Product Code: TIPRE00006175
The global product analytics market is expected to grow from US$ 9,165.5 million in 2021 to US$ 28,090.5 million by 2028; it is estimated to grow at a CAGR of 17.4% from 2021 to 2028.
Customer service is significant for a company's success. Customers base 70% of their purchasing decisions on how effectively they are served. Predicting customer wants is a matter of serious concern for organizations to provide efficient solutions and ensure customer satisfaction. As a result, to deliver individualized service to every consumer, successful businesses rely on product suggestion engines. By using consumer behavior and maximizing customer care efforts, the correct product recommendation tool can help organizations boost the potential returns of their marketing efforts. According to a Harvard Business Review analysis, personalization can yield five to eight times the return on marketing spend and increase sales by 10% or more. Retailers can use predictive suggestions to send the appropriate offer to the right shopper at the right moment. As a result, there will be a higher conversion rate and more money spent on each transaction. As per a study, personalized product recommendations generate up to 31% of eCommerce site revenue because intelligent product recommendations allow for natural, logical upsell and cross-sell opportunities. Their actions and history indicate the client's interest, and the product recommendation tool matches that behavior with the appropriate recommendations. Small transactions grow into larger ones, and clients, who previously had no intention of making a purchase, now have a strong desire to do so. This shows how important is product analytics in understanding customer behavior.
Asia Pacific Product Analytics market is one of the most significant regions with respect to the adoption of product Analytics. As customers make informed buying decisions, excellent customer service has become the key to success for Asia Pacific (APAC) businesses. Hence, businesses in the region rely on product recommendation engines to provide personalized service to customers. This helps companies increase the potential RoI by optimizing their customer service efforts. Product analytics tools help retailers deliver the right products at the right time. Industry experts suggest that up to 31% of eCommerce site revenue is generated from personalized product recommendations. Therefore, the demand for product recommendation tools that automatically pair customer behavior with suitable suggestions is significantly growing. Government investments and public-private partnerships in the region enable product analytics market players to bring the analytics revolution to product development teams. Hyper-focused strategies on delivering maximum value for customers are bolstering the product analytics market growth. The increasing focus on the design and development of solutions that help understand how users engage with websites and apps helps companies unlock valuable data insights and accelerate improvements in the customer experience. Asia Pacific product analytics market is observing a significant rise in the number of leading product analytics providers with best-in-class UI and a solid product-led growth strategy favorable for the market growth. These companies are also providing free products analytics certification courses to educate course attendees about their solutions and services. Other initiatives by the regional product analytics market players include, as in December 2020, Pendo, a platform that helps accelerate digital product adoption among customers, established its offices in Tokyo and Sydney, intending to expand in APAC. Robust technology ecosystems, digital transformation, and impressive talent pools in Japan and Australia encourage the company to expand into this region. Furthermore, Pendo's product analytics, in-app guidance, and product planning and feedback tools will enable companies to enhance employee productivity and customer satisfaction
Amplitude; Gainsight; Heap Inc.; IBM Corporation; Kissmetrics; Mixpanel; Pendo.Io; LogRocket, Inc; Smartlook; Useriq are the key companies operating in the Product Analytics market. The report comprises secondary research work on other companies that hold a significant product analytics market share.
The overall Product Analytics market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the product analytics market. The process also serves the purpose of obtaining an overview and forecast for the Product Analytics market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Product Analytics market.
