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市場調査レポート

世界の建設業の分析:市場動向およびマーケティング支出・販売戦略

Global Construction Industry Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry

発行 Timetric 商品コード 274051
出版日 ページ情報 英文 153 Pages
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世界の建設業の分析:市場動向およびマーケティング支出・販売戦略 Global Construction Industry Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry
出版日: 2013年06月17日 ページ情報: 英文 153 Pages
概要

当レポートでは、世界の大手建設企業の経営幹部に対する聞き取り調査の結果に基づき、全世界の建設業の現状・将来動向について分析し、産業全体の事業見通し(産業動向・市場成長予測・市場の機会と脅威に関する見解)や、各種マーケティング・販売活動の予算配分・戦略設定の現状と将来展望などについて調査し、その結果を企業の種類別(建設請負企業・デベロッパー側か、サプライヤー側か)および地域別・総売上高別などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要
  • 定義
  • 分析手法
  • 調査回答者のプロファイル
    • 建設業者・デベロッパー側回答者
    • サプライヤー側回答者

第2章 エグゼクティブ・サマリー

第3章 世界の建設業のダイナミクス

  • 収益成長率の予測
    • 企業の種類別の回答
    • 地域別回答
    • 総売上高別回答
    • 企業役員の回答
  • 将来の事業構造の発展
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答
  • 企業合併・買収(M&A)活動の予想
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • 資本支出の予測
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • 人員採用活動の変更予測
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答

第4章 市場成長の見通し

  • 新興国市場での需要
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • 先進国での成長予測
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答

第5章 脅威と機会

  • 今後のビジネス上の主な懸念事項
    • 企業の種類別の回答
    • 地域別回答
    • 総売上高別回答
  • バイヤービジネス維持のためのサプライヤーの主な活動
    • 企業の種類別の回答
    • 地域別回答
    • 総売上高別回答
    • 企業役員の回答
  • 操業費用の変動状況
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • 製品価格に対するコストの影響度
    • 建設業者・デベロッパー側回答
    • サプライヤー側回答

第6章 サプライヤーのマーケティング支出活動

  • 年間マーケティング予算
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • マーケティング支出水準の変更計画
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
    • 予想収益成長率別の回答
  • メディアチャネルへの将来投資
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • マーケティング・販売技術への将来投資
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答

第7章 今後のマーケティング・販売活動および戦略

  • サプライヤー側のマーケティングの主な目標
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
    • 予想収益成長率別の回答
  • 今後のマーケティング活動の根本的な修正
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • 事業見通しのための新規メディアの最善の活用法
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答
  • マーケティング代理店選択のための重要要素
    • サプライヤー側回答
    • 地域別回答
    • 総売上高別回答

第8章 付録

図表一覧

目次
Product Code: CN2145SU

Synopsis

  • The report provides data and analysis on construction industry supplier expenditure, marketing, and developments within the global construction industry
  • The report includes key topics such as global construction industry supplier expenditure, marketing behaviors and strategies
  • The report identifies the threats and opportunities within the global construction industry
  • The report analyses economic outlook trends and business confidence within global construction industry executives
  • The report provides a definitive assessment of the emerging markets that marketing executives should concentrate on, and survey respondent interpretation of the economic situation in developed markets

Summary

"Global Construction Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry" is a new report by Timetric that analyzes how media spend, marketing, sales strategies, practices and business planning are set to change in the global construction industry during 2013-2014. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global construction industry suppliers and data on how spending by global construction industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global construction industry buyers and suppliers and M&A activity.

