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市場調査レポート

世界のホテル産業の分析:CEOの事業見通し(2012〜2013年)

Global Hotel Industry CEO Business Outlook Survey 2012-2013

発行 Timetric 商品コード 246190
出版日 ページ情報 英文 72 Pages
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世界のホテル産業の分析:CEOの事業見通し(2012〜2013年) Global Hotel Industry CEO Business Outlook Survey 2012-2013
出版日: 2012年05月31日 ページ情報: 英文 72 Pages
概要

当レポートでは、世界の大手ホテル企業70社のCEO(最高経営責任者)や経営幹部に対する聞き取り調査に基づき、全世界のホテル産業の、今後の各種支出行動(調達・マーケティング等の予算やその変動、新規メディア・技術への投資など)や事業展開(各種調達・マーケティング・販売活動および戦略)に関する見通しについて調査し、その結果を企業の種類別(バイヤー側/サプライヤー側)・地域別・企業規模別などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 本レポートの概要
  • 定義
  • 分析手法
  • 回答者のプロファイル

第2章 エグゼクティブ・サマリー

第3章 ホテル産業のダイナミクス:経営幹部の回答

  • 市場収益の期待成長率
  • 今後の事業構造の発展
  • 企業の資本支出予測額
  • 人員採用計画の変更
  • 企業合併・買収活動の予測

第4章 ホテル産業の成長見通し:経営幹部の回答

  • 新興国市場での需要
  • 先進国市場の期待成長率

第5章 ホテル産業の脅威と機会:経営幹部の回答

  • ビジネス上の主な懸念事項(2012〜2013年)
  • バイヤー側事業の維持のための、サプライヤー側の主な活動
  • 操業コストの主な変動要素
  • 製品価格へのコストの影響力

第6章 バイヤー側の支出活動:経営幹部の回答

  • 年間調達予算
  • 調達支出の計画変更
  • 製品・サービス別の調達支出
  • 各地域のサプライヤー価格の変動予測

第7章 調達行動および戦略:経営幹部の回答

  • サプライヤー選択のための重要な成功要因
  • 今後の調達目標
  • 電子調達

第8章 サプライヤー側のマーケティング支出:経営幹部の回答

  • 年間マーケティング予算
  • マーケティング支出水準の計画変更
  • メディア・チャネルへの将来投資
  • マーケティング・販売技術への将来投資

第9章 マーケティング・販売行動および戦略(2012年):経営幹部の回答

  • 主なマーケティング目標(2012年)
  • マーケティング活動の根本的修正(2012〜2013年)
  • 事業見通しのためのニューメディアの最善の活用
  • マーケティング代理店選択のための重要な成功要因

第10章 付録

図表一覧

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目次
Product Code: TT1605SU

Synopsis

  • This report is the result of an extensive survey drawn from Timetric's exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 70 C-level industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report covers data and analysis on buyer expenditure, procurement and industry developments.
  • Key topics covered include hotel industry buyer expenditure activity, procurement behaviors and strategies, threats and opportunities, economic outlook and business confidence.
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
  • The report also covers data and analysis on supplier media budgets, marketing and sales strategies and business practices. Key topics covered include hotel industry media spend activity, marketing and sales behaviors and strategies by suppliers.
  • The report examines current practices and provides future expectations over the next 12-24 months.

Summary

"Global Hotel Industry CEO Business Outlook Survey 2012-2013" is a new report by Timetric that analyzes C-level executives responses to understand how procurement expenditure, business strategies and practices are set to change in 2012-2013. This also examines hotel industry supplier media spend, marketing and sales strategies and business practices. This report gives you access to the category-level spending outlooks, budgets and selection criteria of suppliers and marketing agencies. The report also identifies future growth of companies, M&A and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

The report features the opinions of global hotel industry respondents related to the following:

  • Revenue growth and future developments in business structure
  • Merger and acquisition activity
  • Capital expenditure and change in staff recruitment activity
  • Key regions of growth
  • Key industry threats and opportunities
  • Key supplier actions and e-procurement
  • Annual procurement budgets and change in procurement expenditure
  • Change in supplier selection and procurement objectives
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy

  • Drive revenues by understanding future product investment areas and growth regions.
  • Benchmark your procurement, sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future.
  • Better promote your business by aligning your capabilities and business practices with your customer's changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • Predict how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by hotel companies.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Global Hotel Industry C-level Survey Respondents

2 Executive Summary

3 Hotel Industry Dynamics: C-level Respondents

  • 3.1 Revenue Growth Expectations
  • 3.2 Future Developments in Business Structure
  • 3.3 Capital Expenditure Expectations
  • 3.4 Planned Change in Staff Recruitment
  • 3.5 Merger and Acquisition Activity Expectations

4 Hotel Industry Growth Outlook: C-level Respondents

  • 4.1 Demand in Emerging Markets
  • 4.2 Growth Expectations in Developed Markets

