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市場調査レポート

世界の革新的なモバイル付加価値サービス(VAS)市場:サービス革新による収益・顧客の拡大

Global Innovative Mobile VAS 2014: Revenue and Customer Growth Through Service Innovation

発行 Telspro 商品コード 308356
出版日 ページ情報 英文 88 Pages
納期: 即日から翌営業日
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世界の革新的なモバイル付加価値サービス(VAS)市場:サービス革新による収益・顧客の拡大 Global Innovative Mobile VAS 2014: Revenue and Customer Growth Through Service Innovation
出版日: 2014年05月30日 ページ情報: 英文 88 Pages
概要

当レポートでは、世界各国におけるモバイル通信向け付加価値サービス(VAS)市場での革新的サービスの開設・運用状況について分析し、8分野・合計30件以上の事例を取り上げて、その詳細情報(開始目的、サービス内容の概略、市場参入戦略、対象市場、プロモーション活動、業績(ARPU)、自社事業への影響度など)をお届けいたします。

エグゼクティブ・サマリー

第1章:概要

  • イントロダクション
  • 分析手法
  • 全世界・各地域の市場成長率とその予測
  • 全世界・各地域の付加価値サービス(VAS)成長率とその予測

第2章 革新的モバイルヘルスVAS

  • イントロダクション
  • ケーススタディ
    • Verizon:Converged Health Management System
    • O2 United Kingdom:Help at Hand
    • Safaricom Kenya:M-Health Initiatives
    • Vodafone:SMS for Life

第3章 革新的なモバイル教育VAS

  • イントロダクション
  • ケーススタディ
    • Tata Docomo:Mobile Tutor
    • Airtel India:M-Education
    • Telecom Italia:educ@tion
    • AT&T:Campus Guide

第4章 革新的なモバイル・インフォテインメントVAS

  • イントロダクション
  • ケーススタディ
    • Orange Austria:Name That Number
    • NTTドコモ:はなして翻訳
    • Orange:Travel Angel App
    • Docomo India:Offers Near Me

第5章 革新的なモバイル・エンタテインメントVAS

  • イントロダクション
  • ケーススタディ
    • O2 United Kingdom:TU GO
    • Airtel:Mobile Video
    • Orange:Google SMS
    • Tata Docomo:My Call My Tune

第6章 革新的なmコマースVAS

  • イントロダクション
  • ケーススタディ
    • KT:Moca Wallet
    • China Mobile:Simpass NFC
    • Telefonica:Direct Operator Billing
    • Vodafone:Premium SMS

第7章 革新的なモバイルユース(m-Youth)VAS

  • イントロダクション
  • ケーススタディ
    • Orange:Nisort
    • Etisalat:Dot Me
    • Aircel:Facebook Update
    • T-Mobile:Bobsled

第8章 革新的なモバイル・オートモーティブ(コネクテッドカー)VAS

  • イントロダクション
  • ケーススタディ
    • VodafoneとBMW
    • TelenorとVolvo

第9章 その他の革新的なVAS

  • ケーススタディ
    • Mobilink:Double Up Number
    • Vodafone:Credit Card
    • T-Mobile Germany:Navigator
    • Orange:Free Education Access in AMEA
    • Grameenphone:Quick Search
    • Orange Ivory Coast:Duty Chemist
    • Vodafone UK:Split Bill

第10章 未来の電気通信サービス

目次

Our global analyst team has identified and analyzed more than 30 examples of best practice within the topic of value added services. These case studies provide clear working and insights into the strategic goals underpinning VAS initiatives, the implementation tactics, as well as analyzing the impact these have had on their businesses.

The case studies span a broad range of categories i.e. m-education, m-health, m-commerce, entertainment, information etc. to present the detailed analysis of content, service, interface & monetization issues related to value added services,

The report provides in depth case studies.

Every case study includes:

  • Objective for deploying a particular plan
  • Complete service analysis
  • Go-To-Market used by the operator
  • Segments targeted
  • Promotions and campaign done
  • Results in terms of pre and post ARPU figures

“In the face of increasing competition, both from within and without the mobile industry, operators are now beginning to realize just how much their future success relies on Innovating VAS models.” - Senior Research Analyst, Telspro.

Reasons to adopt a particular strategy looking at financial KPI's, dynamics, competitive environment:

Objective of the strategy

Fundamentals including enhancing ARPU, Customer Acquisition, Driving AMPU, Reducing Churn.

Approach and execution method working of a plan

Branding, Go-To-Market Strategies, Post Results - Pre and Post ARPU figures, Churn Levels, Revenues.