Scope

The report features the opinions of global construction industry respondents related to the following:

  • Revenue growth projections
  • Capital expenditure of construction industry contractors, developers and suppliers
  • Leading business concerns and the subsequent efforts to negate them
  • Marketing budgets of construction industry supplier companies
  • Future investment in media channels
  • Key marketing aims for 2013-2014
  • Critical success factors for choosing a marketing agency

Reasons To Buy

  • Projects trends related to global construction industry respondent revenue growth expectations and top priorities in the next 12 months
  • Outlines the change in capital expenditure of buyer and supplier companies in 2013
  • Identifies the most important ways that suppliers can help buyers in the current business climate
  • Analyses the average size of global construction industry annual marketing budgets for supplier respondents
  • Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013-2014

Table of Contents

1. Introduction

  • 1.1. What is this report about?
  • 1.2. Definitions
  • 1.3. Methodology
  • 1.4. Global Construction Industry: Profile of Survey Respondents
    • 1.4.1. Global construction industry: profile of contractor and developer respondents
    • 1.4.2. Global construction industry: profile of supplier respondents

2. Executive Summary

3. Global Construction Industry Dynamics

  • 3.1. Revenue Growth Projections in the Global Construction Industry
    • 3.1.1. Revenue growth projections by company type
    • 3.1.2. Revenue growth projections by region
    • 3.1.3. Revenue growth projections by turnover
    • 3.1.4. Revenue growth projections by senior-level respondents
  • 3.2. Future Developments in Business Structure in the Global Construction Industry
    • 3.2.1. Future developments in business structure by contractors and developers
    • 3.2.2. Future developments in business structure by suppliers
  • 3.3. Merger and Acquisition Activity Projections in the Global Construction Industry
    • 3.3.1. M&A activity projections by contractors and developers
    • 3.3.2. M&A activity projections by suppliers
    • 3.3.3. M&A activity projections by region
    • 3.3.4. M&A activity projections by company turnover
  • 3.4. Estimation of Capital Expenditure in the Global Construction Industry
    • 3.4.1. Estimation of capital expenditure by contractors and developers
    • 3.4.2. Estimation of capital expenditure by suppliers
    • 3.4.3. Estimation of capital expenditure by region
    • 3.4.4. Estimation of capital expenditure by company turnover
  • 3.5. Planned Change in Staff Recruitment Activity in Global Construction Industry
    • 3.5.1. Planned change in staff recruitment activity by contractors and developers
    • 3.5.2. Planned change in staff recruitment activity by suppliers
    • 3.5.3. Planned change in staff recruitment activity by region
    • 3.5.4. Planned change in staff recruitment activity by company turnover

4. Global Construction Industry Market Growth Outlook

  • 4.1. Global Construction Industry - Demand in Emerging Markets
    • 4.1.1. Demand in emerging markets by contractors and developers
    • 4.1.2. Demand in emerging markets by suppliers
    • 4.1.3. Demand in emerging markets by region
    • 4.1.4. Demand in emerging markets by company turnover
  • 4.2. Global Construction Industry - Growth Projections in Developed Countries
    • 4.2.1. Growth projections in developed countries by contractors and developers
    • 4.2.2. Growth projections in developed countries by suppliers
    • 4.2.3. Growth projections in developed countries by region
    • 4.2.4. Growth projections in developed countries by company turnover

5. Threats and Opportunities for the Global Construction Industry

  • 5.1. Global Construction Industry - Leading Business Concerns for 2013-2014
    • 5.1.1. Leading business concerns for 2013-2014 by company type
    • 5.1.2. Leading business concerns for 2013-2014 by region
    • 5.1.3. Leading business concerns for 2013-2014 by company turnover
  • 5.2. Global Construction Industry - Key Supplier Actions to Maintain and Win Buyer Business
    • 5.2.1. Actions to maintain and secure buyer business by company type
    • 5.2.2. Actions to maintain and secure buyer business by region
    • 5.2.3. Actions to maintain and secure buyer business by turnover
    • 5.2.4. Actions to maintain and secure buyer business by senior-level respondents
  • 5.3. Global Construction Industry - Key Variations in Operational Costs
    • 5.3.1. Key variations in operational costs by contractors and developers
    • 5.3.2. Key variations in operational costs by suppliers
    • 5.3.3. Key variations in operational costs by region
    • 5.3.4. Key variations in operational costs by company turnover
  • 5.4. Global Construction Industry - Impact of Costs on Product Pricing
    • 5.4.1. Impact of costs on product pricing by contractors and developers
    • 5.4.2. Impact of costs on product pricing by suppliers