Reasons to Buy:
Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the product analytics market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the product analytics market thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
Table Of Contents
1. Introduction
- 1.1 Scope of the Study
- 1.2 The Insight Partners Research Report Guidance
- 1.3 Market Segmentation
- 1.3.1 Global Product Analytics Market - By Component
- 1.3.2 Global Product Analytics Market - By Deployment
- 1.3.3 Global Product Analytics Market - By Mode
- 1.3.4 Global Product Analytics Market - By Vertical
- 1.3.5 Global Product Analytics Market - By Geography
2. Key Takeaways
3. Research Methodology
- 3.1 Coverage
- 3.2 Secondary Research
- 3.3 Primary Research
4. Product Analytics Market Landscape
- 4.1 Market Overview
- 4.2 PEST Analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 APAC
- 4.2.4 MEA
- 4.2.5 SAM
- 4.3 Ecosystem Analysis
- 4.4 Expert Opinion
5. Product Analytics Market- Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Increasing Need for Enhanced Customer Behavior Management Services
- 5.1.2 Rise in Usage of Advanced Technologies
- 5.2 Market Restraint
- 5.2.1 Growing Concerns Over Data Privacy and Security
- 5.3 Market Opportunity
- 5.3.1 Product Analytics and Intelligence Tools to Play Key Role in Post-pandemic Era
- 5.4 Future Trend
- 5.4.1 Surge in Demand for Cloud-based Analytical Solutions
- 5.5 Impact Analysis of Drivers and Restraints
6. Product Analytics Market - Global Market Analysis
- 6.1 Global Product Analytics Market Overview
- 6.2 Global Product Analytics Market Forecast and Analysis
- 6.3 Market Positioning- Top Five Players
7. Product Analytics Market Analysis - By Component
- 7.1 Overview
- 7.2 Product Analytics, by Component (2020 and 2028)
- 7.3 Solutions
- 7.3.1 Overview
- 7.3.2 Solutions: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 7.4 Services
- 7.4.1 Overview
- 7.4.2 Services: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
8. Product Analytics Market - By Deployment
- 8.1 Overview
- 8.2 Product Analytics, by Deployment (2020 and 2028)
- 8.3 On-Premise
- 8.3.1 Overview
- 8.3.2 On-Premise: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 8.4 Cloud-Based
- 8.4.1 Overview
- 8.4.2 Cloud-Based: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
9. Product Analytics Market - By Mode
- 9.1 Overview
- 9.2 Product Analytics, by mode (2020 and 2028)
- 9.3 Tracking Data
- 9.3.1 Overview
- 9.3.2 Tracking Data: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 9.4 Analyzing Data
- 9.4.1 Overview
- 9.4.2 Analyzing Data: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
10. Product Analytics Market - By Vertical
- 10.1 Overview
- 10.2 Product Analytics, by Vertical (2020 and 2028)
- 10.3 Retail and Consumer Goods
- 10.3.1 Overview
- 10.3.2 Retail and Consumer Goods: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 10.4 Food and Beverages
- 10.4.1 Overview
- 10.4.2 Food and Beverages: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 10.5 Healthcare and Pharmaceuticals
- 10.5.1 Overview
- 10.5.2 Healthcare and Pharmaceuticals: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 10.6 Energy and Utilities
- 10.6.1 Overview
- 10.6.2 Energy and Utilities: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 10.7 Automotive
- 10.7.1 Overview
- 10.7.2 Automotive: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 10.8 Manufacturing
- 10.8.1 Overview
- 10.8.2 Manufacturing: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
- 10.9 Others
- 10.9.1 Overview
- 10.9.2 Others: Product Analytics Market - Revenue and Forecast to 2028 (US$ Million)
11. Product Analytics Market - Geographic Analysis
- 11.1 Overview
