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インドのビジネス旅行者調査(2012年):ホテルの宿泊、選択基準、顧客の期待(新技術・販促・サービス)

Indian Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services

発行 Timetric 商品コード 244780
出版日 ページ情報 英文 111 Pages
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インドのビジネス旅行者調査(2012年):ホテルの宿泊、選択基準、顧客の期待(新技術・販促・サービス) Indian Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services
出版日: 2012年06月14日 ページ情報: 英文 111 Pages
概要

当レポートでは、インドの主要企業の幹部152人に対するアンケート調査から、米国のビジネス旅行(出張)におけるホテルの宿泊動向と支出パターンについて分析し、旅行回数や宿泊費の傾向をはじめ、ホテルの選択基準や手段、旅行者が重要視する諸要素−−グリーンイニシアティブ(環境に配慮した企業行動)や、新技術(各種Webサービスなど)への対応度、販促手段など−−などを調査し、その結果を回答者の年齢・企業の売上高などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要
  • 定義
  • 分析手法
  • 調査回答者のプロファイル

第2章 エグゼクティブ・サマリー

第3章 ホテルの利用回数と支出

  • ビジネスホテルの平均滞在日数
    • 年齢別回答
    • 企業の売上高別回答
  • 宿泊費
    • 年齢別回答
    • 企業の売上高別回答
    • 産業別回答
  • 宿泊費の変化
    • 年齢別回答
    • 企業の売上高別回答

第4章 ビジネス旅行の傾向

  • 人気の高いホテルの種類
    • 年齢別回答
    • 企業の売上高別回答
  • 最高級ホテルの利用傾向:行先別
    • 年齢別回答
    • 企業の売上高別回答
  • 人気の高いホテル選択手段
    • 年齢別回答
    • 企業の売上高別回答
  • 主なホテル調査チャネル
    • 年齢別回答
    • 企業の売上高別回答

第5章 グリーンイニシアティブへの期待

  • グリーン認証の重要性
    • 旅行頻度別回答
    • 企業の売上高別回答
  • 持続可能性に配慮した主要施設への顧客の期待
    • 旅行頻度別回答
    • 企業の売上高別回答
  • 社会的責任の重要なイニシアティブ
    • 旅行頻度別回答
    • 企業の売上高別回答
    • 産業別回答

第6章 主な技術イニシアティブへの期待

  • 主な技術的特徴
    • 旅行頻度別回答
    • 企業の売上高別回答
  • オンライン予約に影響する、主なウェブサイト機能
    • 旅行頻度別回答
    • 年齢別回答
    • 企業の売上高別回答
  • モバイル技術サービスの重要性
    • 旅行頻度別回答
    • 企業の売上高別回答

第7章 事業拡大のための今後の発展

  • 訪問頻度の主な増加要因
    • 旅行頻度別回答
    • 年齢別回答
    • 企業の売上高別回答
  • 人気の高い販促手段
    • 旅行頻度別回答
    • 年齢別回答
    • 企業の売上高別回答
  • 業界のリーダー

第8章 付録

図表一覧

目次
Product Code: TT1510SU

Synopsis

  • This report is based on primary survey research of 152 industry professionals in India who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
  • This report provides the reader with a definitive analysis of the outlook for business travel in India and explores how opportunities and demand are set to change in 2012.
  • This report helps to forecast Indian business traveler expenditure on hotel accommodation, understand trends in business travel and green initiatives adopted by hoteliers, and gain insight into customer expectations of new technologies and services.
  • Key topics covered include forecasting of expenditure on hotel accommodation, hotel selection criteria, customer expectations of new technologies, marketing initiatives and sustainability implementation.

