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市場調査レポート

将来予測:金融サービスにおけるデジタルマーケティング

2020 Foresight Report: Digital Marketing in Financial Services

発行 Timetric 商品コード 291271
出版日 ページ情報 英文 48 Pages
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将来予測:金融サービスにおけるデジタルマーケティング 2020 Foresight Report: Digital Marketing in Financial Services
出版日: 2013年12月05日 ページ情報: 英文 48 Pages
概要

インターネットへのアクセスとスマートフォンの導入が増加することで、膨大な数のインターネットユーザーがデジタルメディアチャネル(ソーシャルメディア、モバイル、ビデオなど)にアクセスするようになりました。銀行や保険会社をはじめ、世界中の企業が、戦略的なマーケティングツールとして、デジタルメディアチャネルをますます利用するようになってきています。世界のデジタル広告費は、2008年の537億米ドルから2012年には957億米ドルまで拡大し、CAGRで15.52%の成長を遂げています。2017年までには、約2倍の1,684億米ドルに達する見込みです。

当レポートでは、金融サービス業におけるデジタルマーケティングについて取り上げ、市場分析や情報、考察を提供して、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場規模と見通し

  • デジタルマーケティングチャネルのシェア
  • 世界のデジタルマーケティング支出
  • 地域分析:デジタルマーケティングの導入
    • 南北アメリカ
    • 欧州
    • アジア太平洋地域
    • 中東・アフリカ

第3章 主要動向と促進要因:デジタルチャネル別

  • ソーシャルメディア
  • ビデオ
  • モバイル
  • ゲーム
  • バナー、検索エンジン、メール

第4章 デジタルマーケティングのベストプラクティス

  • Wells Fargo
  • Hiscox
  • Future Generali
  • Patriot Insurance Agencies
  • Barclays
  • 今後の課題

第5章 付録

図表

目次
Product Code: IS0441MR

The report provides market analysis, information and insights on digital marketing in the financial services industry:

  • Provides a global snapshot of digital media and growth opportunities for the financial services industry
  • Provides details of different digital media channels across markets and the influence of these channels on consumer purchasing decisions
  • Analysis of digital marketing opportunities and challenges for financial services companies
  • Detailed analysis on leading financial services companies and their marketing through digital media channels
  • Analysis of digital marketing strategies adopted by leading financial services companies operating in various markets

Summary

As internet access and smartphone adoption increase, a growing number of internet users are accessing digital media channels such as social media, mobile and videos. Banks and insurance companies are developing their processes and employing such channels to be able to respond to web-based consumers, create brand awareness, promote new products and services, identify customer needs and elicit feedback. Digital media channels are increasingly being used by companies around the world as a strategic marketing tool. They are primarily used to advertise products and services, identify sales opportunities and ensure brand monitoring. Budget allocations to digital media marketing are expected to increase over the forecast period (2013-2017). During the review period (2008-2012), worldwide digital advertising expenditure rose from US$53.7 billion in 2008 to US$95.7 billion in 2012, at a CAGR of 15.52%. It is expected to nearly double between 2012 and 2017 to reach US$168.4 billion, after registering a forecast-period CAGR of 11.34%. The popularity of social media and growth in smartphone and tablet usage has created new opportunities for digital advertising. During the review period, digital advertising has progressed with the introduction of dynamic messaging and interactive video.

Scope

  • This report provides a comprehensive analysis of digital marketing strategies adopted by financial services companies
  • It provides current and future scenarios of digital media and its impacts on the financial services industry
  • It details various benefits available to and challenges faced by financial services companies while adopting digital marketing strategies
  • It provides case studies on digital marketing strategies implemented by various financial services companies and their outcomes

Reasons To Buy

  • Understand the dynamics of the digital media landscape across the key markets worldwide
  • Assess the current and future opportunities of digital marketing in the financial services industry
  • Gain insights into digital marketing strategies adopted by financial services companies
  • Gain insight into various challenges faced by financial services companies in digital marketing across all the key markets

Table of Contents

1. Executive Summary

2. Market Size and Outlook

  • 2.1. Share of Digital Marketing Channel
  • 2.2. Global Digital Advertising Spend
  • 2.3. Regional Analysis - Adoption of Digital Marketing
    • 2.3.1. Americas
    • 2.3.2. Europe
    • 2.3.3. Asia-Pacific
    • 2.3.4. Middle East and Africa

