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市場調査レポート

米国のビジネス旅行者の宿泊傾向(2012年)

Trends in Accommodation for US Business Travelers in 2012: Survey Intelligence

発行 Timetric 商品コード 244693
出版日 ページ情報 英文 67 Pages
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米国のビジネス旅行者の宿泊傾向(2012年) Trends in Accommodation for US Business Travelers in 2012: Survey Intelligence
出版日: 2012年06月12日 ページ情報: 英文 67 Pages
概要

当レポートでは、米国の主要企業の幹部437人に対するアンケート調査から、米国のビジネス旅行(出張)におけるホテルの宿泊動向と支出パターンについて分析し、旅行回数や宿泊費の傾向をはじめ、ホテルの選択基準や手段、今後の市場機会・需要の変化の見通しなどを調査し、その結果を旅行頻度・企業の売上高などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要
  • 定義
  • 分析手法
  • 調査回答者のプロファイル

第2章 ホテルの利用回数と支出

  • ビジネスホテルの平均滞在日数
    • 旅行頻度別回答
    • 売上高別回答
  • 宿泊費
    • 旅行頻度別回答
    • 売上高別回答
    • 産業別回答
  • 宿泊費の変化
    • 旅行頻度別回答
    • 売上高別回答

第3章 ビジネス旅行の傾向

  • 人気の高いホテルの種類
    • 旅行頻度別回答
    • 年齢別回答
    • 売上高別回答
  • 最高級ホテルの利用傾向:行先別
    • 旅行頻度別回答
    • 売上高別回答
  • 人気の高いホテル選択手段
    • 旅行頻度別回答
    • 年齢別回答
    • 売上高別回答
  • 主なホテル調査チャネル
    • 旅行頻度別回答
    • 年齢別回答
    • 売上高別回答

第4章 事業拡大のための今後の発展

  • 訪問頻度の主な増加要因
    • 旅行頻度別回答
    • 年齢別回答
    • 売上高別回答
  • 人気の高い販促手段
    • 旅行頻度別回答
    • 年齢別回答
    • 売上高別回答
  • 業界のリーダー

第5章 付録

図表一覧

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目次
Product Code: TT1005SI

Synopsis

  • The report is based on primary survey research of 437 industry professionals in the US who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
  • This report provides the reader with a definitive analysis of business travel outlook and explores how opportunities and demand are set to change in 2012.
  • This report helps to forecast business traveler expenditure on hotel accommodation and understand trends in business travel.
  • Key topics covered include forecast of expenditure on hotel accommodation, hotel selection criterion.

Summary

"Trends in Accommodation for US Business Travelers in 2012: Survey Intelligence" is the result of an extensive multi-industry survey drawn from Timetric's exclusive panel of US business travelers. It contains in-depth analysis on US market trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012 compared to 2011. The report also benchmarks types of hotels business travelers choose, and identifies preferred modes and channels of hotel selection. This report also examines the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed into segmentations based on travel frequency, age and company turnover.

Scope

The report features the opinions of hotel industry consumers (respondents) related to the following:

  • Average stay at business hotels
  • Change in expenditure on hotel accommodation
  • Popular hotel types and preferred modes of hotel selection
  • Key drivers of frequent visits and popularity of promotional offers
  • Strategic initiatives for repeat business
  • Industry leaders

Reasons To Buy

  • Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditures to determine business growth opportunities.
  • Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.
  • Identify key features which influence frequent visits and formulate marketing strategies to win new business.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents

2 Hotel Visits and Expenditure

  • 2.1 Average Stay at Business Hotels
    • 2.1.1 Average stay at business hotels - travel frequency
    • 2.1.2 Average stay at business hotels - turnover
  • 2.2 Expenditure on Hotel Accommodation
    • 2.2.1 Expenditure on hotel accommodation - travel frequency
    • 2.2.2 Expenditure on hotel accommodation - turnover
    • 2.2.3 Expenditure on hotel accommodation - industry type
  • 2.3 Change in Expenditure on Hotel Accommodation
    • 2.3.1 Change in expenditure - travel frequency
    • 2.3.2 Change in expenditure - turnover

3 Trends in Business Travel

  • 3.1 Popular Hotel Types
    • 3.1.1 Popular hotel type - travel frequency
    • 3.1.2 Popular hotel type - age
    • 3.1.3 Popular hotel type - turnover
  • 3.2 Finest Hotel Destinations
    • 3.2.1 Finest hotel destinations - travel frequency
    • 3.2.2 Finest hotel destinations - turnover
  • 3.3 Preferred Modes of Hotel Selection
    • 3.3.1 Preferred modes of hotel selection - travel frequency
    • 3.3.2 Preferred modes of hotel selection - age
    • 3.3.3 Preferred modes of hotel selection - turnover
  • 3.4 Key Channels for Research
    • 3.4.1 Key channels for research - travel frequency
    • 3.4.2 Key channels for research - age
    • 3.4.3 Key channels for research - turnover

4 Future Developments for Business Growth

  • 4.1 Key Drivers for Repeat Visits
    • 4.1.1 Key drivers for repeat visits - travel frequency
    • 4.1.2 Key drivers for repeat visits - age
    • 4.1.3 Key drivers for repeat visits - turnover
  • 4.2 Popularity of Promotional offers
    • 4.2.1 Popularity of promotional offers - travel frequency
    • 4.2.2 Popularity of promotional offers - age
    • 4.2.3 Popularity of promotional offers - turnover
  • 4.3 Top Industry Leaders

