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市場調査レポート

スマートウォッチ:Apple Watch・WatchKit・Android Wear・Tizen・WebOS・組み込みOS:世界のスマートウォッチデバイス・OS・接続技術・エンドユーズ市場の分析・予測

Smart Watches: Apple Watch, WatchKit, Android Wear, Tizen, WebOS, and Embedded OS: Global Market Analysis and Forecasts for Smart Watch Devices, Operating Systems, Connectivity Technologies and Application Markets

発行 Tractica 商品コード 324802
出版日 ページ情報 英文 54 Pages; 52 Tables, Charts & Figures
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スマートウォッチ:Apple Watch・WatchKit・Android Wear・Tizen・WebOS・組み込みOS:世界のスマートウォッチデバイス・OS・接続技術・エンドユーズ市場の分析・予測 Smart Watches: Apple Watch, WatchKit, Android Wear, Tizen, WebOS, and Embedded OS: Global Market Analysis and Forecasts for Smart Watch Devices, Operating Systems, Connectivity Technologies and Application Markets
出版日: 2015年02月24日 ページ情報: 英文 54 Pages; 52 Tables, Charts & Figures
担当者のコメント
Tracticaは、時代を先取りした商品ラインナップを展開する市場調査会社です。レポートを分野別にまとめてご購入できる『年間契約型レポートパッケージ』もございます。既刊のウェアラブルデバイス関連レポート8冊に2016年発行予定の新刊8冊を加えた16冊を、たった5冊分の価格でお求めいただける大変お得なセットです。専門アナリストのサポートサービスもご利用いただけますので、是非合わせてご検討下さい。
概要

2014年秋のAppleによる発表以来、競合各社の取り組みも活発化しており、今後はフォームファクター、機能、OSにおいて断片化が進むと予測されています。スマートウォッチの年間出荷数は、2013年から2020年にかけて71%のCAGRで成長し、2013年の230万台から2020年には9,490万台に拡大すると予測されています。

当レポートでは、世界のスマートウォッチ市場の動向について調査し、市場成長の推進因子および障壁の分析、用途、価格、技術に関する分析、主要事業者のプロファイル、出荷数およびデバイス収益の推移と予測、地域・エンドユーズ市場別の内訳、関連事業者への戦略的提言などをまとめています。

第1章 エグゼクティブサマリー

  • イントロダクション
  • 市場成長推進因子
  • 市場における障壁
  • 技術課題
  • バリューチェーンへの戦略的提言
  • 市場予測

第2章 市場課題

  • 市場成長推進因子
  • 市場における障壁
  • 用途の分析
  • 価格分析

第3章 技術課題

  • MPU vs MCUプラットフォーム
  • UI/UXに関する考察
  • バッテリー寿命
  • 接続技術
  • スマートウォッチ用OS

第4章 主要参入企業

  • Apple
    • SWOT分析
    • 企業プロファイル
  • LG
    • SWOT分析
    • 企業プロファイル
  • Motorola
    • SWOT分析
    • 企業プロファイル
  • Samsung
    • SWOT分析
    • 企業プロファイル
  • Sony
    • SWOT分析
    • 企業プロファイル
  • Fitbit
    • SWOT分析
    • 企業プロファイル
  • Omate
    • SWOT分析
    • 企業プロファイル
  • Basis
    • SWOT分析
    • 企業プロファイル
  • Garmin
    • SWOT分析
    • 企業プロファイル
  • Meta Watch
    • SWOT分析
    • 企業プロファイル
  • Withings
    • SWOT分析
    • 企業プロファイル
  • Pebble
    • SWOT分析
    • 企業プロファイル
  • その他

第5章 市場予測

  • 定義・主な前提因子
  • 地域別出荷数
    • スマートウォッチ出荷数
    • スマートウォッチデバイス収益
  • 北米
    • スマートウォッチ出荷数:エンドユーズ市場別
    • スマートウォッチデバイス収益:エンドユーズ市場別
    • スマートウォッチ出荷数:接続技術別
  • 欧州
    • スマートウォッチ出荷数:エンドユーズ市場別
    • スマートウォッチデバイス収益:エンドユーズ市場別
    • スマートウォッチ出荷数:接続技術別
  • アジア太平洋
    • スマートウォッチ出荷数:エンドユーズ市場別
    • スマートウォッチデバイス収益:エンドユーズ市場別
    • スマートウォッチ出荷数:接続技術別
  • ラテンアメリカ
    • スマートウォッチ出荷数:エンドユーズ市場別
    • スマートウォッチデバイス収益:エンドユーズ市場別
    • スマートウォッチ出荷数:接続技術別
  • 中東・アフリカ
    • スマートウォッチ出荷数:エンドユーズ市場別
    • スマートウォッチデバイス収益:エンドユーズ市場別
    • スマートウォッチ出荷数:接続技術別
  • 総論・提言

