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ソーシャルメディア分析市場の2028年までの予測-世界分析- コンポーネント、アプリケーション、デプロイメント、組織サイズ、業種別

Social Media Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Component, Application, Deployment, Organization Size, and Vertical

出版日: | 発行: The Insight Partners | ページ情報: 英文 238 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.42円
ソーシャルメディア分析市場の2028年までの予測-世界分析- コンポーネント、アプリケーション、デプロイメント、組織サイズ、業種別
出版日: 2022年08月26日
発行: The Insight Partners
ページ情報: 英文 238 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ソーシャルメディア分析市場は、2021年の70億784万米ドルから2028年には262億9533万米ドルに達し、2022年から2028年までの間にCAGR21.5%で成長すると予測されます。

企業は、予期せぬ生産遅延を減らし、競争上の優位性を得るために、高度な予知保全ソリューションとサービスを急速に取り入れています。世界的にいくつかのマクロ経済要因が、企業にとって厳しい敵対的な環境を作り出しました。COVID-19のパンデミックは深刻な混乱を引き起こし、いくつかの業界では莫大な損失をもたらしました。欧州、中東、南米における政治的な要因が、さまざまな業種に悪影響を及ぼしました。いくつかの国における深刻な景気後退は、裁量財やオプション財に対する消費者の支出を減少させました。

このような要因から、企業は資本支出を削減し、競争力を維持するためにさまざまな施策を講じています。そのため、企業は生産のダウンタイムを減らし、継続的な生産活動を支援する技術を採用するようになっています。予知保全を利用することで、企業は競争力を維持しながらコストを削減することができます。調査によると、オフショアの石油・ガス会社が予知保全ソリューションを利用することで、ダウンタイムを20%削減し、年間50万バレル以上の生産量増加につながるとされています。このような利点が、予測期間中のソーシャルメディア分析市場の成長を後押しすると予想されます。

COVID-19パンデミックがソーシャルメディアアナリティクス市場の成長に与える影響

ほとんどの国で発生した最初の時期に、COVID-19の広がりを抑制するために政府が課した制限は、ほとんどの企業の日常的な機能に影響を及ぼしました。厳しい制限とサプライチェーンの混乱により、ほとんどの企業が危機に瀕しています。同様の状況は、全地域のほとんどの国で示されました。COVID-19の大流行は、経済、輸送、インフラ、電子・半導体産業に影響を与えました。渡航制限や業務停止により、電子・半導体企業、顧客、パートナーの業務に無期限の支障をきたし、収益に大きな影響を与え、技術的支出を減少させた。また、近い将来、多くの人々にとって在宅勤務が当たり前になるとの見方もあります。このような要因により、人々は手持ちの時間を増やすためにソーシャルメディアの利用を強く促しました。その結果、ソーシャルメディアの利用者が急増し、データの生成量も増加しました。このような要因は、ビジネスインテリジェンスの収集、競争力の獲得、顧客満足度の向上など、企業がデータを活用する上で大きなチャンスとなりました。こうして、世界中でソーシャルメディア分析市場のプレイヤーの需要が急激に高まりました。大企業も中小企業も同様に、ソーシャルメディア分析ソリューションとサービスを利用しました。したがって、ソーシャルメディア分析市場の成長のためのCOVID-19後の見通しは、ほとんどの市場プレーヤーにとって良好と思われます。

アジア太平洋地域のソーシャルメディア分析市場では、中国が最大のシェアを占めており、インドと日本がそれに続いています。中国のソーシャルメディアアナリティクス市場は、世界でも最も速い速度で成長しています。予測期間中に中国のソーシャルメディア分析市場の成長を促進すると予想される主な要因は、ソーシャルメディアユーザー数の増加と、ソーシャルメディアプラットフォームの重要性の高まりです。さらに、企業間の競争力が高まっていることも、同地域のソーシャルメディア分析市場の成長を後押しすると予想されます。ビッグデータとAIのエコシステムが増加しており、ここ数年、大小さまざまなプレイヤーがこの地域に参入しています。その結果、インドは今後、より優れた使用事例とデータサイエンティストの大きな機会を備えた世界最大のソーシャルメディア分析市場の1つになると予想されます。同国のソーシャルメディアユーザー数は増加しており、市場成長にさらにプラスの影響を与えると予想されます。

ソーシャルメディア分析市場の収益は、主にソリューションセグメントから得られています。現代のソーシャルメディア分析ソリューションは、さまざまなソースからデータを簡単に収集し、同じものを分析し、実用的なインサイトを提供します。AI、ML、NLPの統合により、これらのソリューションの需要はさらに高まっています。市場拡大のもう一つの理由は、重いIT設定を必要とせずに、ソーシャルメディアデータを測定、監視、分析し、顧客の態度を理解するソリューションに対する企業の需要です。さらに、中小企業によるソーシャルメディア分析ソリューションの利用が増加していることも、市場拡大の要因となっています。

サービスとは、ベンダーがソーシャルメディア分析ソリューションの導入と維持のために企業に提供する、専門的かつ管理されたサポートサービスのことです。サービス分野の収益は、予測期間中に安定した成長率を記録すると予想されます。ソーシャルメディアの人気が高まるにつれ、企業は必然的にソーシャルメディア分析をマーケティング戦略に取り入れるようになるでしょう。ネットワーキング、コンテンツプロモーション、検索エンジン最適化(SEO)、調査、採用は、現代の組織でソーシャルメディアが果たす5つの重要な機能です。サービスプロバイダーは、ソーシャルメディアがビジネスの成長のためにどのように使用されるかを記述した記録である、ソーシャルメディア広告計画を考案する際に企業を支援することができます。また、ロゴのプロモーション、リードジェネレーション、スキルの習得なども含まれる場合があります。プロフェッショナルサービスやマネージドサービスは、ソーシャルメディア分析がより広く利用されるようになるにつれ、人気が高まると予想されます。このような要因は、セグメントとソーシャルメディアアナリティクス市場規模の両方の成長を促進します。

