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メスカル(Mezcal)市場規模・予測、世界・地域シェア、動向、成長機会分析:製品タイプ別、カテゴリー別、流通チャネル別

Mezcal Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type, Category, and Distribution Channel

出版日: | 発行: The Insight Partners | ページ情報: 英文 153 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.86円
メスカル(Mezcal)市場規模・予測、世界・地域シェア、動向、成長機会分析:製品タイプ別、カテゴリー別、流通チャネル別
出版日: 2023年10月11日
発行: The Insight Partners
ページ情報: 英文 153 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

2022年のメスカル市場規模は14億6,000万米ドルで、2030年には23億9,000万米ドルに達すると予測され、2023年から2030年までのCAGRは6.3%と推定されます。

メスカルは、主にオアハカ地方でリュウゼツランから作られるメキシコ特有の蒸留酒です。メスカルの一種であるテキーラがブルー・リュウゼツランのみから作られるのとは異なり、メスカルは様々な種類のリュウゼツランから製造できるため、風味や香りの幅が広がります。メスカルに対する需要の急増は、その職人的な製造方法、独特のスモーキーフレーバー、クラフトスピリッツに対する評価の高まりに起因しています。消費者は飲酒体験に本物志向と多様性を求めるようになっており、その結果、メスカルは冒険好きなスピリッツ愛好家やミクソロジストの間で人気を集めています。その文化的遺産と伝統的な製造技術もメスカルの魅力に貢献しており、アガベベースのスピリッツの豊かな世界を探求したい人々にとって、メスカルは人気の高い選択肢となっています。

製品タイプに基づき、市場はホベン、レポサド、アネホ、その他に分類されます。レポサド・セグメントは2022~2030年に最も高いCAGRを記録すると予想されます。スペイン語で「休ませた」という意味のレポサドは、ホベンの若々しく大胆な味わいとアネホ・メスカルの熟成された複雑な味わいの中間に位置します。オーク樽での熟成期間は2ヶ月から1年と比較的短いです。この熟成はスピリッツにまろやかさを与え、アガベのシャープなエッジを滑らかにします。レポサド・メスカルは核となるアガベの風味を保ちながら、バニラ、キャラメル、木の香りなど、さらなるニュアンスを生み出しています。レポサドの需要が急増しているのは、ホベンの未熟成の活力とアネホの洗練された複雑さのバランスをとる能力があるためで、より滑らかで親しみやすいメスカル体験を求める人々に好まれる選択となっています。

APACのメスカル市場には、中国、日本、インド、オーストラリア、韓国、その他APACの諸国など、先進国と新興経済諸国があります。メスカルはリュウゼツランから作られる蒸留アルコール飲料です。メスカルは主にメキシコが原産地で、ほとんどのメーカーはこの飲料をアジア諸国、主に日本に輸出しています。リュウゼツランは主にメキシコの様々な地域と赤道以南に生息しているが、ほとんどのメスカルはオアハカで製造されています。現在の市場シナリオでは、このアルコール飲料は世界中で人気を博しています。アジア市場は今、メスカル販売と消費の重要な市場になりつつあります。メスカルは中国、インド、日本、オーストラリアなどのアジア諸国の消費者の間で人気を集めています。メスカルへの消費者のシフトは、主に健康への関心の高まりに起因しています。贅沢なアルコール飲料への嗜好の高まりがメスカルへの需要を高めており、APACの市場成長を促進すると予想されます。

メスカル市場は成長分野です。若い世代は異なる文化圏の様々な飲食品、料理を探求するのが好きです。これはアジア太平洋におけるメスカル市場の成長にさらに貢献しています。また、eコマース分野の成長も顕著です。あらゆるタイプのメスカル製品がオンラインやオフラインの小売チャネルを通じて消費者に提供されています。これらすべての要因がアジア太平洋におけるメスカル需要を煽っています。