- 11.2 North America: Product Analytics Market
- 11.2.1 Overview
- 11.2.2 North America Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.2.3 North America Product Analytics Market Breakdown, By Component
- 11.2.4 North America Product Analytics Market Breakdown, By Deployment
- 11.2.5 North America Product Analytics Market Breakdown, By Mode
- 11.2.6 North America Product Analytics Market Breakdown, By Vertical
- 11.2.7 North America Product Analytics Market Breakdown, by Country
- 11.2.7.1 US Product Analytics Market, Revenue and Forecast to 2028
- 11.2.7.1.1 US Product Analytics Market Breakdown, By Component
- 11.2.7.1.2 US Product Analytics Market Breakdown, By Deployment
- 11.2.7.1.3 US Product Analytics Market Breakdown, By Mode
- 11.2.7.1.4 US Product Analytics Market Breakdown, By Vertical
- 11.2.7.2 Canada Product Analytics Market, Revenue and Forecast to 2028
- 11.2.7.2.1 Canada Product Analytics Market Breakdown, By Component
- 11.2.7.2.2 Canada Product Analytics Market Breakdown, By Deployment
- 11.2.7.2.3 Canada Product Analytics Market Breakdown, By Mode
- 11.2.7.2.4 Canada Product Analytics Market Breakdown, By Vertical
- 11.2.7.3 Mexico Product Analytics Market, Revenue and Forecast to 2028
- 11.2.7.3.1 Mexico Product Analytics Market Breakdown, By Component
- 11.2.7.3.2 Mexico Product Analytics Market Breakdown, By Deployment
- 11.2.7.3.3 Mexico Product Analytics Market Breakdown, By Mode
- 11.2.7.3.4 Mexico Product Analytics Market Breakdown, By Vertical
- 11.3 Europe: Product Analytics Market
- 11.3.1 Overview
- 11.3.2 Europe Product Analytics Market Revenue and Forecast to 2028 (US$ million)
- 11.3.3 Europe Product Analytics Market Breakdown, By Component
- 11.3.4 Europe Product Analytics Market Breakdown, By Deployment
- 11.3.5 Europe Product Analytics Market Breakdown, By Mode
- 11.3.6 Europe Product Analytics Market Breakdown, By Vertical
- 11.3.7 Europe Product Analytics Market Breakdown, by Country
- 11.3.7.1 Germany Product Analytics Market, Revenue and Forecast to 2028
- 11.3.7.1.1 Germany Product Analytics Market Breakdown, By Component
- 11.3.7.1.2 Germany Product Analytics Market Breakdown, By Deployment
- 11.3.7.1.3 Germany Product Analytics Market Breakdown, By Mode
- 11.3.7.1.4 Germany Product Analytics Market Breakdown, By Vertical
- 11.3.7.2 France Product Analytics Market, Revenue and Forecast to 2028
- 11.3.7.2.1 France Product Analytics Market Breakdown, By Component
- 11.3.7.2.2 France Product Analytics Market Breakdown, By Deployment
- 11.3.7.2.3 France Product Analytics Market Breakdown, By Mode
- 11.3.7.2.4 France Product Analytics Market Breakdown, By Vertical
- 11.3.7.3 Italy Product Analytics Market, Revenue and Forecast to 2028
- 11.3.7.3.1 Italy Product Analytics Market Breakdown, By Component
- 11.3.7.3.2 Italy Product Analytics Market Breakdown, By Deployment
- 11.3.7.3.3 Italy Product Analytics Market Breakdown, By Mode
- 11.3.7.3.4 Italy Product Analytics Market Breakdown, By Vertical
- 11.3.7.4 UK Product Analytics Market, Revenue and Forecast to 2028
- 11.3.7.4.1 UK Product Analytics Market Breakdown, By Component
- 11.3.7.4.2 UK Product Analytics Market Breakdown, By Deployment
- 11.3.7.4.3 UK Product Analytics Market Breakdown, By Mode
- 11.3.7.4.4 UK Product Analytics Market Breakdown, By Vertical
- 11.3.7.5 Russia Product Analytics Market, Revenue and Forecast to 2028
- 11.3.7.5.1 Russia Product Analytics Market Breakdown, By Component
- 11.3.7.5.2 Russia Product Analytics Market Breakdown, By Deployment
- 11.3.7.5.3 Russia Product Analytics Market Breakdown, By Mode
- 11.3.7.5.4 Russia Product Analytics Market Breakdown, By Vertical
- 11.3.7.6 Rest of Europe Product Analytics Market, Revenue and Forecast to 2028