Cision Ltd.、Hootsuite Inc.、IBM Corporation、Meltwater NV、Oracle Corporation、Qualtrics International Inc.、Salesforce.com、Sprout Social, Inc、Talkwalker S.a.r.l.およびZoho Corporation Pvt. Ltd.がソーシャルメディア分析市場の主要企業の一例です。

全体の成長規模は、一次情報および二次情報の両方を使用して導き出されました。調査プロセスを開始するにあたり、市場に関する質的・量的情報を得るために、社内外の情報源を用いて徹底的な二次調査を実施しました。このプロセスは、すべての市場セグメントに関するソーシャルメディア分析市場規模の概要と予測を得るという目的も兼ねています。また、業界関係者やコメンテーターが複数回の一次インタビューを行い、データの検証を行い、より分析的な知見を得ることができました。このプロセスの参加者には、ソーシャルメディア分析市場を専門とする副社長、事業開発マネージャー、市場情報マネージャー、国内営業マネージャー、評価専門家、研究アナリスト、キーオピニオンリーダーなどの外部コンサルタントが含まれています。

目次

第1章 イントロダクション

  • 調査範囲
  • インサイトパートナーズの調査報告書ガイダンス
  • 市場セグメンテーション
    • ソーシャルメディア分析市場- コンポーネント別
    • ソーシャルメディア分析市場-アプリケーション別
    • ソーシャルメディア分析市場- デプロイメント別
    • ソーシャルメディア分析市場:組織規模別
    • ソーシャルメディア分析市場- エンドユーズバーティカル別
    • ソーシャルメディア分析市場-地域別

第2章 重要なポイント

第3章 調査手法

  • 調査対象
  • 2次調査
  • 1次調査

第4章 ソーシャルメディア分析市場の情勢

  • 市場概要
  • PEST分析
    • 北米
    • 欧州
    • APAC
    • MEA
    • SAM
  • エコシステム分析
  • 専門家の見解

第5章 ソーシャルメディア分析市場- 主要な市場力学

  • 市場促進要因
    • ソーシャルメディアプラットフォームの重要性の高まり
    • ビジネスインテリジェンス(BI)の需要の増加
  • 市場抑制要因
    • データプライバシーとセキュリティの懸念
  • 市場機会
    • 発展途上国におけるソーシャル・メディア・ユーザーの増加
    • 法執行機関(LEA)別ソーシャルメディア解析の利用拡大
  • 今後の動向
    • ソーシャル・メディア・アナリティクスにおけるAIの統合の増加
    • カスタマーエクスペリエンスマネジメントの重要性の高まり
  • 推進要因と抑制要因のインパクト分析

第6章 ソーシャルメディアアナリティクス市場- 世界分析

  • ソーシャルメディアアナリティクスの世界市場概要
  • 市場のポジショニング-主要5社

第7章 ソーシャルメディア分析市場分析-構成要素別

  • ソーシャルメディアアナリティクス市場、コンポーネント別(2021年、2028年)
  • ソリューション
  • サービス

第8章 ソーシャルメディア分析市場の分析-アプリケーション別

  • ソーシャルメディア分析市場内訳(アプリケーション別)(2021年、2028年
  • カスタマーエクスペリエンス管理
  • 競合情報管理
  • セールス&マーケティング管理
  • その他

第9章 ソーシャルメディア分析市場の分析- デプロイメント別

  • ソーシャルメディア分析市場の内訳(デプロイメント別)(2021年、2028年
  • クラウド
  • オンプレミス

第10章 ソーシャルメディア分析市場分析:組織規模別

  • ソーシャルメディア分析市場の内訳(組織規模別):2021年、2028年
  • 大企業
  • 中小企業

第11章 ソーシャルメディア分析市場の分析- 業界別

  • ソーシャルメディア分析市場内訳、業界別、2021年・2028年
  • BFSI
  • IT・テレコム
  • メディア&エンターテイメント
  • 小売・eコマース
  • その他

第12章 ソーシャルメディア分析市場- 地域別分析

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • その他欧州
  • アジア太平洋地域
    • オーストラリア
    • 中国
    • インド
    • 日本
    • 韓国
    • APACのその他諸国
  • MEA
    • 南アフリカ
    • サウジアラビア
    • UAE
    • MEAの残りの地域
  • 南米
    • ブラジル
    • アルゼンチン
    • その他の南米地域

第13章 COVID-19のパンデミックが世界のソーシャルメディア分析市場に与える影響

  • 北米
  • 欧州
  • APAC
  • MEA
  • 南米COVID-19のパンデミック別影響度評価

第14章 業界の情勢

  • 市場への取り組み
  • 合併と買収

第15章 企業プロファイル

  • Cision Ltd.
  • Hootsuite Inc.
  • IBM Corporation
  • Meltwater N. V
  • Oracle Corporation
  • Qualtrics International Inc.
  • Salesforce, Inc.
  • Sprout Social, Inc.
  • Talkwalker S.a.r.l.
  • Zoho Corporation Pvt. Ltd.

