、およびペイメント・リストバンド向けの非接触NFC、RFID、およびQR/バーコードを用いたペイメント技術

Wearable Payments - Contactless NFC, RFID and QR/Barcode Payment Technologies for Smart Watches, Fitness Trackers and Payment Wristbands

発行 Tractica 商品コード 335957
出版日 ページ情報 英文 67 Pages; 61 Tables, Charts & Figures
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ウェアラブルペイメント - スマートウォッチ、フィットネス・トラッカー、およびペイメント・リストバンド向けの非接触NFC、RFID、およびQR/バーコードを用いたペイメント技術 Wearable Payments - Contactless NFC, RFID and QR/Barcode Payment Technologies for Smart Watches, Fitness Trackers and Payment Wristbands
出版日: 2015年07月23日 ページ情報: 英文 67 Pages; 61 Tables, Charts & Figures
担当者のコメント
Tracticaは、時代を先取りした商品ラインナップを展開する市場調査会社です。レポートを分野別にまとめてご購入できる大変お得な『年間契約型レポートパッケージ』もございます。既刊のウェアラブルデバイス関連レポート8冊に2016年発行予定の新刊8冊を加えた16冊を、たった5冊分の価格でお求めいただけます。専門アナリストのサポートサービスもご利用いただけますので、是非合わせてご検討下さい。
概要

スマートウォッチやフィットネス・トラッカー、またペイメント・リストバンドなどのウェアラブルデバイスを用いたデジタルペイメントへの注目が高まっており、技術や金融関連の有力企業がこの新たな市場の拡大を目指して注力しています。ウェアラブルペイメントによるトランザクション額は2015年の31億米ドルから2020年には世界全体で5011億米ドルにまで達する見込みです

当レポートでは、ウェアラブルペイメントの世界市場を取り上げ、その市場機会を精査しており、市場成長促進要因と阻害要因、ビジネスモデル、実現のための技術、また主な応用事例について詳細に検証し、2015年から2020年に至る市場予測を、ウェアラブルペイメントのトランザクション数、ならびにその総額の形で示しています。

第1章 エグゼクティブ・サマリー

  • 序論
  • 市場成長促進要因
  • 市場の障壁
  • 市場予測

第2章 市場に関する重要事項

  • 市場の定義および範囲
  • 市場成長促進要因
    • モバイルおよび非接触型ペイメントの拡張としてのウェアラブルデバイス・ペイメント
    • ペイメントがスマートウォッチのキラーアプリになる見込み
    • イベントベースのウェアラブルデバイス決済トランザクションが増加中
    • ビッグデータ、ウェアラブル、およびペイメントのコンテクスチュアリゼーション
  • 市場の障壁
    • 小売業ネットワークの拡大縮小
    • 市場の分断化
    • 利害関係者間の調整
  • 市場での主な活動状況および試行状況
    • AlipayおよびXiaomi
    • Apple Watch - Apple Pay
    • Nymi, RBC, およびMasterCard
    • Barclays - bPay
    • CaixaBankおよびGemalto
    • China UnionPayおよびIndustrial Bank Co.
    • Disney MagicBand
    • First West Credit UnionおよびVisa
    • Intellitix, ID&T, およびTomorrowWorld
    • JawboneおよびAmerican Express
    • Swatch

第3章 技術に関する重要事項

  • ウェアラブルペイメント技術
    • NFC
    • QRコード/バーコード
    • バイオメトリクス
    • RFID
    • EMV
    • セキュア・エレメント、HCE、およびトークン
  • オープンループシステム vs. クローズドループシステム

第4章 主要企業

  • AlibabaおよびXiaomi
  • Apple
  • Barclays
  • CaixaBank
  • Disney
  • Gemalto
  • Intellitix
  • Intelligent Venue Solutions
  • Jawbone
  • MasterCard
  • Nymi
  • PayPal
  • Samsung
  • Visa Europe
  • Wirecard
  • Additional Industry Participants

第5章 市場予測

  • ウェアラブルペイメント世界市場
    • デバイスタイプ別トランザクション
    • 技術別トランザクション
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東およびアフリカ
  • 結論および提言

第6章 企業ディレクトリ

第7章 略語リスト

第8章 目次

第9章 付表および付図

第10章 調査範囲、情報源、調査手法、注記

目次
Product Code: WPAY-15

Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes as enabling technologies, and the contactless point of sale (POS) terminals and backend payment processing infrastructure being utilized for mobile payments are being leveraged to extend payment capabilities to wearables, as well.