5 Threats and Opportunities for the Hotel Industry: C-level respondents

  • 5.1 Leading Business Concerns in 2012-2013
  • 5.2 Key Supplier Actions to Maintain and Win Buyer Business
  • 5.3 Key Variations in Operating Costs
  • 5.4 Impact of Costs on Product Pricing

6 Hotel Industry Buyer Spend Activity: C-level Respondents

  • 6.1 Annual Procurement Budgets
  • 6.2 Planned Change in Procurement Expenditure
  • 6.3 Procurement Expenditure by Products and Services
  • 6.4 Expected Changes in Regional Supplier Prices

7 Procurement Behaviors and Strategies: C-level Respondents

  • 7.1 Critical Success Factors for Supplier Selection
  • 7.2 Future Procurement Objectives
  • 7.3 E-procurement

8 Hotel Suppliers' Marketing Expenditure Activity: C-level Respondents

  • 8.1 Annual Marketing Budgets: Hotel Industry Suppliers
  • 8.2 Planned Change in Marketing Expenditure Levels
  • 8.3 Future Investment in Media Channels
  • 8.4 Future Investment in Marketing and Sales Technology

9 Marketing and Sales Behaviors and Strategies in 2012: C-level Respondents

  • 9.1 Key Marketing Aims of Suppliers for 2012
  • 9.2 Essential Amendments to Marketing Activities in 2012-2013
  • 9.3 Best Uses of New Media for Business Prospects
  • 9.4 Critical Success Factors for Choosing a Marketing Agency

10 Appendix

  • 10.1 Full Survey Results
  • 10.2 Methodology
  • 10.3 Contact Us
  • 10.4 About Timetric
  • 10.5 Disclaimer

List of Tables

  • Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
  • Table 2: Revenue Growth Optimism Expectations (%), 2012
  • Table 3: Key Expected Changes in Business Structure (%), 2012
  • Table 4: Capital Expenditure Expectations (%), 2012
  • Table 5: Planned Change in Staff Recruitment (%), 2012
  • Table 6: Merger and Acquisition Activity Expectations (%), 2012
  • Table 7: Demand in Emerging Markets (%), 2012
  • Table 8: Growth Expectations in Developed Markets (%), 2012
  • Table 9: Leading Business Concerns (%), 2012-2013
  • Table 10: Actions to Maintain and Secure Business (%), 2012
  • Table 11: Key Variations in Operating costs (%), 2012
  • Table 12: Annual Procurement Budgets of Hotel Owner and Operators (%), 2012
  • Table 13: Expected Change in Procurement Expenditure of Buyers (%), 2012
  • Table 14: Procurement Expenditure by Products and Services (%), 2012
  • Table 15: Expected Changes in Regional Supplier Prices (%), 2012
  • Table 16: Critical Success Factors for Supplier Selection: (Index Score), 2012
  • Table 17: Future Procurement Objectives (%), 2012
  • Table 18: E-Procurement Level of Implementation (%), 2012
  • Table 19: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
  • Table 20: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%) , 2012
  • Table 21: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
  • Table 22: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
  • Table 23: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
  • Table 24: Amendments to Marketing Activities by Suppliers (%), 2012-2013
  • Table 25: Best Uses of New Media by Suppliers (%), 2012
  • Table 26: Critical Success Factors: Hotel Industry Suppliers (%), 2012
  • Table 27: Survey Results - Closed Questions

List of Figures

  • Figure 1: Revenue Growth Optimism Expectations (%), 2012
  • Figure 2: Key Expected Changes in Business Structure (%), 2012
  • Figure 3: Capital Expenditure Expectations (%), 2012
  • Figure 4: Planned Change in Staff Recruitment (%), 2012
  • Figure 5: Merger and Acquisition Activity Expectations (%), 2012
  • Figure 6: Demand in Emerging Markets (%), 2012
  • Figure 7: Growth Expectations in Developed Markets (%), 2012
  • Figure 8: Leading Business Concerns (%), 2012-2013
  • Figure 9: Actions to Maintain and Secure Business (%), 2012
  • Figure 10: Key Variations in Operating Costs (%), 2012
  • Figure 11: Impact of Changing Costs on Product Pricing (%), 2012
  • Figure 12: Annual Procurement Budgets of Hotel Owner and Operators (%), 2012
  • Figure 13: Expected Change in Buyer Procurement Expenditure (%), 2012
  • Figure 14: Procurement Expenditure by Products and Services (%), 2012
  • Figure 15: Expected Changes in Regional Supplier Prices (%), 2012
  • Figure 16: Critical Success Factors for Supplier Selection: (Index Score), 2012
  • Figure 17: Future Procurement Objectives (%), 2012
  • Figure 18: E-Procurement Level of Implementation (%), 2012
  • Figure 19: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
  • Figure 20: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%) , 2012
  • Figure 21: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
  • Figure 22: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
  • Figure 23: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
  • Figure 24: Amendments to Marketing Activities by Suppliers (%), 2012-2013
  • Figure 25: Best Uses of New Media by Suppliers (%), 2012
  • Figure 26: Critical Success Factors: Hotel Industry Suppliers (%), 2012
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