表紙
市場調査レポート

世界の銀行業:CEOの事業見通し

Global Banking Industry CEO Business Outlook Survey 2012-2013

発行 Timetric 商品コード 251908
出版日 ページ情報 英文 95 Pages
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価格
本日の銀行送金レート: 1USD=106.02円で換算しております。
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世界の銀行業:CEOの事業見通し Global Banking Industry CEO Business Outlook Survey 2012-2013
出版日: 2012年09月28日 ページ情報: 英文 95 Pages
概要

2012年の時点で、世界の主要銀行の役員の39%が、今後12ヶ月間の業績の見通しは過去12ヶ月間と比較して「より楽観的」になる、と回答しています。その理由として、BRIC諸国(ブラジル・ロシア・インド・中国)などの新興国市場の成長が挙げられます。一方、経営上の課題として、「業務効率の改善」「新商品・サービスの導入」「資本・リスク管理の改善」といった項目が挙げられています。今後は、営業コストを管理できる銀行が、不確実・不安定な経済状況に適合できるものと思われます。

当レポートでは、全世界の主要な銀行・金融サービス企業62社のCEO・経営幹部に対する聞き取り調査を下に、世界の銀行業の現状・将来動向(今後2年間分)について分析し、今後の業界動向や市場成長の見通し、今後の市場の機会・脅威、マーケティング活動の戦略展開・予算配分などを調査すると共に、その結果を各企業の売上高で整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要
  • 定義
  • 分析主要
  • 調査回答者のプロファイル

第2章 エグゼクティブ・サマリー

第3章 銀行業のダイナミクス

  • 収益成長予測
    • 総売上高別の回答
  • 将来の事業構造の発展
  • 人員採用活動の変更の予想
    • 総売上高別の回答
  • 企業合併・買収(M&A)活動の予想
    • 総売上高別の回答

第4章 銀行業の成長見通し

  • 新興市場での需要
    • 総売上高別の回答
  • 先進国市場での成長機会
    • 総売上高別の回答
  • 需要の大きな商品
    • 総売上高別の回答
  • 成長に不可欠なチャネル
    • 総売上高別の回答

第5章 銀行業にとっての脅威と機会

  • 主な成長促進要因
    • 総売上高別の回答
  • ビジネス上の主な懸念事項
    • 総売上高別の回答
  • 重要なビジネス成功要因
    • 総売上高別の回答
  • 顧客誘引のための不可欠な要素
    • 総売上高別の回答

第6章 銀行業のマーケティング支出

  • 年間マーケティング予算
    • 総売上高別の回答
  • マーケティング支出の変更計画
    • 総売上高別の回答
  • 今後のメディア・チャネルへの投資
    • 総売上高別の回答

第7章 マーケティング・販売行動および戦略

  • マーケティングの主な目標
    • 総売上高別の回答
  • 主なマーケティング促進策:予算配分
  • マーケティング活動の根本的修正
    • 総売上高別の回答
  • マーケティング代理店選定の重要な要素
    • 総売上高別の回答

第8章 付録

図表一覧

目次
Product Code: FS1612SU

Synopsis

This report is the result of an extensive survey drawn from Timetric and VRL's exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.

The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations.

The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa.

Key topics covered include economic outlook, business confidence, threats and opportunities in the industry, key growth markets and high demand products.

The report covers data and analysis on marketing budgets, marketing and sales strategies, and business practices.

In the report companies identify the factors to maintain their business and the key actions being taken by industry players to overcome the leading business threats.

The report examines current practices and provides information regarding future expectations.

The report provides qualitative analysis of critical business success factors, vital channels for growth and contains full survey results.

Summary

"Global Banking Industry CEO Business Outlook Survey 2012-2013" is a new report by Timetric and VRL that extensively analyzes how media spend, marketing, sales strategies, practices and business planning are set to change in the banking industry during 2012-2013. This report provides the current size of the marketing and advertising budgets of banks and how spending by these financial institutions will change, providing insight into marketing behavior. In addition, the report also identifies future growth of banks and other financial institutions, and their merger and acquisition activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report provides access to information categorized by company size.