6. Global Construction Industry - Supplier Marketing Spend Activity

  • 6.1. Annual Marketing Budgets - Global Construction Industry Suppliers
    • 6.1.1. Annual marketing budgets by suppliers
    • 6.1.2. Annual marketing budgets by region
    • 6.1.3. Annual marketing budgets by company turnover
  • 6.2. Planned Change in Marketing Expenditure Levels - Global Construction Industry Suppliers
    • 6.2.1. Planned change in marketing expenditure by suppliers
    • 6.2.2. Planned change in marketing expenditure by region
    • 6.2.3. Planned change in marketing expenditure by company turnover
    • 6.2.4. Planned change in marketing expenditure levels by revenue growth expectations
  • 6.3. Future Investment in Media Channels - Global Construction Industry Suppliers
    • 6.3.1. Future investment in media channels by suppliers
    • 6.3.2. Future investment in media channels by region
    • 6.3.3. Future investment in media channels by company turnover
  • 6.4. Global Construction Industry Suppliers' Future Investment in Marketing and Sales Technology
    • 6.4.1. Planned investment in marketing and sales technologies by suppliers
    • 6.4.2. Planned investment in marketing and sales technologies by region
    • 6.4.3. Planned investment in marketing and sales technologies by company turnover

7. Marketing and Sales Behaviors and Strategies in 2013-2014

  • 7.1. Key Marketing Aims for 2013-2014 - Global Construction Industry
    • 7.1.1. Key marketing aims by suppliers
    • 7.1.2. Key marketing aims by region
    • 7.1.3. Key marketing aims by company turnover
    • 7.1.4. Key marketing aims by revenue growth expectations
  • 7.2. Essential Amendments to Marketing Activities in 2013-2014
    • 7.2.1. Amendments to marketing activities by suppliers
    • 7.2.2. Amendments to marketing activities by region
    • 7.2.3. Amendments to marketing activities by company turnover
  • 7.3. Best Uses of New Media for Business Prospects - Global Construction Industry
    • 7.3.1. Best uses of new media by suppliers
    • 7.3.2. Best uses of new media by region
    • 7.3.3. Best uses of new media by company turnover
  • 7.4. Critical Success Factors for Choosing a Marketing Agency
    • 7.4.1. Critical success factors by suppliers
    • 7.4.2. Critical success factors for choosing a marketing agency by region
    • 7.4.3. Critical success factors for choosing a marketing agency by company turnover

8. Appendix

  • 8.1. Survey Results - Closed Questions
  • 8.2. Methodology
  • 8.3. Contact Us
  • 8.4. About Timetric
  • 8.5. Disclaimer

