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市場調査レポート

世界のCEOの持続可能性に関する見通し(2012年)

Global CEO Sustainability Outlook Survey 2012

発行 Timetric 商品コード 246188
出版日 ページ情報 英文 87 Pages
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世界のCEOの持続可能性に関する見通し(2012年) Global CEO Sustainability Outlook Survey 2012
出版日: 2012年01月31日 ページ情報: 英文 87 Pages
概要

当レポートでは、世界の各種産業の主要企業679社の経営幹部・意思決定者に対する聞き取り調査の結果を基に、各企業における持続可能性(環境問題への配慮)に関連した取り組みについて分析し、特にグリーン調達(sustainable procurement)に関連する行動や意思決定、マーケティング部門での対応などについて詳細に調査し、その結果を地域・売上高などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 本レポートの概要
  • 定義
  • 分析手法
  • 回答者のプロファイル

第2章 エグゼクティブ・サマリー

第3章 防衛産業における持続可能性

  • 各事業部門における持続可能性
    • 地域別回答
    • 売上高別回答
  • 持続可能性の主な促進要因
    • 地域別回答
    • 企業の売上高別回答
  • 持続可能性の主な障害
    • 地域別回答
    • 企業の売上高別回答
  • 主な成長市場
    • 地域別回答
    • 企業の売上高別回答

第4章 持続可能性の財政面での影響

  • 費用節約への期待
    • 地域別回答
    • 企業の売上高別回答
  • 持続可能性の利益への影響
    • 地域別回答
    • 企業の売上高別回答
  • 持続可能性対策予算の変更計画
    • 地域別回答
    • 企業の売上高別回答

第5章 グリーン購入

  • サプライヤー選択の重要な要素
    • 地域別回答
    • 企業の売上高別回答
  • サプライヤーの関与の水準
    • 地域別回答
    • 企業の売上高別回答
  • グリーン購入への支出額
    • 地域別回答
    • 企業の売上高別回答

第6章 マーケティングのグリーン・イニシアティブ

  • グリーン・マーケティングの促進要因
    • 地域別回答
    • 企業の売上高別回答
  • 「グリーン証明書(green credentials)」のマーケティング
    • 地域別回答
    • 企業の売上高別回答
  • 販売促進の効果的なチャネル
    • 地域別回答
    • 企業の売上高別回答

第8章 付録

図表一覧

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目次
Product Code: CE1507PR

Synopsis

  • The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 1,272 senior industry executives are captured in our in-depth survey that includes CEOs, managing directors and board members.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report analyzes expenditure of overall industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
  • Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
  • In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection
  • The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
  • The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Summary

"Global CEO Sustainability Outlook Survey 2012" is a new report by Timetric that analyzes how companies across all industries perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes changes in sustainable procurement budgets and supplier selection criteria. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Scope

The report features the opinions of global industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability
  • Sustainable and energy efficiency measures and their impact on profitability
  • Metrics used for the measurement of sustainability performance
  • Changes expected in sustainability budgets and cost saving targets
  • Methods of marketing green credentials and the use of media channels

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
  • Uncover the business outlook, key sustainability challenges and opportunities
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers
  • Identify specific green marketing channels your competitors are using to win business

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology

1) Online Survey

2) Secondary Research

3) Data Analysis and Report Writing

4) Quality Control

  • 1.4 Profile of survey respondents

2 Executive Summary

3 Trends in Sustainability

  • 3.1 Sustainability in Business Functions
    • 3.1.1 Sustainability in Business functions by region
    • 3.1.2 Sustainability in business functions by turnover
  • 3.2 Key Drivers of Sustainability
    • 3.2.1 Key drivers of sustainability by region
    • 3.2.2 Key drivers of sustainability by company turnover
  • 3.3 Key Barriers of Sustainability
    • 3.3.1 Key barriers of sustainability by region
    • 3.3.2 Key barriers of sustainability by company turnover
  • 3.4 Key Markets for Growth
    • 3.4.1 Key markets for growth by region
    • 3.4.2 Key markets for growth by company turnover

