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市場調査レポート

欧州のビジネス旅行者調査:ホテルの宿泊、選択基準、顧客の期待(新技術、販促、サービス)

European Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services

発行 Timetric 商品コード 279445
出版日 ページ情報 英文 120 Pages
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欧州のビジネス旅行者調査:ホテルの宿泊、選択基準、顧客の期待(新技術、販促、サービス) European Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services
出版日: 2013年08月27日 ページ情報: 英文 120 Pages
概要

当レポートでは、過去3ヶ月間に1回以上のビジネス旅行(出張)をした欧州の業界専門家611人に対して実施された調査の結果に基づき、出張の機会と需要、出張費の予測、ホテルの選択基準、顧客の期待などを検証して、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 ホテルの利用回数と費用

  • ビジネスホテルの平均滞在日数
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • ホテルの宿泊費
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • ホテル宿泊費の変化
    • 旅行の頻度
    • 年齢
    • 企業の売上高

第3章 出張の動向

  • 予定されるホテルの種類
    • 旅行の頻度
    • 性別
    • 年齢
    • 企業の売上高
  • 最高級ホテルの目的地
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • 推奨されるホテル選択方法
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • ホテル情報の検索チャネル
    • 旅行の頻度
    • 年齢
    • 企業の売上高

第4章 ホテルに対するグリーンイニシアティブの期待

  • グリーン認証の重要性
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • 持続可能な施設への顧客の期待
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • 重要な社会的責任のイニシアティブ
    • 旅行の頻度
    • 年齢
    • 企業の売上高

第5章 技術のイニシアティブの期待

  • 主な技術の特徴
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • オンライン予約に影響を与える主なウェブサイト機能
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • モバイル技術サービスの重要性
    • 旅行の頻度
    • 年齢
    • 企業の売上高

第6章 ビジネス成長に対する将来の発展動向

  • 訪問回数の促進要因
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • 人気の高い販促手段
    • 旅行の頻度
    • 年齢
    • 企業の売上高
  • 最も訪問回数の多いホテル

第7章 付録

図表

目次
Product Code: TT2155SU

Synopsis

  • The report is based on primary survey research of 611 European industry professionals who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
  • This report provides the reader with a definitive analysis of the European business travel outlook and explores how opportunities and demand are set to change in 2013-2014.
  • This report helps in forecasting European business traveler expenditure on hotel accommodation, understands trends in business travel and customer expectations of new technologies and services.
  • Key topics covered include the forecast of expenditure on hotel accommodation, hotel selection criteria, customer expectations of new technologies, marketing initiatives, and sustainability implementation.
  • This report helps to drive revenues and cut costs by benchmarking the use of sustainability in the industry and identifies new opportunities for growth.

Summary

"European Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services" is the result of an extensive multi-industry survey drawn from Timetric's exclusive panel of European business travelers. It contains in-depth analysis of trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2013-2014. The report also benchmarks types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technology, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:

  • Average stay at business hotels
  • Change in expenditure on hotel accommodation
  • Popular hotel types and preferred modes of hotel selection
  • Importance of green certifications and key sustainable facilities
  • Critical social responsibility initiatives
  • Major technology features and key drivers influencing online reservations
  • Importance of mobile technology services
  • Key drivers of frequent visits and popularity of promotional offers
  • Strategic initiatives for repeat business

Reasons To Buy

  • Effectively examine European business traveler perceptions on the average length of stay in a hotel, changes in hotel accommodation expenditure and determine business growth opportunities.
  • Identify popular hotel types, preferred modes of hotel selection and key channels for research to channel marketing resources for improved return on investment.
  • Explore European business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
  • Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
  • Identify key features of business hotels which influence frequent visits and formulate marketing strategies to win business.

About Timetric

Timetric is a leading provider of online data, analysis and advisory services on key financial and industry sectors. We provide integrated information services covering risk assessments, forecasts, industry analysis, market intelligence, news and comment.

Timetric helps over 1,500 financial services institutions and their partner companies around the world to benefit from better, more timely decisions and improve their competitive edge.