世界のメスカル市場で事業を展開している主要企業には、Casa Agave Ltd、Qiquiriqui Mezcal Ltd、Davide Campari Milano NV、Gente de Mezcal SA de CV、Bacardi-Martini BV、Diageo Plc、Pernod Ricard SA、Meanwhile Drinks Ltd、Proximo Spirits Inc、Madre Mezcal Incなどがあります。世界のメスカル市場で事業を展開する企業は、顧客の需要を満たすために高品質の製品を提供することに注力しています。また、研究開発活動への投資、新製品の発売、生産能力の拡大などの戦略にも注力しています。

世界のメスカル市場全体の規模は、一次情報および二次情報を用いて算出しました。調査プロセスを開始するにあたり、市場に関する質的・量的情報を入手するため、社内外の情報源を用いて徹底的な二次調査を実施しました。また、データを検証し、このテーマについてより分析的な洞察を得るために、業界関係者に複数の一次インタビューを実施しました。このプロセスの参入企業には、副社長、市場開拓マネージャー、マーケットインテリジェンスマネージャー、国内営業マネージャーなどの業界専門家と、メスカル市場を専門とするバリュエーション専門家、調査アナリスト、キーオピニオンリーダーなどの外部コンサルタントが含まれます。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要市場洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査

第4章 メスカル市場の情勢

  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 競争企業間の敵対関係
    • 代替品の脅威
  • エコシステム分析
  • ベンダー一覧

第5章 メスカル市場:主要産業力学

  • 市場促進要因
    • 高級・プレミアム飲料の需要増加
    • eコマースプラットフォームにおけるアルコール飲料の入手可能性の増加
  • 市場抑制要因
    • 厳しい規制
  • 市場機会
    • クラフトスピリッツの需要増加
  • 今後の動向
    • フレーバーの革新
  • 促進要因と抑制要因の影響

第6章 メスカル市場:世界市場分析

  • メスカル市場の売上高、2020年~2030年
  • メスカル市場の予測と分析

第7章 メスカルの世界市場分析:製品タイプ

  • ジョベン
    • ホベン市場の収益と2030年までの予測
  • レポサド
    • レポサドの概要
    • レポサド市場の収益と2030年までの予測
  • アネホ
    • アネホの概要
    • アネホ市場の収益と2030年までの予測
  • その他
    • その他市場の収益と2030年までの予測

第8章 メスカル市場の分析-カテゴリー

  • 100%アガベ
  • ブレンド

第9章 メスカルの世界市場分析-流通チャネル

  • スーパーマーケットとハイパーマーケット
    • スーパーマーケットとハイパーマーケット市場の収益と2030年までの予測
  • 専門店
    • 専門店市場の収益と2030年までの予測
  • オンライン小売
    • オンライン小売市場の収益と2030年までの予測
  • その他
    • その他の概要
    • その他市場の収益と2030年までの予測

第10章 メスカル市場:地域別分析

  • 北米
    • メキシコ
  • 欧州
    • その他欧州
  • アジア太平洋
    • その他アジア太平洋地域
  • 中南米
    • その他中南米
  • 中東・アフリカ
    • その他中東とアフリカ

第11章 メスカル市場:COVID-19パンデミックの影響

  • COVID-19前後の影響

第12章 競合情勢

  • 主要プレーヤー別ヒートマップ分析
  • 企業のポジショニングと集中度

第13章 企業プロファイル

  • Casa Agave Ltd
  • Quiquiriqui Mezcal Ltd
  • Davide Campari Milano NV
  • Gente de Mezcal SA de CV
  • Bacardi-Martini BV
  • Diageo Plc
  • Pernod Ricard SA
  • Meanwhile Drinks Ltd
  • Proximo Spirits Inc
  • Madre Mezcal Inc

