市場調査レポート

世界の建設業における持続可能性:グリーン認証のマーケティングと財務上の影響

Marketing Green Credentials and Financial Implications of Sustainability in the Global Construction Industry 2012-2013: Survey Intelligence

発行 Timetric 商品コード 254576
出版日 ページ情報 英文 115 Pages
納期: 即日から翌営業日
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世界の建設業における持続可能性:グリーン認証のマーケティングと財務上の影響 Marketing Green Credentials and Financial Implications of Sustainability in the Global Construction Industry 2012-2013: Survey Intelligence
出版日: 2012年11月09日 ページ情報: 英文 115 Pages
概要

当レポートでは、世界全体および各地域の主な建設業者351社の経営幹部・意思決定者に対する聞き取り調査の結果を基に、世界の建設業における持続可能性(環境問題への配慮)に関連した取り組みについて分析し、特に、グリーン・マーケティングの促進要因や、グリーン認証(Green Credentials)の販売活動、効果的なプロモーション経路、持続可能性関連の活動の財務上の影響(費用削減効果、収益への影響、関連費用の変動予測、炭素税の影響など)などについて調査・考察し、その結果を地域・売上高・立場(バイヤー側かサプライヤー側か)などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 本レポートの概要
  • 定義
  • 分析手法
  • 回答者のプロファイル
    • バイヤー側回答者
    • サプライヤー側回答者

第2章 建設業における持続可能性

  • 持続可能性の認識
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答
  • ビジネス機能における持続可能性
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答
  • 持続可能性の主な促進要因
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答
  • 持続可能性の主な阻害要因
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答
  • 主な成長市場
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答

第3章 持続可能性の財政面での影響

  • 費用節約への期待
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答
  • 持続可能性の利益への影響
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答
  • 持続可能性対策予算の変更予定
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答
  • 炭素税の影響
    • バイヤー側回答
    • サプライヤー側回答
    • 地域別回答
    • 企業の総売上高別回答

第4章 マーケティングのグリーン・イニシアティブ

  • グリーン・マーケティングの促進要因
    • 地域別回答
    • 企業の総売上高別回答
  • グリーン証明書(Green Credentials)のマーケティング
    • 地域別回答
    • 企業の総売上高別回答
  • 効果的なプロモーション・チャネル
    • 地域別回答
    • 企業の総売上高別回答

第5章 付録

図表一覧

目次
Product Code: CN1113SI

Synopsis

  • The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 351 industry executives are captured in our in-depth survey, of which 44% represent directors, C-level executives and departmental heads.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report analyzes sustainability and its financial impact in the global construction industry along with the green marketing initiatives
  • Key topics covered include - perception of sustainability, sustainability in business functions, key drivers of sustainability, barriers to sustainability, key markets for growth, drivers of green marketing, marketing of green credentials, effective channels of promotion, cost saving expectations, impact of sustainability on profits and the impact of carbon tax.

Summary

This report is the result of an extensive survey drawn from Timetric's exclusive panel of leading construction industry companies. As sustainability emerges as a strong theme in the business environment, this report provides the reader with a definitive analysis of marketing green credentials and financial implication of sustainability in the global construction industry. The report also provides access to information categorized by buyers, suppliers, region and company turnover.

Scope

The report features the opinions of construction industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability
  • Sustainable and energy efficiency measures and their impact on profitability
  • Methods of marketing green credentials and the use of media channels

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
  • Identify specific green marketing channels your competitors are using to win business

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
  • 1.3. Methodology
  • 1.4. Profile of Survey Respondents
    • 1.4.1. Profile of buyer respondents
    • 1.4.2. Profile of supplier respondents