4 Financial Implications of Sustainability

  • 4.1 Cost-Saving Expectations
    • 4.1.1 Cost-saving expectations by region
    • 4.1.2 Cost-saving expectations by company turnover
  • 4.2 Impact of Sustainability on Profits
    • 4.2.1 Impact of sustainability on profits by region
    • 4.2.2 Impact of sustainability on profits by company turnover
  • 4.3 Planned Change in Sustainability Budgets
    • 4.3.1 Planned change in sustainability budgets by region
    • 4.3.2 Planned change in sustainability budgets by company turnover

5 Sustainable Procurement

  • 5.1 Critical Factors for Supplier Selection
    • 5.1.1 Critical factors for supplier selection by region
    • 5.1.2 Critical factors for supplier selection by company turnover
  • 5.2 Level of Supplier Engagement
    • 5.2.1 Level of supplier engagement by region
    • 5.2.2 Level of supplier engagement by company turnover
  • 5.3 Expenditure on Sustainable Procurement
    • 5.3.1 Expenditure on sustainable procurement by region
    • 5.3.2 Expenditure on sustainable procurement by company turnover

6 Marketing Green Initiatives

  • 6.1 Drivers for Green Marketing
    • 6.1.1 Drivers for green marketing by region
    • 6.1.2 Drivers for green marketing by company turnover
  • 6.2 Marketing of Green Credentials
    • 6.2.1 Marketing of green credentials by region
    • 6.2.2 Marketing of green credentials by company turnover
  • 6.3 Effective Channels of Promotion
    • 6.3.1 Effective channels of promotion by region
    • 6.3.2 Effective channels of promotion by company turnover

7 Appendix

  • 7.1 Methodology
  • 7.2 Contact us
  • 7.3 About Timetric
  • 7.4 Disclaimer

List of Tables

  • Table 1: Total Survey Respondents by Industry, 2011
  • Table 2: Respondents by Global Company Turnover (%), 2011
  • Table 3: Respondents by Region (%), 2011
  • Table 4: Sustainability in Business Functions (%), 2011
  • Table 5: Sustainability in Business Functions by Region (%), 2011
  • Table 6: Sustainability in Business Functions by Turnover (%), 2011
  • Table 7: Key Drivers of Sustainability (%), 2011
  • Table 8: Key Drivers of Sustainability by Region (%), 2011
  • Table 9: Key Drivers of Sustainability by Company Turnover (%), 2011
  • Table 10: Key Barriers of Sustainability (%), 2011
  • Table 11: Key Barriers of Sustainability by Region (%), 2011
  • Table 12: Key Barriers of Sustainability by Company Turnover (%), 2011
  • Table 13: Key Markets for Growth (%), 2011-2012
  • Table 14: Key Markets for Growth by Region (%), 2011-2012
  • Table 15: Key Markets for Growth by Company Turnover (%), 2011-2012
  • Table 16: Cost-Saving Expectations (%), 2011-2012
  • Table 17: Cost-Saving Expectations by Region (%), 2011-2012
  • Table 18: Cost-Saving Expectations by Company Turnover (%), 2011-2012
  • Table 19: Impact of Sustainability on Profits (%), 2011-2012
  • Table 20: Impact of Sustainability on Profits by Region (%), 2011-2012
  • Table 21: Impact of Sustainability on Profits by Company Turnover (%), 2011-2012
  • Table 22: Planned Change in Sustainability Budgets (%), 2011-2012
  • Table 23: Planned Change in Sustainability Budgets by Region (%), 2011-2012
  • Table 24: Planned Change in Sustainability Budgets by Company Turnover (%), 2011-2012
  • Table 25: Critical Factors for Supplier Selection (%), 2011
  • Table 26: Critical Factors for Supplier Selection by Region (%), 2011
  • Table 27: Critical Factors for Supplier Selection by Company Turnover (%), 2011
  • Table 28: Level of Supplier Engagement (%), 2011
  • Table 29: Level of Supplier Engagement by Region (%), 2011
  • Table 30: Level of Supplier Engagement by Company Turnover (%), 2011
  • Table 31: Expenditure on Sustainable Procurement (%), 2011
  • Table 32: Expenditure on Sustainable Procurement by Region (%), 2011
  • Table 33: Expenditure on Sustainable Procurement by Company Turnover (%), 2011
  • Table 34: Drivers for Green Marketing (%), 2011
  • Table 35: Drivers for Green Marketing by Region (%), 2011
  • Table 36: Drivers for Green Marketing by Company Turnover (%), 2011
  • Table 37: Marketing of Green Credentials (%), 2011
  • Table 38: Marketing of Green Credentials by Region (%), 2011
  • Table 39: Marketing of Green Credentials by Company Turnover (%), 2011
  • Table 40: Effective Channels of Promotion (%), 2011
  • Table 41: Effective Channels of Promotion by Region (%), 2011
  • Table 42: Effective Channels of Promotion by Company Turnover (%), 2011