Summary

"Indian Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services" is the result of an extensive multi-industry survey drawn from Timetric's exclusive panel of Indian business travelers. It contains in-depth analysis on market trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on age and company turnover.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:

  • Average stay at business hotels
  • Change in expenditure on hotel accommodation
  • Popular hotel types and preferred modes of hotel selection
  • Importance of green certifications and key sustainable facilities
  • Critical social responsibility initiatives
  • Major technology features and key drivers influencing online reservations
  • Importance of mobile technology services
  • Key drivers of frequent visits and popularity of promotional offers
  • Strategic initiatives for repeat business
  • Industry leaders

Reasons To Buy

  • Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditure and determine business growth opportunities.
  • Identify popular hotel types with preferred modes of hotel selection and key channels for research to channelize marketing resources for better return on investment.
  • Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
  • Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
  • Identify key features which influence frequent visits and formulate marketing strategies to win new business.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Survey Respondents

2 Executive Summary

3 Hotel Visits and Expenditure

  • 3.1 Average Length of Stay at Business Hotels
    • 3.1.1 Average length of stay at business hotels - age
    • 3.1.2 Average length of stay at business hotels - company turnover
  • 3.2 Expenditure on Hotel Accommodation
    • 3.2.1 Expenditure on hotel accommodation - age
    • 3.2.2 Expenditure on hotel accommodation - company turnover
    • 3.2.3 Expenditure on hotel accommodation - industry type
  • 3.3 Change in Expenditure on Hotel Accommodation
    • 3.3.1 Change in expenditure on hotel accommodation - age
    • 3.3.2 Change in expenditure on hotel accommodation - company turnover

4 Trends in Business Travel

  • 4.1 Popular Hotel Types
    • 4.1.1 Popular hotel type - age
    • 4.1.2 Popular hotel type - company turnover
  • 4.2 Finest Hotel Destinations
    • 4.2.1 Finest hotel destinations - age
    • 4.2.2 Finest hotel destinations - company turnover
  • 4.3 Preferred Modes of Hotel Selection
    • 4.3.1 Preferred modes of hotel selection - age
    • 4.3.2 Preferred modes of hotel selection - company turnover
  • 4.4 Key Channels for Research
    • 4.4.1 Key channels for research - age
    • 4.4.2 Key channels for research - company turnover

5 Expectations of Green Initiatives

  • 5.1 Importance of Green Certifications
    • 5.1.1 Importance of green certified hotel - age
    • 5.1.2 Importance of green certified hotel - company turnover
  • 5.2 Customer Expectations of Key Sustainable Facilities
    • 5.2.1 Customer expectations of key sustainable facilities - age
    • 5.2.2 Customer expectations of key sustainable facilities - company turnover
  • 5.3 Critical Social Responsibility Initiatives
    • 5.3.1 Critical social responsibility initiatives - age
    • 5.3.2 Critical social responsibility initiatives - company turnover
    • 5.3.3 Critical social responsibility initiatives - industry type

6 Expectations of Key Technological Initiatives

  • 6.1 Chief Technology Features
    • 6.1.1 Chief technology features - age
    • 6.1.2 Chief technology features - company turnover
  • 6.2 Key Website Features Influencing Online Reservations
    • 6.2.1 Key website features influencing online reservations - age
    • 6.2.2 Key website features influencing online reservations - company turnover
  • 6.3 Importance of Mobile Technology Services
    • 6.3.1 Importance of mobile technology services - age
    • 6.3.2 Importance of mobile technology services - company turnover

7 Future Developments for Business Growth

  • 7.1 Key Drivers for Repeat Visits
    • 7.1.1 Key drivers for repeat visits - age
    • 7.1.2 Key drivers for repeat visits - company turnover
  • 7.2 Popularity of Promotional Offers
    • 7.2.1 Popularity of promotional offers - age
    • 7.2.2 Popularity of promotional offers - company turnover
  • 7.3 Industry Leaders

8 Appendix

  • 8.1 Full Survey Results
  • 8.1 Methodology
  • 8.2 Contact Us
  • 8.3 About Timetric
  • 8.4 Disclaime