第14章 付録

図表

List Of Tables

  • Table 1. Mezcal Market Segmentation
  • Table 2. List of Raw Material Suppliers in Value Chain:
  • Table 3. List of Manufacturers in Value Chain:
  • Table 4. List of Retailers
  • Table 5. Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 6. Global Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 7. Global Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 8. Global Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 9. North America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 10. North America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 11. North America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 12. US Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 13. US Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 14. US Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 15. Canada Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 16. Canada Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 17. Canada Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 18. Mexico Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 19. Mexico Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 20. Mexico Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 21. Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 22. Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 23. Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 24. Germany Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 25. Germany Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 26. Germany Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 27. UK Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Prodcut Type
  • Table 28. UK Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 29. UK Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 30. France Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Prodcut Type
  • Table 31. France Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 32. France Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 33. Italy Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 34. Italy Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 35. Italy Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 36. Russia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 37. Russia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 38. Russia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 39. Rest of Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 40. Rest of Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 41. Rest of Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 42. Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 43. Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 44. Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 45. China Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 46. China Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 47. China Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 48. Japan Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 49. Japan Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 50. Japan Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 51. India Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 52. India Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 53. India Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 54. Australia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 55. Australia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 56. Australia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 57. South Korea Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 58. South Korea Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Category
  • Table 59. South Korea Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 60. Rest of Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
  • Table 61. Rest of Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million) -Category
  • Table 62. Rest of Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 63. South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 64. South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 65. South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 66. Brazil Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Prodcut Type
  • Table 67. Brazil Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 68. Brazil Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 69. Argentina Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 70. Argentina Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 71. Argentina Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 72. Rest of South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 73. Rest of South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 74. Rest of South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 75. Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 76. Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 77. Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 78. Saudi Arabia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 79. Saudi Arabia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 80. Saudi Arabia Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 81. UAE Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 82. UAE Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 83. UAE Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 84. South Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 85. South Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 86. South Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 87. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Product Type
  • Table 88. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Category
  • Table 89. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 90. Heat Map Analysis By Key Players

List Of Figures

  • Figure 1. Mezcal Market Segmentation, By Geography
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: Mezcal Market
  • Figure 4. Mezcal Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Global Mezcal Market Revenue (US$ Million), 2020 - 2030
  • Figure 7. Global Mezcal Market Share (%) -Product Type, 2022 and 2030
  • Figure 8. Joven Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Reposado Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. Anejo Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 11. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Global Mezcal Market Share (%) - Category, 2022 and 2030
  • Figure 13. 100% Agave Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 14. Blend Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. Global Mezcal Market Share (%) -Distribution Channel, 2022 and 2030
  • Figure 16. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 18. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Mezcal Market Breakdown by Geography, 2022 and 2030 (US$ Million)
  • Figure 21. North America Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. North America Mezcal Market Breakdown by Product Type (2022 and 2030)
  • Figure 23. North America Mezcal Market Breakdown by Category (2022 and 2030)
  • Figure 24. North America Mezcal Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 25. North America Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 26. US Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 27. Canada Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 28. Mexico Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 29. Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 30. Europe Mezcal Market Breakdown by Product Type (2022 and 2030)
  • Figure 31. Europe Mezcal Market Breakdown by Category (2022 and 2030)
  • Figure 32. Europe Mezcal Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 33. Europe Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 34. Germany Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 35. UK Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 36. France Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 37. Italy Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 38. Russia Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 39. Rest of Europe Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 40. Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 41. Asia Pacific Mezcal Market Breakdown by Product Type (2022 and 2030)
  • Figure 42. Asia Pacific Mezcal Market Breakdown by Category (2022 and 2030)
  • Figure 43. Asia Pacific Mezcal Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 44. Asia Pacific Mezcal Market Breakdown By Key Countries, 2022 And 2030 (%)
  • Figure 45. China Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 46. Japan Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 47. India Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 48. Australia Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 49. South Korea Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 50. Rest of Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 51. South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 52. South & Central America Mezcal Market Breakdown by Product Type (2022 and 2030)
  • Figure 53. South & Central America Mezcal Market Breakdown by Category (2022 and 2030)
  • Figure 54. South & Central America Mezcal Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 55. South & Central Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 56. Brazil Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 57. Argentina Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 58. Rest of South & Central America Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 59. Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 60. Middle East & Africa Mezcal Market Breakdown by Product Type (2022 and 2030)
  • Figure 61. Middle East & Africa Mezcal Market Breakdown by Category (2022 and 2030)
  • Figure 62. Middle East & Africa Mezcal Market Breakdown by Distribution Channel (2022 and 2030)
  • Figure 63. Middle East & Africa Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 64. Saudi Arabia Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 65. UAE Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 66. South Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 67. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 68. Pre & Post COVID-19 Impact: Mezcal Market
  • Figure 69. Company Positioning & Concentration
目次
Product Code: TIPRE00007716

The mezcal market size was valued at US$ 1.46 billion in 2022 and is expected to reach US$ 2.39 billion by 2030; it is estimated to register a CAGR of 6.3% from 2023 to 2030.