第6章 企業総覧

第7章 用語

第8章 目次

第9章 図表

第10章 調査範囲・情報源・調査手法・注記

図表

目次
Product Code: SW-15

image1

The Apple Watch is the most eagerly anticipated smart watch and wearable device to hit the market in 2015. It is not just Apple fans who are eagerly awaiting the biggest new product launch from Apple since the iPad; it is the entire wearables industry and supply chain. While Pebble succeeded in establishing the smart watch as a compelling product category, Apple's entry into this market is expected to provide the necessary boost to consumer awareness and interest that will truly kick off the market for the next wave of computing.


Since Apple's announcement in fall 2014, there has been a flurry of activity among competitors trying to position and reposition themselves. Companies like Samsung, LG, and Motorola have decided to compete head on with Apple in the high-end, multi-function smart watch segment. Swatch, the largest watchmaker in the world, has announced that it is launching a smart watch to rival Apple in 2015. Others like Garmin, Basis, and Wellograph will continue to focus on the fitness and wellness markets. And a third segment has emerged that includes incumbent watchmakers like Casio and newer names like Martian and Kairos, who have decided to take a different approach and introduce smart features in traditional watches, both analog and digital. Beyond the Apple Watch, Tractica expects a high degree of fragmentation in terms of form factor, functionality, and operating system. Overall, Tractica forecasts that annual smart watch shipments will grow from 2.3 million units in 2013 to 94.9 million in 2020, representing a compound annual growth rate (CAGR) of 71%.

This Tractica report examines global market trends for smart watches and provides 7-year market sizing and forecasts for smart watch device shipments and revenues during the period from 2013 through 2020. The report examines the technology issues, market opportunities, and barriers for smart watches and the relevant application markets including consumer, enterprise, industrial, healthcare, and sports. A separate analysis is provided around smart watch operating systems and the implications for watch app developers. Key industry players are analyzed in depth, including assessments of their relative strengths and weaknesses. Market forecasts are segmented by world region, application market, and connectivity technology.

Key Market Forecasts

  • Smart Watch Device Shipments and Revenue by Region, World Markets: 2013-2020
  • Smart Watch Shipments and Revenue by Application Market, World Markets: 2013-2020
  • Smart Watch Shipments and Revenue by Connectivity Technology, World Markets: 2013-2020
  • Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Smart Watch Shipments by Operating System, World Markets: 2013-2020
  • Smart Watch Market Share by Operating System, World Markets: 2013-2020

Operating Systems

  • Apple Watch
  • Android Wear
  • Tizen
  • WebOS
  • Embedded OS

Technologies

  • Wi-Fi
  • Bluetooth
  • NFC
  • Cellular
  • GPS

Applications

  • Consumer
  • Enterprise
  • Industrial
  • Public Safety
  • Healthcare
  • Sports

Geographies

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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image3

Key Questions Addressed

  • What is the current state of the smart watch market and what will be the key stages of growth and development over the next several years?
  • How is the smart watch market tiered by device capabilities and price points, and how will this change over the next several years?
  • How does the scale of the market opportunity differ among application markets such as consumer, sports, healthcare, or enterprise? What are the reasons behind these differences?
  • How will the growth and adoption of smart watches vary by world region?
  • Which connectivity technologies will be most prevalent in smart watches?
  • How will smart watch unit shipments and revenues vary by world region, device category, and application market?

Who Needs This Report?