List of Tables

  • Table 1: Total Indian Hotel Industry Business Traveler's Survey Respondents by Industry Type (%), 2011
  • Table 2: Total Indian Hotel Industry Business Traveler's Survey Respondents by Age Group (%), 2011
  • Table 3: Total Indian Hotel Industry Business Traveler's Survey Respondents by Company Turnover (%), 2011
  • Table 4: Average Stay at Business Hotels by All Respondents (%), 2011
  • Table 5: Average Stay at Business Hotels by Age (%), 2011
  • Table 6: Average Stay at Business Hotels by Company Turnover (%), 2011
  • Table 7: Expenditure on Hotel Accommodation by All Respondents (%), 2011
  • Table 8: Expenditure on Hotel Accommodation by Age (%), 2011
  • Table 9: Expenditure on Hotel Accommodation by Company Turnover (%), 2011
  • Table 10: Expenditure on Hotel Accommodation by Industry Type (%), 2011
  • Table 11: Change in Expenditure on Hotel Accommodation by All Respondents (%), 2011-2012
  • Table 12: Change in Expenditure on Hotel Accommodation by Age (%), 2011-2012
  • Table 13: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2011-2012
  • Table 14: Popular Hotel Type by All Respondents (%), 2012
  • Table 15: Popular Hotel Type by Age (%), 2012
  • Table 16: Popular Hotel Type by Company Turnover (%), 2012
  • Table 17: Finest Hotel Destinations by All Respondents (%), 2011
  • Table 18: Finest Hotel Destinations by Age (%), 2011
  • Table 19: Finest Hotel Destinations by Company Turnover (%), 2011
  • Table 20: Preferred Modes of Hotel Selection by All Respondents (%), 2011
  • Table 21: Preferred Modes of Hotel Selection by Age (%), 2011
  • Table 22: Preferred Modes of Hotel Selection by Company Turnover (%), 2011
  • Table 23: Key Channels for Research by All Respondents (%), 2011
  • Table 24: Key Channels for Research by Age (%), 2011
  • Table 25: Key Channels for Research by Company Turnover (%), 2011
  • Table 26: Importance of Green Certified Hotels by All Respondents (%), 2011
  • Table 27: Importance of Green Certified Hotels by Age (%), 2011
  • Table 28: Importance of Green Certified Hotels by Company Turnover (%), 2011
  • Table 29: Customer Expectations of Key Sustainable Facilities by All Respondents (%), 2011
  • Table 30: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
  • Table 31: Customer Expectations of Key Sustainable Facilities by Company Turnover (%), 2011
  • Table 32: Critical Social Responsibility Initiatives by All Respondents (%), 2011
  • Table 33: Critical Social Responsibility Initiatives by Age (%), 2011
  • Table 34: Critical Social Responsibility Initiatives by Company Turnover (%), 2011
  • Table 35: Critical Social Responsibility Initiatives: Industry Type (%), 2011
  • Table 36: Chief Technology Features by All Respondents (%), 2011
  • Table 37: Chief Technology Features by Age (%), 2011
  • Table 38: Chief Technology Features by Company Turnover (%), 2011
  • Table 39: Key Website Features Influencing Online Reservations by All Respondents (%), 2011
  • Table 40: Key Website Features Influencing Online Reservations by Age (%), 2011
  • Table 41: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011
  • Table 42: Importance of Mobile Technology Services by All Respondents (%), 2011
  • Table 43: Importance of Mobile Technology Services by Age (%), 2011
  • Table 44: Importance of Mobile Technology Services by Company Turnover (%), 2011
  • Table 45: Key Drivers for Repeat Visits by All Respondents (%), 2011
  • Table 46: Key Drivers for Repeat Visits by Age (%), 2011
  • Table 47: Key Drivers for Repeat Visits by Company Turnover (%), 2011
  • Table 48: Popularity of Promotional Offers by All Respondents (%), 2011
  • Table 49: Popularity of Promotional Offers by Age (%), 2011
  • Table 50: Popularity of Promotional Offers by Company Turnover (%), 2011
  • Table 51: Leading Companies in the Indian Hotel Industry
  • Table 52: Survey Results - Closed Questions