Mezcal is a distinctive Mexican spirit made from agave plants, primarily in the Oaxaca region. Unlike tequila, which is a type of mezcal made exclusively from blue agave, mezcal can be produced from various agave species, giving it a broader range of flavors and aromas. The surge in demand for mezcal can be attributed to its artisanal production methods, unique smoky flavor, and the growing appreciation for craft spirits. Consumers are increasingly seeking authenticity and diversity in their drinking experiences, which has led to mezcal gaining popularity among adventurous spirits enthusiasts and mixologists alike. Its cultural heritage and traditional production techniques have also contributed to its appeal, making it a sought-after choice for those looking to explore the rich world of agave-based spirits.

Based on product type, the market is categorized into joven, reposado, anejo, and others. The reposado segment is expected to register the highest CAGR during 2022-2030. Reposado, which translates to "rested" in Spanish, represents a middle ground between the youthful boldness of joven and the aged complexity of anejo mezcal. It undergoes a relatively short aging process of two months to one year in oak barrels. This aging imparts a mellower character to the spirit, smoothing out some of the agave's sharper edges. While retaining the core agave flavors, reposado mezcal develops additional nuances, such as hints of vanilla, caramel, and wood. Its surging demand is due to its ability to balance the unaged vibrancy of joven and the refined complexity of anejo, making it a preferred choice for those seeking a smoother and more approachable mezcal experience.

The mezcal market in APAC comprises several developed and developing economies such as China, Japan, India, Australia, South Korea, and the Rest of APAC. Mezcal is a distilled alcoholic beverage prepared from any agave. It mainly originated in Mexico, and most manufacturers export this beverage to Asian countries, mainly to Japan. Agaves are found mainly in different parts of Mexico and south to the equator, though most mezcal is made in Oaxaca. In the current market scenario, this alcoholic beverage is gaining popularity across the globe. The Asian market is now becoming a significant market for mezcal sales and consumption. Mezcal is gaining popularity among consumers in Asian countries such as China, India, Japan, and Australia. This consumer shift toward mezcal is mainly attributed to the rising health concerns. The rising preference for luxurious alcoholic beverages has increased the demand for mezcal, which is anticipated to propel the market growth in APAC.

The mezcal market is a growing sector as people are now focusing on experiencing various types of drinks from different countries. The younger generation mostly loves to explore different food, beverages, and cuisines from different cultures. This further contributes to the Mezcal market growth in Asia Pacific. Also, there is a noticeable growth in the e-commerce sector. All types of mezcal products are available to consumers through online and offline retail channels. All these factors are fueling the demand for mezcal in Asia Pacific.

The key players operating in the global mezcal market include Casa Agave Ltd, Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi-Martini BV, Diageo Plc, Pernod Ricard SA, Meanwhile Drinks Ltd, Proximo Spirits Inc, and Madre Mezcal Inc among others. Players operating in the global mezcal market focus on providing high-quality products to fulfill customer demand. They also focus on strategies such as investments in research and development activities, new product launches, and expanding production capacities.

The overall global mezcal market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the mezcal market.

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Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Market Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Mezcal Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
  • 4.4 List of Vendors

5. Mezcal Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Increase in Demand for Luxury and Premium Beverages
    • 5.1.1 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
  • 5.2 Market Restraints
    • 5.2.1 Stringent Regulations
  • 5.3 Market Opportunities
    • 5.3.1 Increasing Demand for Craft Spirits
  • 5.4 Future Trends
    • 5.4.1 Flavor Innovations
  • 5.5 Impact of Drivers and Restraints:

6. Mezcal Market - Global Market Analysis

  • 6.1 Mezcal Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Mezcal Market Forecast and Analysis