  • Smart watch manufacturers
  • Traditional watch manufacturers
  • Wearable device manufacturers
  • Consumer electronics companies
  • Semiconductor and component companies
  • Wearable application developers
  • Mobile network operators
  • Investor community

Table of Contents

SECTION 1 Executive Summary

  • 1.1 Introduction
  • 1.2 Market Drivers
  • 1.3 Market Barriers
  • 1.4 Technology Issues
  • 1.5 Strategic Recommendations for the Value Chain
  • 1.6 Market Forecast

SECTION 2 Market Issues

  • 2.1 Market Drivers
  • 2.2 Market Barriers
  • 2.3 Application Analysis
  • 2.4 Pricing Analysis

SECTION 3 Technology Issues

  • 3.1 MPU Versus MCU Platforms
  • 3.2 UI/UX Considerations
  • 3.3 Battery Life
  • 3.4 Connectivity Analysis
  • 3.5 Smart Watch Operating Systems

SECTION 4 Key Industry Players

  • 4.1 Apple
  • 4.2 LG
  • 4.3 Motorola
  • 4.4 Samsung
  • 4.5 Sony
  • 4.6 Fitbit
  • 4.7 Omate
  • 4.8 Basis
  • 4.9 Garmin
  • 4.10 Meta Watch
  • 4.11 Withings
  • 4.12 Pebble
  • 4.13 Other Smart Watch Companies

SECTION 5 Market Forecasts

  • 5.1 Definitions and Forecast Assumptions
  • 5.2 Shipments by Region
  • 5.3 North America
  • 5.4 Europe
  • 5.5 Asia Pacific
  • 5.6 Latin America
  • 5.7 Middle East & Africa
  • 5.8 Conclusions and Recommendations

SECTION 6 Company Directory

SECTION 7 Acronym and Abbreviation List

SECTION 8 Table of Contents

SECTION 9 Table of Charts and Figures

SECTION 10 Scope of Study

Sources and Methodology

Notes

TABLE OF CHARTS AND FIGURES

  • Chart 1.1 Smart Watch Market Share by OS, World Markets: 2013-2020
  • Chart 1.2 Smart Watch Shipments and Revenues, World Markets: 2013-2020
  • Chart 2.1 Smart Watch Shipments by Application Market, World Markets: 2013-2020
  • Chart 2.2 Smart Watch Device Revenue by Application Market, World Markets: 2013-2020
  • Chart 2.3 Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Chart 3.1 Smart Watch Shipments by Connectivity Technology, World Markets: 2013-2020
  • Chart 3.2 Smart Watch Shipments by OS, World Markets: 2013-2020
  • Chart 5.1 Smart Watch Shipments by Region, World Markets: 2013-2020
  • Chart 5.2 Smart Watch Device Revenue by Region, World Markets: 2013-2020
  • Chart 5.3 Smart Watch Shipments by Application Market, North America: 2013-2020
  • Chart 5.4 Smart Watch Device Revenue by Application Market, North America: 2013-2020
  • Chart 5.5 Smart Watch Shipments by Connectivity Technology, North America: 2013-2020
  • Chart 5.6 Smart Watch Shipments by Application Market, Europe: 2013-2020
  • Chart 5.7 Smart Watch Device Revenue by Application Market, Europe: 2013-2020
  • Chart 5.8 Smart Watch Shipments by Connectivity Technology, Europe: 2013-2020
  • Chart 5.9 Smart Watch Shipments by Application Market, Asia Pacific: 2013-2020
  • Chart 5.10 Smart Watch Device Revenue by Application Market, Asia Pacific: 2013-2020
  • Chart 5.11 Smart Watch Shipments by Connectivity Technology, Asia Pacific: 2013-2020
  • Chart 5.12 Smart Watch Shipments by Application Market, Latin America: 2013-2020
  • Chart 5.13 Smart Watch Device Revenue by Application Market, Latin America: 2013-2020
  • Chart 5.14 Smart Watch Shipments by Connectivity Technology, Latin America: 2013-2020
  • Chart 5.15 Smart Watch Shipments by Application Market, Middle East & Africa: 2013-2020
  • Chart 5.16 Smart Watch Device Revenue by Application Market, Middle East & Africa: 2013-2020
  • Chart 5.17 Smart Watch Shipments by Connectivity Technology, Middle East & Africa: 2013-2020
  • Chart 11.1 Tractica Research Methodology
  • Figure 2.1 Apple Watch
  • Figure 2.2 Kairos Smart Watch
  • Figure 3.1 Energous Wattup Wireless Charging Solution
  • Figure 4.1 Moto 360 Watch
  • Figure 4.2 Withings Activité Watch
  • Figure 4.3 Pebble Watch
  • Table 4.1 Additional Industry Participants
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