Apple Pay for the Apple Watch is the first big effort at enabling payments with the wrist. Soon to be launched, Android Pay and Samsung Pay are other prominent digital wallet solutions that will support smart watch payments. Key early market initiatives include trials and deployments of Barclays' bPay system in the United Kingdom, Swatch's partnership with UnionPay to enable wearable payments, Alipay's partnership with Xiaomi in China, and Disney's successful deployment of its MagicBand closed-loop payment and ticketing solution at its theme parks, among others. Tractica forecasts that wearable payment transaction volume will grow from $3.1 billion in 2015 to $501.1 billion worldwide by 2020, by which time wearable payments will represent approximately 20% of the total mobile proximity transaction volume and about 1% of total cashless transactions in retail.

This Tractica report analyzes the market opportunity for proximity payments or transactions made physically at POS terminals utilizing wearable devices such as smart watches, fitness trackers, and payment wristbands. The report examines the market drivers and barriers, business models, enabling technologies, and key applications for wearable payments. Key industry players are profiled and case studies are provided for notable market trials and deployments. Market forecasts for wearable payment transactions and transaction volume are provided for the period from 2015 through 2020, and are segmented by device type, technology, and world region.

Key Questions Addressed

  • What is the current state of the market for wearable payments?
  • Which wearable form factors are likely to be most popular for wearable payments?
  • What has the industry learned from initial trials and deployments of wearable payments?
  • What is the relationship between mobile payments and wearable payments? How will they coexist?
  • Which technologies are likely to be most widely used for wearable payments?
  • What are the considerations for using closed-loop versus open-loop payment systems for wearable payments, and which approach will be more successful in the market?

Key Market Forecasts

  • Wearable Payment Transactions by Region, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Region, World Markets: 2015-2020
  • Wearable Payment Transactions by Device Type, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, World Markets: 2015-2020
  • Wearable Payment Transactions by Technology, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Technology, World Markets: 2015-2020

Application Markets

  • Retail
  • Festivals and Live Events
  • Theme Parks
  • Sports Stadiums
  • Transportation

Technologies

  • Near Field Communication (NFC)
  • Radio Frequency Identification (RFID)
  • Quick Response (QR) Codes
  • Barcodes
  • Contactless Point of Sale (POS) Terminals

Device Types

  • Smart Watches
  • Fitness Trackers
  • Payment Wristbands

Geographies

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

SAMPLE

Wearable Payment Transaction Volume, World Markets: 2015-2020

                        (Source: Tractica)

Table of Contents

1. Executive Summary

  • 1.1. Introduction
  • 1.2. Market Drivers
  • 1.3. Market Barriers
  • 1.4. Market Forecasts

2. Market Issues

  • 2.1. Definitions and Scope
  • 2.2. Market Drivers
    • 2.2.1. Wearable Payments as an Extension of Mobile and Contactless Payments
    • 2.2.2. Payments Are Likely to be the Killer Application for Smart Watches
    • 2.2.3. Event-Based Wearable Transactions are on the Rise
    • 2.2.4. Big Data, Wearables, and Contextualization of Payments
  • 2.3. Market Barriers
    • 2.3.1. Scaling the Merchant Network
    • 2.3.2. Market Fragmentation
    • 2.3.3. Aligning Stakeholders
  • 2.4. Key Market Activity and Trials
    • 2.4.1. Alipay and Xiaomi
    • 2.4.2. Apple Watch - Apple Pay
    • 2.4.3. Nymi, RBC, and MasterCard
    • 2.4.4. Barclays - bPay
    • 2.4.5. CaixaBank and Gemalto
    • 2.4.6. China UnionPay and Industrial Bank Co.
    • 2.4.7. Disney MagicBand
    • 2.4.8. First West Credit Union and Visa
    • 2.4.9. Intellitix, ID&T, and TomorrowWorld
    • 2.4.10. Jawbone and American Express
    • 2.4.11. Swatch

3. Technology Issues

  • 3.1. Wearable Payment Technologies
    • 3.1.1. NFC
    • 3.1.2. QR Codes/Barcodes
    • 3.1.3. Biometrics
    • 3.1.4. RFID
    • 3.1.5. EMV
    • 3.1.6. Secure Element, HCE, and Tokens
  • 3.2. Open-Loop versus Closed-Loop Systems

4. Key Industry Players

  • 4.1. Alibaba and Xiaomi
  • 4.2. Apple
  • 4.3. Barclays
  • 4.4. CaixaBank
  • 4.5. Disney
  • 4.6. Gemalto
  • 4.7. Intellitix
  • 4.8. Intelligent Venue Solutions
  • 4.9. Jawbone
  • 4.10. MasterCard
  • 4.11. Nymi
  • 4.12. PayPal
  • 4.13. Samsung
  • 4.14. Visa Europe
  • 4.15. Wirecard
  • 4.16. Additional Industry Participants

5. Market Forecasts

  • 5.1. Global Wearable Payments Market
    • 5.1.1. Transactions by Device Type
    • 5.1.2. Transactions by Technology
  • 5.2. North America
    • 5.2.1. Transactions by Device Type
    • 5.2.2. Transactions by Technology
  • 5.3. Europe
    • 5.3.1. Transactions by Device Type
    • 5.3.2. Transactions by Technology
  • 5.4. Asia Pacific
    • 5.4.1. Transactions by Device Type
    • 5.4.2. Transactions by Technology
  • 5.5. Latin America
    • 5.5.1. Transactions by Device Type
    • 5.5.2. Transactions by Technology
  • 5.6. Middle East & Africa
    • 5.6.1. Transactions by Device Type
    • 5.6.2. Transactions by Technology
  • 5.7. Conclusions and Recommendations
    • 5.7.1. Conclusions
    • 5.7.2. Strategic Recommendations

6. Company Directory

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Charts and Figures

10. Scope of Study, Sources and Methodology, Notes

List of Charts

  • Wearable Payment Transaction Volume, World Markets: 2015-2020
  • Wearable Payment Transactions by Region, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Region, World Markets: 2015-2020
  • Wearable Payment Transactions by Device Type, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, World Markets: 2015-2020
  • Wearable Payment Transactions by Technology, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Technology, World Markets: 2015-2020
  • Wearable Payment Transactions by Device Type, North America: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, North America: 2015-2020
  • Wearable Payment Transactions by Technology, North America: 2015-2020
  • Wearable Payment Transaction Volume by Technology, North America: 2015-2020
  • Wearable Payment Transactions by Device Type, Europe: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Europe: 2015-2020
  • Wearable Payment Transactions by Technology, Europe: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Europe: 2015-2020
  • Wearable Payment Transactions by Device Type, Asia Pacific: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Asia Pacific: 2015-2020
  • Wearable Payment Transactions by Technology, Asia Pacific: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Asia Pacific: 2015-2020
  • Wearable Payment Transactions by Device Type, Latin America: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Latin America: 2015-2020
  • Wearable Payment Transactions by Technology, Latin America: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Latin America: 2015-2020
  • Wearable Payment Transactions by Device Type, Middle East & Africa: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Middle East & Africa: 2015-2020
  • Wearable Payment Transactions by Technology, Middle East & Africa: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Middle East & Africa: 2015-2020

List of Figures

  • Apple Pay Using the Apple Watch
  • RFID Bands Used for Wearable Payments at Festivals
  • Apple Wallet on Apple Watch OS2
  • Nymi Band
  • Barclays bPay Payment Band
  • Dashband from First West Credit Union

List of Tables

  • Wearable Payment Transaction Volume, World Markets: 2015-2020
  • Wearable Payment Transactions by Region, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Region, World Markets: 2015-2020
  • Wearable Payment Transactions by Device Type, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, World Markets: 2015-2020
  • Wearable Payment Transactions by Technology, World Markets: 2015-2020
  • Wearable Payment Transaction Volume by Technology, World Markets: 2015-2020
  • Wearable Payment Transactions by Device Type, North America: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, North America: 2015-2020
  • Wearable Payment Transactions by Technology, North America: 2015-2020
  • Wearable Payment Transaction Volume by Technology, North America: 2015-2020
  • Wearable Payment Transactions by Device Type, Europe: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Europe: 2015-2020
  • Wearable Payment Transactions by Technology, Europe: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Europe: 2015-2020
  • Wearable Payment Transactions by Device Type, Asia Pacific: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Asia Pacific: 2015-2020
  • Wearable Payment Transactions by Technology, Asia Pacific: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Asia Pacific: 2015-2020
  • Wearable Payment Transactions by Device Type, Latin America: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Latin America: 2015-2020
  • Wearable Payment Transactions by Technology, Latin America: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Latin America: 2015-2020
  • Wearable Payment Transactions by Device Type, Middle East & Africa: 2015-2020
  • Wearable Payment Transaction Volume by Device Type, Middle East & Africa: 2015-2020
  • Wearable Payment Transactions by Technology, Middle East & Africa: 2015-2020
  • Wearable Payment Transaction Volume by Technology, Middle East & Africa: 2015-2020
  • Additional Industry Participants
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