7. Global Mezcal Market Analysis - Product Type

  • 7.1 Joven
    • 7.1.1 Overview
    • 7.1.2 Joven Market Revenue, and Forecast to 2030 (US$ Million)
  • 7.2 Reposado
    • 7.2.1 Overview
    • 7.2.2 Reposado Market Revenue, and Forecast to 2030 (US$ Million)
  • 7.3 Anejo
    • 7.3.1 Overview
    • 7.3.2 Anejo Market Revenue, and Forecast to 2030 (US$ Million)
  • 7.4 Others
    • 7.4.1 Overview
    • 7.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

8. Mezcal Market Analysis - Category

  • 8.1 100% Agave
    • 8.1.1 Overview
    • 8.1.2 100% Agave Market Revenue and Forecast to 2030 (US$ Million)
  • 8.2 Blend
    • 8.2.1 Overview
    • 8.2.2 Blend Market Revenue and Forecast to 2030 (US$ Million)

9. Global Mezcal Market Analysis - Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.2 Specialty Stores
    • 9.2.1 Overview
    • 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. Mezcal Market - Geographical Analysis

  • 10.1 North America
    • 10.1.1 North America Mezcal Market Overview
    • 10.1.2 North America Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.1.3 North America Mezcal Market Breakdown by Product Type
      • 10.1.3.1 North America Mezcal Market Revenue and Forecasts and Analysis - By Product Type
    • 10.1.4 North America Mezcal Market Breakdown by Category
      • 10.1.4.1 North America Mezcal Market Revenue and Forecasts and Analysis - By Category
    • 10.1.5 North America Mezcal Market Breakdown by Distribution Channel
      • 10.1.5.1 North America Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.1.6 North America Mezcal Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.6.1 North America Mezcal Market Breakdown by Country
      • 10.1.6.2 US Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.6.2.1 US Mezcal Market Breakdown by Product Type
        • 10.1.6.2.2 US Mezcal Market Breakdown by Category
        • 10.1.6.2.3 US Mezcal Market Breakdown by Distribution Channel
      • 10.1.6.3 Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.6.3.1 Canada Mezcal Market Breakdown by Product Type
        • 10.1.6.3.2 Canada Mezcal Market Breakdown by Category
        • 10.1.6.3.3 Canada Mezcal Market Breakdown by Distribution Channel
      • 10.1.6.4 Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.6.4.1 Mexico Mezcal Market Breakdown by Product Type
        • 10.1.6.4.2 Mexico Mezcal Market Breakdown by Category
        • 10.1.6.4.3 Mexico Mezcal Market Breakdown by Distribution Channel
  • 10.2 Europe
    • 10.2.1 Europe Mezcal Market Overview
    • 10.2.2 Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.2.3 Europe Mezcal Market Breakdown by Product Type
      • 10.2.3.1 Europe Mezcal Market Revenue and Forecasts and Analysis - By Product Type
    • 10.2.4 Europe Mezcal Market Breakdown by Category
      • 10.2.4.1 Europe Mezcal Market Revenue and Forecasts and Analysis - By Category
    • 10.2.5 Europe Mezcal Market Breakdown by Distribution Channel
      • 10.2.5.1 Europe Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.2.6 Europe Mezcal Market Revenue and Forecasts and Analysis - By Countries
      • 10.2.6.1 Europe Mezcal Market Breakdown by Country
      • 10.2.6.2 Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.2.1 Germany Mezcal Market Breakdown by Product Type
        • 10.2.6.2.2 Germany Mezcal Market Breakdown by Category
        • 10.2.6.2.3 Germany Mezcal Market Breakdown by Distribution Channel
      • 10.2.6.3 UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.3.1 UK Mezcal Market Breakdown by Product Type
        • 10.2.6.3.2 UK Mezcal Market Breakdown by Category
        • 10.2.6.3.3 UK Mezcal Market Breakdown by Distribution Channel
      • 10.2.6.4 France Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.4.1 France Mezcal Market Breakdown by Product Type
        • 10.2.6.4.2 France Mezcal Market Breakdown by Category
        • 10.2.6.4.3 France Mezcal Market Breakdown by Distribution Channel