Scope

The report features the opinions of global banking industry C-level respondents related to the following:

  • Revenue growth and future developments in business structure
  • Merger and acquisition activity
  • Change in staff recruitment activity
  • Key regions of growth
  • High demand products and vital channels of growth
  • Business concerns and success factors
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Better promote your business by aligning your capabilities and business practices with your customer's changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of banking industry companies.
  • Project how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by banks and other institutional investors in the industry.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
  • 1.3. Methodology
  • 1.4. Profile of Global Banking Industry C-level Survey Respondents

2. Executive Summary

3. Banking Industry Dynamics: C-Level Respondents

  • 3.1. Revenue Growth Expectations
    • 3.1.1. Revenue growth expectations by company turnover
  • 3.2. Future Developments in Business Structure
  • 3.3. Planned Change in Staff Recruitment
    • 3.3.1. Planned change in staff recruitment by company turnover
  • 3.4. Merger and Acquisition Activity Expectations
    • 3.4.1. M&A activity expectations by company turnover

4. Banking Industry Growth Outlook : C-level Respondents

  • 4.1. Demand in Emerging Markets
    • 4.1.1. Demand in emerging markets by company turnover
  • 4.2. Growth Expectation in Developed Markets
    • 4.2.1. Growth expectation in developed markets by company turnover
  • 4.3. High Demand Products
    • 4.3.1. High demand products by company turnover
  • 4.4. Vital Channels of Growth
    • 4.4.1. Vital channels of growth by company turnover

5. Threats and Opportunities for the Banking Industry : C-level Respondents

  • 5.1. Key Drivers of Growth
    • 5.1.1. Key drivers of growth by company turnover
  • 5.2. Leading Business Concerns
    • 5.2.1. Leading business concerns by company turnover
  • 5.3. Critical Business Success Factors
    • 5.3.1. Critical business success factors by company turnover
  • 5.4. Essential Features of Customer Attraction
    • 5.4.1. Essential features of customer attraction by company turnover

6. Marketing Expenditure by the Banking Industry : C-level Respondents

  • 6.1. Annual Marketing Budgets
    • 6.1.1. Annual marketing budgets by company turnover
  • 6.2. Planned Change in Marketing Expenditure
    • 6.2.1. Planned change in marketing expenditure by company turnover
  • 6.3. Future Investment in Media Channels
    • 6.3.1. Future investment in media channels by company turnover

7. Marketing and Sales Behaviors and Strategies : C-level Respondents

  • 7.1. Key Marketing Objectives
    • 7.1.1. Key marketing objectives by company turnover
  • 7.2. Key Marketing Initiatives: Budget Allocation
  • 7.3. Essential Amendments to Marketing Activities in 2012-2013
    • 7.3.1. Amendments to marketing activities by company turnover
  • 7.4. Critical Factors for Choosing Marketing Agency
    • 7.4.1. Critical factors for choosing marketing agency by company turnover

8. Appendix

  • 8.1. Survey Results - Closed Questions
  • 8.2. Methodology
  • 8.3. Contact Us
  • 8.4. About Timetric
  • 8.5. About VRL Financial News
  • 8.6. Disclaimer

List of Tables

  • Table 1: Global Banking Industry Survey: C-level Respondents by Company Turnover (%), 2012
  • Table 2: Revenue Growth Optimism (%), 2012-2013
  • Table 3: Revenue Growth Optimism by Company Turnover (%), 2012-2013
  • Table 4: Key Expected Changes in Business Structure (%), 2012-2013
  • Table 5: Planned Change in Staff Recruitment (%), 2012-2013
  • Table 6: Planned Change in Staff Recruitment by Company Turnover (%), 2012-2013
  • Table 7: M&A Activity Expectations (%), 2012-2013
  • Table 8: M&A Activity Expectations by Company Turnover (%), 2012-2013
  • Table 9: Demand in Emerging Markets (%), 2012-2013
  • Table 10: Growth Expectation in Developed Markets (%), 2012
  • Table 11: High Demand Products (%), 2012-2013
  • Table 12: High Demand Products by Company Turnover (%), 2012-2013
  • Table 13: Vital Channels of Growth (%), 2012-2013
  • Table 14: Key Drivers of Growth (%), 2012
  • Table 15: Key Drivers of Growth by Company Turnover (%), 2012
  • Table 16: Leading Business Concerns (%), 2012
  • Table 17: Leading Business Concerns by Company Turnover (%), 2012
  • Table 18: Critical Business Success Factors (%), 2012
  • Table 19: Essential Features of Customer Attraction (%), 2012
  • Table 20: Annual Marketing Budgets (%), 2012
  • Table 21: Annual Marketing Budgets by Company Turnover (%), 2012
  • Table 22: Planned Change in Marketing Expenditure (%), 2012-2013
  • Table 23: Planned Change in Marketing Expenditure by Company Turnover (%), 2012-2013
  • Table 24: Future Investment in Media Channels (%), 2012-2013
  • Table 25: Key Marketing Objectives (%), 2012-2013
  • Table 26: Key Marketing Initiatives : Budget Allocation (%), 2012
  • Table 27: Amendments to Marketing Activities (%), 2012-2013
  • Table 28: Critical Factors for Choosing Marketing Agency (%), 2012
  • Table 29: Survey Results - Closed Questions

