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世界の資産管理市場におけるソーシャルメディア

2020 Foresight Report: Social Media in Wealth Management

発行 Timetric 商品コード 269610
出版日 ページ情報 英文 106 Pages
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本日の銀行送金レート: 1USD=115.18円で換算しております。
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世界の資産管理市場におけるソーシャルメディア 2020 Foresight Report: Social Media in Wealth Management
出版日: 2013年04月20日 ページ情報: 英文 106 Pages
概要

当レポートでは、世界各国の資産管理市場におけるソーシャルメディアの活用状況について分析し、現在の普及状況とその促進要因、今後の成長機会、戦略展開に際しての機会と課題、各国市場の詳細動向、代表的企業の取り組みの事例などを調査して、その結果を概略以下の構成でお届けします。

第1章 エグゼクティブ・サマリー

第2章 世界の資産管理市場の現状とソーシャルメディア

  • 資産管理市場におけるソーシャルメディアの成長機会
  • ソーシャルメディア成長の主な傾向・要因
  • 資産管理企業のソーシャルメディア戦略の主な要素
  • ソーシャルメディアに関する規制とコンプライアンス(法令順守)

第3章 資産管理市場におけるソーシャルメディア・マーケティングの将来性

第4章 米国の資産管理市場におけるソーシャルメディア・マーケティングの機会

  • 米国の資産管理市場へのソーシャルメディア・マーケティングの導入
  • ソーシャルメディア・マーケティングの主な動向
  • 主要企業のソーシャルメディア戦略の展開状況
    • TD Bank:顧客との接触のためのソーシャル・プラットフォームの導入
    • Bank of America:幅広い顧客層へのサービス提供のための、野心的なソーシャルメディア導入
  • 米国の資産管理企業とソーシャルネットワーク上のプレゼンス
  • 課題

第5章 英国の資産管理市場におけるソーシャルメディア・マーケティングの機会

  • 英国の資産管理市場へのソーシャルメディア・マーケティングの導入
  • ソーシャルメディア・マーケティングの主な動向
  • 主要企業のソーシャルメディア戦略の展開状況
    • Lloyds TSB:様々な目的のための、多様なソーシャルメディア・チャネルの活用
    • The Royal Bank of Scotland:顧客の招致・アイデア共有のためのオンラインフォーラムの開設
  • 英国の資産管理企業とソーシャルネットワーク上のプレゼンス
  • 課題

第6章 ドイツの資産管理市場におけるソーシャルメディア・マーケティングの機会

  • ドイツの資産管理市場へのソーシャルメディア・マーケティングの導入
  • ソーシャルメディア・マーケティングの主な動向
  • 主要企業のソーシャルメディア戦略の展開状況
    • Deutsche Bank:包括的なソーシャルメディア戦略の導入
  • ドイツの資産管理企業とソーシャルネットワーク上のプレゼンス
  • 課題

第7章 ブラジルの資産管理市場におけるソーシャルメディア・マーケティングの機会

  • ブラジルの資産管理市場へのソーシャルメディア・マーケティングの導入
  • ソーシャルメディア・マーケティングの主な動向
  • 主要企業のソーシャルメディア戦略の展開状況
    • Banco do Brasil:ソーシャルメディアを活用した商品・サービスの販売促進
    • Itau Unibanco (Itau):間接的なマーケティング形態の導入によるブランド価値の創出
  • ブラジルの資産管理企業とソーシャルネットワーク上のプレゼンス
  • 課題

第8章 ロシアの資産管理市場におけるソーシャルメディア・マーケティングの機会

  • ロシアの資産管理市場へのソーシャルメディア・マーケティングの導入
  • ソーシャルメディア・マーケティングの主な動向
  • 主要企業のソーシャルメディア戦略の展開状況
    • Promsvyazbank:Facebook上でのCSR(企業の社会的責任)活動の開始
    • Sberbank:従業員向けインターネット版社内報(Live Newspaper)の発行開始
  • ロシアの資産管理企業とソーシャルネットワーク上のプレゼンス
  • 課題

第9章 インドの資産管理市場におけるソーシャルメディア・マーケティングの機会

  • インドの資産管理市場へのソーシャルメディア・マーケティングの導入
  • ソーシャルメディア・マーケティングの主な動向
  • 主要企業のソーシャルメディア戦略の展開状況
    • ICICI Securities:「ICICIdirect Hangout」キャンペーンの開始
    • ICICI Prudential Life Insurance:「Living Your Passion」キャンペーンの開始
    • HDFC Life:「Sar Utha Ke Jiyo」キャンペーンの開始
  • インドの資産管理企業とソーシャルネットワーク上のプレゼンス
  • 課題