第16章 付録

  • インサイト・パートナーズについて
  • 単語索引
図表

List Of Tables

  • Table 1. Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
  • Table 2. North America Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 3. North America Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 4. North America Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 5. North America Social Media Analytics Market, by Deployment- Revenue and Forecast to 2028 (USD Million)
  • Table 6. North America Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 7. North America Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 8. North America Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
  • Table 9. US Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 10. US Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 11. US Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 12. US Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 13. US Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 14. US Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 15. Canada Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 16. Canada Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 17. Canada Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 18. Canada Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 19. Canada Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 20. Canada Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 21. Mexico Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 22. Mexico Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 23. Mexico Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 24. Mexico Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 25. Mexico Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 26. Mexico Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 27. Europe Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 28. Europe Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 29. Europe Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 30. Europe Social Media Analytics Market, by Deployment- Revenue and Forecast to 2028 (USD Million)
  • Table 31. Europe Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 32. Europe Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 33. Europe Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
  • Table 34. Germany Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 35. Germany Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 36. Germany Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 37. Germany Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 38. Germany Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 39. Germany Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 40. France Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 41. France Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 42. France Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 43. France Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 44. France Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 45. France Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 46. Italy Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 47. Italy Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 48. Italy Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 49. Italy Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 50. Italy Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 51. Italy Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 52. UK Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 53. UK Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 54. UK Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 55. UK Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 56. UK Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 57. UK Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 58. Russia Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 59. Russia Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 60. Russia Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 61. Russia Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 62. Russia Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 63. Russia Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 64. Rest of Europe Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 65. Rest of Europe Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 66. Rest of Europe Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 67. Rest of Europe Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 68. Rest of Europe Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 69. Rest of Europe Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 70. Asia Pacific Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 71. Asia Pacific Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 72. Asia Pacific Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 73. Asia Pacific Social Media Analytics Market, by Deployment- Revenue and Forecast to 2028 (USD Million)
  • Table 74. Asia Pacific Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 75. Asia Pacific Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 76. Asia Pacific Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
  • Table 77. Australia Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 78. Australia Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 79. Australia Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 80. Australia Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 81. Australia Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 82. Australia Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 83. China Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 84. China Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 85. China Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 86. China Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 87. China Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 88. China Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 89. India Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 90. India Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 91. India Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 92. India Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 93. India Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 94. India Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 95. Japan Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 96. Japan Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 97. Japan Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 98. Japan Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 99. Japan Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 100. Japan Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 101. South Korea Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 102. South Korea Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 103. South Korea Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 104. South Korea Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 105. South Korea Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 106. South Korea Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 107. Rest of APAC Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 108. Rest of APAC Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 109. Rest of APAC Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 110. Rest of APAC Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 111. Rest of APAC Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 112. Rest of APAC Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 113. MEA Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 114. MEA Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 115. MEA Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 116. MEA Social Media Analytics Market, by Deployment- Revenue and Forecast to 2028 (USD Million)
  • Table 117. MEA Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 118. MEA Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 119. MEA Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
  • Table 120. South Africa Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 121. South Africa Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 122. South Africa Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 123. South Africa Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 124. South Africa Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 125. South Africa Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 126. Saudi Arabia Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 127. Saudi Arabia Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 128. Saudi Arabia Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 129. Saudi Arabia Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 130. Saudi Arabia Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 131. Saudi Arabia Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 132. UAE Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 133. UAE Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 134. UAE Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 135. UAE Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 136. UAE Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 137. UAE Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 138. Rest of MEA Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 139. Rest of MEA Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 140. Rest of MEA Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 141. Rest of MEA Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 142. Rest of MEA Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 143. Rest of MEA Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 144. SAM Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 145. SAM Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 146. SAM Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 147. SAM Social Media Analytics Market, by Deployment- Revenue and Forecast to 2028 (USD Million)
  • Table 148. SAM Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 149. SAM Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 150. SAM Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
  • Table 151. Brazil Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 152. Brazil Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 153. Brazil Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 154. Brazil Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 155. Brazil Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 156. Brazil Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 157. Argentina Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 158. Argentina Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 159. Argentina Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 160. Argentina Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 161. Argentina Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 162. Argentina Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 163. Rest of SAM Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
  • Table 164. Rest of SAM Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
  • Table 165. Rest of SAM Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
  • Table 166. Rest of SAM Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
  • Table 167. Rest of SAM Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
  • Table 168. Rest of SAM Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
  • Table 169. List of Abbreviation

List Of Figures

  • Figure 1. Social Media Analytics Market Segmentation
  • Figure 2. Social Media Analytics Market Segmentation - By Geography
  • Figure 3. Global Social Media Analytics Market Overview
  • Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market
  • Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market
  • Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market
  • Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market
  • Figure 8. Media & Entertainment Segment held the Largest Share of Social Media Analytics Market
  • Figure 9. APAC to Show Great Traction During Forecast Period
  • Figure 10. North America: PEST Analysis
  • Figure 11. Europe: PEST Analysis
  • Figure 12. Asia-Pacific: PEST Analysis
  • Figure 13. Middle East and Africa: PEST Analysis
  • Figure 14. South America: PEST Analysis
  • Figure 15. Expert Opinion
  • Figure 16. Social Media Analytics Market Impact Analysis of Drivers and Restraints
  • Figure 17. Geographic Overview of Social Media Analytics Market
  • Figure 18. Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
  • Figure 19. Social Media Analytics Market Revenue Share, By Component (2021 and 2028)
  • Figure 20. Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
  • Figure 21. Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
  • Figure 22. Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
  • Figure 23. Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
  • Figure 24. Social Media Analytics Market Breakdown, By Application (2021 and 2028)
  • Figure 25. Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 26. Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)
  • Figure 27. Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)
  • Figure 28. Others Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 29. Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)
  • Figure 30. Cloud Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 31. On-Premise Market Revenue and Forecast to 2028(US$ Million)
  • Figure 32. Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)
  • Figure 33. Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 34. SMEs Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 35. Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)
  • Figure 36. BFSI Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 37. IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 38. Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 39. Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 40. Others Market Revenue and Forecast to 2028 (US$ Million)
  • Figure 41. Global Social Media Analytics Market Breakdown, by Region, 2021 & 2028 (%)
  • Figure 42. North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 43. North America Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
  • Figure 44. North America Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
  • Figure 45. North America Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
  • Figure 46. North America Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
  • Figure 47. North America Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
  • Figure 48. North America Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
  • Figure 49. US Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 50. Canada Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 51. Mexico Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 52. Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 53. Europe Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
  • Figure 54. Europe Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
  • Figure 55. Europe Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
  • Figure 56. Europe Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
  • Figure 57. Europe Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
  • Figure 58. Europe Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
  • Figure 59. Germany Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 60. France Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 61. Italy Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 62. UK Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 63. Russia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 64. Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 65. Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 66. Asia Pacific Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
  • Figure 67. Asia Pacific Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
  • Figure 68. Asia Pacific Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
  • Figure 69. Asia Pacific Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
  • Figure 70. Asia Pacific Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
  • Figure 71. Asia Pacific Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
  • Figure 72. Australia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 73. China Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 74. India Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 75. Japan Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 76. South Korea Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 77. Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 78. MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 79. MEA Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
  • Figure 80. MEA Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
  • Figure 81. MEA Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
  • Figure 82. MEA Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
  • Figure 83. MEA Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
  • Figure 84. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
  • Figure 85. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 86. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 87. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 88. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 89. SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 90. Europe Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
  • Figure 91. SAM Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
  • Figure 92. SAM Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
  • Figure 93. SAM Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
  • Figure 94. SAM Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
  • Figure 95. SAM Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
  • Figure 96. Brazil Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 97. Argentina Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 98. Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
  • Figure 99. Impact of COVID-19 Pandemic in North American Country Markets
  • Figure 100. Impact of COVID-19 Pandemic in Europe Country Markets
  • Figure 101. Impact of COVID-19 Pandemic in APAC Country Markets
  • Figure 102. Impact of COVID-19 Pandemic in MEA Country Markets
  • Figure 103. Impact of COVID-19 Pandemic in South America Country Markets
目次
Product Code: TIPTE100000194