5 Appendix

  • 5.1 Full survey results
  • 5.2 Methodology
  • 5.1 Contact Us
  • 5.2 About Timetric
  • 5.3 Disclaimer

List of Tables

  • Table 1: Total US Industry Business Traveler Respondents by Industry Type (%) 2011
  • Table 2: Respondents: Travel Frequency (%), 2011
  • Table 3: Respondents: Gender (%), 2011
  • Table 4: Respondents: Age (%), 2011
  • Table 5: Respondents: Company Turnover (%), 2011
  • Table 6: Average Stay at Business Hotels: All Respondents (%), 2011
  • Table 7: Average Stay at Business Hotels: Travel Frequency (%), 2011
  • Table 8: Average Stay at Business Hotels: Turnover (%), 2011
  • Table 9: Expenditure on Hotel Accommodation: All Respondents (%), 2011
  • Table 10: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
  • Table 11: Expenditure on Hotel Accommodation: Turnover (%), 2011
  • Table 12: Expenditure on Hotel Accommodation: Industry Type (%), 2011
  • Table 13: Change in Expenditure: All Respondents (%), 2011-2012
  • Table 14: Change in Expenditure: Travel Frequency (%), 2011-2012
  • Table 15: Change in Expenditure: Turnover (%), 2011-2012
  • Table 16: Popular Hotel Type: All Respondents (%), 2011
  • Table 17: Popular Hotel Type: Travel Frequency (%), 2012
  • Table 18: Popular Hotel Type: Age (%), 2012
  • Table 19: Popular Hotel Type: Turnover (%), 2012
  • Table 20: Finest Hotel Destinations: All Respondents (%), 2011
  • Table 21: Finest Hotel Destinations: Travel Frequency (%), 2011
  • Table 22: Finest Hotel Destinations: Turnover (%), 2011
  • Table 23: Preferred Modes of Hotel Selection: All Respondents (%), 2011
  • Table 24: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
  • Table 25: Preferred Modes of Hotel Selection: Age (%), 2011
  • Table 26: Preferred Modes of Hotel Selection: Turnover (%), 2011
  • Table 27: Key Channels for Research: All Respondents (%), 2011
  • Table 28: Key Channels for Research: Travel Frequency (%), 2011
  • Table 29: Key Channels for Research: Age (%), 2011
  • Table 30: Key Channels for Research: Turnover (%), 2011
  • Table 31: Key Drivers for Repeat Visits: All Respondents (%), 2011-2012
  • Table 32: Key Drivers for Repeat Visits: Travel Frequency (%), 2011-2012
  • Table 33: Key Drivers for Repeat Visits: Age (%), 2011-2012
  • Table 34: Key Drivers for Repeat Visits: Turnover (%), 2011-2012
  • Table 35: Popularity of Promotional offers: All Respondents (%), 2011-2012
  • Table 36: Popularity of Promotional offers: Age (%), 2011-2012
  • Table 37: Top Hotels of the World (Respondent Mentions), 2011-2012
  • Table 38: Full Survey Results

List of Figures

  • Figure 1: Average Stay at Business Hotels: All Respondents (%), 2011
  • Figure 2: Average Stay at Business Hotels: Travel Frequency (%), 2011
  • Figure 3: Average Stay at Business Hotels: Turnover (%), 2011
  • Figure 4: Expenditure on Hotel Accommodation: All Respondents (%), 2011
  • Figure 5: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
  • Figure 6: Expenditure on Hotel Accommodation: Turnover (%), 2011
  • Figure 7: Expenditure on Hotel Accommodation: Industry Type (%), 2011
  • Figure 8: Change in Expenditure: All Respondents (%), 2011-2012
  • Figure 9: Change in Expenditure: Travel Frequency (%), 2011-2012
  • Figure 10: Change in Expenditure: Turnover (%), 2011-2012
  • Figure 11: Popular Hotel Type: All Respondents (%), 2011
  • Figure 12: Popular Hotel Type: Travel Frequency (%), 2012
  • Figure 13: Popular Hotel Type: Turnover (%), 2012
  • Figure 14: Finest Hotel Destinations: All Respondents (%), 2011
  • Figure 15: Finest Hotel Destinations: Travel Frequency (%), 2011
  • Figure 16: Finest Hotel Destinations: Turnover (%), 2011
  • Figure 17: Preferred Modes of Hotel Selection: All Respondents (%), 2011
  • Figure 18: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
  • Figure 19: Preferred Modes of Hotel Selection: Turnover (%), 2011
  • Figure 20: Key Channels for Research: All Respondents (%), 2011
  • Figure 21: Key Channels for Research: Travel Frequency (%), 2011
  • Figure 22: Key Channels for Research: Turnover (%), 2011
  • Figure 23: Key Drivers for Repeat Visits: All Respondents (%), 2011-2012
  • Figure 24: Key Drivers for Repeat Visits:: Travel Frequency (%), 2011-2012
  • Figure 25: Key Drivers for Repeat Visits: Turnover (%), 2011-2012
  • Figure 26: Popularity of Promotional offers: All Respondents (%), 2011-2012
  • Figure 27: Popularity of Promotional offers: Travel Frequency (%), 2011-2012
  • Figure 28: Popularity of Promotional offers: Turnover (%), 2011-2012
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