2. Sustainability in the Construction Industry

  • 2.1. Perception of Sustainability
    • 2.1.1. Perception of sustainability by buyers
    • 2.1.2. Perception of sustainability by suppliers
    • 2.1.3. Perception of Sustainability by region
    • 2.1.4. Perception of sustainability by company turnover
  • 2.2. Sustainability in Business Functions
    • 2.2.1. Sustainability in business functions by buyers
    • 2.2.2. Sustainability in business functions by suppliers
    • 2.2.3. Sustainability in business functions by region
    • 2.2.4. Sustainability in business functions by turnover
  • 2.3. Key Drivers of Sustainability
    • 2.3.1. Key drivers of sustainability for buyers
    • 2.3.2. Key drivers of sustainability for suppliers
    • 2.3.3. Key drivers of sustainability by region
    • 2.3.4. Key drivers of sustainability by turnover
  • 2.4. Barriers to Sustainability
    • 2.4.1. Barriers to sustainability for buyers
    • 2.4.2. Barriers to sustainability for suppliers
    • 2.4.3. Barriers to sustainability by region
    • 2.4.4. Barriers to sustainability by turnover
  • 2.5. Key Markets for Growth
    • 2.5.1. Key markets for growth for buyers
    • 2.5.2. Key markets for growth for suppliers
    • 2.5.3. Key markets for growth by region
    • 2.5.4. Key markets for growth by turnover

3. Financial Implications of Sustainability

  • 3.1. Cost Saving Expectations
    • 3.1.1. Cost saving expectations of buyers
    • 3.1.2. Cost saving expectations of suppliers
    • 3.1.3. Cost saving expectations by region
    • 3.1.4. Cost saving expectations by turnover
  • 3.2. Impact of Sustainability on Profits
    • 3.2.1. Impact of sustainability on profits of buyers
    • 3.2.2. Impact of sustainability on profits of suppliers
    • 3.2.3. Impact of sustainability on profits by region
    • 3.2.4. Impact of sustainability on profits by turnover
  • 3.3. Planned Change in Sustainability Budgets
    • 3.3.1. Planned change in sustainability budgets for buyers
    • 3.3.2. Planned change in sustainability budgets for suppliers
    • 3.3.3. Planned change in sustainability budgets by region
    • 3.3.4. Planned change in sustainability budgets by turnover.
  • 3.4. Impact of Carbon Tax
    • 3.4.1. Impact of carbon tax on buyers
    • 3.4.2. Impact of carbon tax on suppliers
    • 3.4.3. Impact of carbon tax by region
    • 3.4.4. Impact of carbon tax by turnover

4. Marketing Green Initiatives

  • 4.1. Drivers of Green Marketing
    • 4.1.1. Drivers of green marketing by region
    • 4.1.2. Drivers of green marketing by turnover
  • 4.2. Marketing of Green Credentials
    • 4.2.1. Marketing of green credentials by region
    • 4.2.2. Marketing of green credentials by turnover
  • 4.3. Effective Channels of Promotion
    • 4.3.1. Effective channels of promotion by region
    • 4.3.2. Effective channels of promotion by turnover

5. Appendix

  • 5.1. Full Survey Results
  • 5.2. Methodology
  • 5.3. Contact Us
  • 5.4. About Timetric
  • 5.5. Disclaimer