The social media analytics market is projected to reach US$ 26,295.33 million by 2028 from US$ 7,007.84 million in 2021, growing at a CAGR of 21.5% from 2022 to 2028.

Businesses are rapidly embracing advanced predictive maintenance solutions and services to reduce unforeseen production delays and gain a competitive advantage. Several macroeconomic factors globally created a severely hostile environment for businesses. The COVID-19 pandemic caused severe disruptions, which led to huge losses for several industry verticals. Political factors in Europe, the Middle East, and South America negatively affected different industry verticals in various ways. Severe economic downturns in several countries decreased consumer spending on discretionary or optional goods.

Concerning such factors, enterprises are taking up different measures to remain competitive by reducing capital expenditure. Hence, enterprises are adopting technologies that can reduce production downtime and support continuous manufacturing activities. Availing predictive maintenance can aid organizations in reducing costs while maintaining a competitive edge. Studies claim that an offshore oil and gas company can use predictive maintenance solutions to reduce downtime by 20%, leading to a production increase of more than 500,000 oil barrels annually. Such advantages are expected to boost the social media analytics market growth during the forecast period.

Impact of COVID-19 Pandemic on Social Media Analytics Market Growth

The limitations imposed by governments to control the spread of COVID-19 during the initial time frame of the outbreak in most countries affected the day-to-day functioning of most enterprises. Stringent restrictions and supply chain disruptions put most companies in jeopardy. Similar situations were witnessed across most countries across all regions. The COVID-19 pandemic affected the economy, transportation, infrastructure, and electronics & semiconductor industries. Due to travel restrictions and business shutdowns, it disrupted the operations of electronics & semiconductor firms, clients, and partners for an indefinite period, severely influencing revenue generation and reducing technological spending. There is speculation that the work-at-home modality is expected to become the new normal for many people in the near future. Such factors strongly promoted the usage of social media platforms, as people used the same to spend additional time on hand. This led to a sudden spike in social media users and increased data generation. Such factors provided great opportunities for businesses to leverage such data for gathering business intelligence, gaining competitive edge and enhancing customer experience. Thus, there was a sudden rise in demand for social media analytics market players worldwide. Large enterprises and SMEs alike utilized social media analytic solutions and services. The outlook post-COVID 19 for the social media analytics market growth, thus, seems favorable for most market players.

China accounts for the largest share in the social media analytics market in Asia Pacific, followed by India and Japan. China's social media analytics market is growing at one of the fastest globally. The key factors expected to drive the growth of Chinese social media analytics market during the forecast period are the rising number of social media users and the increasing importance of social media platforms. Furthermore, the growing competitiveness amongst businesses is expected to drive the growth of the social media analytics market in the region. There has been an increase in the big data and AI ecosystem, with many large and small players entering the region in the past few years. As a result, India is expected to become one of the world's largest social media analytics markets with better use cases and significant opportunities for data scientists in the future. The country's rising social media user base is anticipated to further positively impact the market growth.

The social media analytics market revenue was predominantly generated through the solutions segment. Modern-day social media analytic solutions easily gather data from various sources, analyze the same and provide actionable insights. Integration of AI, ML, and NLP has further increased the demand for these solutions. Another reason for market expansion is the enterprise's demand for solutions that measure, monitor and analyze social media data to understand customer attitudes without requiring a heavy IT setup. Further, small and medium businesses' increasing usage of social media analytic solutions has been driving the market's expansion.

The services are a mix of professional and managed support services vendors provide to businesses to implement and maintain social media analytics solutions. Services segment revenue is expected to register a steady growth rate during the forecast period. With social media's growing popularity, businesses would inevitably incorporate social media analytics into their marketing strategies. Networking, content promotion, search engine optimization (SEO), research, and recruitment are five key functions social media can serve in modern organizations. Service providers can aid businesses in devising a social media advertising plan, a record describing how social media will be used for business growth. It may also include logo promotion, lead generation, or skills acquisition. Professional and managed services are projected to rise in popularity as social media analytics becomes more widely used. Such factors promote the growth of both the segments and the social media analytics market size.

Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater NV; Oracle Corporation; Qualtrics International Inc.; Salesforce.com, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l.; and Zoho Corporation Pvt. Ltd. are a few key social media analytics market players.