Table of Contents

1. Executive Summary

2. Hotel Visits and Expenditure

  • 2.1. Average Length of Stay at Business Hotels
    • 2.1.1. Average length of stay at business hotels - analysis by travel frequency
    • 2.1.2. Average length of stay at business hotels - analysis by age
    • 2.1.3. Average length of stay at business hotels - analysis by company turnover
  • 2.2. Expenditure on Hotel Accommodation
    • 2.2.1. Expenditure on hotel accommodation - analysis by travel frequency
    • 2.2.2. Expenditure on hotel accommodation - analysis by age
    • 2.2.3. Expenditure on hotel accommodation - analysis by company turnover
  • 2.3. Change in Expenditure on Hotel Accommodation
    • 2.3.1. Change in expenditure on hotel accommodation - analysis by travel frequency
    • 2.3.2. Change in expenditure on hotel accommodation - analysis by age
    • 2.3.3. Change in expenditure on hotel accommodation - analysis by company turnover

3. Trends in Business Travel

  • 3.1. Expected Hotel Types
    • 3.1.1. Expected hotel types - analysis by travel frequency
    • 3.1.2. Expected hotel types - analysis by gender
    • 3.1.3. Expected hotel types - analysis by age
    • 3.1.4. Expected hotel types - analysis by company turnover
  • 3.2. Finest Hotel Destinations
    • 3.2.1. Finest hotel destinations - analysis by travel frequency
    • 3.2.2. Finest hotel destinations - analysis by age
    • 3.2.3. Finest hotel destinations - analysis by company turnover
  • 3.3. Preferred Methods of Hotel Selection
    • 3.3.1. Preferred methods of hotel selection - analysis by travel frequency
    • 3.3.2. Preferred methods of hotel selection - analysis by age
    • 3.3.3. Preferred methods of hotel selection - analysis by company turnover
  • 3.4. Key Channels of Research for Hotel Information
    • 3.4.1. Key channels of research for hotel information - analysis by travel frequency
    • 3.4.2. Key channels of research for hotel information - analysis by age
    • 3.4.3. Key channels of research for hotel information - analysis by company turnover

4. Expectations of Green Initiatives from Hotels

  • 4.1. Importance of Green Certifications
    • 4.1.1. Importance of green-certified hotels - analysis by travel frequency
    • 4.1.2. Importance of green-certified hotels - analysis by age
    • 4.1.3. Importance of green-certified hotels - analysis by company turnover
  • 4.2. Customer Expectations of Key Sustainable Facilities
    • 4.2.1. Customer expectations of sustainable facilities - analysis by travel frequency
    • 4.2.2. Customer expectations of sustainable facilities - analysis by age
    • 4.2.3. Customer expectations of sustainable facilities - analysis by company turnover
  • 4.3. Critical Social Responsibility Initiatives
    • 4.3.1. Critical social responsibility initiatives - analysis by travel frequency
    • 4.3.2. Critical social responsibility initiatives - analysis by age
    • 4.3.3. Critical social responsibility initiatives - analysis by company turnover

5. Expectations of Key Technological Initiatives

  • 5.1. Chief Technology Features
    • 5.1.1. Chief technology features - analysis by travel frequency
    • 5.1.2. Chief technology features - analysis by age
    • 5.1.3. Chief technology features - analysis by company turnover
  • 5.2. Key Website Features Influencing Online Reservations
    • 5.2.1. Key website features influencing online reservations - analysis by travel frequency
    • 5.2.2. Key website features influencing online reservations - analysis by age
    • 5.2.3. Key website features influencing online reservations - analysis by company turnover
  • 5.3. Importance of Mobile Technology Services
    • 5.3.1. Importance of mobile technology services - analysis by travel frequency
    • 5.3.2. Importance of mobile technology services - analysis by age
    • 5.3.3. Importance of mobile technology services - analysis by company turnover

6. Future Developments for Business Growth

  • 6.1. Key Drivers for Repeat Visits
    • 6.1.1. Key drivers for repeat visits - analysis by travel frequency
    • 6.1.2. Key drivers for repeat visits - analysis by age
    • 6.1.3. Key drivers for repeat visits - analysis by company turnover
  • 6.2. Popularity of Promotional Offers
    • 6.2.1. Popularity of promotional offers - analysis by travel frequency
    • 6.2.2. Popularity of promotional offers - analysis by age
    • 6.2.3. Popularity of promotional offers - analysis by company turnover
  • 6.3. Most Visited Hotels

7. Appendix

  • 7.1. What is this Report About?
  • 7.2. Definitions
  • 7.3. Methodology
  • 7.4. Profile of Survey Respondents
  • 7.5. Contact Timetric
  • 7.6. About Timetric
  • 7.7. Timetric's Services
  • 7.8. Disclaimer