      • 10.2.6.5 Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.5.1 Italy Mezcal Market Breakdown by Product Type
        • 10.2.6.5.2 Italy Mezcal Market Breakdown by Category
        • 10.2.6.5.3 Italy Mezcal Market Breakdown by Distribution Channel
      • 10.2.6.6 Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.6.1 Russia Mezcal Market Breakdown by Product Type
        • 10.2.6.6.2 Russia Mezcal Market Breakdown by Category
        • 10.2.6.6.3 Russia Mezcal Market Breakdown by Distribution Channel
      • 10.2.6.7 Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.2.6.7.1 Rest of Europe Mezcal Market Breakdown by Product Type
        • 10.2.6.7.2 Rest of Europe Mezcal Market Breakdown by Category
        • 10.2.6.7.3 Rest of Europe Mezcal Market Breakdown by Distribution Channel
  • 10.3 Asia Pacific
    • 10.3.1 Asia Pacific Mezcal Market Overview
    • 10.3.2 Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
    • 10.3.3 Asia Pacific Mezcal Market Breakdown by Product Type
      • 10.3.3.1 Asia Pacific Mezcal Market Revenue and Forecasts and Analysis - By Product Type
    • 10.3.4 Asia Pacific Mezcal Market Breakdown by Category
      • 10.3.4.1 Asia Pacific Mezcal Market Revenue and Forecasts and Analysis - By Category
    • 10.3.5 Asia Pacific Mezcal Market Breakdown by Distribution Channel
      • 10.3.5.1 Asia Pacific Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.3.6 Asia Pacific Mezcal Market Breakdown by Country
      • 10.3.6.1 Asia Pacific Mezcal Market Breakdown by Country
      • 10.3.6.2 China Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.2.1 China Mezcal Market Breakdown by Product Type
        • 10.3.6.2.2 China Mezcal Market Breakdown by Category
        • 10.3.6.2.3 China Mezcal Market Breakdown by Distribution Channel
      • 10.3.6.3 Japan Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.3.1 Japan Mezcal Market Breakdown by Product Type
        • 10.3.6.3.2 Japan Mezcal Market Breakdown by Category
        • 10.3.6.3.3 Japan Mezcal Market Breakdown by Distribution Channel
      • 10.3.6.4 India Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.4.1 India Mezcal Market Breakdown by Product Type
        • 10.3.6.4.2 India Mezcal Market Breakdown by Category
        • 10.3.6.4.3 India Mezcal Market Breakdown by Distribution Channel
      • 10.3.6.5 Australia Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.5.1 Australia Mezcal Market Breakdown by Product Type
        • 10.3.6.5.2 Australia Mezcal Market Breakdown by Category
        • 10.3.6.5.3 Australia Mezcal Market Breakdown by Distribution Channel
      • 10.3.6.6 South Korea Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.6.1 South Korea Mezcal Market Breakdown by Product Type
        • 10.3.6.6.2 South Korea Mezcal Market Breakdown by Category
        • 10.3.6.6.3 South Korea Mezcal Market Breakdown by Distribution Channel
      • 10.3.6.7 Rest of Asia Pacific Mezcal Market Revenue and Forecasts To 2030 (US$ Million)
        • 10.3.6.7.1 Rest of Asia Pacific Mezcal Market Breakdown by Product Type
        • 10.3.6.7.2 Rest of Asia Pacific Mezcal Market Breakdown by Category
        • 10.3.6.7.3 Rest of Asia Pacific Mezcal Market Breakdown by Distribution Channel
  • 10.4 South & Central America
    • 10.4.1 South & Central America Mezcal Market Overview
    • 10.4.2 South & Central America Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.4.3 South & Central America Mezcal Market Breakdown by Product Type
      • 10.4.3.1 South & Central America Mezcal Market Revenue and Forecasts and Analysis - By Product Type
    • 10.4.4 South & Central America Mezcal Market Breakdown by Category
      • 10.4.4.1 South & Central America Mezcal Market and Forecasts and Analysis - By Category
    • 10.4.5 South & Central America Mezcal Market Breakdown by Distribution Channel
      • 10.4.5.1 South & Central America Mezcal Market Revenue and Forecasts and Analysis - By Distribution Channel
    • 10.4.6 South & Central America Mezcal Market Revenue and Forecasts and Analysis - By Countries