The overall growth size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast of the social media analytics market size with respect to all market segments. Also, industry participants and commentators have conducted multiple primary interviews to validate the data and gain more analytical insights. Participants in this process include VPs, business development managers, market intelligence managers, national sales managers, external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the social media analytics market.

Reasons to Buy:

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the social media analytics market
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.

Table Of Contents

1. Introduction

  • 1.1 Study Scope
  • 1.2 The Insight Partners Research Report Guidance
  • 1.3 Market Segmentation
    • 1.3.1 Social Media Analytics Market - By Component
    • 1.3.2 Social Media Analytics Market - By Application
    • 1.3.3 Social Media Analytics Market - By Deployment
    • 1.3.4 Social Media Analytics Market - By Organization Size
    • 1.3.5 Social Media Analytics Market - By End-Use Vertical
    • 1.3.6 Social Media Analytics Market- By Region

2. Key Takeaways

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Social Media Analytics Market Landscape

  • 4.1 Market Overview
  • 4.2 PEST Analysis
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 APAC
    • 4.2.4 MEA
    • 4.2.5 SAM
  • 4.3 Ecosystem Analysis
  • 4.4 Expert Opinion

5. Social Media Analytics Market - Key Market Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Growing Importance of Social Media Platforms
    • 5.1.2 Increasing Demand for Business Intelligence (BI)
  • 5.2 Market Restraints
    • 5.2.1 Data Privacy and Security Concerns
  • 5.3 Market Opportunities
    • 5.3.1 Rising Number of Social Media Users in Developing Nations
    • 5.3.2 Increasing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
  • 5.4 Future Trends
    • 5.4.1 Increasing Integration of AI in Social Media Analytics
    • 5.4.2 Growing Importance of Customer Experience Management
  • 5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market - Global Analysis

  • 6.1 Global Social Media Analytics Market Overview
  • 6.2 Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
  • 6.3 Market Positioning - Five Key Players

7. Social Media Analytics Market Analysis - By Component

  • 7.1 Overview
  • 7.2 Social Media Analytics Market, By Component (2021 and 2028)
  • 7.3 Solutions
    • 7.3.1 Overview
    • 7.3.2 Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
  • 7.4 Services
    • 7.4.1 Overview
    • 7.4.2 Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
      • 7.4.2.1 Professional Services
        • 7.4.2.1.1 Overview
        • 7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
      • 7.4.2.2 Managed Services
        • 7.4.2.2.1 Overview
        • 7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. Social Media Analytics Market Analysis - By Application

  • 8.1 Overview
  • 8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
  • 8.3 Customer Experience Management
    • 8.3.1 Overview
    • 8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
  • 8.4 Competitive Intelligence
    • 8.4.1 Overview
    • 8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
  • 8.5 Sales and Marketing Management
    • 8.5.1 Overview
    • 8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
  • 8.7 Others
    • 8.7.1 Overview
    • 8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. Social Media Analytics Market Analysis - By Deployment

  • 9.1 Overview
  • 9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
  • 9.3 Cloud
    • 9.3.1 Overview
    • 9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
  • 9.4 On-Premise
    • 9.4.1 Overview
    • 9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. Social Media Analytics Market Analysis - By Organization Size

  • 10.1 Overview
  • 10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
  • 10.3 Large Enterprises
    • 10.3.1 Overview
    • 10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
  • 10.4 SMEs
    • 10.4.1 Overview
    • 10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. Social Media Analytics Market Analysis - By Vertical

  • 11.1 Overview
  • 11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
  • 11.3 BFSI
    • 11.3.1 Overview
    • 11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
  • 11.4 IT & Telecom
    • 11.4.1 Overview
    • 11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
  • 11.5 Media & Entertainment
    • 11.5.1 Overview
    • 11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
  • 11.6 Retail & e-Commerce
    • 11.6.1 Overview
    • 11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
  • 11.7 Others
    • 11.7.1 Overview
    • 11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. Social Media Analytics Market - Geographic Analysis

  • 12.1 Overview
  • 12.2 North America: Social Media Analytics Market
    • 12.2.1 Overview
    • 12.2.2 North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
    • 12.2.3 North America Social Media Analytics Market Breakdown, By Component
      • 12.2.3.1 North America Social Media Analytics Market Breakdown, By Services
    • 12.2.4 North America Social Media Analytics Market Breakdown, By Application
    • 12.2.5 North America Social Media Analytics Market Breakdown, By Deployment
    • 12.2.6 North America Social Media Analytics Market Breakdown, By Organization Size
    • 12.2.7 North America Social Media Analytics Market Breakdown, By Vertical
    • 12.2.8 North America Social Media Analytics Market Breakdown, by Country
      • 12.2.8.1 US Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.2.8.1.1 US Social Media Analytics Market Breakdown, By Component
        • 12.2.8.1.1.1 US Social Media Analytics Market Breakdown, By Services
        • 12.2.8.1.2 US Social Media Analytics Market Breakdown, By Application
        • 12.2.8.1.3 US Social Media Analytics Market Breakdown, By Deployment
        • 12.2.8.1.4 US Social Media Analytics Market Breakdown, By Organization Size
        • 12.2.8.1.5 US Social Media Analytics Market Breakdown, By Vertical
      • 12.2.8.2 Canada Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.2.8.2.1 Canada Social Media Analytics Market Breakdown, By Component
        • 12.2.8.2.1.1 Canada Social Media Analytics Market Breakdown, By Services
        • 12.2.8.2.2 Canada Social Media Analytics Market Breakdown, By Application
        • 12.2.8.2.3 Canada Social Media Analytics Market Breakdown, By Deployment
        • 12.2.8.2.4 Canada Social Media Analytics Market Breakdown, By Organization Size
        • 12.2.8.2.5 Canada Social Media Analytics Market Breakdown, By Vertical
      • 12.2.8.3 Mexico Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.2.8.3.1 Mexico Social Media Analytics Market Breakdown, By Component
        • 12.2.8.3.1.1 Mexico Social Media Analytics Market Breakdown, By Services
        • 12.2.8.3.2 Mexico Social Media Analytics Market Breakdown, By Application
        • 12.2.8.3.3 Mexico Social Media Analytics Market Breakdown, By Deployment
        • 12.2.8.3.4 Mexico Social Media Analytics Market Breakdown, By Organization Size
        • 12.2.8.3.5 Mexico Social Media Analytics Market Breakdown, By Vertical
  • 12.3 Europe: Social Media Analytics Market
    • 12.3.1 Overview
    • 12.3.2 Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
    • 12.3.3 Europe Social Media Analytics Market Breakdown, By Component
      • 12.3.3.1 Europe Social Media Analytics Market Breakdown, By Services
    • 12.3.4 Europe Social Media Analytics Market Breakdown, By Application
    • 12.3.5 Europe Social Media Analytics Market Breakdown, By Deployment
    • 12.3.6 Europe Social Media Analytics Market Breakdown, By Organization Size
    • 12.3.7 Europe Social Media Analytics Market Breakdown, By Vertical
    • 12.3.8 Europe Social Media Analytics Market Breakdown, by Country
      • 12.3.8.1 Germany Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.3.8.1.1 Germany Social Media Analytics Market Breakdown, By Component
        • 12.3.8.1.1.1 Germany Social Media Analytics Market Breakdown, By Services
        • 12.3.8.1.2 Germany Social Media Analytics Market Breakdown, By Application
        • 12.3.8.1.3 Germany Social Media Analytics Market Breakdown, By Deployment
        • 12.3.8.1.4 Germany Social Media Analytics Market Breakdown, By Organization Size
        • 12.3.8.1.5 Germany Social Media Analytics Market Breakdown, By Vertical
      • 12.3.8.2 France Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.3.8.2.1 France Social Media Analytics Market Breakdown, By Component
        • 12.3.8.2.1.1 France Social Media Analytics Market Breakdown, By Services
        • 12.3.8.2.2 France Social Media Analytics Market Breakdown, By Application
        • 12.3.8.2.3 France Social Media Analytics Market Breakdown, By Deployment
        • 12.3.8.2.4 France Social Media Analytics Market Breakdown, By Organization Size
        • 12.3.8.2.5 France Social Media Analytics Market Breakdown, By Vertical
      • 12.3.8.3 Italy Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.3.8.3.1 Italy Social Media Analytics Market Breakdown, By Component
        • 12.3.8.3.1.1 Italy Social Media Analytics Market Breakdown, By Services
        • 12.3.8.3.2 Italy Social Media Analytics Market Breakdown, By Application
        • 12.3.8.3.3 Italy Social Media Analytics Market Breakdown, By Deployment
        • 12.3.8.3.4 Italy Social Media Analytics Market Breakdown, By Organization Size
        • 12.3.8.3.5 Italy Social Media Analytics Market Breakdown, By Vertical
      • 12.3.8.4 UK Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.3.8.4.1 UK Social Media Analytics Market Breakdown, By Component
        • 12.3.8.4.1.1 UK Social Media Analytics Market Breakdown, By Services
        • 12.3.8.4.2 UK Social Media Analytics Market Breakdown, By Application
        • 12.3.8.4.3 UK Social Media Analytics Market Breakdown, By Deployment
        • 12.3.8.4.4 UK Social Media Analytics Market Breakdown, By Organization Size
        • 12.3.8.4.5 UK Social Media Analytics Market Breakdown, By Vertical
      • 12.3.8.5 Russia Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.3.8.5.1 Russia Social Media Analytics Market Breakdown, By Component
        • 12.3.8.5.1.1 Russia Social Media Analytics Market Breakdown, By Services
        • 12.3.8.5.2 Russia Social Media Analytics Market Breakdown, By Application
        • 12.3.8.5.3 Russia Social Media Analytics Market Breakdown, By Deployment
        • 12.3.8.5.4 Russia Social Media Analytics Market Breakdown, By Organization Size
        • 12.3.8.5.5 Russia Social Media Analytics Market Breakdown, By Vertical
      • 12.3.8.6 Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.3.8.6.1 Rest of Europe Social Media Analytics Market Breakdown, By Component
        • 12.3.8.6.1.1 Rest of Europe Social Media Analytics Market Breakdown, By Services
        • 12.3.8.6.2 Rest of Europe Social Media Analytics Market Breakdown, By Application
        • 12.3.8.6.3 Rest of Europe Social Media Analytics Market Breakdown, By Deployment
        • 12.3.8.6.4 Rest of Europe Social Media Analytics Market Breakdown, By Organization Size
        • 12.3.8.6.5 Rest of Europe Social Media Analytics Market Breakdown, By Vertical
  • 12.4 Asia Pacific: Social Media Analytics Market
    • 12.4.1 Overview
    • 12.4.2 Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
    • 12.4.3 Asia Pacific Social Media Analytics Market Breakdown, By Component
      • 12.4.3.1 Asia Pacific Social Media Analytics Market Breakdown, By Services
    • 12.4.4 Asia Pacific Social Media Analytics Market Breakdown, By Application
    • 12.4.5 Asia Pacific Social Media Analytics Market Breakdown, By Deployment
    • 12.4.6 Asia Pacific Social Media Analytics Market Breakdown, By Organization Size
    • 12.4.7 Asia Pacific Social Media Analytics Market Breakdown, By Vertical
    • 12.4.8 Asia Pacific Social Media Analytics Market Breakdown, by Country
      • 12.4.8.1 Australia Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.4.8.1.1 Australia Social Media Analytics Market Breakdown, By Component
        • 12.4.8.1.1.1 Australia Social Media Analytics Market Breakdown, By Services
        • 12.4.8.1.2 Australia Social Media Analytics Market Breakdown, By Application
        • 12.4.8.1.3 Australia Social Media Analytics Market Breakdown, By Deployment
        • 12.4.8.1.4 Australia Social Media Analytics Market Breakdown, By Organization Size
        • 12.4.8.1.5 Australia Social Media Analytics Market Breakdown, By Vertical
      • 12.4.8.2 China Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.4.8.2.1 China Social Media Analytics Market Breakdown, By Component
        • 12.4.8.2.1.1 China Social Media Analytics Market Breakdown, By Services
        • 12.4.8.2.2 China Social Media Analytics Market Breakdown, By Application
        • 12.4.8.2.3 China Social Media Analytics Market Breakdown, By Deployment
        • 12.4.8.2.4 China Social Media Analytics Market Breakdown, By Organization Size
        • 12.4.8.2.5 China Social Media Analytics Market Breakdown, By Vertical
      • 12.4.8.3 India Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.4.8.3.1 India Social Media Analytics Market Breakdown, By Component
        • 12.4.8.3.1.1 India Social Media Analytics Market Breakdown, By Services
        • 12.4.8.3.2 India Social Media Analytics Market Breakdown, By Application
        • 12.4.8.3.3 India Social Media Analytics Market Breakdown, By Deployment
        • 12.4.8.3.4 India Social Media Analytics Market Breakdown, By Organization Size
        • 12.4.8.3.5 India Social Media Analytics Market Breakdown, By Vertical
      • 12.4.8.4 Japan Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.4.8.4.1 Japan Social Media Analytics Market Breakdown, By Component
        • 12.4.8.4.1.1 Japan Social Media Analytics Market Breakdown, By Services
        • 12.4.8.4.2 Japan Social Media Analytics Market Breakdown, By Application
        • 12.4.8.4.3 Japan Social Media Analytics Market Breakdown, By Deployment
        • 12.4.8.4.4 Japan Social Media Analytics Market Breakdown, By Organization Size
        • 12.4.8.4.5 Japan Social Media Analytics Market Breakdown, By Vertical
      • 12.4.8.5 South Korea Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.4.8.5.1 South Korea Social Media Analytics Market Breakdown, By Component
        • 12.4.8.5.1.1 South Korea Social Media Analytics Market Breakdown, By Services
        • 12.4.8.5.2 South Korea Social Media Analytics Market Breakdown, By Application
        • 12.4.8.5.3 South Korea Social Media Analytics Market Breakdown, By Deployment
        • 12.4.8.5.4 South Korea Social Media Analytics Market Breakdown, By Organization Size
        • 12.4.8.5.5 South Korea Social Media Analytics Market Breakdown, By Vertical
      • 12.4.8.6 Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.4.8.6.1 Rest of APAC Social Media Analytics Market Breakdown, By Component
        • 12.4.8.6.1.1 Rest of APAC Social Media Analytics Market Breakdown, By Services
        • 12.4.8.6.2 Rest of APAC Social Media Analytics Market Breakdown, By Application
        • 12.4.8.6.3 Rest of APAC Social Media Analytics Market Breakdown, By Deployment
        • 12.4.8.6.4 Rest of APAC Social Media Analytics Market Breakdown, By Organization Size
        • 12.4.8.6.5 Rest of APAC Social Media Analytics Market Breakdown, By Vertical
  • 12.5 MEA: Social Media Analytics Market
    • 12.5.1 Overview
    • 12.5.2 MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
    • 12.5.3 MEA Social Media Analytics Market Breakdown, By Component
      • 12.5.3.1 MEA Social Media Analytics Market Breakdown, By Services
    • 12.5.4 MEA Social Media Analytics Market Breakdown, By Application
    • 12.5.5 MEA Social Media Analytics Market Breakdown, By Deployment
    • 12.5.6 MEA Social Media Analytics Market Breakdown, By Organization Size
    • 12.5.7 MEA Social Media Analytics Market Breakdown, By Vertical
    • 12.5.8 MEA Social Media Analytics Market Breakdown, by Country
      • 12.5.8.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.5.8.1.1 South Africa Social Media Analytics Market Breakdown, By Component
        • 12.5.8.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services
        • 12.5.8.1.2 South Africa Social Media Analytics Market Breakdown, By Application
        • 12.5.8.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment
        • 12.5.8.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size
        • 12.5.8.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical
      • 12.5.8.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.5.8.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component
        • 12.5.8.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services
        • 12.5.8.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application
        • 12.5.8.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment
        • 12.5.8.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size
        • 12.5.8.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical
      • 12.5.8.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.5.8.3.1 UAE Social Media Analytics Market Breakdown, By Component
        • 12.5.8.3.1.1 UAE Social Media Analytics Market Breakdown, By Services
        • 12.5.8.3.2 UAE Social Media Analytics Market Breakdown, By Application
        • 12.5.8.3.3 UAE Social Media Analytics Market Breakdown, By Deployment
        • 12.5.8.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size
        • 12.5.8.3.5 UAE Social Media Analytics Market Breakdown, By Vertical
      • 12.5.8.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.5.8.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component
        • 12.5.8.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services
        • 12.5.8.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application
        • 12.5.8.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment
        • 12.5.8.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size
        • 12.5.8.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical
  • 12.6 SAM: Social Media Analytics Market
    • 12.6.1 Overview
    • 12.6.2 SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
    • 12.6.3 SAM Social Media Analytics Market Breakdown, By Component
      • 12.6.3.1 SAM Social Media Analytics Market Breakdown, By Services
    • 12.6.4 SAM Social Media Analytics Market Breakdown, By Application
    • 12.6.5 SAM Social Media Analytics Market Breakdown, By Deployment
    • 12.6.6 SAM Social Media Analytics Market Breakdown, By Organization Size
    • 12.6.7 SAM Social Media Analytics Market Breakdown, By Vertical
    • 12.6.8 SAM Social Media Analytics Market Breakdown, by Country
      • 12.6.8.1 Brazil Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.6.8.1.1 Brazil Social Media Analytics Market Breakdown, By Component
        • 12.6.8.1.1.1 Brazil Social Media Analytics Market Breakdown, By Services
        • 12.6.8.1.2 Brazil Social Media Analytics Market Breakdown, By Application
        • 12.6.8.1.3 Brazil Social Media Analytics Market Breakdown, By Deployment
        • 12.6.8.1.4 Brazil Social Media Analytics Market Breakdown, By Organization Size
        • 12.6.8.1.5 Brazil Social Media Analytics Market Breakdown, By Vertical
      • 12.6.8.2 Argentina Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.6.8.2.1 Argentina Social Media Analytics Market Breakdown, By Component
        • 12.6.8.2.1.1 Argentina Social Media Analytics Market Breakdown, By Services
        • 12.6.8.2.2 Argentina Social Media Analytics Market Breakdown, By Application
        • 12.6.8.2.3 Argentina Social Media Analytics Market Breakdown, By Deployment
        • 12.6.8.2.4 Argentina Social Media Analytics Market Breakdown, By Organization Size
        • 12.6.8.2.5 Argentina Social Media Analytics Market Breakdown, By Vertical
      • 12.6.8.3 Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028
        • 12.6.8.3.1 Rest of SAM Social Media Analytics Market Breakdown, By Component
        • 12.6.8.3.1.1 Rest of SAM Social Media Analytics Market Breakdown, By Services
        • 12.6.8.3.2 Rest of SAM Social Media Analytics Market Breakdown, By Application
        • 12.6.8.3.3 Rest of SAM Social Media Analytics Market Breakdown, By Deployment
        • 12.6.8.3.4 Rest of SAM Social Media Analytics Market Breakdown, By Organization Size
        • 12.6.8.3.5 Rest of SAM Social Media Analytics Market Breakdown, By Vertical