List of Tables

  • Table 1: Average Stay at Business Hotels: All European Respondents (%), 2013
  • Table 2: Average Stay at Business Hotels by Travel Frequency (%), 2013
  • Table 3: Average Stay at Business Hotels by Age (%), 2013
  • Table 4: Average Stay at Business Hotels by Company Turnover (%), 2013
  • Table 5: Expenditure on Hotel Accommodation: All Respondents (%), 2013
  • Table 6: Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
  • Table 7: Expenditure on Hotel Accommodation by Age (%), 2013
  • Table 8: Expenditure on Hotel Accommodation by Company Turnover (%), 2013
  • Table 9: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2013
  • Table 10: Change in Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
  • Table 11: Change in Expenditure on Hotel Accommodation by Age (%), 2013
  • Table 12: Change in Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
  • Table 13: Expected Hotel Type: All Respondents (%), 2013
  • Table 14: Expected Hotel Type by Travel Frequency (%), 2013
  • Table 15: Expected Hotel Type by Gender (%), 2013
  • Table 16: Expected Hotel Type by Age (%), 2013
  • Table 17: Expected Hotel Type by Company Turnover (%), 2013
  • Table 18: Finest Hotel Destinations: All Respondents (%), 2013
  • Table 19: Finest Hotel Destinations by Travel Frequency (%), 2013
  • Table 20: Finest Hotel Destinations by Age (%), 2013
  • Table 21: Finest Hotel Destinations by Company Turnover (%), 2013
  • Table 22: Preferred Methods of Hotel Selection: All Respondents (%), 2013
  • Table 23: Preferred Methods of Hotel Selection by Travel Frequency (%), 2013
  • Table 24: Preferred Methods of Hotel Selection by Company Turnover (%), 2013
  • Table 25: Key Channels of Research for Hotel Information: All Respondents (%), 2013
  • Table 26: Key Channels of Research for Hotel Information by Travel Frequency (%), 2013
  • Table 27: Key Channels of Research for Hotel Information by Age (%), 2013
  • Table 28: Key Channels of Research for Hotel Information by Company Turnover (%), 2013
  • Table 29: Importance of Green-Certified Hotels: All Respondents (%), 2013
  • Table 30: Importance of Green-Certified Hotels by Travel Frequency (%), 2013
  • Table 31: Importance of Green-Certified Hotels by Age (%), 2013
  • Table 32: Importance of Green-Certified Hotels by Company Turnover (%), 2013
  • Table 33: Customer Expectations of Key Sustainable Facilities: All Respondents (%), 2013
  • Table 34: Customer Expectations of Key Sustainable Facilities by Travel Frequency (%), 2013
  • Table 35: Customer Expectations of Key Sustainable Facilities by Age (%), 2013
  • Table 36: Customer Expectations of Key Sustainable Facilities by Company Turnover (%), 2013
  • Table 37: Critical Social Responsibility Initiatives: All Respondents (%), 2013
  • Table 38: Critical Social Responsibility Initiatives by Travel Frequency (%), 2013
  • Table 39: Critical Social Responsibility Initiatives by Age (%), 2013
  • Table 40: Critical Social Responsibility Initiatives by Company Turnover (%), 2013
  • Table 41: Chief Technology Features: All Respondents (%), 2013
  • Table 42: Chief Technology Features by Travel Frequency (%), 2013
  • Table 43: Chief Technology Features by Age (%), 2013
  • Table 44: Chief Technology Features by Company Turnover (%), 2013
  • Table 45: Key Website Features Influencing Online Reservations: All Respondents (%), 2013
  • Table 46: Key Website Features Influencing Online Reservations by Age (%), 2013
  • Table 47: Key Website Features Influencing Online Reservations by Company Turnover (%), 2013
  • Table 48: Importance of Mobile Technology Services: All Respondents (%), 2013
  • Table 49: Importance of Mobile Technology Services by Travel Frequency (%), 2013
  • Table 50: Importance of Mobile Technology Services by Age (%), 2013
  • Table 51: Importance of Mobile Technology Services by Company Turnover (%), 2013
  • Table 52: Key Drivers for Repeat Visits: All Respondents (%), 2013
  • Table 53: Key Drivers for Repeat Visits by Travel Frequency (%), 2013
  • Table 54: Key Drivers for Repeat Visits by Company Turnover (%), 2013
  • Table 55: Popularity of Promotional Offers: All Respondents (%), 2013
  • Table 56: Popularity of Promotional Offers by Travel Frequency (%), 2013
  • Table 57: Popularity of Promotional Offers by Age (%), 2013
  • Table 58: Popularity of Promotional Offers by Company Turnover (%), 2013
  • Table 59: Most Visited Hotel Brands, 2013
  • Table 60: Survey Results - Closed Questions
  • Table 61: European Hotel Industry Business Travelers' Survey Respondents by Industry Type (%), 2013
  • Table 62: European Hotel Industry Business Travelers' Survey Respondents by Age Group (%), 2013
  • Table 63: European Hotel Industry Business Travelers' Survey Respondents by Travel Frequency (%), 2013
  • Table 64: European Hotel Industry Business Travelers' Survey Respondents by Occupational Group (%), 2013
  • Table 65: European Hotel Industry Business Travelers' Survey Respondents by Company Turnover (%), 2013