List of Tables

  • Table 1: Global Construction Industry Survey Respondents by Company Type, 2013
  • Table 2: Global Construction Industry Contractor and Developer Respondents by Job Role (%), 2013
  • Table 3: Global Construction Industry Contractor and Developer Respondents by Company Turnover (%), 2013
  • Table 4: Global Construction Industry Contractor and Developer Respondents by Region (%), 2013
  • Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2013
  • Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2013
  • Table 7: Global Construction Industry Supplier Respondents by Region (%), 2013
  • Table 8: Revenue Growth Optimism in the Global Construction Industry (%), 2009-2013
  • Table 9: Revenue Growth Optimism in the Global Construction Industry by Contractors and Developers (%), 2009-2013
  • Table 10: Revenue Growth Optimism in the Global Construction Industry by Suppliers (%), 2009-2013
  • Table 11: Revenue Growth Optimism in the Global Construction Industry by Region (%), 2013
  • Table 12: Revenue Growth Optimism in the Global Construction Industry by Turnover (%), 2013
  • Table 13: Revenue Growth Optimism by Senior-Level Respondents (%), 2013
  • Table 14: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2013
  • Table 15: Key Expected Changes in the Business Structure of Construction Equipment and Materials Suppliers (%), 2013
  • Table 16: M&A Activity Projections of Construction Contractors and Developers (%), 2009-2013
  • Table 17: M&A Activity Projections of Construction Equipment and Materials Suppliers (%), 2009-2013
  • Table 18: M&A Activity Projections of Other Construction Suppliers (%), 2009-2013
  • Table 19: Global Construction Industry - M&A Activity Projections by Region (%), 2013
  • Table 20: Global Construction Industry - M&A Activity Projections by Turnover (%), 2013
  • Table 21: Capital Expenditure Expectations by Construction Contractors and Developers (%), 2013
  • Table 22: Capital Expenditure Expectations by Other Construction Suppliers (%), 2013
  • Table 23: Global Construction Industry - Increase in Capital Expenditure by Region (%), 2013
  • Table 24: Global Construction Industry - Increase in Capital Expenditure by Turnover (%), 2013
  • Table 25: Global Construction Industry - Planned Change in Staff Recruitment Activity by Contractors and Developers (%), 2013
  • Table 26: Global Construction Industry - Planned Change in Staff Recruitment Activity by Suppliers (%), 2013
  • Table 27: Global Construction Industry - Planned Change in Staff Recruitment Activity by Region (%), 2013
  • Table 28: Global Construction Industry - Planned Change in Staff Recruitment Activity by Company Turnover (%), 2013
  • Table 29: Demand in Emerging Markets by Construction Contractors and Developers (%), 2013
  • Table 30: Demand in Emerging Markets by Construction Equipment and Materials Suppliers (%), 2013
  • Table 31: Demand in Emerging Markets by Other Construction Suppliers (%), 2013
  • Table 32: Global Construction Industry - Increase of Demand in Emerging Markets by Region (%), 2013
  • Table 33: Construction Contractors and Developers - Growth Projections in Developed Countries (%), 2013
  • Table 34: Construction Equipment and Materials Suppliers - Growth Projections in Developed Countries (%), 2013
  • Table 35: Other Construction Suppliers - Growth Projections in Developed Countries (%), 2013
  • Table 36: Global Construction Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013
  • Table 37: Global Construction Industry - Increase in Growth Projections of Developed Countries by Turnover (%), 2013
  • Table 38: Global Construction Industry - Leading Business Concerns (%), 2009-2013
