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スマート拡張現実メガネの世界市場の分析と予測 - ヘッドアップディスプレイ・ホログラフィックディスプレイ・スマートヘルメット

Smart Augmented Reality Glasses - Head-Up Displays, Mixed Reality Holographic Displays, Smart Helmets for Consumer, Enterprise, Industrial, Sports, Healthcare and Public Safety Applications: Market Analysis and Forecasts

発行 Tractica 商品コード 331276
出版日 ページ情報 英文 67 Pages; 52 Tables, Charts & Figures
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スマート拡張現実メガネの世界市場の分析と予測 - ヘッドアップディスプレイ・ホログラフィックディスプレイ・スマートヘルメット Smart Augmented Reality Glasses - Head-Up Displays, Mixed Reality Holographic Displays, Smart Helmets for Consumer, Enterprise, Industrial, Sports, Healthcare and Public Safety Applications: Market Analysis and Forecasts
出版日: 2015年05月28日 ページ情報: 英文 67 Pages; 52 Tables, Charts & Figures
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概要

スマートARメガネ市場には様々な製品・技術が含まれており、中にはGoogle Glassのような単純なヘッドアップディスプレイ (HUD) (セカンドスクリーンとして機能し、即座に情報にアクセスして、テキスト・画像を表示するもの) から、Microsoft HoloLens やMagic Leapのような複雑なホログラフィックディスプレイ (没入型で実感を伴う体験のできるもの) まで、両極端に思われるようなものも入っています。しかし、どちらもユーザの視界 (FOV) に拡張現実経験を展開させることに差はありません。現在、市場は転換期にあり、Googleが製品の再設計・再定義を進める一方、第2世代・第3世代のHUD型製品や、3D・4D技術を用いた新製品が登場しつつあります。現在はスマートARメガネの活用分野は業務用に留まっていますが、消費者にもこの没入的で破壊力のある次世代型コンピューティング・プラットフォームを購入してもらう、ということ業界の今後の課題となっています。

当レポートでは、世界のAR (拡張現実) メガネの市場について分析し、製品の種類や特徴・用途、主な市場促進・阻害要因、市場規模 (数量・金額ベース) の動向見通し (通算8年間分)、地域別・用途別・接続方式別の詳細動向、について調査・考察しております。

第1章 エグゼクティブサマリー

第2章 市場問題

  • 「現実」と「仮想性」のつながり
  • 定義
  • 市場促進要因
    • モバイルARの吸引力拡大
    • 居間がスクリーンに、ビーチが円形劇場となる
    • ハンズフリーは、現場での利用において価値ある要素となる
    • 「当人の視点」が職場でのコミュニケーションにプラスに働く
    • スマートグラスで業務ワークフローを改善できる
  • 市場の障壁
    • デザインと「社会の受容度」とが、消費者向けスマートグラスにとって重要な要素となる
    • 産業プロセスの更なる自動化が、当初の活用方法をも変化させる可能性がある
    • 視野の狭窄化や待ち時間によるユーザーエクスペリエンスの減退
  • 主要な用途
    • 消費者
    • 企業
      • 土木・建築会社向け3D/CADモデリング
      • 拡張現実:企業にとっての次世代のコンピューティング・プラットフォーム
    • 産業
      • 倉庫/ロジスティクス用アプリケーション
      • 製造業の作業現場検査
      • ワークフロー改善
      • モバイルワークフォース管理
    • 公衆安全
    • スポーツ
    • 医療
  • ARメガネ用ソフトウェア

第3章 技術課題

  • スマートグラス向け技術の比較
  • スマートARメガネ用ユーザーインターフェース
    • ジェスチャーコントロール
    • 音声コントロール
    • ホログラフィック・タッチ・コントロール

第4章 業界の主要企業

  • APX Labs
  • Augmate
  • Augmedix
  • DAQRI
  • セイコーエプソン
  • Google
  • Kopin Corporation
  • Magic Leap
  • Microsoft
  • Meta Glasses
  • Metaio
  • Wikitude
  • Osterhaut Design Group
  • Pristine
  • Qualcomm
  • Recon Instruments
  • Vuzix
  • その他の市場参入企業

第5章 市場予測

  • 世界および各地域の市場
  • 用途別市場
    • 定義
    • 世界市場
    • 北米
    • 欧州
    • アジア太平洋地域
    • ラテンアメリカ
    • 中東・アフリカ
  • コネクティビティ技術
  • 結論および戦略的提言
    • 結論
    • 戦略的提言

第6章 企業ディレクトリー

第7章 頭文字および略語リスト

第8章 目次

第9章 図表一覧

第10章 分析範囲・情報源・分析手法・注記

目次
Product Code: SARG-15

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The smart augmented reality (AR) glasses market is a combination of different technologies, from simple head-up displays (HUDs) like Google Glass that act as a second screen, readily accessible with a glance, displaying text or images, to more complex holographic display technologies like the Microsoft HoloLens or Magic Leap that provide immersive and tangible experiences. While many would consider the Magic Leap and HoloLens in a different league from Google Glass, in essence, all of them provide an AR experience, layering elements in a user's field of view (FOV), on top of the real world.


The market is currently undergoing a transition, since Google decided to go back to the drawing board, redesigning Google Glass, although the original Glass product is still seeing adoption in industrial settings through the Glass at Work program. In the meantime, other vendors, including Vuzix, Epson, and Sony, have ramped up their activity, releasing second- or third-generation HUD-type smart AR glasses products. Others such as Meta, Atheer Labs, and DAQRI are trying to stretch the boundaries of AR by providing 3D or 4D features. Most of these products are being rolled out in small pilots and trials for industrial use cases, including warehouses, manufacturing shop floors, and mobile workforce management. While initial adoption will occur in the enterprise, the most formidable challenge for the industry will be convincing mainstream consumers to invest in this immersive and potentially disruptive next-generation computing platform.