3. Key Trends and Drivers by Digital Channels

  • 3.1. Social Media
    • 3.1.1. Trends and drivers
  • 3.2. Videos
    • 3.2.1. Trends and drivers
  • 3.3. Mobile
    • 3.3.1. Trends and drivers
  • 3.4. Games
    • 3.4.1. Trends and drivers
  • 3.5. Banners, Search Engines and Email
    • 3.5.1. Trends and drivers

4. Best Practices in Digital Marketing

  • 4.1. Wells Fargo Employed Digital Channels to Promote its Mobile Banking Services
  • 4.2. Hiscox's Multi-Channel Digital Campaign for Small Business Liability Insurance
  • 4.3. Future Generali Introduced a Video-Recorded Message Strategy
  • 4.4. Patriot Insurance Agencies Launched Digital Marketing for its New Interactive Website
  • 4.5. Barclays Introduced an Online Platform Allowing Customers to Share Ideas
  • 4.6. Challenges for the Year Ahead

5. Appendix

  • 5.1. Methodology
  • 5.2. Contact Timetric
  • 5.3. About Timetric
  • 5.4. Timetric's Services
  • 5.5. Disclaimer

List of Tables

  • Table 1: Global Advertising Expenditure (US$ Billion), 2008-2017
  • Table 2: Global Digital Advertising Expenditure (US$ Billion), 2008-2017
  • Table 3: Major Industry Advertising Expenditure through Google (US$ Billion), 2011
  • Table 4: Global Digital Advertising Expenditure by Region (US$ Billion), 2008-2017
  • Table 5: Global Digital Advertising Expenditure by Region in Financial Services (US$ Billion), 2008-2017
  • Table 6: Digital Advertising Expenditure by Key Countries in the Americas (US$ Billion), 2008-2017
  • Table 7: Digital Advertising Expenditure in Financial Services by Key Countries in the Americas (US$ Billion), 2008-2017
  • Table 8: Digital Advertising Expenditure by Key Countries in Europe (US$ Billion), 2008-2017
  • Table 9: Digital Advertising Expenditure in Financial Services by Key Countries in Europe (US$ Billion), 2008-2017
  • Table 10: Digital Advertising Expenditure by Key Countries in Asia-Pacific (US$ Billion), 2008-2017
  • Table 11: Digital Advertising Expenditure in Financial Services by Key Countries in Asia-Pacific (US$ Million), 2008-2017
  • Table 12: Digital Advertising Expenditure by Key Countries in the Middle East and Africa (US$ Million), 2008-2017
  • Table 13: Digital Advertising Expenditure in Financial Services by Key Countries in the Middle East and Africa (US$ Million), 2008-2017
  • Table 14: Internet and Mobile Penetration Across Developed and Emerging Markets, 2011
  • Table 15: Global Markets by Unique Video Viewers, December 2012
  • Table 16: Mobile Penetration in Developed and Emerging Markets, 2011

List of Figures

  • Figure 1: Global Advertising Expenditure (US$ Billion), 2008-2017
  • Figure 2: Global Digital Advertising Expenditure (US$ Billion), 2008-2017
  • Figure 3: Major Industry Advertising Expenditure through Google (US$ Billion), 2011
  • Figure 4: Global Digital Advertising Expenditure by Region (US$ Billion), 2008-2017
  • Figure 5: Global Digital Advertising Expenditure by Region in Financial Services (US$ Billion), 2008-2017
  • Figure 6: Digital Advertising Expenditure by Key Countries in the Americas (US$ Billion), 2008-2017
  • Figure 7: Digital Advertising Expenditure in Financial Services by Key Countries in the Americas (US$ Billion), 2008-2017
  • Figure 8: Digital Advertising Expenditure by Key Countries in Europe (US$ Billion), 2008-2017
  • Figure 9: Digital Advertising Expenditure in Financial Services by Key Countries in Europe (US$ Billion), 2008-2017
  • Figure 10: Digital Advertising Expenditure by Key Countries in Asia-Pacific (US$ Billion), 2008-2017
  • Figure 11: Digital Advertising Expenditure in Financial Services by Key Countries in Asia-Pacific (US$ Billion), 2008-2017
  • Figure 12: Digital Advertising Expenditure by Key Countries in the Middle East and Africa (US$ Million), 2008-2017
  • Figure 13: Digital Advertising Expenditure in Financial Services by Key Countries in the Middle East and Africa (US$ Million), 2008-2017
  • Figure 14: Social Networking Platforms and Their Usage
  • Figure 15: Broadband Internet Users on Mobile Devices (Million), 2009-2013
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