List of Figures

  • Figure 1: Sustainability in Business Functions (%), 2011
  • Figure 2: Sustainability in Business Functions by Region (%), 2011
  • Figure 3: Sustainability in Business Functions by Turnover (%), 2011
  • Figure 4: Key Drivers of Sustainability (%), 2011
  • Figure 5: Key Barriers of Sustainability (%), 2011
  • Figure 6: Key Barriers of Sustainability by Region (%), 2011
  • Figure 7: Key Barriers of Sustainability by Company Turnover (%), 2011
  • Figure 8: Key Markets for Growth (%), 2011-2012
  • Figure 9: Key Markets for Growth by Region (%), 2011-2012
  • Figure 10: Key Markets for Growth by Company Turnover (%), 2011-2012
  • Figure 11: Cost-Saving Expectations (%), 2011-2012
  • Figure 12: Cost-Saving Expectations by Region (%), 2011-2012
  • Figure 13: Cost-Saving Expectations by Company Turnover (%), 2011-2012
  • Figure 14: Impact of Sustainability on Profits (%), 2011-2012
  • Figure 15: Impact of Sustainability on Profits by Region (%), 2011-2012
  • Figure 16: Impact of Sustainability on Profits by Company Turnover (%), 2011-2012
  • Figure 17: Planned Change in Sustainability Budgets (%), 2011-2012
  • Figure 18: Planned Change in Sustainability Budgets by Region (%), 2011-2012
  • Figure 19: Planned Change in Sustainability Budgets by Company Turnover (%), 2011-2012
  • Figure 20: Critical Factors for Supplier Selection (%), 2011
  • Figure 21: Critical Factors for Supplier Selection by Region (%), 2011
  • Figure 22: Critical Factors for Supplier Selection by Company Turnover (%), 2011
  • Figure 23: Level of Supplier Engagement (%), 2011
  • Figure 24: Level of Supplier Engagement by Region (%), 2011
  • Figure 25: Level of Supplier Engagement by Company Turnover (%), 2011
  • Figure 26: Expenditure on Sustainable Procurement (%), 2011
  • Figure 27: Expenditure on Sustainable Procurement by Region (%), 2011
  • Figure 28: Expenditure on Sustainable Procurement by Company Turnover (%), 2011
  • Figure 29: Drivers for Green Marketing (%), 2011
  • Figure 30: Drivers for green marketing by Region (%), 2011
  • Figure 31: Drivers for Green Marketing by Company Turnover (%), 2011
  • Figure 32: Marketing of Green Credentials (%), 2011
  • Figure 33: Effective Channels of Promotion (%), 2011
  • Figure 34: Effective Channels of Promotion by Region (%), 2011
  • Figure 35: Effective Channels of Promotion by Company Turnover (%), 2011
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