第10章 中国の資産管理市場におけるソーシャルメディア・マーケティングの機会

  • ブラジルの資産管理市場へのソーシャルメディア・マーケティングの導入
  • ソーシャルメディア・マーケティングの主な動向
  • 主要企業のソーシャルメディア戦略の展開状況
  • 中国の資産管理企業とソーシャルネットワーク上のプレゼンス
  • 課題

第11章 付録

図表一覧

目次
Product Code: WI0002FR

Synopsis

The report provides market analysis, information and insights into social media marketing in the wealth management industry:

  • Provides a global snapshot of social media and growth opportunities for the wealth management industry
  • Provides details of leading social media sites across markets and the influence of these sites on consumer purchasing decisions
  • Analysis of social media marketing opportunities and challenges for wealth management companies
  • Comprehensive analysis of the regulatory and legal framework for the usage of social media in the wealth management industry
  • Detailed analysis of leading wealth management companies and their presence on various social media sites
  • Analysis of social media marketing strategies adopted by leading wealth management companies operating in various markets

Summary

The advent of social media presents a valuable opportunity for wealth management companies. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. Companies are developing their processes to be able to respond to web-oriented consumers. Banks and other wealth management institutions are engaging customers with social media, which is shaping up as a strong channel for promoting new schemes, identifying customer needs and receiving feedback online. Companies have started to use social media sites as a marketing tool to communicate with external customers and to promote their products and services. These companies use YouTube and Flickr to post videos relating to products and services, key developments, events and conferences. Online video is an important part of the modern internet landscape, reaching a large number of people in an engaging context that is attractive to marketers and advertisers. Companies are marketing their services by posting presentations and brochures on open sharing platforms such as Facebook and Slideshare. Many have launched their own social networking forums and blogs to connect with customers. The cost-effectiveness and large reach make social media one of most preferred advertisement channels among wealth management companies.

Scope

  • This report provides a comprehensive analysis of social media marketing strategies adopted by wealth management companies
  • It provides current and future scenarios of social media and its impacts on the wealth management industry
  • It details various benefits available to and challenges faced by wealth management companies while adopting social media marketing strategies
  • It outlines the current regulatory framework applicable to wealth management companies using social media to promote their products and services
  • It provides case studies on social media marketing strategies implemented by various reinsurers and their outcomes

Reasons To Buy

  • Understand the dynamics of the social media landscape across key markets worldwide
  • Assess the current and future opportunities of social media marketing in the wealth management industry
  • Gain insights into the social media marketing strategies adopted by wealth management companies
  • Gain insights into key regulations pertaining to the usage of social media for the promotion of wealth management products and services
  • Gain insight into various challenges faced by wealth management companies in social media marketing across all key markets

Table of Contents

1. Executive Summary

2. Global Snapshot of Wealth Management and Social Media

  • 2.1. Social Media Growth Opportunity in Wealth Management
  • 2.2. Key Trends and Factors of Social Media Growth
  • 2.3. Key Elements of Social Media Strategy for Wealth managers
  • 2.4. Social Media Regulation and Compliance

3. Future of Social Media Marketing in the Wealth Management Sector

4. Social Media Marketing Opportunities in the US Wealth Management

  • 4.1. Introduction to Social Media Marketing in the US Wealth Management Sector
  • 4.2. Key Social Media Marketing Trends in the Wealth Management Sector in the US
  • 4.3. Social Media Strategy Adopted by Key Companies
    • 4.3.1. TD Bank - Adopting social platforms to connect with the customers
    • 4.3.2. Bank of America - Aggressive adoption of social media to cater to diverse customer base
  • 4.4. US Wealth Management Firms and their Presence on Social networks
  • 4.5. Challenges

5. Social Media Marketing Opportunities in the UK Wealth Management

  • 5.1. Introduction to Social Media Marketing in the UK Wealth Management Sector
  • 5.2. Key Social Media Marketing Trends in the Wealth Management Sector in the UK
  • 5.3. Social Media Strategy Adopted by Key Companies
    • 5.3.1. Lloyds TSB - Utilize different social media channels for different purposes
    • 5.3.2. The Royal Bank of Scotland - Created online forum inviting customers to share their ideas
  • 5.4. UK Wealth Management Firms and their Presence on Social networks
  • 5.5. Challenges

6. Social Media Marketing Opportunities in Germany's Wealth Management

  • 6.1. Introduction to Social Media Marketing in Germany's Wealth Management Sector
  • 6.2. Key Social Media Marketing Trends in the German Wealth Management Sector
  • 6.3. Social Media Strategy Adopted by Key companies
    • 6.3.1. Deutsche Bank - Implemented comprehensive social media strategy
  • 6.4. Germany Wealth Management Firms and their Presence on Social networks
  • 6.5. Challenges