  • Table 39: Leading Business Concerns by Company Type (%), 2013-2014
  • Table 40: Global Construction Industry - Leading Business Concerns by Region (%), 2013-2014
  • Table 41: Global Construction Industry - Leading Business Concerns by Turnover (%), 2013-2014
  • Table 42: Global Construction Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Table 43: Global Construction Industry - Securing Buyer Business by Region (%), 2013
  • Table 44: Global Construction Industry - Securing Buyer Business by Turnover (%), 2013
  • Table 45: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2013
  • Table 46: Key Variations in Operational Costs of Construction Equipment and Materials Suppliers (%), 2013
  • Table 47: Key Variations in Operational Costs of Other Construction Suppliers (%), 2013
  • Table 48: Key Variations in Operational Costs by Region (%), 2013
  • Table 49: Key Variations in Operational Costs by Company Turnover (%), 2013
  • Table 50: Impact of Changing Costs on Product Pricing by Construction Contractors and Developers (%), 2013
  • Table 51: Impact of Changing Costs on Product Pricing by Suppliers (%), 2013
  • Table 52: Annual Marketing Budgets - Construction Equipment and Materials Suppliers (%), 2009-2013
  • Table 53: Annual Marketing Budgets - Other Construction Industry Suppliers (%), 2009-2013
  • Table 54: Annual Marketing Budgets by Region - Global Construction Industry Suppliers (%), 2013
  • Table 55: Annual Marketing Budgets by Company Turnover - Global Construction Industry Suppliers (%), 2013
  • Table 56: Planned Change in Marketing Expenditure - Construction Equipment and Materials Suppliers (%), 2009-2013
  • Table 57: Planned Change in Marketing Expenditure - Other Construction Industry Suppliers (%), 2009-2013
  • Table 58: Planned Change in Marketing Expenditure Levels by Region (%), 2013
  • Table 59: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013
  • Table 60: Future Investment in Media Channels - Construction Equipment and Materials Suppliers (%), 2013
  • Table 61: Future Investment in Media Channels - Other Construction Industry Suppliers (%), 2013
  • Table 62: Future Investment in Media Channels by Turnover (% 'Increase' Responses), 2013
  • Table 63: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2013
  • Table 64: Planned Investment in Marketing and Sales Technologies by Region (%), 2013
  • Table 65: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2013
  • Table 66: Key Marketing Aims - Construction Equipment and Materials Suppliers (%), 2013
  • Table 67: Key Marketing Aims - Other Construction Industry Suppliers (%), 2013
  • Table 68: Key Marketing Aims by Turnover - Global Construction Industry Suppliers (%), 2013
  • Table 69: Key Marketing Aims by Revenue Growth Expectations (%), 2013
  • Table 70: Amendments to Marketing Activities by Global Construction Industry Suppliers (%), 2013-2014
  • Table 71: Amendments to Marketing Activities by Region - Global Construction Industry (%), 2013-2014
  • Table 72: Amendments to Marketing Activities by Turnover - Global Construction Industry (%), 2013-2014
  • Table 73: Best Uses of New Media - Global Construction Industry Suppliers (%), 2013
  • Table 74: Global Construction Industry Suppliers - Best Uses of New Media by Region (%), 2013
  • Table 75: Global Construction Industry Suppliers - Best Uses of New Media by Turnover (%), 2013
  • Table 76: Critical Success Factors by Region - Global Construction Industry (%), 2013
  • Table 77: Critical Success Factors by Turnover - Global Construction Industry Suppliers (%), 2013
  • Table 78: Global Construction Industry Survey Results - Closed Questions