This Tractica report covers the various types of smart AR glasses products, from simple HUDs to mixed reality (MR) holographic displays and smart helmets. The different application markets for smart AR glasses that are covered in depth include consumer, enterprise, industrial, public safety, and healthcare. The study includes competitive analysis of the various hardware and software vendors, along with strategic recommendations for players in the value chain. Market forecasts are included for the period from 2013 to 2020, with unit shipment and revenue data segmented by region, application market, and connectivity technology.

Key Questions Addressed:

  • What is the current technology and product landscape for smart AR glasses?
  • What is mixed reality and how will this impact the smart AR glass market?
  • What are the main challenges facing smart AR glasses that could impact growth?
  • What are the prospects for smart AR glasses in various application markets: enterprise, industrial, consumer, public safety, healthcare, sports, and education?
  • What are the key opportunities for smart AR glasses in the enterprise market?
  • Which companies are driving innovation in the smart AR glasses market?
  • How can smart AR glasses vendors best position themselves to succeed in the long run?

Who Needs This Report?

  • Smart AR glasses vendors
  • Smart AR glasses software companies
  • Mobile AR platform and software companies
  • Content creation providers
  • Enterprise IT managers
  • Semiconductor and component companies
  • Investor community

Table of Contents

1. Executive Summary

  • 1. Introduction
  • 2. Market Drivers
  • 3. Market Barriers
  • 4. Key Applications
  • 5. Market Forecasts

2. Market Issues

  • 1. The Reality-Virtuality Continuum
  • 2. Definitions
  • 3. Market Drivers
    • 1. Mobile AR Is Gaining Traction
    • 2. The Living Room Becomes the Screen and the Beach Becomes an Amphitheater
    • 3. Hands-Free Is a Valuable Resource for Workplace Applications
    • 4. First-Person View Will Benefit Workplace Communications
    • 5. Smart Glasses Can Improve Industrial Workflows
  • 4. Market Barriers
    • 1. Design and Social Acceptability Are Key Factors for Consumer-Facing Smart Glasses
    • 2. Increasing Automation of Industrial Processes Could Impact Primary Use Cases
    • 3. Narrow Field of View and Latency Could Diminish the User Experience
  • 5. Key Applications
    • 1. Consumer
    • 2. Enterprise
      • 1. 3D/CAD Modeling for Engineering or Architectural Firms
      • 2. Augmented Reality: The Next Enterprise Computing Platform
    • 3. Industrial
      • 1. Warehouse/Logistics Applications:
      • 2. Manufacturing Shop Floor Inspection
      • 3. Workflow Improvement
      • 4. Mobile Workforce Management
    • 4. Public Safety
    • 5. Sports
    • 6. Healthcare
  • 6. Augmented Reality Glasses Software

3. Technology Issues

  • 1. Technology Comparisons for Smart Glasses
  • 2. User Interfaces for Smart AR Glasses
    • 1. Gesture Control
    • 2. Voice Control
    • 3. Holographic Touch Control

4. Key Industry Players

  • 1. APX Labs
  • 2. Augmate
  • 3. Augmedix
  • 4. DAQRI
  • 5. Epson
  • 6. Google
  • 7. Kopin Corporation
  • 8. Magic Leap
  • 9. Microsoft
  • 10. Meta Glasses
  • 11. Metaio
  • 12. Wikitude
  • 13. Osterhaut Design Group
  • 14. Pristine
  • 15. Qualcomm
  • 16. Recon Instruments
  • 17. Vuzix
  • 18. Additional Industry Participants

5. Market Forecasts

  • 1. Global and Regional Markets
  • 2. Application Markets
    • 1. Definitions
    • 2. Global Market
    • 3. North America
    • 4. Europe
    • 5. Asia Pacific
    • 6. Latin America
    • 7. Middle East & Africa
  • 3. Connectivity Technologies
  • 4. Conclusions and Strategic Recommendations
    • 1. Conclusions
    • 2. Strategic Recommendations

6. Company Directory

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Charts and Figures

10. Scope of Study, Sources and Methodology, Notes

List of Charts, Figures, and Tables

Charts

  • Smart AR Glasses Shipments, World Markets: 2013-2020
  • Smart AR Glasses Device Revenue, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Region, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Region, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, North America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, North America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Europe: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Europe: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Shipments by Connectivity Technology, World Markets: 2013-2020

Figures

  • The Reality-Virtuality Continuum
  • Living Room Applications for Microsoft HoloLens
  • Magic Leap Cinematic Reality Visualizations
  • Enterprise and Industrial Wearables Value Chain
  • Gesture Control for Construction Worker Application
  • Voice Control for Smart Glasses Application on Manufacturing Shop Floor
  • DAQRI Smart Helmet
  • Epson Moverio BT-200 Smart Glasses
  • Magic Leap Product Diagram from Patent Filing
  • Microsoft HoloLens
  • Microsoft HoloLens Medical Education Application
  • Microsoft HoloLens Architecture Application
  • Meta Pro Smart Glasses
  • ODG's AR Glasses for BMW MINI Augmented Vision
  • Recon Jet Smart Glasses
  • Vuzix M100 Smart Glasses for Warehouse Applications

Tables

  • Smart AR Glasses Shipments, World Markets: 2013-2020
  • Smart AR Glasses Device Revenue, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Region, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Region, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, North America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, North America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Europe: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Europe: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Shipments by Connectivity Technology, World Markets: 2013-2020
  • Smart Glasses Product and Technology Comparisons
  • Additional Industry Participants
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