7. Social Media Marketing Opportunities in Brazil's Wealth Management

  • 7.1. Introduction to Social Media Marketing in Brazil's Wealth Management
  • 7.2. Key Social Media Marketing Trends in the Wealth Management Sector in Brazil
  • 7.3. Social Media Strategy Adopted by Key companies
    • 7.3.1. Banco do Brasil - Using social media to promote products and services
    • 7.3.2. Itau Unibanco (Itau) - Adopted indirect form of marketing to create brand equity
  • 7.4. Brazil Wealth Management Firms and their Presence on Social networks
  • 7.5. Challenges

8. Social Media Marketing Opportunities in Russia's Wealth Management

  • 8.1. Introduction to Social Media Marketing in Russia's Wealth Management Sector
  • 8.2. Key Social Media Marketing Trends in the Wealth Management Sector in Russia
  • 8.3. Social Media Strategy Adopted by Key companies
    • 8.3.1. Promsvyazbank - Launched corporate social responsibility (CSR) initiatives On Facebook
    • 8.3.2. Sberbank - Launched internet issue for employees - Live Newspaper
  • 8.4. Russia Wealth Management Firms and their Presence on Social networks
  • 8.5. Challenges

9. Social Media Marketing Opportunities in India's Wealth Management

  • 9.1. Introduction to Social Media Marketing in India's Wealth Management
  • 9.2. Key Social Media Marketing Trends in the Wealth Management Sector in India
  • 9.3. Social Media Strategy Adopted by Key companies
    • 9.3.1. ICICI Securities launched 'ICICIdirect Hangout' campaign
    • 9.3.2. ICICI Prudential Life Insurance launched 'Living Your Passion' campaign
    • 9.3.3. HDFC Life launched 'Sar Utha Ke Jiyo' campaign
  • 9.4. India Wealth Management Firms and their Presence on Social networks
  • 9.5. Challenges

10. Social Media Marketing Opportunities in China's Wealth Management

  • 10.1. Introduction to Social Media Marketing in China's Wealth Management Sector
  • 10.2. Key Social Media Marketing Trends in the Wealth Management Sector in China
  • 10.3. Social Media Strategy Adopted by Key companies
  • 10.4. China Wealth Management Firms and their Presence on Social networks
  • 10.5. Challenges

11. Appendix

  • 11.1. Methodology
  • 11.2. Definition
  • 11.3. Background
  • 11.4. Contact Us
  • 11.5. About Timetric
  • 11.6. Disclaimer

List of Tables

  • Table 1: Brand Value of Top 10 Social Networking Sites (US$ Billions), 2012
  • Table 2: Internet and Mobile Penetration Across Developed and Emerging Markets, 2011
  • Table 3: Social Media Usage Statistics, 2012
  • Table 4: Global Markets by Unique Video Viewers, December 2012
  • Table 5: Market Environment for Social Media Marketing in the US
  • Table 6: Brand Value of Leading US Social Networking Sites (US$ Billions), 2012
  • Table 7: The US Wealth Management Companies and Their Presence on Social Media Sites
  • Table 8: Market Environment for Social Media Marketing in the UK
  • Table 9: UK Smartphone Users Access to Social Media, January 2013
  • Table 10: The UK Wealth Management Companies and Their Presence on Social Media Sites
  • Table 11: Presence of the UK Family Office on Social Media Sites
  • Table 12: Market Environment for Social Media Marketing in Germany
  • Table 13: Social Media Sites - Percentage of Internet Users, 2012
  • Table 14: Online Video Platforms Sorted by Unique Viewers in Germany
  • Table 15: Germany Wealth Management Companies and Their Presence on Social Media Sites
  • Table 16: Market Environment for Social Media Marketing in Brazil
  • Table 17: Presence of Wealth Management Companies on social Networking Sites in Brazil
  • Table 18: Presence of Wealth Management Companies on social Networking Sites in Brazil
  • Table 19: Market Environment for Social Media Marketing in Russia
  • Table 20: Top 10 Russian Online Video Sites by Total Unique Viewers, May 2011
  • Table 21: Market Environment for Social Media Marketing in India
  • Table 22: Presence of Private and Nationalized Banks on Social Networks
  • Table 23: Presence of Wealth Management Companies on Social Networking Sites in India
  • Table 24: Market Environment for Social Media Marketing in China
  • Table 25: Brand Value of Leading Chinese Social Networking Sites (US$ Billions), 2012
  • Table 26: HNWI Wealth Band and Group Definitions