List of Figures

  • Figure 1: Revenue Growth Optimism in the Global Construction Industry (%), 2009-2013
  • Figure 2: Revenue Growth Optimism in the Global Construction Industry by Company Type (%), 2009-2013
  • Figure 3: Revenue Growth Optimism in the Global Construction Industry by Region (%), 2013
  • Figure 4: Revenue Growth Optimism in the Global Construction Industry by Turnover (%), 2013
  • Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2013
  • Figure 6: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2013
  • Figure 7: Key Expected Changes in the Business Structure of Construction Equipment and Materials Suppliers (%), 2013
  • Figure 8: Key Expected Changes in the Business Structure of Other Construction Suppliers (%), 2013
  • Figure 9: M&A Activity Projections of Construction Contractors and Developers (%), 2009-2013
  • Figure 10: M&A Activity Projections of Construction Equipment and Materials Suppliers (%), 2009-2013
  • Figure 11: M&A Activity Projections of Other Construction Suppliers (%), 2009-2013
  • Figure 12: Capital Expenditure Expectations by Construction Contractors and Developers (%), 2013
  • Figure 13: Capital Expenditure Expectations by Construction Equipment and Materials Suppliers (%), 2013
  • Figure 14: Capital Expenditure Expectations by Other Construction Suppliers (%), 2013
  • Figure 15: Global Construction Industry - Increase in Capital Expenditure by Region (%), 2013
  • Figure 16: Global Construction Industry - Increase in Capital Expenditure by Turnover (%), 2013
  • Figure 17: Global Construction Industry - Planned Change in Staff Recruitment Activity by Contractors and Developers (%), 2013
  • Figure 18: Global Construction Industry - Planned Change in Staff Recruitment Activity by Suppliers (%), 2013
  • Figure 19: Global Construction Industry - Planned Change in Staff Recruitment Activity by Region (%), 2013
  • Figure 20: Global Construction Industry - Planned Change in Staff Recruitment Activity by Company Turnover (%), 2013
  • Figure 21: Global Construction Industry - Top Ten Growth Regions (%), 2013
  • Figure 22: Global Construction Industry - Top Five Emerging Markets, 2013
  • Figure 23: Demand in Emerging Markets by Construction Contractors and Developers (%), 2013
  • Figure 24: Demand in Emerging Markets by Construction Equipment and Materials Suppliers (%), 2013
  • Figure 25: Global Construction Industry - Increase of Demand in Emerging Markets by Company Turnover (%), 2013
  • Figure 26: Global Construction Industry - Top Five Developed Regions by Growth (%), 2013
  • Figure 27: Construction Contractors and Developers - Growth Projections in Developed Countries (%), 2013
  • Figure 28: Construction Equipment and Materials Suppliers - Growth Projections in Developed Countries (%), 2013
  • Figure 29: Other Construction Suppliers - Growth Projections in Developed Countries (%), 2013
  • Figure 30: Global Construction Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013
  • Figure 31: Global Construction Industry - Top Five Leading Business Concerns, 2013-2014
  • Figure 32: Global Construction Industry - Leading Business Concerns (%), 2009-2013
  • Figure 33: Global Construction Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Figure 34: Global Construction Industry - Securing Buyer Business by Region (%), 2013
  • Figure 35: Global Construction Industry - Securing Buyer Business by Senior-Level Respondents (%), 2013
  • Figure 36: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2013
  • Figure 37: Key Variations in Operational Costs of Construction Equipment and Materials Suppliers (%), 2013
  • Figure 38: Key Variations in Operational Costs of Other Construction Suppliers (%), 2013
  • Figure 39: Impact of Changing Costs on Product Pricing by Construction Contractors and Developers (%), 2013
  • Figure 40: Annual Marketing Budgets - Construction Equipment and Materials Suppliers (%), 2009-2013
  • Figure 41: Annual Marketing Budgets - Other Construction Industry Suppliers (%), 2009-2013
  • Figure 42: Annual Marketing Budgets by Region - Global Construction Industry Suppliers (%), 2013
  • Figure 43: Annual Marketing Budgets by Company Turnover - Global Construction Industry Suppliers (%), 2013
  • Figure 44: Planned Change in Marketing Expenditure (%), 2009-2013
  • Figure 45: Planned Change in Marketing Expenditure - Construction Equipment and Materials Suppliers (%), 2009-2013
  • Figure 46: Planned Change in Marketing Expenditure - Other Construction Industry Suppliers (%), 2009-2013
  • Figure 47: Planned Change in Marketing Expenditure Levels by Turnover (%), 2013
  • Figure 48: Future Investment in Media Channels by Region (% 'Increase' Responses), 2013
  • Figure 49: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2013
  • Figure 50: Key Marketing Aims - Construction Equipment and Materials Suppliers (%), 2013
  • Figure 51: Key Marketing Aims - Other Construction Industry Suppliers (%), 2013
  • Figure 52: Key Marketing Aims by Region - Global Construction Industry Suppliers (%), 2013
  • Figure 53: Amendments to Marketing Activities by Global Construction Industry Suppliers (%), 2013-2014
  • Figure 54: Best Uses of New Media - Global Construction Industry Suppliers (%), 2013
  • Figure 55: Global Construction Industry Suppliers - Best Uses of New Media by Region (%), 2013
  • Figure 56: Global Construction Industry Suppliers - Best Uses of New Media by Turnover (%), 2013
  • Figure 57: Critical Success Factors - Construction Equipment and Materials Suppliers (%), 2009-2013
  • Figure 58: Critical Success Factors - Other Construction Industry Suppliers (%), 2009-2013
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