Who Should Buy This Report?

This report will help you optimally position your VAS services and choose the strategies that have proven successful among various segments.

The report also analyzes services that make a subscriber less likely to leave your network and helps you evaluate whether current strategies will stimulate usage without damaging your bottom line.

The analytical study shows how carriers can greatly enhance their revenue through innovative proposition affecting the ARPU/AMPU. The Case study led report presents Go-To-Market strategies with recommendations and conclusions for the local markets and how the successful strategies can be effectively implemented in local markets.

This Report is a must Read for Personnel directly associated with Mobile CONVERGENCE PORTFOLIO, Strategy, marketing, product development and VAS strategies.

Highlights From This Report

  • Mobile Tutor is a unique service that connects people who want to learn and acquire knowledge with subjects experts. Results
    • Service witnessed rapid uptake.
    • One million users exceeded within 12 months
    • Revenue from the service exceeded forecast
  • Dot Me a SMS based message board service which allows customers to share information and stay connected on the go. Results
    • The service increased 'talkability' among targeted audience.
    • Dot Me contributed to increased subscriber growth of 21.41%.
  • T-Mobile Bobsled allowed users free calls and messages using cellular data or WiFi competing with Skype, Whatsapp and so on.
  • Results
    • The service successfully elevated T-Mobile to the #1 position in social networking for 22 countries and simultaneously lifted organic downloads to new heights.
    • In less than 15 months of launch service had over 2 million users who had made 10 million calls between them.

Table of Contents

Executive Summary

Chapter 1: Overview

  • 1.1. Introduction
  • 1.2. Methodology
  • 1.3. Global and regional Market Growth and Projection
  • 1.4. Global and regional VAS Growth and Projection

Chapter 2: Innovative M-Health VAS

  • 2.1. Introduction
  • 2.2. Case Studies
    • 2.2.1. Verizon - Converged Health Management System
    • 2.2.2. O2 United Kingdom - Help at Hand
    • 2.2.3. Safaricom Kenya - M - Health Initiatives
    • 2.2.4. Vodafone - SMS for Life

Chapter 3: Innovative M-Education VAS

  • 3.1. Introduction
  • 3.2. Case Studies
    • 3.2.1. Tata Docomo - Mobile Tutor
    • 3.2.2. Airtel India - M-Education
    • 3.2.3. Telecom Italia - educ@tion
    • 3.2.4. AT&T - Campus Guide

Chapter 4: Innovative M-Infotainment VAS

  • 4.1. Introduction
  • 4.2. Case Studies
    • 4.2.1. Orange Austria - Name That Number
    • 4.2.2. NTT Docomo - Hanashite Honyaku
    • 4.2.3. Orange - Travel Angel App
    • 4.2.4. Docomo India - Offers Near Me

Chapter 5: Innovative M-Entertainment VAS

  • 5.1. Introduction
  • 5.2. Case Studies
    • 5.2.1. O2 United Kingdom - TU GO
    • 5.2.2. Airtel - Mobile Video
    • 5.2.3. Orange - Google SMS
    • 5.2.4. Tata Docomo - My Call My Tune

Chapter 6: Innovative M-Commerce VAS

  • 6.1. Introduction
  • 6.2. Case Studies
    • 6.2.1. KT - Moca Wallet
    • 6.2.2. China Mobile - Simpass NFC
    • 6.2.3. Telefonica - Direct Operator Billing
    • 6.2.4. Vodafone - Premium SMS

Chapter 7: Innovative M-Youth VAS

  • 7.1. Introduction
  • 7.2. Case Studies
    • 7.2.1. Orange - Nisort
    • 7.2.2. Etisalat - Dot Me
    • 7.2.3. Aircel - Facebook Update
    • 7.2.4. T-Mobile - Bobsled

Chapter 8: Innovative M-Automotive (connected cars) VAS

  • 8.1. Introduction
  • 8.2. Case Examples
    • 8.2.1. Vodafone and BMW
    • 8.2.2. Telenor and Volvo

Chapter 9: Other Innovative VAS

  • 9.1. Case Studies
    • 9.1.1. Mobilink - Double Up Number
    • 9.1.2. Vodafone - Credit Card
    • 9.1.3. T-Mobile Germany - Navigator
    • 9.1.4. Orange - Free Education Access in AMEA
    • 9.1.5. Grameenphone - Quick Search
    • 9.1.6. Orange Ivory Coast - Duty Chemist
    • 9.1.7. Vodafone UK - Split Bill

Chapter 10: Future Telecommunication Services

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