13. Impact of COVID-19 Pandemic on Global Social Media Analytics Market

  • 13.1 Overview
  • 13.2 North America: Impact Assessment of COVID-19 Pandemic
  • 13.3 Europe: Impact Assessment of COVID-19 Pandemic
  • 13.4 APAC: Impact Assessment of COVID-19 Pandemic
  • 13.5 MEA: Impact Assessment of COVID-19 Pandemic
  • 13.6 SAM Impact Assessment of COVID-19 Pandemic

14. Industry Landscape

  • 14.1 Overview
  • 14.2 Market Initiative
  • 14.3 Merger and Acquisition

15. Company Profiles

  • 15.1 Cision Ltd.
    • 15.1.1 Key Facts
    • 15.1.2 Business Description
    • 15.1.3 Products and Services
    • 15.1.4 Financial Overview
    • 15.1.5 SWOT Analysis
    • 15.1.6 Key Developments
  • 15.2 Hootsuite Inc.
    • 15.2.1 Key Facts
    • 15.2.2 Business Description
    • 15.2.3 Products and Services
    • 15.2.4 Financial Overview
    • 15.2.5 SWOT Analysis
    • 15.2.6 Key Developments
  • 15.3 IBM Corporation
    • 15.3.1 Key Facts
    • 15.3.2 Business Description
    • 15.3.3 Products and Services
    • 15.3.4 Financial Overview
    • 15.3.5 SWOT Analysis
    • 15.3.6 Key Developments
  • 15.4 Meltwater N. V
    • 15.4.1 Key Facts
    • 15.4.2 Business Description
    • 15.4.3 Products and Services
    • 15.4.4 Financial Overview
    • 15.4.5 SWOT Analysis
    • 15.4.6 Key Developments
  • 15.5 Oracle Corporation
    • 15.5.1 Key Facts
    • 15.5.2 Business Description
    • 15.5.3 Products and Services
    • 15.5.4 Financial Overview
    • 15.5.5 SWOT Analysis
    • 15.5.6 Key Developments
  • 15.6 Qualtrics International Inc.
    • 15.6.1 Key Facts
    • 15.6.2 Business Description
    • 15.6.3 Products and Services
    • 15.6.4 Financial Overview
    • 15.6.5 SWOT Analysis
    • 15.6.6 Key Developments
  • 15.7 Salesforce, Inc.
    • 15.7.1 Key Facts
    • 15.7.2 Business Description
    • 15.7.3 Products and Services
    • 15.7.4 Financial Overview
    • 15.7.5 SWOT Analysis
    • 15.7.6 Key Developments
  • 15.8 Sprout Social, Inc.
    • 15.8.1 Key Facts
    • 15.8.2 Business Description
    • 15.8.3 Products and Services
    • 15.8.4 Financial Overview
    • 15.8.5 SWOT Analysis
    • 15.8.6 Key Developments
  • 15.9 Talkwalker S.a.r.l.
    • 15.9.1 Key Facts
    • 15.9.2 Business Description
    • 15.9.3 Products and Services
    • 15.9.4 Financial Overview
    • 15.9.5 SWOT Analysis
    • 15.9.6 Key Developments
  • 15.10 Zoho Corporation Pvt. Ltd.
    • 15.10.1 Key Facts
    • 15.10.2 Business Description
    • 15.10.3 Products and Services
    • 15.10.4 Financial Overview
    • 15.10.5 SWOT Analysis
    • 15.10.6 Key Developments

16. Appendix

  • 16.1 About The Insight Partners
  • 16.2 Word Index