List of Figures

  • Figure 1: Snapshot of the Global Social Media Landscape
  • Figure 2: Online Population Using Social Networking Across The Globe, October 2011
  • Figure 3: Social Networking Platforms and Their Usage
  • Figure 4: Brand Value of Social Networking Sites Across the Globe, 2012
  • Figure 5: Social Media Customer Engagement - Average Minutes per Visitor, October 2011
  • Figure 6: Social Media Across Value Chain of Wealth Management Companies
  • Figure 7: Wealth Management Companies' Presence on Social Media Sites
  • Figure 8: Future of Social Media Marketing in the Wealth Management Sector
  • Figure 9: Leading Social Networking Sites in the US, 2012
  • Figure 10: Preferred Online Activities, % of Time Spent
  • Figure 11: Bank Hurdles For Customer Service
  • Figure 12: Usage of Mobile in Social Networking Activities, 2011
  • Figure 13: YouTube Pages of Bank of America and SunTrust Wealth Management
  • Figure 14: TD Bank's TD Money Lounge Campaign
  • Figure 15: TD Bank's Twitter and LinkedIn Pages
  • Figure 16: Bank of America's Presence on Social Networking Sites
  • Figure 17: Top 10 Most Popular Banks in the US, November 2011
  • Figure 18: Social Networking Sites in the UK - Unique Visitors (% of Internet Users), 2011 Vs 2010
  • Figure 19: Wealth Management Companies' Presence On Twitter
  • Figure 20: HSBC's Social Media Newsroom
  • Figure 21: YouTube Pages of HSBC and Bank of England
  • Figure 22: Lloyds TSB's Twitter Page
  • Figure 23: Lloyds TSB's Facebook Application
  • Figure 24: The Royal Bank of Scotland - Ideas Bank Home Page
  • Figure 25: The Royal Bank of Scotland - Ideas Bank Social Form
  • Figure 26: Leading Social Networking Sites in Germany, December 2012
  • Figure 27: Key Usage Areas of Online Users in Germany and Share of Social Media, January 2012
  • Figure 28: Purchase Decision Influence Factors in German Banking and Insurance Sector
  • Figure 29: Social Media Strategy Adopted by Wealth Management Companies in Germany
  • Figure 30: Deutsche Bank' Presence on Facebook
  • Figure 31: Deutsche Bank' Presence on YouTube
  • Figure 32: Share of Social Media by Various German Wealth Management Companies (%), 2010
  • Figure 33: Consumers' Responses on Social Media Messages of Companies
  • Figure 34: Social Networking Sites in Brazil by Total Unique Visitors, Dec 2010 Vs. Dec 2011
  • Figure 35: Fixed Broadband Internet Subscriptions (Millions), 2001-2012
  • Figure 36: Banco do Brasil With An Active Presence On Video Sharing Site, YouTube
  • Figure 37: Banks Using Slideshare in Brazil
  • Figure 38: Banco do Brazil's Presence on Social Media
  • Figure 39: Itau Unibanco's Social Media Initiatives
  • Figure 40: Bank of Brazil, the Most Cited Bank on Social Networks in Brazil
  • Figure 41: Barriers in Adopting Social Media, March 2010
  • Figure 42: Snapshot of Social Media in Russia, 2011
  • Figure 43: Average Hours Spent on Social Networking Sites per Visitor in Russia, October 2011
  • Figure 44: Snapshot of Promsvyazbank's Facebook Social Media Initiative
  • Figure 45: Snapshot of Sberbank's Live Newspaper
  • Figure 46: Presence of Wealth Management Companies on Social Networks in Russia
  • Figure 47: Social Networking Unique Visitors (Millions), 2012-2017
  • Figure 48: Leading Social Networking Sites in India, June 2012
  • Figure 49: Internet Activity of Urban Population in India
  • Figure 50: Social Media Strategies Adopted by Key companies
  • Figure 51: Adoption of 'ICICIdirect Hangout', a Social Initiative Launched by ICICI Securities Limited
  • Figure 52: Snapshot of 'ICICIdirect Hangout', a Social Initiative Launched by ICICI Securities Limited
  • Figure 53: Adoption of 'Living Your Passion', a Social Initiative Launched by ICICI Bank
  • Figure 54: Snapshot of 'Living Your Passion', a Social Initiative Launched by ICICI Bank
  • Figure 55: Adoption of 'Sar Utha Ke Jiyo', a Social Initiative Launched by HDFCLife
  • Figure 56: 'Smart Is You', a Social Initiative Launched under 'Sur Utha Ke Jiyo' Campaign
  • Figure 57: Presence of Wealth Management Companies on social Networking Sites
  • Figure 58: Number of Active Social Networking Users (Millions), January 2013
  • Figure 59: E-Commerce Market Size (US$ Billions), 2012-2017
  • Figure 60: Social Media Strategy Adopted by Wealth Management Companies in China
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