List of Figures

  • Figure 1: Average Stay at Business Hotels: All Respondents (%), 2013
  • Figure 2: Average Stay at Business Hotels by Travel Frequency (%), 2013
  • Figure 3: Average Stay at Business Hotels by Age (%), 2013
  • Figure 4: Average Stay at Business Hotels by Company Turnover (%), 2013
  • Figure 5: Expenditure on Hotel Accommodation: All Respondents (%), 2013
  • Figure 6: Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
  • Figure 7: Expenditure on Hotel Accommodation by Age (%), 2013
  • Figure 8: Expenditure on Hotel Accommodation by Company Turnover (%), 2013
  • Figure 9: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2013
  • Figure 10: Change in Expenditure on Hotel Accommodation by Travel Frequency (%), 2013
  • Figure 11: Change in Expenditure on Hotel Accommodation by Age (%), 2013
  • Figure 12: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2013
  • Figure 13: Expected Hotel Type: All Respondents (%), 2013
  • Figure 14: Expected Hotel Type by Travel Frequency (%), 2013
  • Figure 15: Expected Hotel Type by Gender (%), 2013
  • Figure 16: Expected Hotel Type by Age (%), 2013
  • Figure 17: Expected Hotel Type by Company Turnover (%), 2013
  • Figure 18: Finest Hotel Destinations: All Respondents (%), 2013
  • Figure 19: Finest Hotel Destinations by Travel Frequency (%), 2013
  • Figure 20: Finest Hotel Destinations by Age (%), 2013
  • Figure 21: Preferred Methods of Hotel Selection: All Respondents (%), 2013
  • Figure 22: Preferred Methods of Hotel Selection by Travel Frequency (%), 2013
  • Figure 23: Preferred Methods of Hotel Selection by Age (%), 2013
  • Figure 24: Preferred Methods of Hotel Selection by Company Turnover (%), 2013
  • Figure 25: Key Channels of Research for Hotel Information: All Respondents (%), 2013
  • Figure 26: Key Channels of Research for Hotel Information by Travel Frequency (%), 2013
  • Figure 27: Key Channels of Research for Hotel Information by Age (%), 2013
  • Figure 28: Key Channels of Research for Hotel Information by Company Turnover (%), 2013
  • Figure 29: Importance of Green-Certified Hotels: All Respondents (%), 2013
  • Figure 30: Importance of Green-Certified Hotels by Travel Frequency (%), 2013
  • Figure 31: Importance of Green-Certified Hotels by Age (%), 2013
  • Figure 32: Importance of Green-Certified Hotels by Company Turnover (%), 2013
  • Figure 33: Customer Expectations of Key Sustainable Facilities: All Respondents (%), 2013
  • Figure 34: Customer Expectations of Key Sustainable Facilities by Travel Frequency (%), 2013
  • Figure 35: Critical Social Responsibility Initiatives: All Respondents (%), 2013
  • Figure 36: Critical Social Responsibility Initiatives by Travel Frequency (%), 2013
  • Figure 37: Chief Technology Features: All Respondents (%), 2013
  • Figure 38: Chief Technology Features by Travel Frequency (%), 2013
  • Figure 39: Chief Technology Features by Company Turnover (%), 2013
  • Figure 40: Key Website Features Influencing Online Reservations: All Respondents (%), 2013
  • Figure 41: Key Website Features Influencing Online Reservations by Travel Frequency (%), 2013
  • Figure 42: Importance of Mobile Technology Services: All Respondents (%), 2013
  • Figure 43: Importance of Mobile Technology Services by Company Turnover (%), 2013
  • Figure 44: Key Drivers for Repeat Visits: All Respondents (%), 2013
  • Figure 45: Key Drivers for Repeat Visits by Travel Frequency (%), 2013
  • Figure 46: Key Drivers for Repeat Visits by Age (%), 2013
  • Figure 47: Key Drivers for Repeat Visits by Company Turnover (%), 2013
  • Figure 48: Popularity of Promotional Offers: All Respondents (%), 2013
  • Figure 49: Popularity of Promotional Offers by Travel Frequency (%), 2013
  • Figure 50: Popularity of Promotional Offers by Company Turnover (%), 2013
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