- 11.3.7.6.1 Rest of Europe Product Analytics Market Breakdown, By Component
- 11.3.7.6.2 Rest of Europe Product Analytics Market Breakdown, By Deployment
- 11.3.7.6.3 Rest of Europe Product Analytics Market Breakdown, By Mode
- 11.3.7.6.4 Rest of Europe Product Analytics Market Breakdown, By Vertical
- 11.4 APAC: Product Analytics Market
- 11.4.1 Overview
- 11.4.2 APAC Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.4.3 APAC Product Analytics Market Breakdown, By Component
- 11.4.4 APAC Product Analytics Market Breakdown, By Deployment
- 11.4.5 APAC Product Analytics Market Breakdown, By Mode
- 11.4.6 APAC Product Analytics Market Breakdown, By Vertical
- 11.4.7 APAC Product Analytics Market Breakdown, by Country
- 11.4.7.1 Australia Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.4.7.1.1 Australia Product Analytics Market Breakdown, By Component
- 11.4.7.1.2 Australia Product Analytics Market Breakdown, By Deployment
- 11.4.7.1.3 Australia Product Analytics Market Breakdown, By Mode
- 11.4.7.1.4 Australia Product Analytics Market Breakdown, By Vertical
- 11.4.7.2 China Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.4.7.2.1 China Product Analytics Market Breakdown, By Component
- 11.4.7.2.2 China Product Analytics Market Breakdown, By Deployment
- 11.4.7.2.3 China Product Analytics Market Breakdown, By Mode
- 11.4.7.2.4 China Product Analytics Market Breakdown, By Vertical
- 11.4.7.3 India Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.4.7.3.1 India Product Analytics Market Breakdown, By Component
- 11.4.7.3.2 India Product Analytics Market Breakdown, By Deployment
- 11.4.7.3.3 India Product Analytics Market Breakdown, By Mode
- 11.4.7.3.4 India Product Analytics Market Breakdown, By Vertical
- 11.4.7.4 Japan Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.4.7.4.1 Japan Product Analytics Market Breakdown, By Component
- 11.4.7.4.2 Japan Product Analytics Market Breakdown, By Deployment
- 11.4.7.4.3 Japan Product Analytics Market Breakdown, By Mode
- 11.4.7.4.4 Japan Product Analytics Market Breakdown, By Vertical
- 11.4.7.5 South Korea Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.4.7.5.1 South Korea Product Analytics Market Breakdown, By Component
- 11.4.7.5.2 South Korea Product Analytics Market Breakdown, By Deployment
- 11.4.7.5.3 South Korea Product Analytics Market Breakdown, By Mode
- 11.4.7.5.4 South Korea Product Analytics Market Breakdown, By Vertical
- 11.4.7.6 Rest of APAC Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.4.7.6.1 Rest of APAC Product Analytics Market Breakdown, By Component
- 11.4.7.6.2 Rest of APAC Product Analytics Market Breakdown, By Deployment
- 11.4.7.6.3 Rest of APAC Product Analytics Market Breakdown, By Mode
- 11.4.7.6.4 Rest of APAC Product Analytics Market Breakdown, By Vertical
- 11.5 MEA: Product Analytics Market
- 11.5.1 Overview
- 11.5.2 MEA Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.5.3 MEA Product Analytics Market Breakdown, By Component
- 11.5.4 MEA Product Analytics Market Breakdown, By Deployment
- 11.5.5 MEA Product Analytics Market Breakdown, By Mode
- 11.5.6 MEA Product Analytics Market Breakdown, By Vertical
- 11.5.7 MEA Product Analytics Market Breakdown, By Country
- 11.5.7.1 Saudi Arabia Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.5.7.1.1 Saudi Arabia Product Analytics Market Breakdown, By Component
- 11.5.7.1.2 Saudi Arabia Product Analytics Market Breakdown, By Deployment
- 11.5.7.1.3 Saudi Arabia Product Analytics Market Breakdown, By Mode
- 11.5.7.1.4 Saudi Arabia Product Analytics Market Breakdown, By Vertical
- 11.5.7.2 UAE Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.5.7.2.1 UAE Product Analytics Market Breakdown, By Component