List of Tables

  • Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2012
  • Table 2: Buyer Respondents by Job Role (%), 2012
  • Table 3: Buyer Respondents by Company Turnover (%), 2012
  • Table 4: Buyer Respondents by Region (%), 2012
  • Table 5: Supplier Respondents by Job Role (%), 2012
  • Table 6: Supplier Respondents by Company Turnover (%), 2012
  • Table 7: Supplier Respondents by Region (%), 2012
  • Table 8: Perception of Sustainability by Buyers in the Global Construction Industry (%), 2012
  • Table 9: Perception of Sustainability by Suppliers in the Global Construction Industry (%), 2012
  • Table 10: Perception of Sustainability by Company Turnover in the Global Construction Industry (%), 2012
  • Table 11: Sustainability in Business Functions by Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
  • Table 12: Sustainability in Business Functions by Suppliers in the Global Construction Industry (%), 2012
  • Table 13: Key Drivers of Sustainability for Buyers in the Global Construction Industry (%), 2012
  • Table 14: Key Drivers of Sustainability for Suppliers in the Global Construction Industry (%), 2012
  • Table 15: Key Drivers of Sustainability by Company Turnover in the Global Construction Industry (%), 2012
  • Table 16: Barriers to Sustainability for Buyers in the Global Construction Industry (%), 2012
  • Table 17: Barriers to Sustainability for Suppliers in the Global Construction Industry (%), 2012
  • Table 18: Barriers to Sustainability by Company Turnover in the Global Construction Industry (%), 2012
  • Table 19: Key Markets for Growth for Construction Contractors and Project Developers in the Global Construction Industry (%), 2013
  • Table 20: Key Markets for Growth for Construction Equipment and Materials Suppliers in the Global Construction Industry (%), 2013
  • Table 21: Key Markets for Growth for Other Construction Industry Suppliers in the Global Construction Industry (%), 2013
  • Table 22: Cost Saving Expectations of Buyers in the Global Construction Industry (%), 2013
  • Table 23: Cost Saving Expectations of Suppliers in the Global Construction Industry (%), 2013
  • Table 24: Cost Saving Expectations by Region in the Global Construction Industry (%), 2013
  • Table 25: Cost Saving Expectations by Company Turnover in the Global Construction Industry (%), 2013
  • Table 26: Impact of Sustainability on Profits of Buyers in the Global Construction Industry (%), 2013
  • Table 27: Impact of Sustainability on Profits of Suppliers in the Global Construction Industry (%), 2013
  • Table 28: Impact of Sustainability on Profits by Region in the Global Construction Industry (%), 2013
  • Table 29: Impact of Sustainability on Profits by Company Turnover in the Global Construction Industry (%), 2013
  • Table 30: Planned Change in Sustainability Budgets for Buyers in the Global Construction Industry (%), 2013
  • Table 31: Planned Change in Sustainability Budgets for Suppliers in the Global Construction Industry (%), 2013
  • Table 32: Planned Change in Sustainability Budgets by Region in the Global Construction Industry (%), 2013
  • Table 33: Planned Change in Sustainability Budgets by Company Turnover in the Global Construction Industry (%), 2013
  • Table 34: Impact of Carbon Tax on Buyers in the Global Construction Industry (%), 2013
  • Table 35: Impact of Carbon Tax on Suppliers in the Global Construction Industry (%), 2013
  • Table 36: Impact of Carbon Tax by Region in the Global Construction Industry (%), 2013
  • Table 37: Impact of Carbon Tax by Company Turnover in the Global Construction Industry (%), 2013
  • Table 38: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
  • Table 39: Drivers of Green Marketing by Region in the Global Construction Industry (%), 2012
  • Table 40: Drivers of Green Marketing by Turnover in the Global Construction Industry (%), 2012
  • Table 41: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
  • Table 42: Marketing of Green Credentials by Company Turnover in the Global Construction Industry (%), 2012
  • Table 43: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012
  • Table 44: Effective Channels of Promotion by Company Turnover in the Global Construction Industry (%), 2012
  • Table 45: Full Survey Results - Closed Questions