List of Figures

  • Figure 1: Average Stay at Business Hotels by All Respondents (%), 2011
  • Figure 2: Average Stay at Business Hotels by Age (%), 2011
  • Figure 3: Average Stay at Business Hotels by Company Turnover (%), 2011
  • Figure 4: Expenditure on Hotel Accommodation by All Respondents (%), 2011
  • Figure 5: Expenditure on Hotel Accommodation by Age (%), 2011
  • Figure 6: Expenditure on Hotel Accommodation by Company Turnover (%), 2011
  • Figure 7: Change in Expenditure on Hotel Accommodation by All Respondents (%), 2011-2012
  • Figure 8: Change in Expenditure on Hotel Accommodation by Age (%), 2011-2012
  • Figure 9: Change in Expenditure on Hotel Accommodation by Company Turnover (%), 2011-2012
  • Figure 10: Popular Hotel Type by All Respondents (%), 2012
  • Figure 11: Popular Hotel Type by Age (%), 2012
  • Figure 12: Popular Hotel Type by Company Turnover (%), 2012
  • Figure 13: Finest Hotel Destinations by All Respondents (%), 2011
  • Figure 14: Finest Hotel Destinations by Age (%), 2011
  • Figure 15: Finest Hotel Destinations by Company Turnover (%), 2011
  • Figure 16: Preferred Modes of Hotel Selection by All Respondents (%), 2011
  • Figure 17: Preferred Modes of Hotel Selection by Age (%), 2011
  • Figure 18: Preferred Modes of Hotel Selection by Company Turnover (%), 2011
  • Figure 19: Key Channels for Research by All Respondents (%), 2011
  • Figure 20: Key Channels for Research by Age (%), 2011
  • Figure 21: Key Channels for Research by Company Turnover (%), 2011
  • Figure 22: Importance of Green Certified Hotels by All Respondents (%), 2011
  • Figure 23: Importance of Green Certified Hotels by Age (%), 2011
  • Figure 24: Importance of Green Certified Hotels by Company Turnover (%), 2011
  • Figure 25: Customer Expectations of Key Sustainable Facilities by All Respondents (%), 2011
  • Figure 26: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
  • Figure 27: Customer Expectations of Key Sustainable Facilities by Age (%), 2011
  • Figure 28: Critical Social Responsibility Initiatives by All Respondents (%), 2011
  • Figure 29: Critical Social Responsibility Initiatives by Age (%), 2011
  • Figure 30: Critical Social Responsibility Initiatives by Company Turnover (%), 2011
  • Figure 31: Chief Technology Features by All Respondents (%), 2011
  • Figure 32: Chief Technology Features by Company Turnover (%), 2011
  • Figure 33: Key Website Features Influencing Online Reservations by All Respondents (%), 2011
  • Figure 34: Key Website Features Influencing Online Reservations by Age (%), 2011
  • Figure 35: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011
  • Figure 36: Importance of Mobile Technology Services by All Respondents (%), 2011
  • Figure 37: Importance of Mobile Technology Services by Age (%), 2011
  • Figure 38: Importance of Mobile Technology Services by Company Turnover (%), 2011
  • Figure 39: Key Drivers for Repeat Visits by All Respondents (%), 2011
  • Figure 40: Key Drivers for Repeat Visits by Age (%), 2011
  • Figure 41: Key Drivers for Repeat Visits by Company Turnover (%), 2011
  • Figure 42: Popularity of Promotional Offers by All Respondents (%), 2011
  • Figure 43: Popularity of Promotional Offers by Age (%), 2011
  • Figure 44: Popularity of Promotional Offers by Company Turnover (%), 2011
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