- 11.5.7.2.2 UAE Product Analytics Market Breakdown, By Deployment
- 11.5.7.2.3 UAE Product Analytics Market Breakdown, By Mode
- 11.5.7.2.4 UAE Product Analytics Market Breakdown, By Vertical
- 11.5.7.3 South Africa Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.5.7.3.1 South Africa Product Analytics Market Breakdown, By Component
- 11.5.7.3.2 South Africa Product Analytics Market Breakdown, By Deployment
- 11.5.7.3.3 South Africa Product Analytics Market Breakdown, By Mode
- 11.5.7.3.4 South Africa Product Analytics Market Breakdown, By Vertical
- 11.5.7.4 Rest of MEA Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.5.7.4.1 Rest of MEA Product Analytics Market Breakdown, By Component
- 11.5.7.4.2 Rest of MEA Product Analytics Market Breakdown, By Deployment
- 11.5.7.4.3 Rest of MEA Product Analytics Market Breakdown, By Mode
- 11.5.7.4.4 Rest of MEA Product Analytics Market Breakdown, By Vertical
- 11.6 SAM: Product Analytics Market
- 11.6.1 Overview
- 11.6.2 SAM Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
- 11.6.3 SAM Product Analytics Market Breakdown, By Component
- 11.6.4 SAM Product Analytics Market Breakdown, By Deployment
- 11.6.5 SAM Product Analytics Market Breakdown, By Mode
- 11.6.6 SAM Product Analytics Market Breakdown, By Vertical
- 11.6.7 SAM Product Analytics Market Breakdown, by Country
- 11.6.7.1 Brazil Product Analytics Market, Revenue and Forecast to 2028
- 11.6.7.1.1 Brazil Product Analytics Market Breakdown, By Component
- 11.6.7.1.2 Brazil Product Analytics Market Breakdown, By Deployment
- 11.6.7.1.3 Brazil Product Analytics Market Breakdown, By Mode
- 11.6.7.1.4 Brazil Product Analytics Market Breakdown, By Vertical
- 11.6.7.2 Argentina Product Analytics Market, Revenue and Forecast to 2028
- 11.6.7.2.1 Argentina Product Analytics Market Breakdown, By Component
- 11.6.7.2.2 Argentina Product Analytics Market Breakdown, By Deployment
- 11.6.7.2.3 Argentina Product Analytics Market Breakdown, By Mode
- 11.6.7.2.4 Argentina Product Analytics Market Breakdown, By Vertical
- 11.6.7.3 Rest of SAM Product Analytics Market, Revenue and Forecast to 2028
- 11.6.7.3.1 Rest of SAM Product Analytics Market Breakdown, By Component
- 11.6.7.3.2 Rest of SAM Product Analytics Market Breakdown, By Deployment
- 11.6.7.3.3 Rest of SAM Product Analytics Market Breakdown, By Mode
- 11.6.7.3.4 Rest of SAM Product Analytics Market Breakdown, By Vertical
12. Impact of COVID-19 Pandemic on Product Analytics Market
- 12.1 Overview
- 12.2 North America: Impact Assessment of COVID-19 Pandemic
- 12.3 Europe: Impact Assessment of COVID-19 Pandemic
- 12.4 APAC: Impact Assessment of COVID-19 Pandemic
- 12.5 MEA: Impact Assessment of COVID-19 Pandemic
- 12.6 SAM: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
- 13.1 Overview
- 13.2 Market Initiative
- 13.3 New Development
14. Company Profiles
- 14.1 Amplitude, Inc.
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
- 14.2 Gainsight
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
- 14.3 Heap Inc.
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
- 14.4 IBM Corporation
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
- 14.5 Mixpanel
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
- 14.6 Pendo.io, Inc.
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
- 14.7 LogRocket, Inc
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
- 14.8 Smartlook
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
- 14.9 USERIQ
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
- 14.10 KISSMETRICS
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments
15. Appendix
- 15.1 About The Insight Partners
- 15.2 Glossary