List of Figures

  • Figure 1: Perception of Sustainability by Buyers in the Global Construction Industry (%), 2012
  • Figure 2: Perception of Sustainability by Suppliers in the Global Construction Industry (%), 2012
  • Figure 3: Perception of Sustainability by Region in the Global Construction Industry (%), 2012
  • Figure 4: Perception of Sustainability by Company Turnover in the Global Construction Industry (%), 2012
  • Figure 5: Sustainability in Business Functions by Construction Contractors and Project Developers in the Global Construction Industry (%), 2012
  • Figure 6: Sustainability in Business Functions by Suppliers in the Global Construction Industry (%), 2012
  • Figure 7: Sustainability in Business Functions by Region in the Global Construction Industry (%), 2012
  • Figure 8: Sustainability in Business Functions by Company Turnover in the Global Construction Industry (%), 2012
  • Figure 9: Key Drivers of Sustainability by Buyers and Suppliers in the Global Construction Industry (%), 2012
  • Figure 10: Key Drivers of Sustainability for Buyers in the Global Construction Industry (%), 2012
  • Figure 11: Key Drivers of Sustainability for Suppliers in the Global Construction Industry (%), 2012
  • Figure 12: Key Drivers of Sustainability by Region in the Global Construction Industry (%), 2012
  • Figure 13: Key Drivers of Sustainability by Company Turnover in the Global Construction Industry (%), 2012
  • Figure 14: Barriers to Sustainability for Buyers in the Global Construction Industry (%), 2012
  • Figure 15: Barriers to Sustainability for Suppliers in the Global Construction Industry (%), 2012
  • Figure 16: Barriers to Sustainability by Region in the Global Construction Industry (%), 2012
  • Figure 17: Barriers to Sustainability by Company Turnover in the Global Construction Industry (%), 2012
  • Figure 18: Key Markets for Growth in the Global Construction Industry, 2013
  • Figure 19: Key Markets for Growth for Construction Contractors and Project Developers in the Global Construction Industry (%), 2013
  • Figure 20: Key Markets for Growth for Construction Equipment and Materials Suppliers in the Global Construction Industry (%), 2013
  • Figure 21: Key Markets for Growth for Construction Equipment and Materials Suppliers in the Global Construction Industry (%), 2013
  • Figure 22: Key Markets for Growth by Region in the Global Construction Industry (% 'Growth' Responses), 2013
  • Figure 23: Key Markets for Growth by Company Turnover in the Global Construction Industry (% 'Growth' Responses), 2013
  • Figure 24: Cost Saving Expectations of Buyers in the Global Construction Industry (%), 2013
  • Figure 25: Cost Saving Expectations of Suppliers in the Global Construction Industry (%), 2013
  • Figure 26: Cost Saving Expectations by Region in the Global Construction Industry (%), 2013
  • Figure 27: Cost Saving Expectations by Company Turnover in the Global Construction Industry (%), 2013
  • Figure 28: Impact of Sustainability on Profits of Buyers in the Global Construction Industry (%), 2013
  • Figure 29: Impact of Sustainability on Profits of Suppliers in the Global Construction Industry (%), 2013
  • Figure 30: Impact of Sustainability on Profits by Region in the Global Construction Industry (%), 2013
  • Figure 31: Impact of Sustainability on Profits by Company Turnover in the Global Construction Industry (%), 2013
  • Figure 32: Planned Change in Sustainability Budgets for Buyers in the Global Construction Industry (%), 2013
  • Figure 33: Planned Change in Sustainability Budgets for Suppliers in the Global Construction Industry (%), 2013
  • Figure 34: Planned Change in Sustainability Budgets by Region in the Global Construction Industry (%), 2013
  • Figure 35: Planned Change in Sustainability Budgets by Company Turnover in the Global Construction Industry (%), 2013
  • Figure 36: Impact of Carbon Tax on Buyers in the Global Construction Industry (%), 2013
  • Figure 37: Impact of Carbon Tax on Suppliers in the Global Construction Industry (%), 2013
  • Figure 38: Impact of Carbon Tax by Region in the Global Construction Industry (%), 2013
  • Figure 39: Impact of Carbon Tax by Company Turnover in the Global Construction Industry (%), 2013
  • Figure 40: Drivers of Green Marketing of Suppliers in the Global Construction Industry (%), 2012
  • Figure 41: Drivers of Green Marketing by Region in the Global Construction Industry (%), 2012
  • Figure 42: Drivers of Green Marketing by Turnover in the Global Construction Industry (%), 2012
  • Figure 43: Marketing of Green Credentials for Suppliers in the Global Construction Industry (%), 2012
  • Figure 44: Marketing of Green Credentials by Region in the Global Construction Industry (%), 2012
  • Figure 45: Marketing of Green Credentials by Company Turnover in the Global Construction Industry (%), 2012
  • Figure 46: Effective Channels of Promotion by Suppliers in the Global Construction Industry (%), 2012
  • Figure 47: Effective Channels of Promotion by Region in the Global Construction Industry (%), 2012
  • Figure 48: Effective Channels of Promotion by Company Turnover in the Global Construction Industry (%), 2012
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