      • 10.4.6.1 South & Central Mezcal Market Breakdown by Country
      • 10.4.6.2 Brazil Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.4.6.2.1 Brazil Mezcal Market Breakdown by Product Type
        • 10.4.6.2.2 Brazil Mezcal Market Breakdown by Category
        • 10.4.6.2.3 Brazil Mezcal Market Breakdown by Distribution Channel
      • 10.4.6.3 Argentina Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.4.6.3.1 Argentina Mezcal Market Breakdown by Product Type
        • 10.4.6.3.2 Argentina Mezcal Market Breakdown by Category
        • 10.4.6.3.3 Argentina Mezcal Market Breakdown by Distribution Channel
      • 10.4.6.4 Rest of South & Central America Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.4.6.4.1 Rest of South & Central America Mezcal Market Breakdown by Product Type
        • 10.4.6.4.2 Rest of South & Central America Mezcal Market Breakdown by Category
        • 10.4.6.4.3 Rest of South & Central America Mezcal Market Breakdown by Distribution Channel
  • 10.5 Middle East & Africa
    • 10.5.1 Middle East & Africa Mezcal Market Overview
    • 10.5.2 Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    • 10.5.3 Middle East & Africa Mezcal Market Breakdown by Product Type
      • 10.5.3.1 Middle East & Africa Mezcal Market and Forecasts and Analysis - By Product Type
    • 10.5.4 Middle East & Africa Mezcal Market Breakdown by Category
      • 10.5.4.1 Middle East & Africa Mezcal Market and Forecasts and Analysis - By Category
    • 10.5.5 Middle East & Africa Mezcal Market Breakdown by Distribution Channel
      • 10.5.5.1 Middle East & Africa Mezcal Market and Forecasts and Analysis - By Distribution Channel
    • 10.5.6 Middle East & Africa Mezcal Market Revenue and Forecasts and Analysis - By Countries
      • 10.5.6.1 Middle East & Africa Mezcal Market Breakdown by Country
      • 10.5.6.2 Saudi Arabia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.2.1 Saudi Arabia Mezcal Market Breakdown by Product Type
        • 10.5.6.2.2 Saudi Arabia Mezcal Market Breakdown by Category
        • 10.5.6.2.3 Saudi Arabia Mezcal Market Breakdown by Distribution Channel
      • 10.5.6.3 UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.3.1 UAE Mezcal Market Breakdown by Product Type
        • 10.5.6.3.2 UAE Mezcal Market Breakdown by Category
        • 10.5.6.3.3 UAE Mezcal Market Breakdown by Distribution Channel
      • 10.5.6.4 South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.4.1 South Africa Mezcal Market Breakdown by Product Type
        • 10.5.6.4.2 South Africa Mezcal Market Breakdown by Category
        • 10.5.6.4.3 South Africa Mezcal Market Breakdown by Distribution Channel
      • 10.5.6.5 Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.5.6.5.1 Rest of Middle East & Africa Mezcal Market Breakdown by Product Type
        • 10.5.6.5.2 Rest of Middle East & Africa Mezcal Market Breakdown by Category
        • 10.5.6.5.3 Rest of Middle East & Africa Mezcal Market Breakdown by Distribution Channel

11. Mezcal Market - Impact of COVID-19 Pandemic

  • 11.1 Pre & Post COVID-19 Impact

12. Competitive Landscape

  • 12.1 Heat Map Analysis By Key Players
  • 12.2 Company Positioning & Concentration

13. Company Profiles

  • 13.1 Casa Agave Ltd
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Quiquiriqui Mezcal Ltd
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Davide Campari Milano NV
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Gente de Mezcal SA de CV
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 Bacardi-Martini BV
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Diageo Plc
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 Pernod Ricard SA
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Meanwhile Drinks Ltd
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Proximo Spirits Inc
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Madre Mezcal Inc
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix