表紙
市場調査レポート

世界の銀行業:マーケティング支出活動、マーケティング/販売行動・戦略

Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence

発行 Timetric 商品コード 251033
出版日 ページ情報 英文 64 Pages
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本日の銀行送金レート: 1USD=102.95円で換算しております。
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世界の銀行業:マーケティング支出活動、マーケティング/販売行動・戦略 Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence
出版日: 2012年09月21日 ページ情報: 英文 64 Pages
概要

当レポートでは、世界の銀行業(銀行およびその他の金融機関)206社の経営幹部に対する聞き取り調査の結果に基づき、全世界の銀行業におけるマーケティングおよび販売関連の各種行動や予算について分析し、マーケティング活動の予算規模や、各種マーケティング・販売活動の現状および将来見通しなどを調査し、その結果を業種・総売上高・地域などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要
  • 定義
  • 分析手法
  • 調査回答者のプロファイル

第2章 マーケティング支出活動

  • 年間マーケティング予算
    • 企業の種類別の回答
    • 企業の売上高別の回答
    • 地域別の回答
  • マーケティング支出の変更計画
    • 企業の種類別の回答
    • 企業の売上高別の回答
    • 地域別の回答
  • メディアチャネルへの将来投資
    • 企業の種類別の回答
    • 企業の売上高別の回答
    • 地域別の回答

第3章 マーケティング・販売行動および戦略

  • マーケティングの主な目的
    • 企業の種類別の回答
    • 企業の売上高別の回答
    • 地域別の回答
  • マーケティングの主な促進策:予算配分
    • 銀行の場合
    • 他の金融機関の場合
  • マーケティング活動の根本的修正の予定
    • 企業の種類別の回答
    • 企業の売上高別の回答
    • 地域別の回答
  • マーケティング代理店選定に際しての主な成功要因
    • 企業の種類別の回答
    • 企業の売上高別の回答
    • 地域別の回答

第4章 付録

図表一覧

目次
Product Code: FS1003SI

Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRL's exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
  • The report covers data and analysis on global banking industry marketing spend activity and marketing and sales behaviors and strategies in 2013
  • Key topics covered include annual marketing budget, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 2012-2013 and critical success factors for choosing a marketing agency

Summary

"Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence" is a new report by Timetric and VRL that extensively analyzes how marketing spend activity and sales behaviors strategies are set to change in 2012-2013. This report provides information on the current size of marketing and advertising budgets of global banks and views into how spending by financial institutions will change, providing an insight into marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
  • 1.3. Methodology
  • 1.4. Profile of Survey Respondents

2. Global Banking Industry Marketing Spend Activity

  • 2.1. Annual Marketing Budget
    • 2.1.1. Annual marketing budgets by company type
    • 2.1.2. Annual marketing budgets by company turnover
    • 2.1.3. Annual marketing budgets by region
  • 2.2. Planned Change in Marketing Expenditure
    • 2.2.1. Planned change in marketing expenditure by company type
    • 2.2.2. Planned change in marketing expenditure by company turnover
    • 2.2.3. Planned change in marketing expenditure by region
  • 2.3. Future Investment in Media Channels
    • 2.3.1. Future investment in media channels by company type
    • 2.3.2. Future investment in media channels by company turnover
    • 2.3.3. Future investment in media channels by region

3. Marketing and Sales Behaviors and Strategies in 2013

  • 3.1. Key Marketing Objectives
    • 3.1.1. Key marketing objectives by company type
    • 3.1.2. Key marketing objectives by company turnover
    • 3.1.3. Key marketing objectives by region
  • 3.2. Key Marketing Initiatives: Budget Allocation
    • 3.2.1. Key marketing initiatives: budget allocation by banks
    • 3.2.2. Key marketing initiatives: budget allocation by other financial institutions
  • 3.3. Essential Amendments to Marketing Activities in 2012-2013
    • 3.3.1. Amendments to marketing activities by company type
    • 3.3.2. Amendments to marketing activities by company turnover
    • 3.3.3. Amendments to marketing activities by region
  • 3.4. Critical Success Factors for Choosing a Marketing Agency
    • 3.4.1. Critical success factors by company type
    • 3.4.2. Critical success factors by company turnover
    • 3.4.3. Critical success factors by region

4. Appendix

  • 4.1. Survey Results - Closed Questions
  • 4.2. Methodology
  • 4.3. Contact Us
  • 4.4. About Timetric
  • 4.5. About VRL Financial News
  • 4.6. Disclaimer

List of Tables

  • Table 1: Global Banking Industry Survey Respondents by Company Type, 2012
  • Table 2: Global Banking Industry Respondents by Job Role (%), 2012
  • Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012
  • Table 4: Annual Marketing Budgets by Company Type in the Global Banking Industry (%), 2012
  • Table 5: Annual Marketing Budgets by Company Turnover in the Global Banking Industry (%), 2012
  • Table 6: Annual Marketing Budgets by Region in the Global Banking Industry (%), 2012
  • Table 7: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 2012-2013
  • Table 8: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 2012-2013
  • Table 9: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 2012-2013
  • Table 10: Future Investment by Media Channels by Banks in the Global Banking Industry (%), 2012-2013
  • Table 11: Future Investment by Media Channels by Other Financial Institutions in the Global Banking Industry (%), 2012-2013
  • Table 12: Key Marketing Objectives for Banks in the Global Banking Industry (%), 2012-2013
  • Table 13: Key Marketing Objectives for Other Financial Institutions in the Global Banking Industry (%), 2012-2013
  • Table 14: Key Marketing Initiatives: Budget Allocation by Banks in the Global Banking Industry (%), 2012
  • Table 15: Key Marketing Initiatives: Budget Allocation by Other Financial Institutions in the Global Banking Industry (%), 2012
  • Table 16: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 2012-2013
  • Table 17: Amendments to Marketing Activities by Company Turnover in the Global Banking Industry (%), 2012-2013
  • Table 18: Amendments to Marketing Activities by Region in the Global Banking Industry (%), 2012-2013
  • Table 19: Critical Success Factors by Company Type in the Global Banking Industry (%), 2012
  • Table 20: Critical Success Factors by Company Turnover in the Global Banking Industry (%), 2012
  • Table 21: Critical Success Factors by Region in the Global Banking Industry (%), 2012
  • Table 22: Survey Results: Closed Questions

List of Figures

  • Figure 1: Annual Marketing Budgets by Company Type in the Global Banking Industry (%), 2012
  • Figure 2: Annual Marketing Budgets by Company Turnover in the Global Banking Industry (%), 2012
  • Figure 3: Annual Marketing Budgets by Region in the Global Banking Industry (%), 2012
  • Figure 4: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 2012-2013
  • Figure 5: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 2012-2013
  • Figure 6: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 2012-2013
  • Figure 7: Future Investment by Media Channels by Banks in the Global Banking Industry (%), 2012-2013
  • Figure 8: Future Investment by Media Channels by Other Financial Institutions in the Global Banking Industry (%), 2012-2013
  • Figure 9: Future Investment in Media Channels by Company Turnover in the Global Banking Industry (% 'Increase' Responses), 2012-2013
  • Figure 10: Future Investment in Media Channels by Region in the Global Banking Industry (% 'Increase' Responses), 2012-2013
  • Figure 11: Key Marketing Objectives for Banks in the Global Banking Industry (%), 2012-2013
  • Figure 12: Key Marketing Objectives for Other Financial Institutions in the Global Banking Industry (%), 2012
  • Figure 13: Key Marketing Objectives by Company Turnover in the Global Banking Industry (% 'Very Important' Responses), 2012-2013
  • Figure 14: Key Marketing Objectives by Company Turnover in the Global Banking Industry (% 'Very Important' Responses), 2012-
  • Figure 15: Key Marketing Initiatives: Budget Allocation by Banks in the Global Banking Industry (%), 2012
  • Figure 16: Key Marketing Initiatives: Budget Allocation by Other Financial Institutions in the Global Banking Industry (%), 2012
  • Figure 17: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 2012-2013
  • Figure 18: Critical Success Factors by Company Type (%), 2012
  • Figure 19: Critical Success Factors by Company Turnover in the Global Banking Industry (%), 2012
  • Figure 20: Critical Success Factors by Region in the Global Banking Industry (%), 2012
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