List of Figures

  • Figure 1: Revenue Growth Optimism (%), 2012-2013
  • Figure 2: Revenue Growth Optimism by Company Turnover (%), 2012-2013
  • Figure 3: Key Expected Changes in Business Structure (%), 2012-2013
  • Figure 4: Planned Change in Staff Recruitment (%), 2012-2013
  • Figure 5: Planned Change in Staff Recruitment by Company Turnover (%), 2012-2013
  • Figure 6: M&A Activity Expectations (%), 2012-2013
  • Figure 7: M&A Activity Expectations by Company Turnover (%), 2012-2013
  • Figure 8: Demand in Emerging Markets (%), 2012-2013
  • Figure 9: Demand in Emerging Markets by Company Turnover, 2012-2013
  • Figure 10: Growth Expectation in Developed Markets (%), 2012
  • Figure 11: Growth Expectation in Developed Markets by Company Turnover (% 'Increase' responses), 2012
  • Figure 12: High Demand Products (%), 2012-2013
  • Figure 13: High Demand Products by Company Turnover (%), 2012
  • Figure 14: Vital Channels of Growth (%), 2012-2013
  • Figure 15: Vital Channels of Growth by Company Turnover (% 'High Focus' Responses), 2012-2013
  • Figure 16: Key Drivers of Growth (%), 2012
  • Figure 17: Key Drivers of Growth by Company Turnover (%), 2012
  • Figure 18: Five-Leading Business Concerns in the Global Banking Industry (%), 2012
  • Figure 19: Leading Business Concerns (%), 2012
  • Figure 20: Leading Business Concerns by Company Turnover (%), 2012
  • Figure 21: Critical Business Success Factors (%), 2012
  • Figure 22: Critical Business Success Factors by Company Turnover (Percentage of 'Critical' Responses), 2012
  • Figure 23: Essential Features of Customer Attraction (%), 2012
  • Figure 24: Essential Features of Customer Attraction by Company Turnover (Percentage of 'Highly Important' Responses), 2012
  • Figure 25: Annual Marketing Budgets (%), 2012
  • Figure 26: Annual Marketing Budgets by Company Turnover (%), 2012
  • Figure 27: Planned Change in Marketing Expenditure (%), 2012-2013
  • Figure 28: Planned Change in Marketing Expenditure by Company Turnover (%), 2012-2013
  • Figure 29: Future Investment in Media Channels (%), 2012-2013
  • Figure 30: Future Investment in Media Channels by Company Turnover (Percentage of 'Increase' responses), 2012-2013
  • Figure 31: Key Marketing Objectives (%), 2012-2013
  • Figure 32: Key Marketing Objectives by Company Turnover (Percentage of 'Very Important' Responses), 2012-2013
  • Figure 33: Key Marketing Initiatives: Budget Allocation (%), 2012
  • Figure 34: Amendments to Marketing Activities (%), 2012-2013
  • Figure 35: Amendments to Marketing Activities by Company Turnover (%), 2012-2013
  • Figure 36: Critical Factors for Choosing Marketing Agency (%), 2012
  • Figure 37: Critical Factors for Choosing Marketing Agency by Company Turnover (%), 2012
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